THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY | hometextilestoday.com | Vol. 32, No 8 | $8.00
Here Comes More... Of LessAs raw material prices continue to experience enormous pricing pressure, the new products at home textiles market this week in New York may cost a whole lot more…for a whole lot less.
A special Home Textiles Today News Analysis on Page xx.
So exc lus ive, less than 1% of the wor ld ’s cot ton can be ca l led Supima. Grown on ly
in Cal i forn ia and the southwest , then des igned in to women’s, men’s and home fash ions.
For those who embrace luxury and t reasure comfor t . www.supima.com
LUXURY FOR L IFE
So sof t , you can’ t res is t a caress.
So exc lus ive, less than 1% of the wor ld ’s cot ton can be ca l led Supima. Grown on ly
in Cal i forn ia and the southwest , then des igned in to women’s, men’s and home fash ions.
For those who embrace luxury and t reasure comfor t . www.supima.com
LUXURY FOR L IFE
Sunday, March 13, 2011
HTT STAFF REPORT
NEW YORK — As the home tex-tiles industry gathers this week in New York for the spring edi-tion of market, it won’t be new colors, constructions or col-lections that will be the prime topic of conversation.
It will be all about paying more for less … and learning to live with it.
Remember the old saying about location, location, lo-cation? This week it’s price, price and price.
That pricing pressure is top of mind at market comes after a virtually unprecedent-ed period in which prices only
went in one direc-tion: down. At the same time, product quality was also going d o w n , b u t a s long a s they were in tandem nobody seemed to notice much.
But this is different: Prod-uct quality continues to de-teriorate, but now the cost of buying that product is on the rise.
And the big question this week is how far … and how much?
The reasons behind all of this are well-known. Cot-ton has nearly tripled in price
over this t i m e a
year ago and as the
mainstay of sheets and
towels, it is having a huge
impact on costs. Polyester , the
other main com-ponent of home
textiles products, is also escalat-ing as oil prices spike following the revolutions and turmoil in the Middle East.
The laws of supply and de-mand also are coming into play. An ever-more-hungry middle class in China is buy-ing consumer products, like
KEARNY, N.J. — Royale Linens will debut the For Your Home by Vicki Payne collection, fea-turing the inspiration of the de-signer and host and driving force of the nationally syndicated TV show “For Your Home.”
The launch will take place during the New York Home Fash-ions Market in March and will be shown in Royale’s showroom at 7 W. 34th St.
Frank Snow, Royale’s vp of merchandising, described Payne as “a cross between Bob Vila with the nuts and bolts and also a de-signer. She’s got a lot to bring to the table on that.” For the past 15
years, her “For Your Home” program has been PBS’s leading home and garden lifestyle show.
“Developing a design concept that is easy to understand and timeless,” said Payne, the author of nine books. “enhances the value and functionality of each room.”
Royale Linens Debuts Collection
by Vicki Payne
THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY | hometextilestoday.com | Vol. 32, No. 8 | $8.00
Here Comes More … of Less
NEW YORK — WestPoint Home generated solid top line growth during the recent year, although its margin narrowed.
Sales for the fiscal year ended Dec. 31 were $429 million, up 16.3% from 2009. Parent compa-ny Icahn Enterprises reported last week that mar-gin for the year fell 6.5% to $29 million.
Loss from continuing operations widened slight-ly to $42 million from $40 million in 2009.
Margin was particularly hard hit during the fourth quarter, dropping 44.4% to $5 million, which the company attributed to higher raw material costs, freight and goods shipped out of China.
Sales during the quarter jumped 17.1% to $123
million, primarily due to better volumes with exist-ing customers, the company said. Loss from con-tinuing operations broadened to $13 million from $8 million in the year-ago quarter. HTT
Loftex Targets Social Networkers
“You get what you pay for.” — Old commonplace adage
“You’ll pay for what you get.”— New textiles adage
News Analysis
SEE PRICING PAGE 104
WestPoint Sales Jumped 16.3% in 2010
SEE ROYALE PAGE 104
NEW YORK — Loftex USA is taking a cue from today’s inter-connect-ed millions with a new Social Network collection of beach towels for spring/summer 2012.
Two key characters — Texter Dude and Tweetie Sweet-ie — appear with their electronics in scenes set in classic beaches around the
world. Beach towel constructions in-clude print and woven, with
designs t argeting boys, girls, women
and men.The collection of
45 designs ranges from imagery that engag-
es Boomers, Gen X and Gen Y, according to James
Booth, Loftex’s vp of brand
Inside This IssueThread Count TKO ...........................................page 14
Going “Ga Ga” for Textiles .............................page 14
American Textile Company Takes Consumer-centric Approach ..........................page 16
All-Star Retailer Lineup Set for Global Retailing Conference in April .............page 16
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NEW YORK HOME FASHIONS MARKET 4th Floor, 439March 14 -18
That’s why industry leaders such as Mohawk, Glenoit, Shaw, Oriental Weavers,Welspun, Home Dynamix, Gertmanian, YMF Carpets, Achim Importing, KAS Rugs,Carpet Enterprises, Natco Products, Town & Country Living and Ruia Home make295 Fifth their home.
Make it yours, and you can enjoy these advantages:
• More actual square footage for your rental $. 295 Fifth has the lowest loss factor in the home textile showroom market.* Compare our space measurementsand you’ll see how you’re paying much less for actual square footage at 295.
• The most Market Week traffic. 295 Fifth is the only building to rent exclusivelyto the home textiles, tabletop and gift industries for showrooms. And we havemore than double the number of showrooms than any other building.
• Free freight service and more freight cars running full-time, including weekendsprior to each Market Week.
• State-of-the-art security and 15 daytime employees—twice the staff of anycomparable building to keep the building spotless and well-serviced.
Forget about cotton prices and oil supplies and a billion Chinese people wanting new towels and all the geo-political ramifi cations and justifi cations of the world-wide economy and its myriad fi nancial subsets.
I have seen the future. And its name is Ga Ga.Not necessarily Lady Gaga. At least I hope not. The last thing we need is a world in
which people dress up in cold cuts, are spawned from giant eggs and wear home furnish-ings accessories on their heads. No thanks, that’s not what I had in mind.
But what Lady Gaga represents is yet another fundamental change in the sheet-and-towel-buying population of this country, and if this little industry of ours doesn’t fi gure out how to deal with that new demographic it will sell even fewer products and make even less
money than it does now … and that’s not called a future, it’s called a fi nale.
Just as the Baby Boomers represented a seminal change in the taste levels and purchasing habits of the consumer buying base and a gen-eration or two later the rules changed again with Generation X, the Ga Ga Gang — the group formerly known as Millenniums or Gen Y — is about to do it again.
Home textiles purchases skew older than apparel, so much of this new generation is not quite in the stage of their lives when they are making serious investments in their home furnishings. So, the indus-try still has a little time to get itself set in place for what’s to come.
But what is to come is going to be very different than what has come. This is a generation with amazing access to information and
pretty much zero tolerance for misinformation. It expects to get the correct take on things because if you don’t give it to them, they will go someplace else.
First off, they already have the answers and secondly, they have little if any loyalty to a brand, a store or a business. They will go with whoever gives them what they want.
So, they are not going to be fooled with infl ated, double-looped thread counts and poly-ester sold under the guise of microfi ber and brand names that have absolutely no bearing to the real world.
They are going to want a great price, but the ease of the purchasing process is going to be just as important. That’s what few people understand about Amazon: The prices are great, but they are not always the best out there. It’s the one-click buy that is the real appeal and when Amazon combined that with an annual fl at shipping charge, they really pulled away from the competition. It’s taken the rest of the online world two years to catch on to that and they are only now rolling out their own takes on the concept.
The GGG (Ga Ga Gang, get with the program here, will you?) is also all about individ-ualization. The Boomers wanted to be different but didn’t mind being the same as every other Boomer. Gen Xers didn’t much care either way.
But this new consumer wants something that is theirs and nobody else’s.That is going to represent an enormous challenge to an industry used to cranking out a
couple of thousand dozen of the same stuff and having a 6,000-mile pipeline to supply it.How it adapts its product offerings to accommodate customers who want a totally per-
sonalized product is going to have all sorts of impacts on product development, sourcing and distribution. How the ubiquitous bed-in-a-bag survives this onslaught remains to be seen. Nothing has been able to kill its place in the market so far, but the Ga Ga’s could be the ones.
Finally, there is the design of the product itself. Is this new generation going to want to go to bed in a room decorated like a Victorian bordello? I fear for the very future of dust ruffl es.
At market this week, we’ll start to see which companies get the Ga Gas and which ones just stumble around muttering “ga ga” under their breath. HTT
Ga-Ga’d
It was around market time in fall 2000. HTT had a big story: Discount Stores Now Stocking 250-Count Sheets.
It was a big, freaking deal. Luxury sheets at Kmart (Mar-tha was the fi rst out of the gate, natch), Target (perish the
thought Kmart would out-sophisticate the “upscale discount-er”) and, fi nally, Walmart (the fat kid who always arrived last
to the party).It was around market time in spring
2001. HTT had a big story: Sferra Intro-duces 1,020-Count Sheets.
It was a big freaking deal. Consider that at the time discounters started putting in 250-count sheets, luxury suppliers were doing a lot of business in 350-count. Sure, they were using much better yarns and much better fi nishing, but all the custom-er saw was a number on a label. So, some-thing over 1,000 threads? Wow!
It was around spring market 2002. HTThad a big story: 1,000-Count Sheets now
Available for a $99 Retail. It was a big freaking deal. At that time, Sferra’s 1,020 sheet
was tagged at $500. I called up the sales director for the supplier who had pulled
off this feat and asked him how the sheets felt. “Awful!” he said, “Like cardboard. But if a department store wants to do an end-cap promotion on a 1,000-count sheet for less than $100, we can do it.”
(You want a real laugh? All the afore-mentioned sheets were being sold open stock. Ah, history. It seems so … ancient.)
That’s how fast it all changed. And it’s changing again — just as fast.
For the foreseeable future, cotton will rarely travel into a product unaccompanied by poly, Tencel, Dacron, Ingeo or an-other alternative fi ber. At some point, I imagine the same bright minds who fi gured out how to spin yarns out of plant life and plastic bottles will be hard at work trying to do the same thing with nice, cheap dirt.
We are living in an infl ationary era where the new “fabric of our lives” looks to be microfi ber.
Ever since the thread-count wars exploded, suppliers and manufacturers have been searching for a path out of the insan-ity. Sferra ultimately launched a “Lose Count” marketing push to get out the message that thread counts had become mean-ingless. Mass market suppliers got behind solutions position-ing for their products.
Now that 220 looks to be the new 600, except to see thread count identifi cations drop into obscurity on sheet packaging.
We are about to come full circle. HTT
JenniferMarks
EDITOR-IN-CHIEF
“We are living in an infl ationary era where the new ‘fabric of our lives’ looks to be microfi ber.”
Thread Count TKO
March 13, 2011
Warren Shoulberg
PUBLISHER/EDITORIAL DIRECTOR
“What Lady Gaga represents is yet another fundamental change in the sheet-and-towel-buying population of this country.“
Editor’s Note: This is the fi rst in a series of occassional guest columns. Gene Manheim is a managing director at Herbert Mines Associates, a leading executive search fi rm spe-cializing in C-suite, senior-level and corporate board placement for retail, fashion, e-com-merce, hospitality and consumer product companies. The fi rm also conducts assignments for numerous private-equity and venture capital-backed companies. The fi rm’s clients in-clude Polo Ralph Lauren, Macy’s, Berkshire Blanket and Pier 1 Imports.
IN OU R R A PIDLY SHIF T ING R E TA IL world, the demand for experienced, high-ly successful executives has never been greater. But the search for talent remains a signifi cant challenge for companies that are looking for the best candidate to fi t their specs, especially since that candidate is often happy, well-paid and not looking.
So, the big question always surfaces: What is the best way to engage people who are not necessarily looking for a new opportunity?
Approaching this pool of highly attractive candidates is a different kind of dance. In-stead of calling people and immediately asking if they are interested in a particular op-portunity, we will say, “Are you interested in seeing if you are interested?”
The goal is to capture attention, to explain the exciting nature of the role and how it’s going to impact the whole company, and get them, as the dialogue progresses, to se-riously consider the opportunity.
You want to give candidates the room to think things through without feeling like they are being pressured. Often what’s most important to someone successfully embedded in
a company — the person we refer to as “happy, well-paid and not looking” — is whether the new opportunity is going to be compel-ling enough to get him or her to leave a good current position and company where they are successful and secure.
We counsel our clients not to move too fast when they fi rst meet someone, and to be cognizant of the fact that the candidates in the early going are exploring the opportunity, so it’s really a two-way di-alogue. For example, in a fi rst meeting it is not a good idea to start drilling a candidate about his or her resume and desire to join the company, when the candidate may not have made that decision yet.
We also tell clients to not be insulted if after the fi rst meeting the candidate doesn’t seem to be chomping at the bit for the posi-tion. We will explain that this is more like a “fi rst date.” The per-
son has a job, a family, a home a thousand miles away. This is a big step. So don’t extin-guish the possibility that this could be right simply because he/she is not yet as excited as you would like.
In addition, there is a new atmosphere in these post-recession times. Prospective can-didates used to get more excited when they heard about a new opportunity: “I’ll sell my house quickly, my spouse will fi nd a new job” was not an overly optimistic reaction.
Now they hesitate more. They are valuing the job they have more. They worry about the “last-in, fi rst-out” phenomenon — that they could move to a great job, but sudden-ly there could be a scaling back of the work force even at the senior levels, with the new person at greater risk. Plus they have more concerns about fi nding employment in the new city for a trailing spouse.
The housing market also has defi nitely thrown a wrench into the process. People im-mediately question whether they can relocate if they have a house to sell. The challeng-es include how long it will take to sell and whether they’ll take a fi nancial hit, which they can’t afford.
All of this means that our interaction with candidates has to be different today. We have to understand that the issues I mentioned — last-in, fi rst-out concerns; housing; trailing spouse — are creating more anxiety than they did fi ve years ago. This makes the more nuanced approach all the more relevant when contacting potential candidates. What we’re asking them to consider is more of a big event and potentially traumatic than it would have been pre-recession.
We try to be more sensitive to the candidate’s situation, to respect their concern. And we explain that we believe if they investigate the opportunity, they will fi nd it very com-pelling. Once a candidate is enthusiastic about pursuing the position, the issues and challenges are all open for discussion and can be successfully addressed if both parties want it to work. HTT
Behind the Scenes of a Talent Search
Approaching the ‘Happy, Well-Paid and Not-Looking’ Candidate
Gene ManheimGUEST COLUMNIST
March 13, 2011
ATL ANTA — Trade show organiz-er Messe Frankfurt North America is teaming with online sourcing market-place MFG.com on a trio of shows that run in concert at the Jacob K. Ja-vits Center in New York.
The shows are Texworld USA, Home Textiles Sourcing Expo and In-ternational Apparel Sourcing Expo, which take place July 19 to 21.
“The idea of unifying the online and offline sourcing experience for both buyers and suppliers makes sense,”
said Tony Forcucci, global director of the textiles and apparel sourcing mar-ketplace at MFG.com.
