Home Trends, design trends book

HOME TRENDSHOME TRENDSHOME TRENDSHOME TRENDSTREND BOOK

EDITION #1DECRYPTION OF THE HOME DESIGN TRENDSEXCLUSIVE ICONOCLAST / EXPRESS ROULARTA SERVICES STUDY

HOME TRENDS 2009/2010 - EXPRESS ROULARTA SERVICES

CONTENTSCONTENTSCONTENTSCONTENTS

1

2 The functions of the home

The idyllic refuge3

The dream-like experience

NESTING REFUGESOFT FURNISHINGWHITE SERENITYZEN WELLNESSOUTSIDE INSIDENATURE CLONINGGREEN SIMPLICITYTOY AND JOYCOUNTRY LIFE

INTENSE SENSATIONEROTIC STORYFUN DEATHSURREALISM SENSEART GALLERY

Methodology

4

Full utility

Statuary ostentation

5RETURN TO MINIMALISMMODULAR SNAPSHOTEASY MOBILESPACE SAVINGCOMPACT CUBEINVISIBLE TECH

MYTHICAL TOTEMNEW LUXURIANCEGLOSS FURNISHINGD MESURE

Resources

6

7


OBJECTIVESOBJECTIVESOBJECTIVESOBJECTIVES

Boasting 5 large decoration brands (Maison Française, Maisons Côté Sud, Maisons Côté Ouest, Maisons CôtéEst, Vivre Côté Paris, Maison Magazine, IDEAT and cotemaison.fr), throughout the year Groupe Express Roularta explores the area of decoration. Offering dreams, inspiration, decryption and advice, Groupe Express Roularta’s media brands are involved in the defining and spread of design trends, allowing readers to understand and experiment with them. A role which allows Groupe Express Roularta to Groupe Express Roularta to Groupe Express Roularta to Groupe Express Roularta to bebebebe an an an an unmissableunmissableunmissableunmissable place place place place for analysis, for analysis, for analysis, for analysis, decryptiondecryptiondecryptiondecryption, conversation and dialogue about , conversation and dialogue about , conversation and dialogue about , conversation and dialogue about decorationdecorationdecorationdecoration and design.and design.and design.and design.

A veritable expert on decoration and design, Express Roularta wanted to enrich this dialogue by publishing itsfirst trend book in 2010: HOME TRENDS. The aim of this tool is to observe and observe and observe and observe and decryptdecryptdecryptdecrypt the the the the bigbigbigbig trends in the trends in the trends in the trends in the creationcreationcreationcreation of of of of decorationdecorationdecorationdecoration currentlycurrentlycurrentlycurrently: : : : whowhowhowho createscreatescreatescreates it, it, it, it, whowhowhowho sellssellssellssells it and it and it and it and whatwhatwhatwhat people are people are people are people are doingdoingdoingdoing with itwith itwith itwith it. And above all to give sense to the worldwide creative abundance using a simple and referential grid which helps bring togetherall the decoration trends.

HOME TRENDS brings together trends that are both new and well-established, minimalist or ostentatious, colourful or virginal… A vertiable observatory of the work of designers. A snapshot of an era which is all at once green, modest, playful, in crisis, digitalised, epic, singular, collective.


METHODOLOGYMETHODOLOGYMETHODOLOGYMETHODOLOGY

TRACK THE TRENDS IN FRANCE AND ON AN INTERNATIONAL LEVELDISCOVERING TRENDS AT SPECIALISED TRADE FAIRS AND THOSE FOR PROFESSIONALS AND THE PUBLIC AT LARGE, CATALOGUE OF MANUFACTURERS, COMMERCIAL SPACES, SHOWROOMS, WEBSITES, BLOGS …

GIVE SENSE TO DECORATION TRENDSPLACE CURRENT DECORATION TRENDS ON THE TIMELESS ANTHROPOLOGICAL GRID (Claude Lévi-Strauss, Peter Sloterdijk) IN ORDER TO BETTER UNDERSTANND THEM

CORROBORATE OPINIONSCOMPARE THE VIEWS OF DECORATION EXPERTS FROM DIFFERENT DISCIPLINES, CATHERINE SALES, Editor in Chief of Maison Magazine, MARTINE DUTEIL, Editor in Chief of Vivre Côté Paris,

STEPHANE HUGON, Sociologist, Head of research at CEAQ, Centre d’Etudes sur l’Actuel et le Quotidien,

