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Sustainable Business Models for Joint European MOOCs Cengiz Hakan AYDIN, Anadolu University, Turkey
Sustainable Business Models
for Joint European MOOCs
Cengiz Hakan AYDIN, Anadolu University, Turkey
www.paristechreview.com
Definitions
• online courses designed for large numbers of participants,
• that can be accessed by anyone anywhere as long as they have an
internet connection,
• are open to everyone without entry qualifications,
• and offer a full/complete course experience online for free
Value Propositions
• Equal access to
education
• Experimentation
• Brand extension
Revenue Opportunities for
HE Institutions
• Tuition
• Data mining
• Advertising
• Service selling
• Licensing model
Revenue Opportunities for
Suppliers • Revenue Share
• Tuition
• Data mining
• Advertising
• Service selling
• Licensing model
• Design and delivery cost
Unbundling HE
Punie et al (2013). Imagining Open Education 2030: Towards a new ecosystem for Higher Education? EADTU 2013 Conference Keynote, Paris, 23-24 October 2013
Business
Model
Business Models - 1 Business Model Canvas
Business Models - 2
Customer Value
Proposition Infrastructure
Finance
Components of a Business Model, by Yoram Karman
Characteristics
and needs
of the customers
&
Ways needs
are met
Resources
&
Processes
Costs,
Sources of
income,
Profit margins,
&
Pricing
Which Model?
Joint MOOCs Projects in
Europe
Initial Ideas - Joint Level
Characteristics and needs of the customers & ways needs are
met
RESEARCH
• Who are the current learners in MOOCs?
• Who are coming, completing, dropping out? Whys?
• What are common characteristics of the best examples of MOOCs?
How to identify best examples?
IDENTIFY
• What are the target groups?
Initial Ideas - Joint Level Resources & Processes - 1
• Selection of the learners
• How do we register the learners?
• From which sources will we receive learners?
• How do we market?
• Content
• Who will provide the content?
• Who will produce the learning materials?
• Where will we deliver the instruction (platform - shared, commercial, or
custom)
• Guidance
• Who will run the courses?
• Who and how will we provide support (technological, pedagogical,
managerial) - (students, faculty, staff, administrators)?
• Who will own the copyrights?
Initial Ideas - Joint Level
Resources & Processes -2
• Assessment
• Who will assess the achievement? How?
• How do we assure the validity and reliability of assessment?
• Certification
• How do we assure the value of certificates?
• Who will provide the quality assurance?
• Research
• Who will do evaluation? How?
• How do we manage the improvement processes?
Initial Ideas - Joint Level
Finance
RESEARCH
• What are the costs?
• What are/can be the sources of finance?
IDENTIFY
• What will be share for the joint platform (marketing, delivery, etc.)?
• How will the stakeholders share joint service fees?
Sustainable Business Models for Joint
European MOOCs
Cengiz Hakan AYDIN,
www.paristechreview.com