David Audrain, president and ceo of Messe Frankfurt North America, said MFG.com will help exhibitors “extend the value they receive from our shows throughout the year.” He continued: “Adding MFG.com to our existing col-laborations with Stylesight, Lenzing and our other partners makes our shows in New York that much more valuable, must-attend events.” HTT
Messe Frankfurt NA Partners with
MFG.com
NEW YORK — Family-run fabric house Kravet Inc. was the winning bidder for century-old, fabric and trim house Brunschwig & Fils, which filed for Chapter 11 bankruptcy protection in January.
After what family-run Brunschwig & Fils described as a “spirited bidding against Sovereign Partners,” Kravet won the auction. Pending bankruptcy court approval and closing on the sale, Kra-vet is expected to commence operating the Brunschwig & Fils business by the end of this month.
During the Chapter 11 transition, Kravet provided $4 million in post-bankruptcy financing to Brunschwig & Fils to ensure the company would be a fi nancially sound trading partner during the bankruptcy period.
W h i t e P l a i n s , N . Y . - b a s e d Brunschwig & Fils has for the past 111 years been run by the Peardon family,
providing interior design and decora-tor services, as well as upscale fabrics, wallcoverings, trims, lighting, furniture and accessories. Its iconic brand name “drew signifi cant interest from nation-al and international, fi nancial and stra-tegic potential bidders,” the company noted.
Brunschwig & Fils operates show-rooms in 21 cities and a design studio in the New York D&D Building. The company has international distribution in 24 countries.
Founded in 1918 by the Kravet fam-ily, Kravet has transformed itself over the years from a small family-run fab-ric house to a major home furnishings company. It is a fourth-generation fam-ily-run company, and one of the world’s largest privately held distributors of fab-rics and home furnishings with loca-tions worldwide. It also owns high-end brands Lee Jofa and GP&J Baker. HTT
Kravet Acquires Brunschwig & Fils
Via Auction
NEW YORK — Louis Hornick & Co. Inc. is expanding its Firefend line of fi re-retardant window coverings, showing at least 10 new prints in its adult line. The prints are categorized in Classic, Con-temporary and Modern collections, and encompass the Firefend and Firefend semi-sheer programs. The prints will be available in two to three months, accord-ing to Tripp Hornick, coo.
The company is also receiving good
feedback from a recent ABC News spe-cial featuring it as a U.S. manufacturer. “We notice that our core retailers are re-ally jumping at the made in the U.S. label,” Hornick said. “They really un-derstand that there are signifi cant advan-tages — quality control, smaller runs if necessary. Price is really a wash.” The company continues to do business over-seas, but its Firefend brand is U.S.-pro-duced. HTT
16 Home Textiles Today March 13, 2011 News > hometextilestoday.com
RICHMOND, VA. — Carpen-ter Co.’s consumer informa-t ion s i te , SleepBetter.org, announced Dr. Lisa Shives has joined the company’s multi-year campaign to educate America about the importance of sleep as its resident sleep authority.
She will provide medical insights, offer tips for improv-ing sleep health, conduct orig-inal research and help shape the development of Carpenter’s sleep solution products.
“Lisa Shives is just what the doctor ordered, so to speak,” said Dan Schecter, vice presi-dent of consumer products at Carpenter Co. and creator of SleepBetter.org.
“The SleepBetter product
development process has evolved to a point where it increasingly translates data from sleep studies into technology advanced bed-ding products,” he added. “This evolution created the need for an experienced physician as part of our team. Dr. Lisa is a leader in the burgeoning sleep medi-cine sub-specialty and has thou-sands of her own patients.”
Shives is one of only a few practitioners with a fellowship in Sleep Medicine in addition to board certification by both the American Board of Inter-nal Medicine and the American Board of Sleep Medicine.
She is the founder of North-shore Sleep Medicine in Chi-cago, which works with more
than 4,000 patients. An active member of the
American Academy of Sleep Medicine, she has served as the organization’s official spokes-person, commenting in such national media outlets as USA Today, The New York Times, Redbook, and Prevention, among others. She also is a contributor to CNN.com’s medical blog The Chart.
In addition to conducting original sleep research and pro-viding ongoing sleep tips for the SleepBetter.org Facebook page (www.facebook.com/sleepbet-ter) as “Dr. Lisa, Sleep M.D,” she will endorse and develop the SleepBetter “Signature” line of products. HTT
Carpenter Co.’s SleepBetter.org Names
New Sleep Expert
DUQUESNE, PA. — American Textile Company’s product introduc-tions for the New York Home Fashions Market this week were devel-oped using consumer research to incorporate consumer trends, shopping habits and product preferences.
The manufacturer focused on providing affordable solutions that address a variety of consumer needs in updating the basic bedding category. The changes include more stylish designs, new fabrica-tions and innovative packaging.
ATC has broadened the Aller-Ease Bed Bug line with new items and fabrications for a more comfortable and stylish sleeping environ-ment, while maintaining protection from bed bugs. Bed bug travel items have also been developed as travel continues to be a key area in the spread of infestations.
“Understanding the consumer, her shopping habits and what influences her purchasing decisions has become a major focus of our marketing strategy,” said Mette Odom, vp of marketing for American Textile Company. “Our products provide smart, simple solutions to make her life easier and provide a healthy sleeping envi-ronment for her and her family.” HTT
American Textile Company Takes
Consumer-centric Approach
MUMBAI, INDIA — Alok Indus-tries has set up an internal Tex-tile Technology Group to help it create new technologies.
Alok’s research looked at key decision-making factors a con-sumer considers when making a textiles purchase. The Textile
Technology Group (TTG) focuses on enhancing those aspects of the product, using Alok’s research and development facilities, labs, plant and machinery.
Arun Agarwaal, ceo of Alok, said that given current cotton prices, “We felt this investment
was necessary to provide added value in basic categories, like solid-color sheets and towels.”
One of the advances to emerge from TTG is Sheer Soft, a pro-prietary fi nish that makes fabric softer and gives bedding “a super-sheer feel.” HTT
Alok Forms Textile Technology Group
TUCSON, ARIZ. — Sixteen retail-ing powerhouses will address next month’s Global Retailing Conference at the University of Arizona’s Terry J. Lundgren Center for Retailing.
The conference will be held April 7-8 at the Loews Ventana Canyon here under the theme of “Inspiring Innovation.”
Speaker s fo r the event include:
• Terry J. Lundgren, chair-man, president and ceo, Macy’s, Inc.
• Martha Stewart, founder, Martha Stewart Living Omni-media Inc.
• Mike George, president & ceo, QVC
• Alan Dabbiere, chairman, Airwatch
• Javier Polit, cio of the Bot-tling Investments Group, The Coca-Cola Company
• Barbara Turf, ceo and pres-ident, Crate & Barrel
• Raul Vazquez, evp, global
eCommerce, Walmart • Roberto Orci, president
and ceo, Acento • Ira Kalish, director of
global economics, Deloitte Consulting LLP
• Susan Lyne, chairman, Gilt Groupe
• Jiri Nechleba, ceo, 4R Sys-tems
• Michael Archbold, cfo, Vitamin Shoppe
• Jesse W. Curlee, President, Supima Cotton
• Claudio Del Vecchio, ceo, Brooks Brothers
• Jeff Elder, vp of marketing, J.G. Boswell Company
• Tommy Hilfi ger, principal designer and visionary, Tommy Hilfi ger Group
Conference details, including a complete agenda, are posted on www.globalretailingconference.org, with pages on Facebook.com (keyword Global Retailing Con-ference), Twitter.com/globalretail-con and LinkedIn.com. HTT
All-Star Retailer Lineup Set for Global Retailing
Conference in April
GOLD RIVER, CALIF. — The inaugural WCAA con-ference, slated for early September, has sched-uled HGTV star Sar-ah Richardson as its key-note speaker.
Richardson is the host and co-producer of the “Design Inc.” and “Sar-ah’s House” programs on the cable television channel.
The Window Coverings Association of America’s confer-ence, dubbed “Inspired 2011,”
is set for Sept. 7 to 10 at the Galt House Hotel in Louisville, Ky.
In her address , Richardson will share her experiences as both a TV personality and working interior designer. She began her career more than 15 years ago as a TV behind-the-scenes
prop stylist and set decorator, and quickly found herself as an on-air host, known for shar-ing her practical and inspiring
approach to interior design. For more than a decade, she has led her fi rm, Sarah Richardson Design Inc., covering both res-idential and commercial proj-ects, as well as pursuing her television career.
Many other industry profes-sionals are among the three-day trade show event’s roster of pre-senters set to host classes, semi-nars and demonstrations.
Exhibi tors wi l l include members of the interior design and window coverings commu-nity. HTT
18 Home Textiles Today March 13, 2011 News > hometextilestoday.com
Universal Home Fashions Focuses on Casual looks
BY JENNIFER WHITE-KARP
NEW YORK — Universal Home Fashions is keeping it casual.
The manufacturer is unveil-ing products for the New York Home Fashions Market, includ-ing 47 bedding programs, 29 window programs and 45 bath programs with an emphasis on informal looks.
The move mirrors a shift away from the luxury trend of seasons past. “‘Luxe’ is not dead; how-ever it’s certainly not as impor-tant as it once was,” said Chris Certosimo, president. “Our focus is going to be directed
toward the casual customer at smartly priced retails.”
Business has been strong for the privately owned $75 mil-lion company, said Certosimo, enabling Universal Home Fash-ions to acquire a third cut-and-sew facility this year. “Fortunately all of our facilities are in the Hangzhou region [of China] allowing for bet-ter control of the finished prod-uct,” he said. “We are currently selling to most major retailers on a direct basis or drop shipped out of our 100,000-square-foot ware-house in Deer Park, N.Y.”
Among the bedding collec-tions Universal will be show-
ing to retailers is Noah, which is a matte poly satin with a sheer metallic voile overlay, fi n-ished with horizontal earth tone embroidery in a wave pattern.
Leon is a window collec-tion created with double-lay-ered space-dyed chenille, and features satin metal grommets. Bath programs include Chris-tina, a slub faux-silk horizon-tally-pieced with large-scale flocked floral motif. Its high gloss debossed resin accesso-ries feature a decal motif and are made in its resin facility in Guangzhou, China. HTT
Noah features matte poly satin with a sheer metallic voile overlay.Leon is made with double-layered space-dyed chenille.
Christina is a slub faux-silk horizontally pieced shower curtain with a floral motif.
Chris Madden Relaunches
Website with Facebook, Blog
FeaturesPORT CHESTER, NY – Interior designer to the stars Chris Madden has relaunched her website, www.chrismadden.com, with new social media features and other up-dates.
The revamped site de-sign integrates Madden’s Facebook initiative, which regularly updates “4,000-plus-and-growing follow-ers with multimedia,” as well as links to press items and Madden’s ongoing blog posts.
Facebook followers can now link to the new web-site to read and comment on the designer’s decorat-ing advice and design tips in the blog section.
Other new highlights in-clude a behind-the-scenes tour of Madden’s 17th book, “The Soul of a House: Decorating with Warmth, Style, and Comfort (Rizzo-li),” where she guides read-ers room by room through her home — from living room to personal spaces to her outdoor gardens.
Finally, the site also chronicles Madden’s eight-year relationship with JCPenney and illustrates how her philosophy of “Turning Home into Ha-ven” is reflected in the Chris Madden for JCPen-ney Home Collection.
Select items of Mad-den’s more than 450 prod-ucts available for sale at jcp.com will be featured, and the site will highlight her favorite items of the current season. HTT
On her newly enhanced website, Chris Madden spotlights her eponymous home textiles and furnishings collection at JCPenney.
DENVER — Pendleton Woolen Mills recently provided two fi nancial gifts to support Amer-ican Indian college education initiatives.
The first gift of more than $15,500 benefited the Ameri-can Indiana College Fund and was generated by sales of blan-
kets designed exclusively for the fund. It goes into the Pendleton Woolen Mills Tribal College Scholarship Program, which pro-vides scholarships to American Indian students attending tribal colleges and universities (TCUs) in Washington and Montana.
The second gift of more than
$83,800 will go to the Pendleton Endowment Tribal Scholars Pro-gram, which provides scholarships in perpetuity to Native American students attending TCUs through-out the United States.
S ince 1995 , Pendle ton Woolen Mill’s support of the American Indian College Fund
has helped more than 400 stu-dents pursue higher education.
“We are always inspired by the individual stories of strug-gle and triumph of the students who receive the scholarships,” said Robert Christnacht, man-ager of the Pendleton Home Division. HTT
Pendleton Blanket Sales Benefit American Indian fund
20 Home Textiles Today March 13, 2011 News > hometextilestoday.com
MASON, OHIO — Downlite’s new West Coast facility in Phoenix is up and running, expanding its pillow-manufacturing capacity and serving as a better distribu-tion site for the West Coast.
The company has existing plants in Indiana, as well as two manufacturing sites in Ohio.
“Communication is Key is
the theme of our showrooms this market,” notes Jyl Davis, direc-tor of marketing for the firm. The talking points for its range of pillows include sleep and den-sity stories for its offerings includ-ing the Tommy Bahama, Eddie Bauer, Good Housekeeping and Jessica McClintock brands.
“We have a wide variety of new
exclusive woven shell options, as well as unique fabric and fi ll blends that help us to tell our story in the marketplace,” Davis said. “To round out our product assortment, we put a big empha-sis on both display and packaging to ensure our customers are get-ting the very best in a partnership from Downlite.” HTT
Downlite Adds Pillow Facility
NEW YORK — Emmy award-winning television designer Christo-pher Lowell and home products global sourcing company Fayette-Renaissance have joined forces to create a new line of bedding and bath textiles.
Lowell is represented by global brand licensing agency Beanstalk, which secured the strategic brand-licensing agreement.
Set to hit the shelves of specialty retailer stores, online member-ship sites and TV shopping networks by this spring, the new prod-uct lineup will include fashion bath towels, bedding, sheets, throws, blankets, window treatments, decorative pillows and beach towels – all inspired by Lowell’s style.
“The combination of Christopher’s recognized and reputable brand with high quality manufacturer Fayette-Renaissance is a per-fect match,” said Dan Levin, managing director, Beanstalk Los Angeles. “We anticipate the resulting product line will be both a branding and retail success.”
As a result of the partnership with Christopher Lowell, the prod-uct line will feature “pre-coordinated luxury solutions that instill design confidence in men, women and couples,” the company noted. “Customers can expect high-quality items at a competitive price point with fool-proof color schemes.”
Lowell said his new branded home textiles products should make for an “eye-pleasing and versatile assortment designed to help cus-tomers easily enhance their current bath and bedroom décor with-out major renovations.” HTT
Christopher Lowell to Create Bed and
Bath Line with Fayette-Renaissance
BRIELLE, N.J. — Designer Jodi Broglio, principal of Jolio Design, will for the first time exhibit at the Surtex show in New York, which runs May 15-17.
Broglio describes her style as “energetic,” with “lively graphics, vibrant colors and playful hand-drawn lettering.”