MOBILISE THE EXPERTISE OF THE TITLES OF GROUPE EXPRESS ROULARTAILLUSTRATE THE TRENDS

STUDY CARRIED OUT BY

1

2

3

4


HOME TRENDS PRINCIPAL SOURCESHOME TRENDS PRINCIPAL SOURCESHOME TRENDS PRINCIPAL SOURCESHOME TRENDS PRINCIPAL SOURCES

TRADE FAIRSTRADE FAIRSTRADE FAIRSTRADE FAIRS

MAISON&OBJETNOWSCENES D’INTERIEUR100% DESIGNSALON INTERNATIONAL DE LA MAISON DE MILAN …

REVIEWS, MAGAZINESREVIEWS, MAGAZINESREVIEWS, MAGAZINESREVIEWS, MAGAZINES

L’OFFICIEL SPECIAL DESIGN 2009/2010CAHIERS D’INSPIRATIONS MAISON&OBJET N°14 / N°15MIXDOMOSVISION 2009/2014, VIAWALLPAPERADIDEATMAISON FRANCAISEMAISONS COTE SUDMAISONS COTE OUESTMAISONS COTE ESTVIVRE COTE PARISMAISON MAGAZINEL’EXPRESS STYLES…

CATALOGUESCATALOGUESCATALOGUESCATALOGUES

IKEAAMPMHABITATFLYLIGNE ROSETROCHE BOBOISCONRAN SHOP …

SITES, BLOGSSITES, BLOGSSITES, BLOGSSITES, BLOGS

LEBLOGDECO.FRCOTEMAISON.FRMARIECLAIREMAISON.COMELLE.FRDEKIO.FRDECO.PLURIELLE.FRMATERIALISTE.COMAUFEMININ.COM/MAISONLAGO.ITMATERIALISTE.COMCYBERFANNY.COM/DECORATIONDECO-DESIGN.BIZINHABITAT.COMZAINTERIORE.NETMYTENDANCE.COMDECOMAG.COMDECORMAG.COMNELLYRODY LAB …

SOURCESSOURCESSOURCESSOURCES

THE HABITAT, SNAPSHOT OF AN ERATHE HABITAT, SNAPSHOT OF AN ERATHE HABITAT, SNAPSHOT OF AN ERATHE HABITAT, SNAPSHOT OF AN ERA


HOME TRENDSHOME TRENDSHOME TRENDSHOME TRENDS

STRONG CONSUMPTION TRENDS

BIRTH OF A ‘NEW MODESTY’

� « THIS WHOLE CRISIS, IT’S LIKE A BIG SPRING CLEAN – AS MUCH IN TERMS OF MORALS AS PHYSICALLY. IT’S THE END OF BLING BLING AND STARS COVERED IN FAKE DIAMONDS ON THE RED CARPET. I CALL IT THE NEW MODESTYTHE NEW MODESTYTHE NEW MODESTYTHE NEW MODESTY. », KARL LAGERFELD, JANUARY 2009� « THE RUSH TO THE NEW UNIQLO STORE PROVED THE DESIRE TO SPEND WISELYDESIRE TO SPEND WISELYDESIRE TO SPEND WISELYDESIRE TO SPEND WISELY. » LES ECHOS, JANUARY 2010� SUCCESS OF ONLINE SHOPPING IN 2009SUCCESS OF ONLINE SHOPPING IN 2009SUCCESS OF ONLINE SHOPPING IN 2009SUCCESS OF ONLINE SHOPPING IN 2009 : ONLINE PURCHASES HAVE GROWN BY +26% [25 BILLION EUROS, FEVAD]

RETURN TO NATURE

� SUCCESS OF GREEN PARTY SUCCESS OF GREEN PARTY SUCCESS OF GREEN PARTY SUCCESS OF GREEN PARTY IN 2009 EUROPEAN ELECTIONS � SUCCES DE LA DIFFUSION DE HOMELA DIFFUSION DE HOMELA DIFFUSION DE HOMELA DIFFUSION DE HOME SUR FRANCE 2 [8 MILLIONS DE TELESPECTATEURS, 33% D’AUDIENCE]� $20 BILLION FOR RENEWABLE ENERGY$20 BILLION FOR RENEWABLE ENERGY$20 BILLION FOR RENEWABLE ENERGY$20 BILLION FOR RENEWABLE ENERGY IN THE AMERICAN PLAN FOR REJUVENATION� 85% OF FRENCH HOUSEHOLDS HAVE BOUGHT AT LEAST ONE ORGANIC85% OF FRENCH HOUSEHOLDS HAVE BOUGHT AT LEAST ONE ORGANIC85% OF FRENCH HOUSEHOLDS HAVE BOUGHT AT LEAST ONE ORGANIC85% OF FRENCH HOUSEHOLDS HAVE BOUGHT AT LEAST ONE ORGANIC, GREEN OR FAIR TRADE PRODUCT IN 2009 [1M MORE THAN IN 2008, SOURCE EURO RSCG+HARRIS INTERACTIVE STUDY]� 61% WOULD BE WILLING TO PAY 5% MORE FOR ETHICAL GOODSPAY 5% MORE FOR ETHICAL GOODSPAY 5% MORE FOR ETHICAL GOODSPAY 5% MORE FOR ETHICAL GOODS [VS 52% IN 2002, CREDOC]

