THE STATE OF THE

SMART HOME

J U L Y 2 0 1 7

2

Dan DiClerico

• Oversees all content related to smart home and the internet of things.

• Covered real estate, remodeling, and products for the home for nearly two decades at Consumer Reports, Martha Stewart, and This Old House.

• Co-authored The Just Right Home: Buying, Renting, Moving—or Just Dreaming—Find Your Perfect Match!

• Recently renovated a 19th Century Brooklyn brownstone into a smart home.

HOME EXPERT & SMART HOME STRATEGISTHomeAdvisor

3

The #1 Marketplace in a $360* Billion Domestic Home Services Market

HomeAdvisor

400+ MSAs COVERED

NATIONWIDE MARKETPLACE

40M+HOMEOWNERS

156K+SERVICE PROVIDERS

(“SPs”)

*According to the Joint Center for Housing Studies

4

HONEYWELL HOME COMFORT

HomeAdvisor Smart Home Partnerships

AMAZON ALEXA SKILL

• HVAC repairs , maintenance and instal lations

• Plumbing emergencies such as leaks & f looding

• Electrical services

• Handyman services for minor f ixes and repairs

Allows Honeywell Total Connect Comfort users to quickly connect with HomeAdvisor prescreened home pros for services including:

• Uses Instant Connect technology to unite homeowners to home professionals

• Uses voice activation to connect homeowners to local professionals

• Home professionals wil l connect with homeowners by phone in under a minute

5

77%OVERTHREE-QUARTERSof homeowners who own smart home devices are Millennials.

6

The Millennial Effect By the year 2030, Mil lennials are expected

to own more than 30 mill ion homes*.

Mil lennials are embracing smart home

technology at a much faster pace than

older generations.

Even apartment-dwell ing Mil lennials are

driving smart home products sales.

Percentage of Homeowners Who Purchased a Smart-Home Device (by age)

*According to Harvard’s Joint Center for Housing Studies.

77%18 - 34

49%

26%

35 - 54

55+

7

HomeAdvisor 2017 Smart Home Survey Overall , the most commonly purchased

smart home devices are:

The Percentage of Homeowners Who Install These Popular Smart Home Devices

46%

45%

43%

40%

40%

37%

36 %

36%

35%

35%

2.04%

Kitche n a p p l ia nce s

Smoke a la rm

The rm osta t

Se cur i ty a la rm syste m

Light ing

Sma rt sp e a ke rs

Va cuum cle a ne r

D oor locks

Ele ctr ic i ty switche s & out le ts

Se cur i ty ca me ra syste m

Othe r

• kitchen appliances (46%)

• smoke alarms (45%)

• thermostats (43%).

8

48% LESS THAN HALFof homeowners always hire a home professional to install smart home devices.

9

Smart Home and the Do-It-For-Me ConsumerHomeowners typically instal l smart home

devices themselves or ask a family

member or fr iend.

How Homeowners Typically Install Smart Home Devices

I a lwa ys insta l l the m myse l f

I some time s h i re a home p rofe ss iona l

A fa m ily m e m b e r/ f r ie nd a lwa ys insta l l the m for m e

I a lwa ys h i re a home p rofe ss iona l

48%

26%

16%

13%

10

Smart Home and the Do-It-For-Me ConsumerMore than a third of homeowners hire a pro

because they don’t have the knowledge to

instal l the device themselves.

The Most Popular Reasons for Hiring a Professional for a Smart Home

Device Installation

I d on’ t ha v e the knowle d ge on how to insta l l the sm a rt hom e d e v ice m yse l f 42%

36 %

36%

24%

16%

3%

I a m not comforta b le insta l l ing the sma rt home d e v ice myse l f

I a lwa ys h i re home p rofe ss iona ls for p ro je cts

The sm a rt hom e d e v ice insta l la t ion is p a rt o f a la rge r p ro je ct

I d on't ha v e the t ime to insta l l the sma rt home d e v ice myse l f

Othe r

11

Who’s the Go-To Smart Home Pro? There’s no definit ive type of pro for

homeowners to reach out to.

The Percentage of Homeowners Who Hire These Common Types of Smart Home Professional

48%

47%

29%

29%

27%

Se cur i ty / a la rm insta l la t ion comp a ny

Ele ctr ic ia n

C ontra ctor

Air cond it ioning & he a t ing comp a ny

H a nd yma n

12

27%OVER A QUARTER OF HOMEOWNERSFind smart home professionals through an online website or referral service.

13

Who’s the Go-To Smart Home Pro? Homeowners typically find a professional

through word of mouth or online website

referrals .

Common Places Homeowners Find Smart Home Professionals

Word of m outh re fe rra l 41.87%28%

27%

13%

11%

8%

6%

Onl ine we b site or re fe rra l se rv ice

Re ta i le r re fe rra l

Ma nufa cture r re fe rra l

N e ighb orhood we b site s

Tra d e a ssocia t ion

Othe r 6%

14

VOICE CONTROL

…More Smart Home Trends

CONSULTATIVE RETAIL ARTIFICIAL INTELLIGENCE

15

Smart Home Survey Methodology

This data is based on an online survey conducted by Harris

Interactive, on behalf of HomeAdvisor from May 19-20, 2017. They

survey was distributed among 1,500 U.S. consumers, 687 of whom

had purchased at least one ‘smart’ technology home product.

METHODOLOGY:

Dan DiClerico

16

THANK YOU

HOME EXPERT & SMART HOME STRATEGISTDan.Diclerico@homeadvisor.com | @dandiclerico