S h e h a s p r o d u c e d designs for Warner Bros., Mattel, Disney, Spin Mas-ter, Christmas Tree Shops, Discovery Channel and CVS. Her projects have included style guides, pack-aging programs and brand development.
Before launching her boutique studio in 2007, Broglio created innovative packaging Mattel’s Barbie. Prior to that, she worked in the gift industry doing textiles design and product development.
She will exhibit in booth 257 at the Jacob Javits Center. HTT
Jodi Broglio to Make Surtex Debut WHITE PLAINS, N.Y. — The art-
ists and designers set to par-ticipate in the upcoming Sur-tex show in May are bringing a bevy of “upbeat, uplifting, feel-good” work to exhibit at this business-to-business art and licensing market event.
Penny Sikalis, manager of Surtex and vp of GLM, noted that much of the new art she has seen on recent worldwide
travels to promote the event refl ects “an antidote to the gray-ish state of the world’s econ-omy.”
Surtex, which this year cel-ebrates its 25th anniversary, is scheduled May 15 to 17 in New York at the Jacob K. Javits Con-vention Center. An expected 300 exhibitors and 6,000 attend-ees from more than 40 coun-tries are set to attend. HTT
Surtex Celebrates 25th Anniversary at
May Event
CHECK US OUT ON THE WEB
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Downlite is expanding its pillow-manufacturing capacity with a new Phoenix facility.
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22 Home Textiles Today March 13, 2011 News > hometextilestoday.com
WATERFORD, N.Y. — To mark its 25th year in business, Soft-Tex co-owner and president Arthur Perry gathered with the com-pany’s team, including factory workers, office staff, and the sales and marketing organiza-tion, to sign the quality policy
“We’re proud of what we have accomplished over the years” said Perry, “and in today’s chal-lenging business climate we felt it important to restate our mis-sion as we reach our milestone 25th year anniversary”
Portions of the quality com-mitment policy include meet-
ing customer requirements and ensuring that Soft-Tex prod-ucts are safe, effective and meet quality goals: focusing on con-tinuous improvement; and make sure each and every employee is responsible for quality.
“We have many long service employees at Soft-Tex who enjoy what they do and are proud of the products we make.” said Perry
Soft-Tex recently expanded its facility in Waterford, where it manufactures bed pillows, bed toppers and mattresses.
“Our new location has given
us the ability to double our pro-duction and distribution capa-bilities” Perry said. “We con-tinue to add to our product and customer base and are looking forward to continued growth in the future.”
The company’s licensed brands include Therapedic, Sen-sorPedic, Health Guard, Nature’s Rest and the SONA anti-snore pillow. Soft-Tex employs 80 peo-ple at Waterford. HTT
Soft-Tex Celebrates 25th Anniversary with Quality Pledge
Members of the Soft-Tex team gathered to sign the quality policy.
Manufacturers of Premium Bed Linen, Towel, Quilts, Comforter, Window and Table Linen.
24 Home Textiles Today March 13, 2011 News > hometextilestoday.com
TORONTO — Auggie is introducing a line of 100% cotton mix-and-match bedding for kids. Sheets, duvets and decorative pillows in the new line include petite prints featuring kid-friendly desgns, like robots, but done in a styl-ized way to keep adults happy.
The company reports that its looks tracked so well with adults that a number of designs are now available as queen- size quilts. Aug-gie is an offshoot of Canadian design firm Augutina. HTT
New York – Bedding from Hallmart Collectibles for the New York Home Fashions Market will feature updated styles in embroidery, jacquard, chenille and large panel prints, according to Saf Ijaz. Hallmart is offering its largest number of introductions ever, including about 400 new styles of toss pillows, thanks to increased capacity at its Chinese facility.
NEW YORK — Home fashions house Ellery Homestyles is adding a regal touch to its product lineup this summer with the launch of its new King Charles matelassé collection.
The engineered design is produced in Portugal of 100% cot-ton and is stone-washed for a luxurious hand. Ellery described the collection as a “sophisticated design [that] is steeped in historic Charleston’s decorative arts culture blending European, Caribbean, British and Asian infl uences.”
Budd Goldman, ceo, said Ellery is working with Historic Charles-ton Foundation “to bring Charleston’s classic, decorative motifs and style to home fashion products that consumers can enjoy in their own homes.”
The collection includes a bedspread, coverlet, bed skirt, shams and pillows that come in eight colors -- white, ivory, sunshine, pow-der blue, provincial blue, fern, scarlet and birch. It will be available at retail this summer.
Said Richard Gaskalla, director of retail and licensing at His-toric Charleston Foundation: “Ellery’s stellar interpretation of the New King Charles Matelassé will enable Historic Charleston Foun-dation to raise more awareness for our mission of historic preserva-tion.” HTT
Hallmart Expands Offerings
Auggie Introduces Bedding for Kids
Prices within the collection range from $45 to $325. It debuts this month at retailers and www.littleauggie.com.
Ellery, Historic Charleston Foundation Launch
King Charles Collection
Empire, here in silver and black, is among the range of introductions from Hallmart.
Shri Lakshmi Cotsyn Ltd. presents the premium range of beach and bath towels woven from long staple cotton for ultra softness. The towels are instant soaks and are highly absorbent. These towels have high piles which gives extra softness and absorbency. We have exclusive collection of Jacquard towel designs which are unbeatable.
Manufacturers of Premium Bed Linen, Towel, Quilts, Comforter, Window and Table Linen.
26 Home Textiles Today March 13, 2011 News > hometextilestoday.com
BY JENNIFER WHITE-KARP
NEW YORK — A top Canadian home textiles company is set to make inroads into the U.S. market now that it has scored a license agreement with an iconic American brand.
Safdie International’s line of Warner Bros. cartoon character- and super hero-themed hooded fl eece throws will be shown at the New York Home Fashions Market this week.
The license agreement is a coup for the division of Safdie & Co. Inc., according to Mark Burke, U.S. national sales manager of Safdie International. “Everyone knows Batman,” he said.
“We’re not new to Canada,” said Burke, where Safdie sells its throws and fl eece sheet sets and Star Wars-licensed products, “but we’re new to introducing our licensed characters in the United States.”
The Warner Bros. fl eece throws will be made out of 300-gram coral fl eece with a high pile. With seven designs, including Bugs Bunny and Tweety-Bird, the oversize products double as a blanket and dress-up item for children. There are glovelike spaces for children to put their hands.
Burke said the product is aimed at box, department and specialty stores with a $19.99 to $24.99 retail price.
Comparisons to the Snuggie blanket, which is sold for under $15 at Wal-Mart and other stores, seem inevitable, but Burke said Safdie’s product is quite distinct. “This is a heavier weight, almost twice the pile height” as the Snuggie, he said.
If the Warner Bros. fl eece throws prove successful, Burke said there may be potential to apply the license to other Safdie products.
Safdie International also creates a juvenile product called Cuddly Creatures, pillows that turn into animals. HTT
BY JENNIFER WHITE-KARP
NEW YORK — Sinomax, a man-ufacturer of memory foam mat-tresses, mattress toppers and pil-lows, is emphasizing the safety of its products being shown at the New York Home Fashions Mar-
ket this week.Its memory foam products,
such as the PureFoam collec-tion, have earned the CertiPUR-US seal of approval from an inde-pendent laboratory; this indicates the bedding products are free from harmful elements such as dioxins, lead or formaldehyde. The CertiPUR-US seal is being displayed on packaging.
“While other manufacturers have earned this designation, Sinomax is taking a step further to brand its collections as purity products,” said Steven Romero, vice president of marketing. In addition, he said, Sinomax uses soy-based polyols and activated
charcoal, ingredients that com-bine to deactivate odors.
Questions about the safety of memory foam products arise occasionally from retailers, said Romero. In October last year, Dr. Oz, the surgeon and televi-sion health guru, warned about dangerous fl ame-retardant chem-icals found in many household objects, including memory foam.
However that warning did not have an impact on Sinomax’s market share, Romero said, as its products do not contain the chemicals.
Collections with Sinomax’s PureFoam technology include the Balance PureFoam Line, with a 1.5 inch topper and con-tour pillow; the PureFoam Spring Line, with a 1.5 inch topper and spring pillow and Comfort Equa-tion 2.0, with a 2-inch topper. Opening retail prices range from $40 to $80 and mid-point-prices range from $99 to $159. Some
1.5 inch toppers retail for less than $70 for a queen size, Romero said.
Also being shown at mar-ket is a new washable mem-ory foam topper, an inno-vation that extends the life of the topper, as typically
memory foam can’t be washed and can pick up odors over time.
The ability to wash the top layer keeps it fresh and usable over a longer period, Romero said.
The Elegance Wash-able memory foam line features a box-quilted
removable pillow-top with a lin-ing of washable memory foam
over a core of clus-tered memory foam. Similarly there is a washable memory foam pillow with
a removable memory foam-lined cover. Prices range from $150 to $189.
In Sinomax’s Season’s Best line, a new pillow has a split personality for dual cli-mates. The Sherpa-Tencel pil-low offers cosy Sherpa fabric for added warmth on one side and airy Tencel fabric on the other. HTT
Sinomax’s PureFoam topper has ingredients to keep the material odor free.
Making Memory Foam Safer Safdie Lands Warner Bros. License
Safdie International’s new hooded throws are made of fleece with a high pile.
Washable memory pillows are also being shown at market.
NEW YORK — The Home Fash-ions Products Associat ion (HFPA) has sent confidential surveys to leading home fashions retailers to get their feedback on the direction of the New York
Home Fashions Market Week.Issues the association is
probing include whether the industry should make signifi-cant changes in market dates or reduce market to a once-a-
year event.Industry retailers who may
need a new survey can contact Tina Cadet of HFPA at [email protected] or (212) 297-2127. HTT
28 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. The Marrakesh bed collection from Safah International features 100% cotton bedroom ensembles, as well as luxury sateen and percale sheeting in thread counts from 200 to 800. It is available in pima, Egyptian or long staple cotton.
2. Grace from Sleepwell is a cotton-rich reversible duvet in a positive-negative, large-scale damask scroll in clean colors of alabaster and beige.
3. Burnet is a fresh design with a 100% cotton jacquard face from Divatex Home Fashions, inspired by an array of eclectic botanicals.
4. Belle Vine from Home Fashions International is a contemporary floral jacquard in an aqua blue/brown color story. A combination of faux silk and a distressed motif, this set is accented with chocolate self welting, flanges and brushed fringe accent on the pillows.
5. S.S. Dweck & Sons shows embossed, super-soft, double-brushed microfiber bedsheet sets with deep pockets.
6. Jenny George Designs presents Hampton, a cotton/rayon blend duvet set with a printed tonal stripe pattern in shades of rose with a subtle hint of shine. It’s available in full/queen/king sizes.
30 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Park B. Smith Ltd.’s long-standing Eco bedding program continues to grow with this new collection, Corban Rowe.
2. Ashley McBride’s new Churchill collection is a seven-piece comforter set made of faux-dupioni and embellished with embroidered details. Churchill is part of the company’s larger Wellington & Castle stock collection.
3. Trump Home Segovia from Hallmart Collectibles assembles an Old World medallion in midnight black and brushed gold. The ground on this pattern has a brushed effect with the feeling of antique fabric. Details such as chenille gimp, bell tassels and imperial cording introduce this ensemble to the master bedroom.
4. Chez Duvet’s new complete Duvet-in-a-Bag coordinates an allergy-free duvet insert with more than 60 duvet cover designs, and matching pillow shams with envelope
closure, packaged in a structured, reusable tote. Design innovations, such as Corner Keepers technology and a hidden magnet duvet cover closure, are featured.
5. Universal Home Fashions’ Bellino top-of-bed collection combines chocolate and ivory faux-silk fabrics with silhouette floral and geometric designs.
32 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Andelle from Beacon Looms is a soft and matte satin enhanced with classic pintucking, creating a fresh ensemble in neutral coloration.
2. Home Source International introduces Berry and Black Pearl to the Bamboo Collection, a 12-color palette of 100% rayon from bamboo sheets and top-of-bed. Completing the Bamboo Collection ensemble is a new duvet with matching pillow shams in white, as well as boudoir pillows and Euro shams.
3. Ellery Homestyles, under the Vue brand, introduces Mosaic Fleur, a Suzanni-style print inspired by global influences with a reverse side featuring a coordinating whimsical print. The comforter and standard sham are 200-count cotton sateen. A diverse range of decorative pillows embellish the collection.
4. M&Z Marketing Group presents microfiber down alternative blankets in several patterns.
5. Sherry Kline by Pacific Coast Home Furnishings offers the Jungle Passage comforter set, featuring rich, exotic colors.
Reporting unprecedented growth in 2010, Lenzing Fibers has outlined ambitious expansion plans for 2011 that confirm its leadership in fiber innovation for its award-winning TENCEL® fiber. The expansion
includes building the first vertically integrated industrial-scale plant dedicated to TENCEL® fibers in Lenzing, Upper Austria, as well as expanding the TENCEL® production site in the U.S., located in Mobile, Ala.
While some companies might move tentatively through this global economy, Lenzing has been bold in its approach and sure of its product offerings. In addition to TENCEL®, Lenzing Group is a world leader in marketing and manufacturing the man-made cellulose fibers Lenzing Modal® and Lenzing Viscose®.
The enviable attributes of TENCEL® – soft feel, cool touch, easy care and moisture management – coupled with Lenzing’s dedication to sustainable manufacturing are propelling the brand to new heights and cementing its place in the home textile industry as an example of how to provide a great-performance fiber with all the right “green” attributes.
SUSTAINABILITY & ENVIRONMENTAL RESPONSIBILITY
Lenzing was environmentally responsible long before it became fashionable.
TENCEL® fiber is natural and biodegradable. Made from eucalyptus wood pulp, which is sustainable, the raw material is culled from responsibly managed forests certified by the Forest Stewardship Council (FSC). Unlike cotton and hemp and other fibers touted as “organic,” no pesticides, herbicides, defoliants or fertilizers are used.
Beyond the forest floor, Lenzing continues to maintain a strong environmental policy throughout the closed loop lyocell manufacturing process of TENCEL®. Also to be noted, at its lakeside Austrian headquarters, where Lenzing Modal® is produced, the company recycles waste streams and recovers by-product. The company manages its water overflow temperature to within 2 degrees Celsius of the River Ager (which is fed by the lake) to lessen the impact on the surrounding ecosystem. In fact, by products of the manufacturing process provide energy for the plant. And, the remaining wood sugar xylos is converted into Xylitol sweetener for sugar-free candy.
AND THE WINNER IS…
Lenzing’s mission to be front and foremost of the sustainability issue has not gone unnoticed: the company has garnered awards and eco-certificates from around the world. Most notably: European Flower Award for setting new standards in the field of sustainability and eco-technologies; The European Award for the Environment for its low emissions production; Oeko-Tex Standard 100 certificate, which ensures that no-harmful substances in textiles; and IS0 9001 certificate for its quality management systems.
THE TENCEL BED
While constantly achieving excellence in the environmental arena, it is ultimately its fiber that defines the company. In any product where it is used – whether in basic bedding, shell fabrics, luxurious sheeting or top-of-bed products – the use of TENCEL® fiber has functionality, a purpose in the product.