DEVELOPMENT OF THE CO-HABITAT

� 80% OF FRENCH PEOPLE LIVE IN URBAN AREAS 80% OF FRENCH PEOPLE LIVE IN URBAN AREAS 80% OF FRENCH PEOPLE LIVE IN URBAN AREAS 80% OF FRENCH PEOPLE LIVE IN URBAN AREAS � 15 MILLION SINGLE PEOPLE15 MILLION SINGLE PEOPLE15 MILLION SINGLE PEOPLE15 MILLION SINGLE PEOPLE IN FRANCE, THAT’S 1 IN 3 ADULTS, +30% IN 10 YEARS� 1,8 MILLION SINGLE PARENT FAMILIES, THAT’S 1 FAMILY IN 5� ANOTHER WAY OF VIEWING LIFE : GROWTH OF HOUSE SHARINGGROWTH OF HOUSE SHARINGGROWTH OF HOUSE SHARINGGROWTH OF HOUSE SHARING, RECREATE CLOSE FAMILIES, FIND A FORM OF COMMUNITY.

THE HABITAT, SNAPSHOP OF AN ERATHE HABITAT, SNAPSHOP OF AN ERATHE HABITAT, SNAPSHOP OF AN ERATHE HABITAT, SNAPSHOP OF AN ERA



STRONG CONSUMPTION TRENDS

THE KIDS ARE BACK� HAPPINESSHAPPINESSHAPPINESSHAPPINESS, ‘JOYOUS CAPRICES IN A MISERABLE ERA’, L’EXPRESS, NOVEMBER 2009� MOTHER-DAUGHTER CAMPAIGN FROM COMPTOIR DES COTONNIERS, DEVELOPMENT OF CHILDREN’S COLLECTIONS� EXPLOSION OF SALES OF LEGO (20% INCREASE IN SALES DURING THE 1ST SEMESTER OF 2009, +13% DURING THE CHRISTMAS PERIOD)

LIVING TOGETHER� THE EXPLOSION OF SOCIAL NETWORKSTHE EXPLOSION OF SOCIAL NETWORKSTHE EXPLOSION OF SOCIAL NETWORKSTHE EXPLOSION OF SOCIAL NETWORKS400 MILLION MEMBERS ON FACEBOOK IN FEBRUARY 2008AN AUDIENCE WHICH HAS DOUBLED SINCE APRIL 2009120 MILLION VIDEOS ON YOUTUBE200 000 NEW VIDEOS POSTED ON YOUTUBE EVERY DAY

IN SEARCH OF AN EXPERIENCE� THE GREAT RETURN OF THE SUPER HEROSSUPER HEROSSUPER HEROSSUPER HEROSRELEASE OF X-MEN ORIGINS IN APRIL 2009: WOLVERINE AND DRAGON BALL Z. SUMMER 2010 RELEASE OF IRON MAN 2.SUPERWOMAN DRESS BY JEAN-CHARLES DE CASTELBAJACTARZAN EXHIBITION AT THE QUAI BRANLY MUSEUMZORRO AT THE FOLIES BERGERES

� BLURRING OF THE LINE BETWEEN REAL AND IMAGINARYAVATAR, JAMES CAMERON CLONES, JONATHAN MOSTOW, SUCCESS OF THE EXHIBITION ‘L’ART SURREALISTE’ AT THE GEORGES POMPIDOU CENTRE

� THE RULE OF ‘‘‘‘SWITCHINGSWITCHINGSWITCHINGSWITCHING’’’’, OF MIXING TO MAKE THINGS DIFFERENT

� SUCCESS OF GORY TVGORY TVGORY TVGORY TV SERIES SERIES SERIES SERIES [DEXTER]


large large large large creativecreativecreativecreative areas areas areas areas werewerewerewere identifiedidentifiedidentifiedidentified in 2009 for the home. in 2009 for the home. in 2009 for the home. in 2009 for the home. Howeverthere is a latency period of 5 to 10 years for up and coming trends in design to filter down to the mainstream market.

In addition to this, all the identified areas do not have the same dynamism and are not at the same stage of maturity. Some are just taking off and have verypromising futures, others are introducing new technology or will soon becomeobsolete.