The applications for TENCEL® are exceptionally versatile. In sheeting, it offers a smooth hand with moisture absorption, cooling properties and bacterial growth reduction. The fiber’s structure makes its 70 percent more absorbent than cotton in channeling moisture away from the body.
As a down-free alternative TENCEL® Fill offers increased insulating properties and has shown to reduce growth of dust mites without chemical additives.
In comparison to other “organic” fibers, TENCEL® attributes stand out: it is, of course, natural; it remains soft through repeated washings with no pilling; dyes penetrate it 100 percent to provide lasting color. In numerous documented studies the use of TENCEL® was shown to improve sleep among individuals who consider themselves as having sensitive skin.
TENCEL INNOVATION
Lenzing leads in fiber innovation in response to its customers’ needs and anticipates the market, producing the only cellulosic micro fiber available in TENCELmicro®. It has introduced specialty products such as TENCEL®C, the wellness and beauty fiber containing Chitosan, which has a skin cell-renewing effect.
Most of United Feather & Down’s successful bedding programs use TENCEL® for the fiber’s look and performance as well as its well-documented sustainability story. The Sleep for Success! program, endorsed by Dr. James Maas, uses TENCEL® as both fiber and fill to achieve a product that promotes a good night’s sleep. “The reason consumers like TENCEL® is for its moisture management and its skin sensitivity,” said Bob Hickman, Senior vice president of Sales and Marketing, United Feather & Down. “It has all the right esthetics: sheen and softness as well as durability and washability.”
At Portico Home + Spa, the use of TENCEL® is key to creating the luxurious feel to its GENIUS collection of sheeting. The blend of 60 percent TENCEL® MICRO / 40 percent organic cotton give the products a wonderful soft hand. “Consumers are so wrapped up in what thread count their sheets are that they don’t realize what is truly making their sheeting feel so amazing,” noted Megan Wiseman, brand director, Portico. “Our GENIUS collection is the solution for luxurious sheets that are softer on the skin and gentler on the earth. We chose TENCEL® for 3 reasons: for its sustainability, which is important to us; its luxuriously soft hand; and its breathability,” she said. The company has also developed a quilted robe of 45 percent organic cotton/45 percent TENCEL®/10 percent recycled polyester for hotel and spa properties with sustainable practices.
The luminosity and durability of TENCEL® helps to create a better performing product, according Steven Romero, Sinomax USA, which uses a 50 percent TENCEL®/ 50 percent cotton blend in a covering for its ComforZen pillows and mattress toppers. “TENCEL® provides great moisture management and ultimately dryer, cozier sleeping conditions both in summer and winter,” he said.
Lenzing is continuously working to enhance the performance of TENCEL® fiber itself and finding new applications to make the best use of its unique product attributes. And, Lenzing continues to solidify its role as a fiber innovator and environmental pacesetter; the industry is watching as it rolls out its 2011 expansion plans.
Lenzing Expands: A Commitment to Sustainability & Innovation
TENCEL® fiber comes from Nature. It is of botanic origin because it is extracted from the raw material, wood. The applications for TENCEL® are exceptionally versatile. The fiber can be used in every aspect of sleeping – beginning with mattresses and mattress pads to bed covers and linens, all the way to lingerie. TENCEL®’s universality makes it possible to enjoy a completely botanic bed from nature. Perfect moisture management guarantees a pleasantly dry sleeping climate. Nothing is dreamier than that when you go to sleep in a botanic TENCEL® bed.
TENCEL®
The New Age Fiber
Lenzing Fibers, Inc.530 Seventh Avenue, Suite 808New York, NY 10018-3508Phone: 212 944-7898E-Mail: [email protected]
BOTANIC BED
Lenzing is world market leader among cellulose fiber manufacturers and produces TENCEL®, Lenzing Modal®, Lenzing FR® and Lenzing Viscose®.
36 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. C&F Enterprises’ newest Williamsburg-branded program takes its cue from the Old World, as seen here in the Barbados Sand collection, which employs a tropical-themed roller-printed whole cloth quilt taken from the Colonial Williamsburg Foundation’s archives.
2. Christy is offering the new Antoinette collection, a 400-thread count jacquard with detailed embroidery in cream and gold. The design features Swarovski touches
and includes queen, king or California king duvet, pillow shams and decorative bolster cushion.
3. Stellar Alliance/Wulfing’s soft and substantial bedding in 100% cotton and yarn-dyed flannel is available in bedding, top of bed and blankets.
4. Triangle Home Fashions dresses up décor with this elegant Valencia comforter set. Special printing techniques allow for a soft hand.
5. Indo Count Industries presents the Arabian Spice collection, inspired by an exotic, bustling bazaar filled with spicy aromas of cinnamon, cardamom, saffron and cloves.
6. Gradient, by Venus Home , offers contemporary styling combined with simplicity. The linear embroidery creates a blending of contrasting shades of blues giving the illusion of an ombre effect.
Winning Strategies for Internet MarketingWednesday, May 18th • AmericasMart, Atlanta • 9am - 4:30pm Join us for this special one-day conference devoted exclusively to how
retailers and manufacturers in the home furnishings and decorative acces-
sories industries are using the Web to grow their businesses. Discover the
latest online marketing tactics and tools; review case studies; and learn how
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For more information contact Penny Schneck at 336-605-1084 or [email protected]
Fee includes Lunch & Conference Notebook. Seating is Limited.
Early-Bird Registration (through April 17th)
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Topics include:• Choosing a website developer
Learn how to create a request for proposal (RFP)
• Social media – Hear from a retailer who knows what works to drive sales and customer loyalty
• Integrate Online + Offl ine – Getting your sales team and online marketing working together
• Web-based Research – Competitive intelligence, product testing, training and more can be done online
• Social Networks to Social Shopping – Selling through Facebook plus the role of “group buying” clubs
• Where are Etailers investing their marketing dollars?Here from top online US retailer CSN stores
• The Future of Tablets – Android, iPad and Windows
38 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Kumi Kookoon’s new Ming collection is inspired by the ancient dynasty for which it is named. Covered in silk charmeuse, the pillows, duvets and throws are filled with top-quality, hand-strung mulberry silk fibers. Like all of the company’s products, Ming is 100% naturally hypoallergenic and inhospitable to dust mites and resistant to mildew.
2. Textrade International Ltd. is introducing several quilt styles for market, such as this one titled Aqua Square.
As part of the company’s Laboratory-themed grouping, Aqua Square is a 400-count, reversible, cotton sateen piece.
3. Inspired by the higher-end marketing of the Steven by Steve Madden brand, a new style from Revman emerges this season with Sanibel and Anya (shown). Fashion-forward embroideries mixed with subtle textures of tie dye and tonal ombre are at home in the master bedroom.
4. Pendleton introduces the geometric Sky City pattern in dramatic black and white, with unnapped, sueded trim and comprised of 82% wool and 18% cotton.
5. Arley bedspreads include Las Palmas, a fully quilted throw-style bedspread featuring a printed tropical leaf design on a chocolate background.
40 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Global Home Living introduces the Madison eight-piece bedding ensemble in contrasting black and white, embellished with floral embroidery. It is available in soft, medium and dark colors with 100% cotton and cotton rich compositions.
2. Taipei from PDK is a pieced and flanged comforter ensemble on textured fabric with a vine embroidery. A pieced horizontal band runs through the center.
3. Greenland Home Fashions is presenting the 100% cotton Amelia quilt combining floral prints and plaids in reds, blues, yellows and natural tones. Intricate vermicelli quilting provides a rich surface texture. The reversible antique floral back gives a two-in-one look.
4. Wrap up in a silk/cotton down comforter from Blue Ridge Home Fashions: 950 thread count woven shell with 51% silk and 49% cotton in a jacquard floral
pattern, 14-inch baffled box construction with double piping and filled with 50 to 60 ounces of European white goose down.
5. Newport/Layton Home Fashions is ramping up its assortment of quilts with several introductions, like Florinda, an earth-toned floral made of 100% cotton.
42 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Famous Fashions is introducing its tonal floral Cheri Waverly collection for the bath, which includes this 100% polyester shower curtain.
2. S.S. Dweck & Sons is focused on multi-packs for market, putting together multiple 100% cotton towels in colorful sets that come wrapped neatly with a bow.
3. Home Source International debuts the Bamboo Collection, rayon from bamboo/cotton towels in four colors: white, ivory, oat and aqua. The loops of these 600 GSM towels are 50% rayon from bamboo and 50% cotton. Naturally silky soft and antibacterial, the Bamboo Collection towels are super-absorbent and available in bath, hand and wash.
4. Global Home Living is offering new Spa Towel Collection. The cotton towels are available in eight colors — soft, medium, and dark.
5. Newport/Layton Home Fashions has added some shine to an otherwise natural look with its new Golden Pebbles collection of resin bath accessories.
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44 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Deesan Industries presents low-cost-per-use, eco-friendly towels for hotels in white, specially engineered for longer life and faster drying in the laundry process.
2. The black and white fabric shower curtain and hook set from Domay includes floral, animal skins and geometrics all done up on 100% polyester fabric with white shower curtain hooks.
3. ByEm’s Ozone collection includes this black ceramic bath accessories grouping paired with a polyester shower curtain and a matching bath rug and towels.
4. New patterns in Pendleton Woolen Mill’s oversized jacquard towels echo the heritage of boldly patterned blankets in a new fabric. Four dynamic blanket patterns are re-created in super-sized towels for beach, poolside or hot tub. Cotton velour is an ideal canvas for Native American-inspired designs.
5. Splash Home’s new Facilitator collection of accessories aims to beautify and organize bath spaces with its innovative product offerings: the Easy Pocket shower curtain, the Ladder Caddy, four hanging bars and two laundry hampers, as well as new hooks that employ a clip-and-hold design for easy use.
6. Creative Home Ideas’ new Buckingham collection is one of several new bath coordinate programs the company is launching at market.
46 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Sherry Kline by Pacific Coast Home Furnishings offers decorative embellished towels, such as the three-piece Ashley Coral towel print with multicolored fringe.
2. Home Fashions International features the Roxy Ruffle shower. The ruffle detailing on the faux silk fabric enhances elegance and style, while colorways range from bold, graphic shades to subtle, soft tones.
3. Chortex bath ensembles include Rhapsody Royal; 100% Egyptian cotton loops are featured in bath sheets, bath towels, hand towels and washcloths.
4. Bardwil Linens’ Lenox Bath division is showing the new Winter Song holiday collection that is comprised of an embellished bath towel ensemble, shower curtain, tufted rug and a two-piece fingertip towel gift set. The design depicts a perched bird on a sprig of seasonal greenery.
5. Saturday Knight Ltd. is looking to put a restful setting in the bathroom with its new Dragonfly bath coordinate collection that calls out for “Peace,” “Harmony,” Beauty” and “Joy,” among other sentiments with encouraging words paired with pastel palettes and organic images.
48 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
1. Caribbean Joe beach towels from WestPoint Home are bright and whimsical with fiber-reactive prints suited for the beach and pool
2. The Bacova Guild Ltd.’s new Kiah bath coordinate collection was designed by artist Robin Pickens. The brightly colored, overscaled floral grouping includes a heat-transfer-printed poly shower curtain and resin accessories with colorful decals and textured accents.
3. Avanti Linens is showing Schooner, a new shower curtain design that depicts three of these two-sail boats at sea framed at the top and bottom by a blue-and-white nautical map.
4. Decorative Living introduces its Boutique collection of bathroom accessories. Items are constructed by hand using Bangkuang, Bacbac and Buri Leaves twisting in a wave pattern weaving around sturdy metal frames.
The collection includes hamper, towel basket, magazine basket, wastebasket, tank tray, vanity tray and covered tissue box.
5. Universal Home Fashions is bringing the spring season into bath with this new In the Garden collection that puts a magnifying glass to butterflies, ladybugs and snails in the grass.
Help your customers make the right choice. The DACRON® fi berfi ll quality seal endorses the following brands:
Investing more in tick than fi berfi ll can make pillow sales fall fl at. Customers want long-lasting fi rmness or softness for the way they sleep. Only fi berfi ll can provide that kind of cushion.
The DACRON® brand has innovated fi berfi ll technology for more than 50 years to bring the bedding industy a variety of comfort and performance options. With recent innovations like high-bulk fi bers and fi berfi ll which is nearly indistinguishable from down, you can give consumers what they want, from a brand they know and trust.
Brand Fiberfill
Brand Fiberfill
PERF RMA
50 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Bardwil Linens is adding Flowering Branch to its licensed Vera collection of table linens. This autumnal design employs a hand-painted, vintage-inspired look taken from artist Vera Neumann’s archives of her original works.
2. Alpha Home Fashions’ new Geo collection of modern-geometric embroidered table linens includes this runner embellished with a tassel fringe. The program comes in this black-and-white combination, as well as four other colorways.
3. Loretta Lee Ltd. is planting a garden of love, happiness and blue hydrangeas with this new collection featuring these flowers in full bloom juxtaposed to inspirational sayings.
4. WC Home Fashions’ Melena collection comprises these 15-inch round, braided placemats made of 100% polyester and featuring a contrasting “V” inset border. Available colors include ivory, gold, olive, denim, red wine and brown, as shown here.
5. Avanti Linens is introducing its Checkerboard Grapes collection, which spans placemats, napkins, aprons, towels, potholders and oven mitts.
52 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Trendex Home Designs’ new and sophisticated paisley jacquard grouping of table linens is dubbed Arabia. Made of 100% polyester, it comes in five solid colors with the holiday season or everyday use in mind – charcoal, espresso, lychée, natural and spice.
2. The Gourmet Pro Brand ribbed Micro Fibre kitchen set from Domay includes a 12-inch oven mitt, 7-by-8-inch pot holder, 14-by-19-inch casserole/kitchen towel, and
12-by-12-inch mesh scrubber dishcloth. The set comes in assorted muted colors, such as sand, smoke blue and sage green.
3. Home Fashions International is taking flight with the next generation of its Aviary line, this time with new bird and feather looks such as this one, titled Peacock. Spanning placemats, decorative pillows and runners, as seen here, it is made of faux linen.
4. Caribbean Joe tropical kitchen textiles from WestPoint Home feature printed, sculpted, and appliquéd towels with coordinating pot mitts.
5. Klear Vu’s assortment of performance chair pads is growing for market with several new patterns, including this one titled Hotty Dotty.
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H O L L A N D E R®
DIGITALLYCONNECTEDARE YOU?
HELPING YOUTARGET ANDENGAGE THE
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luxury | qual i ty | innovation
v is i t us at www.hol lander.com • fo l low us on
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HELPING YOUTARGET ANDENGAGE THE
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luxury | qual i ty | innovation
v is i t us at www.hol lander.com • fo l low us on
Glen Raven Feb 21st issue.indd 1Glen Raven Feb 21st issue.indd 1 2/9/2011 9:24:42 AM2/9/2011 9:24:42 AM
54 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Park B. Smith Ltd. is helping to keep the cook clean and dry with this new black-and-white Peony apron, made of watershed liquid-resistant fabric.