4444HOME TRENDSHOME TRENDSHOME TRENDSHOME TRENDS

THE FUNCTIONS OF THE HOMETHE FUNCTIONS OF THE HOMETHE FUNCTIONS OF THE HOMETHE FUNCTIONS OF THE HOME

EVERYDAY SPACE

OBLIGATIONS

SPACE FOR PLEASURE

SENSATIONS

PRIVATE SPACE

PERSONAL WITHDRAWAL

COLLECTIVE SPACE

SOCIAL CONNECTIONS

SHELTER

ERGONOMICS ARE IMPORTANT.

THE SPACE CALLS UPON

TECHNICAL COMPETENCIES TO MAKE IT

MORE FUNCTIONAL AND MORE HABITABLE.

REFUGETHE HABITAT FILLS THE ROLE

OF A PROTECTIVE COCOON.

A SPACE WHICH ALLOWS ONE TO WITHDRAW

FROM THIER SOCIAL LIFE AND RECHARGE

THEIR BATTERIES.

AGORA

THE HABITAT IS A PLACE FOR ORIGINAL

EXPRESSION.

THE SPACE ALLOWS ONE TO SHARE EMOTIONS

AND TO LIVE INTENSE MOMENTS.

DISPLAY CABINET

YOUR HOME REPRESENTS YOU SOCIALLY.

THE SPACE IS A DEMONSTRATION OF YOUR

FINANCIAL AND SOCIAL STATUS.



EVERYDAY SPACE

OBLIGATIONS

SPACE FOR PLEASURE

SENSATIONS

PRIVATE SPACE

PERSONAL WITHDRAWAL

COLLECTIVE SPACE

SOCIAL CONNECTIONS

SHELTER

THE TREND = FULL UTILITY

THE BENEFITS =

A FLUIDITY IN THE DOMESTIC SPHERE,

TO ESCAPE AN UNPREDICTABLE WORLD

THE CREATIVE EXPRESSIONS =

THE MODIFIABLE, THE MOBILE, LIGHTNESS,

COMFORTABLE ASYMMETRY, THE MULTI-USE

REFUGE

THE TREND = THE IDYLLIC REFUGE

THE BENEFITS =

A NEED FOR HUMILITY AND ETHICS

TO ESCAPE A THREATENING, POLLUTED WORLD

THE CREATIVE EXPRESSIONS =

THE GREEN, RECYCLING, THE SACRED,

CAMOUFLAGE, THE IDEOLOGY OF THE CABIN,

REGRESSION TO CHILDHOOD

AGORA

THE TREND = THE DREAM-LIKE EXPERIENCE

THE BENEFITS =

THE NEED FOR A FUN EXPERIENCE AND

DRAMATIZATION OF THE SELF, TO ESCAPE

A TRIVIAL, UNIFORM, DISENCHANTED AND

RATIONAL WORLD

THE CREATIVE EXPRESSIONS=

THE EMOTIONAL OTHER, POLYSENSORIAL

IMMERSION, VIRTUAL EXPLORATION, ARTISTIC

BOLDNESS

DISPLAY CABINET

THE TREND = STATUARY OSTENTATION

THE BENEFITS =

THE DESIRE TO BE ADMIRED TO ESCAPE

ANONYMITY, A DROP IN SOCIAL STATUS

AND THE FINANCIAL CRISIS

THE CREATIVE EXPRESSIONS=

CONTEMPORARY REVISITATION OF THE GREAT

STYLES, HYBRIDISATION OF THE BASICS,

SUMPTUOUS GIGANTISM, UPDATING THE

REFERENTIAL

HOME TRENDSHOME TRENDSHOME TRENDSHOME TRENDSTHE FUNCTIONS OF THE HOMETHE FUNCTIONS OF THE HOMETHE FUNCTIONS OF THE HOMETHE FUNCTIONS OF THE HOME


THE IDYLLIC REFUGETHE IDYLLIC REFUGETHE IDYLLIC REFUGETHE IDYLLIC REFUGE� Green, recycling, sacred totems, camouflage, the ideology of the cabin, soft techology, regression to childhood, chic countryside…� Towards a strong and diversified creative promise whichregistered a veritable quantative explosion in 2009: towards a mature industrial market on the horizon for 2015?

THE DREAMTHE DREAMTHE DREAMTHE DREAM----LIKE EXPERIENCELIKE EXPERIENCELIKE EXPERIENCELIKE EXPERIENCE� The emotional ‘other’, polysensorial immersion, virtual exploration, artistic daring, l’iconoclaste énergisant…� A daring niche but with the potential for an ‘arty’ high end future market?