2. Anchor Home is beckoning island life with its new East Indies Palm III collection of indoor/outdoor pieces featuring designs created by Paul Brent Studios
3. S.S. Dweck & Sons’ Smart Collection of Micro Touch products boasts a high-tech drying mat that matches the kitchen towels, utility towels, and dishcloths. The line is waffled, for softer feel and more drying power, and comes in an array of colors.
4. Peking Handicraft Inc.‘s new Rosanna’s Pasta Italiana collection includes this full-size apron, measuring 26-by-34 inches and made of cotton with a printed design.
5. Elrene Home Fashions continues to build its offerings of seasonal vinyl tablecloths and placemats with Christmas Cardinals, which showcases red cardinals amid holly leaves and berries. Coordinating kitchen textiles are also available.
6. Achim’s Apple Orchard collection spans several coordinating pieces, including the towel, oven mitt and potholder, seen here, as well as kitchen tiers.
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Over the last 25 years, Welspun has established itself as one of India’s fastest growing multinationals and today holds a global leadership position in home textiles.
Congratulations to USA CEO BARRY LEONARD
recently honored by the Fashion Institute of Technology and the Home Fashions Product Association
joined by over 15,000 Welspun colleagues worldwide in an ongoing commitment to
industry leadership and excellence
58 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. ITM has partnered with Brunton International to create a new line of novelty faux fur rugs in bright colors. Available sizes span accent to area rug dimensions.
2. Park B. Smith Ltd.’s pet division, Paws, which is made up of indoor/outdoor products, now includes this accent rug entitled Mealtime.
3. Maples Rugs’ latest garden variety of U.S.A-made Invista nylon printed accent and area rugs includes this peach-and blue floral named after the blossoms it portrays — Verbenas — on a chocolate ground
4. Creative Home Ideas is expanding its line of tufted kitchen accent rugs with several new iconic styles, such as this one, called Gourmet.
5. New welcoming mats and slices depicting home and hearth styles like roosters and sunflowers are part of M&Z Marketing Group‘s latest batch of accent pieces.
60 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. S.S. Dweck & Sons offers heavy-duty, commercial-grade mats made from natural materials, including rubber, ground stones and crushed walnut shells. The mats are designed to be strong, fashionable and eco-friendly.
2. Harounian Rugs International is introducing its Felt Flower collection, which includes a white style called Tropical Flower and a second red piece dubbed Romeo Rose, seen here.
3. Oriental Weavers is building on its scatter-size Accent-uate collection with several new looks that span contemporary to transitional to folk-inspired, such as this farm theme. Three price and construction bases are available – opening price-point loop, berber and hand-carved varieties.
4. The Bacova Guild Ltd.’s nature-inspired Phoenix collection aptly comprises environmentally-friendly printed jute accent rugs. Each piece has a non-skid back. A variety of designs are offered.
62 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Caldeira US is making its own “British Invasion” with its newest collection of UK-inspired decorative pillows featuring black, white and gray iconic images, including city scenes, the Beatles and the Union Jack.
2. Arlee Home Fashions Photo Fun pillow group is available in several different city/post card themes.
3. The Leiden Pillow collection from Softline Home Fashions is on faux linen. Created out of the Leiden Fabric, this bouclé chain-stitch-embroidered pillow creates the “au naturel” look, giving a Zenlike feel. It is also available in ready-made curtains or fabric by the bolt, and comes in four colors.
4. Newport/Layton Home Fashions pays homage to the 16th-century Indian city of Sikri, not far from the Nepal border, with a new pillow design by the same name, left, and its counterpart, titled Dancing, on the right. Both pillows are 100% cotton and embellished with acrylic crewel embroidery.
Microban® antimicrobial technologies work continuously to help prevent the growth of odor causing microbes so your home textiles stay cleaner, fresher, and last longer. As the global leader in built-in antimicrobial protection for more than 25 years, we're partnered with over 150 leading manufacturers across a breadth of categories. The Microban® brand has consumer awareness more than three times greater than our nearest competitor and is a recognized trustmark for safe, durable and effective antimicrobial protection. We have a broad portfolio of antimicrobial technologies that enable us to formulate the right solution to meet the unique needs of your product. Our formulations are designed to meet all relevant environmental, health, and safety standards and we use only antimicrobial technologies that are EPA registered in the United States and BPD authorized in Europe.
Visit www.microbantextiles.com to find out more about Microban partnership opportunities.
Milli Textiles For market we are off ering a vast array
of good:
• Robes in 100% cotton terry and also in a
cotton fabric that has terry on one side and
a dobby weave on the reverse side.
• Cotton blankets that are available in
dobby weave, in soft – good, better, best –
highly regarded cotton quality.
• Highly performing 100% cotton zero
twist towels as well as more basic cotton
towels.
Turkish Towel Company Th e Turkish Towel Company is
a leading provider of luxury towels and
bathrobes. Our brand is recognized for its
incredible softness, absorbency
and durability. Our products
are made in Denizli, Turkey,
one of the world’s foremost
producers of cotton and weavers
of cotton cloth. Our partner-
ship combines American design
and development experience to
the world-renowned skills of
Turkish Towel manufacturing.
Th e result is unsurpassed style
and quality in every towel that we produce.
Seen here is our Zenith Bath Towels,
made in Turkey from the fi nest two-ply
100% premium Turkish cotton. Th ick
closely woven double-loops make these bath
towels ultra stylish and sumptuously soft
with superior durability and absorbency.
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On Sunday March 13, Home Textiles Today will open the 3rd edition of its Global Interiors Home Collection Show at 295 5th Avenue, Suite 104 and at 7 West 34th Street, Suite 1023. The show will open Sunday, March 13 and run through Thursday, March 17. It will feature innovative suppliers from around the world.
68 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. The Manual Woodworkers & Weavers Climaweave Bright Floral Tapestry Indoor/Outdoor Pillow fabrics are durable, fade- and moisture-resistant, and are used to create products suitable for all four seasons and measure 20-by-20.
2. S.S. Dweck & Sons is all “mushy” this market with the Gazzy collection of “squishy” novelty pillows in four shapes and sizes — hearts, stars, round and cylinders — which come in six designs, including peace signs, hearts, colored dots, zig-zags, zebra stripes and multicolored
stripes.
3. Sherry Kline by Pacific Coast Home Furnishings offers a set of Cheetah Black decorative pillows for a wild touch of comfort.
4. Home Fashions International maintains its focus on upscale fashion looks with this new natural-and-gold colored trio — a cut velvet stripe, a jacquard and a pleated textured solid.
5. Universal Home Fashions’ new Bloom collection is a bold and contemporary statement interpreted on matte poly-satin pillows that have been heavily embroidered with a floral motif.
Thermalogic March 13th.indd 1Thermalogic March 13th.indd 1 2/10/2011 10:11:30 AM2/10/2011 10:11:30 AM
70 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Hallmart Collectible’s new decorative pillow collections range from bright and bold embroideries to sophisticated jewel tones — and everything in between.
2. RR Design Concepts takes its cues from urban lifestyles with this new “City Lights” collection of platinum- and pewter-colored decorative pillows that mix and match via a variety of faux leather, embroidered and printed tonal looks.
3. Alpha Home Fashions’ “FanciFeathers” collection combines contrasting feather and fabric colors for a stark statement. There are eight color combinations available and two sizes — 20-inch and 14-by-24.
4. Triangle Home Fashions is showing Colorama, a lively and fun collection combining bright colors and unique techniques. Home décor can have a fresh-picked look with this pillow set featuring bold dimensional embroidery and ruffle detail.
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72 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. The chunky chenille knit throw from Manhattan Kids is uniquely textured and offers year-round comfort.
2. The Blueflex Traditional Pillow from Sleep Studio is made from Blueflex Gel Memory Foam, which provides cradling comfort for the head and neck, but with extra support to maintain proper alignment. The heat dissipation of Blueflex ensures a cool, comfortable pillow.
3. Sinomax introduces the Season’s Sherpa Pillow. One side features plush long-napped polyester sherpa, which holds
onto the body’s natural heat while sleeping during cold winter nights. The reverse is covered with Tencel fabric, which features a moisture-management system to channel moisture and deliver a dry, comfortable sleeping surface.
4. Ellery Homestyles showcases the Luna Chenille collection, a sophisticated update to the classic chenille throw. Textures available in herringbone or twill patterns include ivory, sage blue and mushroom, plus rust, burgundy, chocolate and eggplant. It’s made of acrylic polyester, and offers a choice of 50-by-70 detailed with a
hand-knotted fringe.
5. Mélange Home offers fashion-forward designs in bed linens, decorative throws and other home accessories, making a variety of traditional and casual lifestyles for the home.
6. Protect-A-Bed’s BugLock Bed Bug Protection Pack offers the tools to combat and manage bed bug infestations. It comes with one BugLock waterproof mattress encasement and one BugLock box spring encasement.
74 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Zambaiti adds to its Compagnia Lane Preziose collection with new, trendy colors of cashmere, washable blankets, in a machine-washable blend of 50% cashmere, 35% acrylic and 15% wool.
2. S.S. Dweck & Sons New Technology fiber beds are super-soft, with a two-inch gusset and baffled boxed so the down alternative filling does not shift.
3. United Feather & Down introduces the Sleep for Success! Dorm collection, designed for college students. This new collection is built to help students make the most of the sleep they get.
4. The new dark gray with light gray jacquard border travel blanket from Stellar Alliance/IBENA can be folded or rolled up and packed away in a suitcase, carry-on bag or tote for easy portability. It’s available in throw size, 60-
by-80 only, and is made up of 50% cotton, 35% acrylic and15% polyester.
5. Pendleton Woolen Mills’ classic, popular pattern of the Glacier Park National Park blanket is now available in a new construction—a fringed throw of brushed superfine merino. It comes in a 54-by-72 size, plus a 3-inch fringe.
76 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1 Thro by Marlo Lorenz offers the Best Friends throw, made of 100% polyester. It’s microplush and comes in a 50-by-60 size.
2 Soft-Tex introduces its revamped Memory Loft series with NanoTex Coolest Comfort fabric technology. This collection of pillows and mattress toppers has been revamped for market and features a blend of the company’s proprietary Sofloft fiber and memory foam with three breathable Nanotex Coolest Comfort fabrics.
3 Domay’s Hotel by Domay brand has 50-by-60 thick-pile sherpa throws, available in double-sided sherpa and also one-sided sherpa with the top in solid-colored mink. Available in beige, brown, black, green and honey.
4 SensaGel is the new exclusive gel sensation in memory foam from Hudson Industries. The pillow combines the European forever-cool gel TriDimensional surface concept with supportive characteristics, elasticity and thermal conductivity. It’s non-toxic and hypoallergenic with
pressure relief distributed throughout the surface of every pillow.
5 Global Home Living showcases thermal blankets made of cotton available in an assortment of colors.
6 M&Z Marketing Group offers micro-plush throws, solids and prints that are reversible, from super-plush solid to faux wool.
78 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Morgan from Beacon Looms is a graphic outline floral and richly textured bouclé, which frames the under-treatment of Kaitlyn, a jacquard knit on sheer net ground. Together, they create a dramatic window.
2. Arlee Home Fashions’ Carrington tie-tab panel features a silk pick stitch look and is available in the midnight, chocolate, burgundy, ocean, and grass colorways.
3. The Escape Leaf grommet-top panel from Commonwealth Home Fashions has been added to enhance the company’s Outdoor Décor collection.
4. Softline Home Fashions brings a fresh, simple and elegant approach to jacquard. The Kale Collection interprets a clean and modern aesthetic inspired by nature. It is available in three design patterns — Kale
Leaf, Kale Basket Weave and Kale Stripe — and nine earth-tone colorways. The collection is offered as ready-made curtains, decorative pillows or by the bolt.
5. Elrene Home Fashions’ new Continental program is a tonal, sheer-stripe contemporary look with a grommet top.
80 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Arley presents Luxor, a contemporary floral jacquard design with charcoal linear detail on a soft white ground. This panel is being offered with a grommet top and a traditional rod pocket top.
2. Park B. Smith Ltd.’s long-lasting Magic Blind program of Roman shades — adaptable to any curtain rod — has developed an animal instinct this market with the new Wildlife design featuring cheetah-, tiger- and zebra-skin patterns.
3. Ellery Homestyles presents its new watercolor floral, Villastria, printed on Ellery’s Shantung, a lustrous, jacquard textured fabric accented by a solid band of the same fabric at the top. It is 100% polyester, 52-by-84 inch panels with a pieced back-tab panel.
4. Gigi from Triangle Home Fashions adds dramatic flair to home décor. The fabric is cut by a laser into a circle, creating dimensional elegance.
5. Versailles Home Fashions is coming out with a collection of patented bamboo ring-top curtains, which come in assorted looks like this 63-inch panel called Espresso.
Leading the market with luxurious and innovative home products from themost trusted brands
TMTM
82 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Achim will “Rise and Shine” at market with this new rooster-themed kitchen tier collection that matches a three-piece kitchen textiles set.
2. Universal Home Fashions is showing Allyson, a faux silk drape with a slub and featuring an all-over floral embroidery that has been accented with cut velvet details.
3. Home Fashions International features Casablanca, an elegant damask frame shown as a grommet-style panel. This jacquard is offered in the updated platinum colorway, creating modern sophistication for the room.
4. Global Home Living is launching its window collection in blended jacquards, duck and 100% polyester fabrics.
84 Home Textiles Today March 13, 2011 Product Gallery > hometextilestoday.com
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1. Give a Hoot is a fun, all-over printed owl design from Arley in shades of pink, green and aqua on a pink background. The look includes green gingham coordinates and colorful dot sheeting.
2. The Deluxe Sherpa Cuddle Blanket from Domay Bebe wraps baby in total cozy comfort.
3. Ashley McBride is helping babies count sheep with the new Lambie collection of faux lamb’s wool. Made of 100% polyester, the blankets measure 30-by-40 and
come in assorted pastel colors, as seen here.
4. Ellery Homestyles launches its new Eclipse Kids collection, Kendall and Playtime Stripe, pairing a textural solid with a printed, fun, playful stripe in an Eclipse energy-saving, noise-reducing, blackout curtain. It is composed of 100% polyester, 42-by-84 panels and 42-by-18 valance, with rod pocket panels and a double-layer scalloped valance.
5. The Northwest Company features new super-soft
micro-sherpa throws — with micro-raschel on the front and sherpa on the reverse. Shown here is Disney’s Tinkerbell design called Pixie Fun.
6. Global Home Living is introducing a line of 3-D bedding for juveniles.
7. Bright and fun-loving hooded bath towels from Towellers USA are 100% cotton and available in characters such as duck, frog, lion, puppy and penguin (shown).
1. Surya Inc. is launching the new Moderne collection with designer Bob Mackie. Inspired by his costume and formalwear designs, these hand-tufted New Zealand wool rugs feature faux silk highlights. Moderne rugs are made in India.
2. Mohawk Home is expanding its licensed collection with Woolrich with several new designs, including this one titled Cedar Run.
3. Ebisons Harounian Imports is launching its new Urth collection, which spans seven antique Persian and Anatolian designs in four color combinations.