FULL UTILITYFULL UTILITYFULL UTILITYFULL UTILITY� The modifiable, the mobile, the light, the multi-use, cleversimplicity, …� Towards the industrial maturation of an ancient design trend, but which has now become accessible and for a wide audience.

STATUARY OSTENTATIONSTATUARY OSTENTATIONSTATUARY OSTENTATIONSTATUARY OSTENTATIONThe contemporary revisitation of great historic styles, hybridisationof the basics, sumptuous gigantism, bringing up to date of referential pieces…A creative territory that people are losing interest in after the ‘bling bling’ years or evolution towards the Great Mix.

4 BIG DESIGN AREAS4 BIG DESIGN AREAS4 BIG DESIGN AREAS4 BIG DESIGN AREAS



1 +++

++ +

+ + +

2 +++

++

3 +++

++ +

4 +++ +

REGISTERSREGISTERSREGISTERSREGISTERSRANKRANKRANKRANK

THE IDYLLIC REFUGETHE IDYLLIC REFUGETHE IDYLLIC REFUGETHE IDYLLIC REFUGETHE PRINCIPALTHE PRINCIPALTHE PRINCIPALTHE PRINCIPAL� FIND YOURSELF AGAIN, RECHARGE YOUR BATTERIES FAR FROM THE TUMULT OF THE SOCIO-PROFESSIONAL SPHERE AND THE RESPONSABILTIES OF ADULT LIFE. TOWARDS SELFTOWARDS SELFTOWARDS SELFTOWARDS SELF----INDULGENCEINDULGENCEINDULGENCEINDULGENCE.� REGRESS TO THE ORIGINAL, NURTURING EDENS (GROTTO, CABIN, CHILDHOOD WORLD).� FURNISH A SPACE OF PURITY, SOBRIETY, INNOCUOUSNESS AS MUCH FOR THE WELL BEING OF THE BODY AS FOR SPIRITUAL CONTEMPLATION.� CONSTRUCT AN INTERIOR USING SOFT TECHNOLOGIES.� RETURN TO MORE HUMBLE, MORE MODEST ATMOSPHERES. TOWARDS A RETURN TO THE ESSENTIEL, TO SLOW DESIGN.

TOMORROW’S KEY ISSUESTHE OCCUPANT WISHES TO HAVE AUTHORITY OVER THEIR OWN PRIVATE THE OCCUPANT WISHES TO HAVE AUTHORITY OVER THEIR OWN PRIVATE THE OCCUPANT WISHES TO HAVE AUTHORITY OVER THEIR OWN PRIVATE THE OCCUPANT WISHES TO HAVE AUTHORITY OVER THEIR OWN PRIVATE SPACE AS THEY CANNOT HAVE CONTROL OVER THE WORLD. SPACE AS THEY CANNOT HAVE CONTROL OVER THE WORLD. SPACE AS THEY CANNOT HAVE CONTROL OVER THE WORLD. SPACE AS THEY CANNOT HAVE CONTROL OVER THE WORLD. THE MICRO AND THE LOCAL BECOME A PERSONAL ISSUE, DUE TO THE THE MICRO AND THE LOCAL BECOME A PERSONAL ISSUE, DUE TO THE THE MICRO AND THE LOCAL BECOME A PERSONAL ISSUE, DUE TO THE THE MICRO AND THE LOCAL BECOME A PERSONAL ISSUE, DUE TO THE IMPOTENCE OF THE INDIVIDUAL IN THE FACE OF GLOBALISATION AND IMPOTENCE OF THE INDIVIDUAL IN THE FACE OF GLOBALISATION AND IMPOTENCE OF THE INDIVIDUAL IN THE FACE OF GLOBALISATION AND IMPOTENCE OF THE INDIVIDUAL IN THE FACE OF GLOBALISATION AND DEREGULATION OF ORDINARY CHANNELS.DEREGULATION OF ORDINARY CHANNELS.DEREGULATION OF ORDINARY CHANNELS.DEREGULATION OF ORDINARY CHANNELS.



1 +++

++ +

+ + +

REGISTERSREGISTERSREGISTERSREGISTERSRANKRANKRANKRANK


NESTING

REFUGE

THE IDYLLIC REFUGE

SOFT

FURNISHING

WHITE

SERENITY

ZEN

WELLNESS

OUTSIDE

INSIDECOUNTRY

LIFE

NATURAL

SIMPLICITY

MIMICKING OF NATURE TOY

AND

JOY

THE IDYLLIC REFUGE

Nesting refugeThe fantasy of the cabin and the grotto

A space in the form of a cabin or grotto allows one to take charge of the body in a symbiotic manner.

RestaurantYellow Tree House

Stand Philips at Maison&Objet 2009Matali Crasset

Silken Hotel. Hotel Puerta America, Madrid

The Chamber Music HallZaha Hadid Architects

The Office Pod


Living tomorrowBruxelles

THE IDYLLIC REFUGEnesting refugethe fantasy of the cabin and the grotto


GREEN WELCOMES COLOURMAISONS COTE ESTMarch 2009

LIFE IN THE TREESMAISONS COTE SUD SPECIAL ISSUEApril 2007

DECORATION ITEMIDEATFebruary 2009

HOME TRENDSHOME TRENDSHOME TRENDSHOME TRENDSnesting refugethe fantasy of the cabin and the grotto

THE IDYLLIC REFUGE

FAREWELL TO THE FIELDSMAISONS COTE ESTMarch 2009

THE IDYLLIC REFUGE

soft furnishingslacking, sprawling, letting go, rocking, asymmetry which liberates the body

Pieces of furniture and walls become ‘protective soft cocoons’: pouffés, foam shapes which embrace us, sound proof walls, big cushions/pillows, textures of soft fur…The floor once again becomes a place to invest in for household activities. But on the condition that youcan flop down in an elegant way.

Sofa « Cushionized Sofa »Christiane Högner

Flying CarpetNani Marquina

Phat KnitsBauke Knottnerus

Float

Ice lounge for MövenpickClaudio Colucci


Fatboy

soft furnishingslacking, sprawling, letting go rocking, asymmetry which liberates the body


Best of 2010L’Express StylesJanuary 2010Sack sofa, in polyurethane and cotton,Design Marc Sadler, ed. Skitsch,

THE IDYLLIC REFUGE

white serenitysoothing purity

Light colours make surfaces serene , make objects seem light and create an impression of airiness, creating a peacefulness which allows you to reconnect wit h yourself.

Martin Margiela

THEWHITEHOTELBrussels AMPM

Shu Uemura storeKossi Aguessy

HOME TRENDSHOME TRENDSHOME TRENDSHOME TRENDSTHE IDYLLIC REFUGE

white serenitysoothing purity

SCANDINAVIAN DESIGN IN THE SPOTLIGHTMAISON FRANCAISEFebruary 2009

[…]All the walls are white in the spirit of minimalism.


DECOROOMIDEATMay 2009

MASSERIA BELLAMAISONS COTE SUDAugust 2009

THE IDYLLIC REFUGE

LE REFUGE IDYLLIQUEwhite serenitysoothing purity


DECO IDEAD AT MARTIN MARGIELA’S HOUSEVIVRE COTE PARISMarch 2009

THE IDYLLIC REFUGE

zen wellnessthe mutated bathroom

The idea of WELLNESS was very present in 2009 and responded to our need to slow down: wetake care of ourselves at home.

The bathroom has seen big changes. It has become a veritable living space which allows us to reconnect with ourselves, a soothing space for purification: � Intimate boudoir or connected bedroom and bathroom, even both in the same room [towards the idea of an intimate master suite], � Opening of bathrooms to the outside,� Development of fixtures with features to improvewell-being [balneotherapy, sauna, hammam, jets, foot massaging floor coverings], � Development of fixtures that can comfortablyaccommodate 2 people.

The Virgin // BathtubKossi Aguessy


Peace HotelPaola Navone

zen wellnessthe mutated bathroom


Christophe Pillet

THE IDYLLIC REFUGE

LE REFUGE IDYLLIQUEzen wellnessthe mutated bathroom


04 ESSENTIAL BATHSVIVRE COTE PARISJUNE 2009

THE IDYLLIC REFUGE

outside insidethe break down of barriers

The borders between the outside and inside becomefluid:� Outdoor furniture in the living room [towards the idea of an improvised, relaxed picnic),� Foliage wall coverings [logs, pine cones, moss, representation of trees and plants, flowers], � Carpet which gives the impression of a meadow, lamp in the form of a shrub…

When the ‘outdoor’ comes ‘indoors’ it’s a new way to treat your living space:� Bringing nature into your home is a way to take back a slower pace of life, the natural cycle of maturation and the seasons. � The mastery of cultivated nature, a personal space whichsoothes the feeling of impotence, passivity and anonymousness.� The ‘green’ is a real way to regenerate yourself, a boostto make you feel alive and to rediscover our profoundnature, our essence.

Casa Blair RoadOng&Ong, Singapour

Oasis interiorMakoto Tanijiri



Walls become a nourishing home for plants.