4. Rizzy Rugs is showing Avant Garde, a Tibetan hand-knotted and hand-spun semi-worsted rug made in a New Zealand wool and viscose blend. Designed for the high-end market, a 5-by-8 is set to retail for $1,799.
5. Oriental Weavers/Sphinx’s new Montego collection from Egypt uses a palette of citron green, terra cotta, bright mineral blue, fresh ivory and deep cocoa brown. Giving a modern twist to classical design, these 100% polypropylene machine-made rugs are made to complement outdoor living areas.
6. F.J. Kashanian Rugs new Indo-Peshawar collection of handmade rugs from India comes in a variety of designs, like this one titled Maharaja in the aqua-and-ivory colorway.
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Encouraged by an improved sales pace in the back half of 2010, area rug suppliers are march-ing into the New Year with a bevy of fresh looks set to roll out at the various winter markets kick-ing off in January.
Suppliers said they are rapidly fi lling their appointment books for the markets, giving them cause to feel assured that buyers are returning to their showrooms to write orders and stock their shelves with new products in the coming months.
Whether traditional or modern, new looks are meeting somewhere in the middle with many nature-inspired palettes and organic design elements dominating the season’s trends.
“We are seeing big trends in tonal and textured looks,” explained Steven Peykar, principal, Saddle Brook, NJ-based Nourison. “So we have developed a number of new lines that utilize multiple textures, whether by using different yarns or different constructions like hand-made with cut-and-loop textures or others.”
Here is a sampling of some major rug suppliers’ latest product introductions for winter 2011. HTT
88 Home Textiles Today March 13, 2011 > hometextilestoday.com
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1. The Rug Market’s new Expressions collection comprises designs that are “all things trendy, hip and sophisticated” with looks like this one titled Whirl. These synthetic fiber rugs are being added to the company’s Ecconox line of value-priced products.
2. Capel Rugs’ new Daisy Climber Vine is one example of several rugs by designer Kevin O’Brien. Made in India, this collection is hand tufted from pure wool.
3. Harounian Rugs International is adding various new designs to its growing private label program of hand-crafted rugs made from wool and/or synthetic fibers. These skus are made to order to retailers’ specifications, including custom sizes, colors, and qualities.
4. Creative Home Ideas’ Figaro is a two-color cut and loop accent rug. It features a latex non-skid back, and is machine washable.
5. C & F Enterprises Inc. is introducing the Parfait collection of hand-hooked washable rugs and matching decorative pillows. Designs are seasonal, like this seashell pattern.
6. Momeni is expanding its machine-made offerings with several new collections as well as design additions to some existing, including the Sensations collection.
For more information, please contact your Shaw Living Representative.P.O. Drawer 2128 | Dalton, GA 30722-2128 | 800.282.7429shawliving.com
AREA RUGSThe smartest decorating makeover you can offer.
We look forward to seeing you at Market!
shawliving.com
High Point MarketApril 2 - 7, 2011International Home Furnishings CenterGreen Wing, Suite 371210 E. Commerce Ave.High Point, NC 27260
New York MarketMarch 14 - 18, 2011New York Textiles Bldg.295 5th Ave.Suite 306New York, NY 10016
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1. Nourison’s Lake rug is hand tufted in the company’s heaviest dense wool pile. Made in India, its construction is 75% New Zealand wool and 25% viscose. Designs are transitional and abstract.
2. cmi is launching seven new collections, including Olivera. These pieces employ Thimbleberries fabric colors and durable alternating braid construction. Made of 70% polyester and 30% cotton, Olivera reversible rugs come in dusty shale, soft black, vintage blue, light parsley, cranberry blend, and warm chestnut.
3. Company C’s new Mayfield rug, seen here in the cream colorway, is part of the Summer Brights collection of painterly floral hooked rugs made of 100% wool.
4. 828 International Trading Co. is introducing the Ellington collection of traditional and transitional styles. Made in India, these 60-count wool-and-silk rugs are hand-tufted and acid washed and feature some hand-carved details.
5. Shaw Living’s designer collection with Angela Adams grows this market with the addition of Modern Comfort, a grouping of machine-woven U.S.A.-made rugs constructed of the company’s “EverTouch” nylon fiber.
92 Home Textiles Today March 13, 2011 > hometextilestoday.com
BEDDING
ARLEYNew York (212) 889-6144Comforters include Carrie, fea-turing a contemporary floral print of graphic flowers and leaves in shades of chocolate and sage. A vibrant red-bottom border offers a colorful accent. Coordinate is a tonal stripe in shades of brown with a tossed floral sheet completing the de-sign, and is a cotton/poly bed-in-a-bag pattern.
Bedspreads include Las Pal-mas, a fully quilted throw-style bedspread of a printed tropical leaf design on a chocolate back-ground.
ASHLEY MCBRIDENew York (212) 779-2976The company has several new multipack bedding sets slated to debut. Churchill is a seven-piece comforter set dressed in faux dupioni and embroidered with decorative details. Yorkshire is an oversized and overfilled four-piece comforter set, also made of faux dupioni and featuring embroidered design details. Both are from the company’s Wellington & Castle in-stock col-lection, which is available for immediate delivery. BEACON LOOMSTeaneck, N.J. (201) 833-1600Andelle is a soft and matte satin enhanced with classic pintuck, creating a fresh ensemble in neutral coloration.
C&F ENTERPRISESNewport News, Va. (888) 889-9868Barbados Sand by Williamsburg features an exotic design taken from a roller-printed whole cloth quilt in the collections of The Co-lonial Williamsburg Foundation.
CHEZ DUVETNew York (212) 545-8999Chez Duvet’s new complete Duvet-in-a-Bag coordinates an allergy-free duvet insert with more than 60 duvet cover de-signs, and matching pillow shams with envelope closure, all packaged in a structured reus-able tote.
Design innovations includ-ing Corner Keepers technology and a hidden magnet duvet cover closure make this all-in-clusive set fresh and easy to use. The Duvet-in-a-Bag collection is made in collaboration with
Mytex LLC and by em as part of the latter’s Ozone line of bath and bedding products. Ozone by em is a contemporary design.
CR GRAPHIC DESIGNSSunset, Utah (702) 418-7121The company is offering graph-ics for bedroom walls, and di-mensional letters manufactured from acrylic, metal, wood and various laminates.
DIVATEX HOME FASHIONSNew York (212) 252-0802Burnet is a fresh design with a 100% cotton jacquard face from Divatex Home Fashions, inspired by an array of eclectic botanicals.
ELLERY HOMESTYLESNew York (212) 448-4450Ellery Homestyles, under the Vue brand, introduces Mosaic Fleur, a Suzanni-style print inspired by global influences, with a reverse side featuring a coordinating whimsical print. The comforter and standard sham are 220-thread-count cotton sateen.
A diverse range of decora-tive pillows with a variety of embellishments add to the col-lection.
GREENLAND HOME FASHIONSChino, Calif. (800) 677-8140 The 100% cotton Amelia quilt combines floral prints and plaids in reds, blues, yellows and natural tones. Intricate vermicelli quilting provides a rich surface texture. The reversible antique floral back gives a two-in-one look.
HOME SOURCE INTERNATIONALAtlanta (404) 682-9820Home Source International in-troduces berry and black pearl to the Bamboo Collection, a 12-color palette of 100% rayon from bamboo sheets and top-of-bed. Completing the Bamboo Collec-tion ensemble is a new duvet with matching pillow shams in white. The Bamboo Collection’s 100% rayon from bamboo bed-ding is naturally silky soft and antibacterial. The structure of bamboo provides heat regula-tion and moisture management. The 250-count construction of the collection facilitates a unique level of comfort and perfor-mance not found among higher thread-count cottons.
Oversized to fit high-loft mattresses, the top hems and pillowcase cuffs are sewn with a sherry stitch; the quilted cov-
erlets and shams feature a con-temporary 1-inch square design with 2-ounce poly fill; and the duvet with matching shams fea-tures a button closure with 1-inch flanges.
The collection also offers boudoir pillows and Euro shams for a complete bed story. Micro-Cotton Bedding features 100% long-staple, very fine cotton that is exceptionally soft, super-absorbent, quick drying and no linting. It is 100% natural (no chemicals used except eco-friendly azo-free dyes) and is machine-washable.
Supima Bedding is made from 100% domestically grown Supima cotton woven into a sa-teen fabric. Sheets are oversized to fit high loft mattress; the duvet has a button closure and is oversized for high loft beds; the fitted sheet has elastic all the way around.
INDO COUNT INDUSTRIESNew York (646) 469-6517Indo Count Industries presents the Arabian Spice collection, in-spired by an exotic, bustling ba-zaar filled with spicy aromas of cinnamon, cardamom, saffron and cloves.
JENNY GEORGE DESIGNSNew York (917) 554-3705Jenny George Designs presents Hampton, a cotton/rayon blend duvet set with a printed tonal stripe pattern in shades of rose with a subtle hint of shine. The cotton/rayon blend imparts an excellent hand. Hampton is avail-able in full/queen and king sizes.
KUMI KOOKOONGardena, Calif. (310) 515-8811Kumi Kookoon introduces its silk bedding Ming Collection. Covered in silk charmeuse, this new line has a design reminis-cent of old Chinese dynasties. Pillows, duvets and throws are filled with hand-strung, grade-A, mulberry silk fibers.
All of Kumi Kookoon’s prod-ucts are 100% naturally hypoal-lergenic, inhospitable to dust mites and resistant to mildew.
M&Z MARKETING GROUPNew York (212) 631-0900M&Z Marketing Group presents super-soft and luxury-four sea-son embossed microfiber down alternative blankets in several patterns and has matching sheet sets, duvet/sham sets and down alternative comforter/sham sets.
NEWPORT LAYTON HOME FASHIONSNew York (212) 447-6777The Florinda quilt and shams — pieced, floral and stripe in 100% cotton — are updated in mauve, mustard and olive. The new Urban Renovation collec-tion softens hard edges with black-and-gray chenille circles on a pewter ground.
The Metropolis collection is a transitional comforter bedding ensemble accented with gross-grain ribbon on an ombre cush-ion and on a faux chinchilla fur throw.
PACIFIC COAST HOME FURNISHINGSCommerce, Calif. (323) 838-7808Sherry Kline by Pacific Coast Home Furnishings offers the Jungle Passage comforter set featuring rich, exotic colors.
PDK WORLDWIDENew York (212) 889-6144 PDK Worldwide’s Taipei is a pieced and flanged comforter ensemble on textured fabric with a vine embroidery on the comforter, shams and accesso-ries. A pieced horizontal band runs through the center.
PENDLETONPortland, Ore. (503) 535-5416Historic black and white Acoma pottery inspired the eye-catch-ing geometrics of Pendleton’s Sky City pattern. It’s in un-napped, sueded trim and 82% wool/18% cotton. Standard sham fits 20-by-26; twin 64-by-80; queen 90-by-90; and king 108-by-90.
The Taos Ikat blanket was inspired by a weaving displayed at a renowned museum in Taos, N.M., which specializes in Native American, Hispanic and inter-national art. The jacquard loom interpretation of traditional Ikat captures the depth of color and subtlety inherent in this ancient artform.
It’s unnapped and whip-stitched; and made of 82% wool/18% cotton. The standard sham fits a 20-by-26 pillow; queen, 90-by-90; and king, 108-by-90.
SLEEPWELL New York (212) 499-9500Grace from Sleepwell is a cot-ton-rich, reversible duvet in pos-itive-negative large-scale dam-ask scroll in alabaster and beige.
STELLAR ALLIANCE/WULFINGNew York (212) 563-6305Soft and substantial Dessin VI bedding in 100% cotton yarn-dyed flannel is available in bed-ding, top of bed and blankets.
SUNTEX DESIGNSCity of Industry, Calif. (909) 718-0509The Fraiche bedding ensembles pull inspiration from the most current fashion trends and com-bine these with affordable qual-ity and comfort for the home. The Lenox bedding line features sophisticatedly whimsical de-signs inspired by Lenox china patterns. Ensembles consist of high-quality cotton jacquards, intricate jacquard weaves and dress-maker detailing.
Designs work back to coor-dinated sheets and decorative pillows with unique embellish-ments. Dansk bedding ensem-bles are accented by six solid-color bedding collections that coordinate back to each of the four printed ensembles. The col-lection consists of comforters, duvets, quilts and accessories.
TEXTRADE INTERNATIONAL LTD.Mumbai, India 0091-22-28514430Several new bedding collections are up for launch. Rice Stitch is a reversible quilt set made of 400-count cotton sateen. Aqua square, in the Laboratory line, is a reversible quilt set made of 400-count cotton sateen.
Mini-Diamond, also from the Laboratory collection, is a revers-ible quilt set made of 400-count cotton sateen.
Polka, another Laboratory collection addition, is a revers-ible quilt set made of 400-count cotton canvas.
VENUS GROUPFoothill Ranch, Calif. (949) 609-1299Venus Home will offer bedding solutions with traditional styling, creating classic looks updated with modern twists in addition to enriching its transitional and contemporary fashion bedding lines.
Treatments include romantic florals accented with embroi-dery and large-scale medallions on patchwork backgrounds. Fashion jacquards adorn bed-ding ensembles. Two of the many fashion bedding intro-ductions are the Gradient and
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Abacus bedding collections. The Gradient bedding collection is a sophisticated, contemporary design that combines classic beauty with elegant simplicity. The linear embroidery creates a smooth blending of contrasting shades of blue, giving the illu-sion of an ombre effect.
The pieced quilting adds symmetry and dimension to the color scheme. The Abacus
bedding collection is inspired by geometric patterns, infusing modern elegance and luxury. Artfully embroidered motifs, tossed circles and sunbursts in cool shades of gray create a playful interpretation of an up-dated geometric design.
Bacova will be featuring a full line of durable woven polypro-pylene mats. The mats can be used indoors or outdoors, and are suited for use in front of any door. They are offered in a large variety of patterns and textures, and priced at $5.99 to $7.99.
CHF INDUSTRIES New York (212) 951-7902
The Blue Blossom coordinate bath collection features a fresh Jacobean-inspired floral with sunshine yellow and blue sky ac-cents.
The printed shower curtain is 100% polyester; the rugs and towels, in Sunshine Yellow and Sky Blue, are all 100% cotton; and there are tufted rugs, jacquard dot towels, embroidered dot towels and embroidered flower
towels with dobby border. The bath accessories — made
of stoneware ceramic — are a lotion pump, tissue holder, soap dish, toothbrush holder, tumbler and wastebasket.
CHORTEXBolton, U.K.. (44) 1204 695611Chortex bath ensembles include Rhapsody Royal; 100% Egyptian cotton loops are featured in bath sheets, bath towels, hand towels and washcloths.
COMMONWEALTH HOME FASHIONSWillsboro, N.Y. (514) 384-8290Escape Leaf from Common-wealth Home Fashions is a continuation of the company’s Outdoor Décor Voile program, which incorporates a variety of colors in solids and prints in pin-pointed lengths.
HOME SOURCE INTERNATIONALAtlanta (404) 682-9820The Bamboo Collection is rayon from bamboo/cotton towels in four colors: white, ivory, oat and aqua. The loops of these tow-els are 50% rayon from bam-boo/50% cotton.