Nguyen La ChanhMilan trade fair 2009

Mathieu Jacobs ,Tableau végétal DIVA

THE IDYLLIC REFUGE


The floor becomes a nourishing home for plants.


Tokyo Fiber Sensware(Milan trade fair 2009)

Moss carpetNguyen La Chanh

THE IDYLLIC REFUGE

THE IDYLLIC REFUGEoutside insidethe break down of barriers

CAMOUFLAGEMAISON FRANCAISE SPECIAL ISSUENovember 2009


LA VIE EN NAGE LIBREMAISONS COTE SUDJune 2009

nature cloningimitation of plants

Imitation using trompe l’œilSDA DECORATION


Cabbage chairNendo

Valentina Gonzalez Wohlers@ Designersblock 2009

Vegetable chairRonan & Erwan Bouroullec

THE IDYLLIC REFUGE

Storage furniture or chairs in the shape of animals


nature cloninganimal totemism

The presence of animal totemism translates as decoration objects representing animals in gigantic proportions, cult objects, or mascotanimal trophies.

Towards ‘companion’ furniture in the context of an explosion in people living alone.

Benoit Convers BauFabio Guaricci

Spider PhoebeZuoguang Wu

Resin Whippet BenchRadi designer

THE IDYLLIC REFUGE

nature cloningimitation of mineralsubstances

Possible MeridienneStudio Robert Stadler

Felt RocksMolo set


Gaetano PesceMeritalia

Diamond chairNendo

THE IDYLLIC REFUGE

nature cloningthe cosmic ‘other’

� A strong presence of globes, balls, planispheres, spherical lines and cosmomorphics : conjuring up the idea of a new start, the search for a utopian purity, the search for the intact perfection of the far awaygalaxies.

� Luminous, twinkling and iridescent: stones lit from inside, phosphorescent, bouquets of fibre optics erupting likeshooting stars

� The floating of objects in space: stones suspended fromthe ceiling, as if they were weightless, a bed which seemsto ‘float’

Objects designed for contemplation, peacefuluniverses to soften the deafening racket and the violence of the crisis.

THE IDYLLIC REFUGEHOME TRENDSHOME TRENDSHOME TRENDSHOME TRENDS

PrecipitousNick Foley

Pear LightNick Foley

RootsNick Foley

nature cloningthe cosmic ‘other’

Lights in the form of UFOs or marblemeteorites

THE IDYLLIC REFUGEHOME TRENDSHOME TRENDSHOME TRENDSHOME TRENDS

Table rondeAlain Ellouz

nature cloningabysmal depths

Towards generation by the nurturing sea(shellfish, crustacean, air bubbles)

THE IDYLLIC REFUGE HOME TRENDSHOME TRENDSHOME TRENDSHOME TRENDS

EtherPatrick Jouin for Murano Due

Lampe QuinMaterialise MGX

Materialise MGX

THE IDYLLIC REFUGEnature cloningImitation of plants, animal totemism, imitation of mineral substances, the cosmic ‘other’


AU COIN DU FEUMAISON FRANCAISEDecember 2009

L’HOTEL CRISTAL, UN ECLAT MINERALMAISON FRANCAISEDecember 2009


GRAPHICOLORIDEATDecember-January 2010

A dreamlike vision is given out by thisroom where the colours, the materialsand the objects take us to a very stylishNeverland. Cloud Lamp, made frompolyester designed by Franck Gehry.

GRAPHICOLORVIVRE COTE PARISSeptember 2009

nature cloningImitation of plants, animal totemism, imitation of mineralsubstances, the cosmic ‘other’

THE IDYLLIC REFUGE

nature simplicitya new modesty

The designers are going back to basics. In the current climate, simplicity is reassuringbecause of its quality of endurance.

The search for modest, even minimal, solutions. Objects become simple with pure forms and long-lasting materials.

Resorting to the genious technique of nature: the objet is barely altered by man: a section of treetrunk becomes an office table, a large, polishedstone becomes a chair, a creeping plant serves the purpose of a room divider.


Bog Oak StoolNick Thompson

Tome LampAtelier Oi

Boutique Voos furniture NEW YORK

Brave new world LampFresh West

THE IDYLLIC REFUGE



Jérôme Abel

Julian Mayor

THE IDYLLIC REFUGE


FlexibleLoveBuild UpPhilippe Nigro

CartonstylDomingos Totora


THE IDYLLIC REFUGE


AM.PM. Catalogue


THE IDYLLIC REFUGE

toy and joyassumed childhood codes

Childhood remains the best refuge against adversityand fear of the future. We note the strong presenceof regressive atmospheres : escape a world that is toohard and oppressive, create a relaxed atmospere, rediscover a certain carefree conviviality.