The Bamboo collection tow-els are super-absorbent, and available in bath, hand and wash. Supima cotton towels are domestically grown and made from 100% certified Supima cotton.
NEWPORT LAYTON HOME FASHIONSNew York (212) 447-6777Pebbles is a resin bath group made of matte and shiny stones. It is paired with a 100% poly-textured ribbon-stripe shower curtain called Celebrity, both in earth tones.
PENDLETON WOOLEN MILLSPortland, Ore. (503) 535-5416New patterns in Pendleton Woolen Mill’s oversized jac-quard towels echo the heritage of boldly patterned blankets in a new fabric.
Four new blanket patterns are re-created in super-sized towels for beach, poolside or hot tub. The cotton velour is an ideal canvas for Native Ameri-can-inspired designs.
They are sheared on one side for softness, looped on the other for absorption, and are 100% cotton in a 40-inch-by-70-inch.
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REGENCE HOMENew York (212) 967-2138In addition to traditional all-cot-ton choices, Regence Home is showing microfiber bath rugs in a range of designs and colors. These include open-stock sizes and two-piece sets in both plush and looped construction.
The company will also be showing the Chesterfield micro-fiber cushion mat in its own de-
sign and colors.
S.S. DWECK & SONSIrvington, N.J. (973) 375-0900S.S. Dweck & Sons’ Pastel Brights is a colorful collection of wash-cloths that is also soft, fluffy and absorbent.
SUNTEX DESIGNSCity of Industry, Calif. (909) 718-0509
The Dansk bath collection is modern, yet functional and eclectic. Fine porcelain mono-chrome accessories in flowing designs are adorned with the Dansk logo and warm woods are contrasted with cool brushed steel accents.
Plush Turkish towels and tub mats in fine cotton yarn dyed jacquards coordinate in a true European spa fashion. Easy-care
shower curtains complete the look.
The Fraiche bath collection spans neoclassical looks and the contemporary everyday casual.
The Harvest and Holiday col-lections are enhanced by tra-ditional motifs in a variety of styles.
Shower curtains are designed to coordinate with the bath ac-cessories.
TRIDENT GROUP/ABHISHEK INDUSTRIESNew York (212) 684-6342Trident is showcasing its “choic-est range” of products for its Air Rich Collection. Air Rich is the yarn technology the company developed last year, and is now building with new products, in-novations and designs for this market.
The collection features lush and airy super-absorbent three-ply loops that are bamboo-rich. Its sister, the Air Lite low-weight collection, is designed to im-prove in loft after every wash. And the textured Air Spa col-lection easily wicks water when used.
Trident is also set to intro-duce a select range of cotton-blend towels, which use com-binations of cotton linen and cotton ramie paired with in-novative techniques, as in the case of the company’s Ultra Fine three-Ply and the Zero Pile Pull towel collections.
T h e c o m p a n y w i l l a l s o launch its collection of denim towels that connects fashion to functionality. The established terry house is expanding on its assortment of terry bathrobes and made-ups. Styles for market include kimono, shawl, hooded, and notch collar, and its exten-sions include terry beach bags, pouches, serapes, head wraps and other items.
WESTPOINT HOMENew York (212) 930-2561Caribbean Joe Beach towels from WestPoint Home are fun, bright and whimsical with fiber-reactive prints suited for the beach and pool.
KITCHEN & TABLETOP
ANCHOR HOME PRODUCTSWyckoff, N.J. (201) 493-8585The introduction to the kitchen collection and indoor-outdoor placemats include four pat-terns from Paul Brent Studios. Autumn Damask from Andrea Brooks Designs is also being of-fered in chair pads and cushion rugs.
The addition of Crossroads in tan rounds out the five color assortment of products in kitchen towels, potholders, oven mitts, placemats, napkins, tablecloths, appliance covers, chair pads and window treat-ments.
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DOMAY INC.Montreal (514) 383-8989The Gourmet Pro Brand ribbed, microfiber kitchen set from Domay includes a 12-inch oven mitt, 7-by-8 potholder, 14-by-19 casserole/kitchen towel in addi-tion to a 12-by-12 mesh scrub-ber dishcloth.
The set comes in assorted muted colors such as sand, smoke blue and sage green.
S.S. DWECK & SONSIrvington, N.J. (973) 375-0900S.S. Dweck & Sons’ Smart col-lection of Micro Touch products boasts a high-tech drying mat that matches the kitchen tow-els, utility towels and dishcloths. It’s waffled, for a softer feel and more drying power in an array of colors.
W-C HOME FASHIONS LLCOrange, Calif. (714) 221-8790The company is showing three new programs, each spanning tablecloth, placemats and nap-kins. Herringbone & Stripes is a transitional program of texture and pattern made of 100% poly-ester that comes in two color-ways — platinum and tan.
Cornucopia Jacquard features a classic harvest motif-designed program made of a 52% cotton and 48% polyester blend. Vine-yard Vine Stripe is a yarn-dyed, jacquard-striped program made in a range of fall colors for the season, such as greens, golds and plums.
WESTPOINT HOME New York (212) 930-2561Spice up the kitchen with Carib-bean Joe tropical kitchen tex-tiles featuring printed, sculpted and appliquéd towels with coor-dinating pot mitts.
AREA RUGS
ACHIM IMPORTING COMPANYNew York (212) 686-6652The braided rug from Achim Im-porting Company is 20-inches-by-30-inches with six pieces per box, four boxes per master carton.
DOMAY Montreal (514) 383-8989 Domay is laying out floor mats featuring original licensed work by artists such as Warren Kimble, Marilyn Hageman, Albena Hris-tova and Conrad Knutsen. These oversized 13-by-19 placemats have heavy fabric binding on four sides and feature the artists’ biography sewn into the binding. The floor mats, 24-by-36 in size, will also be available for spring.
MAPLES RUGSScottsboro, Ala. (256) 259-1327 The company continues to build its offerings made of Invista-branded fibers with the addition of several new accent and bath rugs. Many feature updated printed designs made domesti-
Market Intros
HOME FASHIONS INTERNATIONALNew York (212) 689-3579The proud peacock table runner from Home Fashions Interna-tional features “fine-feathered” embroidery on linen.
PEKING HANDICRAFTSouth San Francisco, Calif. (650) 871-3759The company is introducing
linen collections Rosanna and Ellen Crimi-Trent. With Rosanna it is unveiling five lines: Pasta Italiana, Olive Oil, Parisian Wallpaper, Cake and Tea Time. Each collection is comprised of a full apron and kitchen towel, with a few also in napkins and placemats. Rosanna’s aprons are 26-inch-by-34-inch, kitchen towels are 18-by-25, napkins are 18-by-18 and placemats are
13-by-19. The company is also intro-
ducing Gourmet Feathers linens with Ellen Crimi-Trent: There are four different styles within the collection, each style comprised of a full apron, half apron, kitchen towel and potholder. El-len’s aprons are 25-by-34.5, half aprons are 22-by-22.5, kitchen towels are 18-by-25, and pot-holders are 8.5-by-8.5.
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cally on the company’s Chromo-jet equipment.
Also for market, Maples will offer new patterns in other printed constructions, as well as new constructions in olefin and kitchen scatter sizes and a new batch of eco-friendly, PET-fiber-made goods.
ORIENTAL WEAVERS USA INC.Dalton, Ga. (800) 832-8020The company’s “Accent-uate” collection of scatter-size rugs has been further enhanced for market with newly developed color palettes and designs span-ning traditional to contempo-rary, including whimsical farm animals, bold geometrics, up-dated florals and transitional motifs.
Three constructions an-swer to three levels of pricing — opening price-point loops, midtier berbers and best-priced hand-carved varieties.
S.S. DWECK & SONSIrvington, N.J. (973) 375-0900S.S. Dweck & Sons offers heavy-duty commercial-grade mats made from natural materials, including rubber, ground stones and crushed walnut shells. They are strong, fashionable and eco-friendly. SURYA INC.Calhoun, Ga. (706) 625-4823, Ext. 118The company’s market offerings span a range of constructions and looks. India-made Fallon is made up of handwoven, flat-weave 100% wool rugs featur-ing sophisticated lattice patterns in trend-right colors. Indus Val-ley is a collection that combines value pricing of tufted rug quali-ties with fashionable hand-knot-ted looks. These rugs are made of 100% New Zealand wool in India.
Kimaya rugs are hand-tufted from 100% New Zealand wool and are accented with viscose. Designs are contemporary and palettes are neutral here. Long-time haute couture designer Bob Mackie created the new Moderne collection of 100% New Zealand wool hand-tufted rugs highlighted with faux silk. The patterns are inspired by his elegant costume and formal-wear designs, as is the color palette, which include peacock, plum and charcoal.
Stella Smith looks to pay tribute to poets of the past
with this contemporary rug col-lection of hand-tufted 100% New Zealand wool pieces made in India.
DEC PILLOWS
CALDEIRA USANew York, NY (212) 532-2285The company developed its new collections around three major designs. The tranquility theme
beckons the nostalgic and ro-mantic with neutral and pas-tel hues. Patterns include dots, stripes and ginghams.
For its “The British are com-ing” story, the company created black-and-white styles inspired by U.K. icons, including The Beatles, London Bridge, dou-ble-decker buses, city taxis and Big Ben, and interpreted them on woven jacquards and other
textured fabrics, such as her-ringbones, hounds tooth and mini-plaids.
The Farmhouse program is, as Caldeira notes, “recession-chic” with its retro lifestyle themes that speak to simplified, back-to-nature lifestyles. Plaids, patchworks, English florals, cot-ton, twills and linens are some of the looks that speak to this collection.
THE MANUAL WOODWORKERS & WEAVERS INC.Hendersonville, N.C. (800) 542-3139 The Manual Woodworkers & Weavers Climaweave bright floral tapestry indoor/outdoor pillow fabrics are durable and fade- and moisture-resistant, and are used to create products suitable for all four seasons. The size is 20-by-20.
100 Home Textiles Today March 13, 2011 > hometextilestoday.com> hometextilestoday.comMarket Intros
The pack also provides a clean and healthy sleeping en-vironment, while being water-proof and stain-proof at the same time. The BugLock Bed Bug Protection Pack is avail-able in sizes twin, twin XL, full, queen, king and California king. Protect-A-Bed is also offering a launch pack for retailers to carry multiple product sizes in an ed-ucational display module.
S.S. DWECK & SONSIrvington, N.J. (973) 375-0900S.S. Dweck & Sons’ New Tech-nology fiber beds are super soft, with a two-inch gusset, and baf-fled boxed so the down alterna-tive filling does not shift. UNITED FEATHER & DOWNDes Plaines, Ill. (847) 296-6500United Feather & Down will also be introducing a Sleep for Success! Dorm Collection, de-signed for college students. This new collection is built to help students make the most of the sleep they get.
SINOMAX USA INC.New York (877) 726-3888Sinomax introduces the Season’s Sherpa Pillow, great for sleep-ing the entire year. One side features plush, long-napped polyester sherpa, which holds onto the body’s natural heat while sleeping during cold win-ter nights.
The reverse is covered with Tencel fabric, which features a moisture-management system to channel moisture and deliver a dry, comfortable sleeping sur-face. Now there is a warm side and cool side to the traditionally shaped memory foam pillow, versatile for all seasons.
The Season’s Best collection of-fers new incarnations of memory foam, promising to deliver com-fort during a cold winter’s night.
ZAMBAITI USANew York (212) 448-9160From Zambaiti’s Compagnia Lane Preziose collection, the company is unveiling trendy colors for cashmere washable blankets, in a machine-washable blend of 50% cashmere, 35% acrylic and 15% wool.
From the ThinkKashmir Col-lection, Zambaiti introduces Prestige, an elegant lightweight throw. It is finished with fine fringes and available in three neutral colors. Made in Italy, it is available in a 50-by-70 size.
New Products, New Brands, New Values
INTRODUCING
New York Market Center™ / 230 Fifth Avenue, Suite 614 / 781-297-7111
mattresses / bed pillows / mattress toppers / bed protectors
TRIANGLE HOME FASHIONS Cranbury, N.J. (609) 409-0345Triangle Home Fashions present Colorama, a lively and fun col-lection, combining bright colors and unique techniques. Consum-ers can add a fresh-picked look to home decor with a pillow set featuring bold dimensional em-broidery with ruffle detail.
The Contempo collection combines a variety of tech-niques. The laser-cut pillow with soft felt fabric and the two knit-ted pillows create instant charm. There is also a “yarn-fused” pil-low.
PILLOWS, PADS, BLANKETS &
THROWS
DOMAY Montreal (514) 383-8989 Domay’s Hotel by Domay brand has 50-inch-by-60-inch thick pile sherpa throws, available in dou-ble-sided sherpa and also one-side sherpa with the top side in solid-colored mink. The throws are available in beige, brown, black, green and honey.
ELLERY HOMESTYLES New York (212) 448-4450The Luna Chenille collection is a sophisticated update to the classic chenille throw. Textures are available in herringbone or twill patterns in ivory, sage blue and mushroom, plus rust, burgundy, chocolate and egg-plant. The collection is made of acrylic polyester, and comes in a choice of 50-by-70 detailed with a hand-knotted fringe.
PENDLETON WOOLEN MILLSPortland, Ore. (503) 535-5416Pendleton Woolen Mills’ clas-sic, popular pattern of the Gla-cier Park National Park blanket is now available in a new con-struction — a fringed throw of brushed superfine merino. It’s 54-by-72 plus 3-inch fringe.
PROTECT-A-BED Cincinnati (513) 271-7222Protect-A-Bed’s BugLock Bed Bug Protection Pack offers one BugLock waterproof mattress encasement and one BugLock box spring encasement. The product features the patented BugLock with Secure Seal and a three-sided zipper system, which completely locks the encase-ments in place and makes them bed-bug-escape- and entry-proof on all sides.
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WINDOW COVERINGS
ANCHOR HOME PRODUCTSWyckoff, N.J. (201) 493-8585Crossroads Tan has been added to the line of Versa-Tie double valances.
This textured solid color is also available in tiers, swags and tailored valances. Colors include tan, blue, red, green and gold.
COMMONWEALTH HOME FASHIONSWillsboro, N.Y. (514) 384-8290The Escape Leaf grommet-top panel from Commonwealth Home Fashions has been added to enhance the company’s Out-door Décor collection.
ELLERY HOMESTYLES New York (212) 448-4450
The new watercolor Villastria Floral is printed on Ellery’s Shantung, a lustrous, jacquard textured fabric accented by a solid band of the same fabric at the top. It is 100% polyester, 52-inch-by-84-inch panels with a pieced back-tab panel.
The Turkish Delights: Grand Bazaar and Izmir Ikat collec-tion from Waverly is being in-troduced by Ellery Homestyles. A fresh, global take on the traditional Jacobean features an interesting marriage of ikat and trellis design. Both are available in 50-by-84 back-tab panels and 54-by-18 peekaboo valance.
SOFTLINE HOME FASHIONS Gardena, Calif. (800) 701-4220Softline Home Fashions brings a fresh, simple and elegant ap-
proach to jacquard with the Kale collection.
A clean and modern aesthetic with inspiration derived from na-ture, it is available in three design patterns (Kale Leaf, Kale Basket Weave and Kale Stripe) in nine earth-tone colors. It’s offered as ready-made curtains, decorative pillows or by the bolt.
VERSAILLES HOME FASHIONS Ville D’Anjou, Quebec, Canada (514) 351-8402The company is introducing its patented bamboo ring-top cur-tains, featuring an innovative “easy glide” design. The com-pany said that apart from this simple-use style, this collection offers other benefits: It filters sunlight like a roman shade; it does not use cords, making it child-proof; the construction is
an eco-friendly bamboo with a 100% cotton trim and recycla-ble packaging; and it comes in a variety of looks that are suit-able for use in the patio, dining room and kitchen. Sizes include a 48-by-12 valance, a two-panel 48-by-24 tier set, a 40-by-63 panel and a 40-by-84 panel.
INFANT & JUVENILE
ARLEYNew York (212) 889-6144 Arley offers an all-over printed owl design in shades of pink, green and aqua on a pink back-ground in a collection. Green gingham coordinate and colorful dots sheeting make the new pat-tern a “hoot.”ASHLEY MCBRIDENew York (212) 779-2976Ashley McBride is helping ba-
bies count sheep with the new Lambie collection of faux lamb’s wool. Made of 100% polyester, the blankets measure 30-inches-by-40-inches and come in as-sorted pastel colors.
THE NORTHWEST COMPANYNew York (800) 242-6996The super-soft Micro Sherpa plush throw features micro-ra-schel on the front and sherpa on the reverse, and is available in many sports and entertainment licenses. Disney’s Tinkerbell de-sign is called Pixie Fun.
TOWELLERS USA New York (212) 685-6301Bath time is fun with Towellers’ character-designed hooded bath towels that are 100% cotton and available in animals such as Duck, Frog, Lion, Penguin and Puppy.
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DALTON, GA. — After an almost s ix -year absence, Mohawk Industries’ Karastan Rugs is again participating in the High Point Market this spring.
The last time Karastan was part of the biannual market was October 2005. The com-pany said it is returning now to reconnect with the furni-ture and design community at this long-standing venue for the industry.
“Our updated product line is perfect for all furniture retailers and designers, and High Point is
the best show to see those cus-tomers,” said Tammy Foubert, product manager for Karastan Rugs. “We plan to enhance our existing relationships with our furniture and design accounts, and are excited about adding new accounts in specifi c mar-ket areas.”
Karastan’s showroom will be located in space C409 at the International Home Furnish-ings Center (IHFC).
The upcoming High Point Market is scheduled April 2 through 7. HTT
Karastan Makes High Point
Market Return PORT WASHINGTON, N.Y. — Looking to speed up the rate of its drop shipments to its West Coast customers, upscale rug house Safavieh recently pur-chased a new warehouse in Fon-tana, Calif.
The company is calling the new 150,000-square-foot site, which has 35-foot high ceilings, a “strategic move” that brings Safa-vieh’s total warehousing space in North America to 1,000,000 square feet, including its other facilities in Easton, Pa.; a new distribution center in LaSalle, Ontario, to service company’s growing Canadian customer base; and its site here at head-quarters.
“Speed and efficiency will be greatly improved by splitting inventory in locations on the East and West coasts, which is particularly important for west-ern state retailers in all chan-nels,” said Arash Yaraghi, prin-cipal. “The move is particularly significant for smaller dealers west of the Mississippi, because these customers are as concerned about shipping costs as they are about speed of delivery. Our cus-tomers in western states will see their freight rates significantly reduced.”
Since 2008 when Safavieh implemented its state-of-the-art logistics program, the company said one of its main competitive
advantages has been the ability to ship product within three days.
“The new distribution centers in California and Canada will expand our warehouse stock lev-els to provide immediate deliv-ery on over 1,000 programmed designs, each in more than eight sizes and several color schemes,” Yaraghi noted.
In addition, he continued, the company’s sales momentum in Canada and the United States’ West Coast “has been building for years, and we are projecting increased growth in these mar-kets. The new warehouse and dis-tribution centers meet our needs while providing ample space for future growth.” HTT
Global Interiors Home Collection Show Market Kickoff Party Sponsors:Donations from the HTT Party will benefi t Komen Greater NYC in honor of Elizabeth Miller
BABY KIDS
Zheng Zhang USA, INCRodeo Home
104 Home Textiles Today > hometextilestoday.comNews
textiles, at a faster and faster clip. In the meantime, facto-ries making textiles in China are shutting down or moving into more lucrative and sophis-ticated product categories.
Add in crop shortages, Pak-istani politics and a few other factors, and you have a perfect storm of pricing pressure.
And the answer across the board seems to be to offer less … for more.
Home Textiles Today editors surveyed a broad cross-section of executives in the industry on what all of this means and got an equally as broad array of pos-sible scenarios. All of it is spec-ulation — some of it educated, some more far-fetched — but it’s quite likely that some of the following things are going to happen.
The thread-count war is probably over. In an era when you could fi nd 800, even 1,000-count sheeting in just about every distribution channel, old standbys like 180s, 200s and even 250s became has-beens. Now when more threads mean more cotton, we are likely to see a return of lower thread-count sheets with the premium weaves becoming more exclu-sive again.
All-cotton sheets, the back-bone of the business for a gen-eration, will almost certainly lose market share to blended constructions. But while this is an obvious solution to sky-high cotton prices, it is not a pana-cea: Polyester is going through its own costing issues and the core all-cotton customer is not going to take to blends all that easily.
Top-of-the-bed products, such as comforters, spreads and duvets, will most likely go on a diet, losing a few inches here, a little sewing detail there. Fills will also be a little lighter, no doubt.
On the bath side, lighter and smaller towels will become a fact of bathroom life. Again, coming after an era when big-ger was better and towels ap-proached gargantuan sizes and weights, there is plenty of terry-ground to give up but eventual-ly the consumer is likely to no-tice they aren’t drying off quite as quickly as before.
Certain higher-cost con-
structions, be it wovens, com-plex prints or even specialized products like fiber-reactive prints, will become less preva-lent in the marketplace. Again, these types of products will re-cede to the better end of the market, where they once exclu-sively lived many years ago.
It won’t just be product con-struction and specifications that will be impacted. The very process of buying is like-ly to change. Retailers may end up deliberating less on making their buying decisions to lock in prices when they believe they are most advantageous. The days of endlessly waiting out suppliers for lower prices may be ending.
Quality control, which, de-pending on who you are talking to, may have been more win-dow dressing in the fi rst place than many are willing to admit, and could become less of an el-ement of the sourcing process. If there’s very little quality to check, it may not take much of an apparatus to do so.
Where products are actual-ly made could change. Not that this means wholesale return to domestic manufacturing, something that would require enormous capital investments for which there is little appe-tite. But some U.S.-based cut-and-sew renaissance is a possi-bility as is renewed interest in NAFTA-country manufacturing in places such as Mexico and the Caribbean. Cutting ship-ping costs and times is one way to control costs.
How many of these things will actually take place, when — and how long they will last — remains uncertain. The in-dustry has been through cri-sis — both real and imagined — before and seminal chang-es in a business this large and this fragmented on the supply side are rare. It’s only usually in hindsight that it becomes clear what actually happened.
But it’s fair to say that rare-ly has the American home tex-tiles industry had to face such a daunting array of challeng-es and one way or another, it’s going to mean a fundamen-tal change in the nature of the products the industry sells and the way it which it sells them. HTT
March 13, 2011
The collection debuts with four designs ranging from un-derstated formal to urban chic with clean lines and enhanced by product detail. There are two feminine beds and two mascu-line beds. The line also includes a core solid color sheet program constructed of 60% cotton, 40% Tencel.
“The colors in the designs are rich and fully saturated which
allow the consumer a wide lat-itude in selecting paint and ac-cents to personalize the room’s fi nal décor,” Payne said.
Marla Stuchel, Royale Linens’ director of design, said Payne’s focus on design and detail “an-swers the consumer’s desire for el-egant bedroom ensembles that are affordable and of high quality.”
National sales manager Mark Lipsey said Payne’s show has a strong following among edu-cated women, 25-50 years old with home values in excess of
$500,000. “This demographic classification is the same con-sumer group that better depart-ment stores focus the major part of their advertising efforts in reaching,” he said.
Payne will be in Royale Lin-ens’ showroom Sunday, Monday and Tuesday of market week.
Also during market, Royale Linens will be showing what Snow called “experimental sheets — construction blends we think will be important going forward.” HTT
PRICING FROM PAGE 5
Getting More ... of Less
ROYALE FROM PAGE 5
Payne
development/marketing. “In today’s world, with 42%
of in-store sales being infl uenced by online activity, the infl uence of the Web cannot be ignored,” he said, noting that Gen X and Gen Y together now constitute a larger population group than the Boomers.
He added: “Today’s 7-year-old
has a smart phone — and taking mom and grandma down a differ-ent path [of communications].”
The younger-skewing de-signs employ popular imagery such as skulls, text boxes, sun-glasses, peace signs, hearts and surf boards.
“This is a very different sort of beach than we’ve ever done,” said Gretchen Dale, coo, Loftex.
Texter Dude and Tweetie Sweetie will be featured on a
new Loftex USA website along with Facebook and Twitter pages to connect with consumers. The site is scheduled to launch in February 2012.
“Texter and Tweetie will do the blog,” said Booth. “They’ll blog about a virtual tour of all the great resorts. When they get home, they’ll share their photos on Flikr. And they will do links for where people can buy their towels.” HTT
SOCIAL FROM PAGE 5
Loftex
HTT’s Annual Internet Conference Focuses on Marketing Strategies
ATLANTA — To help retailers and manufacturers better leverage the Internet, Home Textiles Today (along with its sister brands in the retail publications group of San-dow Media) is hosting its annual Online Technologies Conference on May 18 at the AmericasMart Conference Center here. The theme of this year’s annual con-ference is “Winning Strategies for Web Marketing.”
The one-day conference fo-cuses exclusively on how retailers and manufacturers in the home furnishings, gift and decorative accessories industries are using the latest Web-based marketing strategies. Topics include:
• How to create a request for proposal (RFP) from a website developer.
• Connecting your online and offl ine sales for better results.
• Android, iPad and Win-dows: What you need to know.
• Finding new customers and building customer loyalty through social media.
• Web-based market research tools.
• Social networks to social shopping — how to prepare for the next step.
“The objective of this event is to provide retailers and manufac-turers in the home furnishing and gift industries with actionable, real-world tips and ideas that they can use in their businesses,” said Penny Schneck, online manager for Sandow Media.
Online registration is now open. To register go to http://
furnituretodayonline.com/on-linetechconference/2011/ or contact conference and events manager Heather Grant at (336) 605-1061.
Early registration for the con-ference is $99 (through April 17). Standard registration is $189. The fee includes lunch and a conference notebook.
Conference sponsors in-clude AmericasMart, Brand-wise, FurnitureCore.com, FurnitureDealer.net, Myriad Software, Shopatron and Wher-eoware. Sandow Media’s retail publications group includes Home Textiles Today, Furniture/Today, Home Accents Today, Kids Today, Gifts and Decora-tive Accessories, Casual Living and Playthings. HTT
Umbra Selects Peking Handicraft for Window License
TORONTO — Drapery hardware house Umbra has licensed Peking Handicraft to produce a soft win-dow collection under the Umbra brand.
“Peking Handicraft is well known for cutting-edge embellishment and attention to detail, pro-viding tremendous value for our consumers, all at affordable prices. We believe this partnership is a
perfect fi t,” said Kaela Forker, vp of business de-velopment for Umbra.
Mark Grand, Peking Handicraft president, said Peking has always admired the Umbra brand. “We believe we share the same vision for our consumers and retailers, and cannot wait to introduce this new soft window collection into the marketplace.” HTT
NEW YORK — Same-store sales were below plan dur-ing the fi rst week of March — a month whose com-parisons will be heavily impacted by Easter moving into April this year, according to the Johnson Red-book.
“The fi rst week of March was the small-est week in expected sales volume, and therefore unrepresentative, making it too early to determine the trend of the month as a whole,” said Catlin Levis, Redbook an-alyst.
Comps for the week ended March 5 rose 2.0%, with comps up 4.8% at department stores and just 0.7% at discounters.
Retailers saw better movement in apparel during the week, said Levis, with soft lines driving the busi-ness at department stores. HTT
Same-store sales
A Later Easter Makes for Softer March Comps
WASHINGTON — Import cargo vol-ume at the nation’s major retail con-tainer ports is expected to be up 11% in March over the same month last year, said the monthly Global Port Tracker report released by the Na-tional Retail Federation and Hack-ett Associates.
“These numbers show solid in-creases over last year and are evi-dence that our nation’s economic recovery is continuing to build mo-mentum,” said Jonathan Gold, NRF vp for supply chain and customs policy. “Increases in imports are a clear sign that retailers expect sales to continue to climb in the next sev-eral months.”
U.S. ports followed by Glob-al Port Tracker handled 1.2 mil-lion TEU — or twenty-foot equiv-alent units — in January, the latest month for which actual numbers are available. That represented a 5% in-crease from December and up 12%
from January 2010. In addition, it was the 14th con-
secutive month reflecting a year-over-year improvement after De-cember 2009 broke a 28-month streak of year-over-year declines.
One TEU is one 20-foot cargo container or its equivalent.
February, traditionally the slow-est month of the year, was estimated at 1.12 million TEU, which trans-lates to a 12% increase over Febru-ary 2010. March is forecast at 1.19 million TEU, up 11% from a year ago; April at 1.24 million TEU, up 9%; May at 1.32 million TEU, up 5%; June at 1.39 million TEU, up 5%; and July at 1.45 million TEU, up 5%.
The first half of 2011 is fore-cast at 7.5 million TEU, a 9% gain from the fi rst half of 2010. For the full year, 2010 totaled 14.7 million TEU, a 16% increase from 2009. Last year’s percentages were high
because 2009’s 12.7 million TEU was the lowest level seen since 2003.
But the recent political turmoil in Egypt, Libya, Tunisia and else-where is driving up oil prices and will likely increase shipping costs, warned Hackett Associates founder Ben Hackett.
“Oil supply is going down as a number of nations have dropped out of the production cycle,” he ex-plained. “Freight rates have been decreasing but that will not last long as fuel costs are factored in.”
Global Port Tracker, which is produced for NRF by the consult-ing firm Hackett Associates, cov-ers the U.S. ports of Long Angeles/Long Beach, Oakland, Seattle and Tacoma on the West Coast; New York/New Jersey, Hampton Roads, Charleston and Savannah on the East Coast; and Houston on the Gulf Coast. HTT
Retail Container Traffic to Increase Double Digits
This Month
Johnson Redbook IndexSecond week of March, year-over-year % change
WEEK ENDED 3/5 3/12 3/19 3/26 4/2 MONTH TARGET
Department stores* 4.8 4.8 5.2Discounters 0.7 0.7 1.3Redbook Index 2.0 2.0 2.5*Including chain stores and traditional department storesSource: Johnson Redbook Index
March 13, 2011
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