Infantile atmospheres are created through: � a strong presence of endearing characters which actas transitional objects, emotional crutches� a « barnum » spirit in happy colours, with uplifting, multicoloured patchworks � basic, simple and childish games: cube, funfair, Lego� a pop design with playful lines, le plastique jubilatoire, furniture like sweets, � influence of manga style, cartoons, children’s drawings, prints featuring large patterns

Art toy lumineuxArt toy lumineuxArt toy lumineuxArt toy lumineuxDesigner Lab 81

Beach Ball Beach Ball Beach Ball Beach Ball LampLampLampLamp ShadeShadeShadeShadeTOBYhouse

Ogilvy & MatherOgilvy & MatherOgilvy & MatherOgilvy & MatherGuangzhou

Claytable Claytable Claytable Claytable Erwins Zwiers

GoogleGoogleGoogleGoogleZurich

‘‘‘‘Alice in wonderlandAlice in wonderlandAlice in wonderlandAlice in wonderland’’’’ mirror stickermirror stickermirror stickermirror stickerMatali Crasset


toy and joyassumed childhood codes


toy and joy assumed childhood codes


Cipria SofaFernando et Humberto Campana

THE IDYLLIC REFUGE

toy and joychildhood codes

DECORATION IS CHILD’S PLAYMAISON FRANCAISESeptember 2009

At the home of the graphic artistsSimon Pillard and Philippe Rossetti in Paris, the furniture is made out of lego. The idea ? Child-like. It would have taken approximately20 000 Lego bricks to create the kitchen island/desk. Thats 53 boxes of 375 pieces, 7 days of carefulassembling (and close to €1000).


family lifethe nostalgia of living well

The ‘family home’ trend is far from new. Howeverit is still alive and well in 2009.

It calls upon passed-down artisanal knowledge, resistance to wear and tear: an atmosphere of family memories, valuing the land, rediscovery of the beauty of the world of agriculture, polished objects with traces of use,a second life for converted objects, ‘hand made’artisanal objects.

That which has stood the test of time seems to bevalued and respected. It inspires a new modesty, in the face of unbridled consumerism.

The ‘family life’ trend has not escaped the trend for adding a ‘twist’. It’s about makingalterations, repairing, converting, and reinterpreting that which already exists.

It’s not about making exact replicas of ourgrandmothers houses but about introducing a similar style.

Flamant

Roche Bobois


family lifethe nostalgia of living well

NOTHING IS WASTEDMAISON FRANCAISENovember 2009


THE DREAMTHE DREAMTHE DREAMTHE DREAM----LIKE EXPERIENCELIKE EXPERIENCELIKE EXPERIENCELIKE EXPERIENCETHE PRINCIPALTHE PRINCIPALTHE PRINCIPALTHE PRINCIPAL� RELIVE AN INTENSE MOMENT, AN INVIGORATING EXCITEMENT. TOPWARDS INVIGORATING SENSATIONS IN A NEURONAL AND DIGITAL WORLD� SHARE FESTIVE OR UNUSUAL EMOTIONS WITH YOUR GROUP OF FRIENDS/FAMILY. TOWARDS KINSHIP IN REACTION TO AN ENVIRONMENT WORSENED BY LIVING ALONE� LET YOUR INTERIOR TAKE YOU AWAY TO IMAGINARY WORLDS WHERE WE LOSE OUR NORMAL BENCHMARKS.� PROVOKE A CHANGE IN YOURSELF, YOUR MOOD, FEELING IMMERSED IN A DIFFERENT WORLD. IN THE SEARCH OF A DRAMATIZATION OF YOURSELF� EXPRESS YOUR OWN UNIQUENESS

TOMORROW’S KEY ISSUESTHE NEED FOR A STRONG EXPERIENCE, A DESIRE TO ESCAPE THE THE NEED FOR A STRONG EXPERIENCE, A DESIRE TO ESCAPE THE THE NEED FOR A STRONG EXPERIENCE, A DESIRE TO ESCAPE THE THE NEED FOR A STRONG EXPERIENCE, A DESIRE TO ESCAPE THE EVERYDAY, TRIVIAL, UNIFORM, DISENCHANTED END RATIONAL WORLD. EVERYDAY, TRIVIAL, UNIFORM, DISENCHANTED END RATIONAL WORLD. EVERYDAY, TRIVIAL, UNIFORM, DISENCHANTED END RATIONAL WORLD. EVERYDAY, TRIVIAL, UNIFORM, DISENCHANTED END RATIONAL WORLD. IN 2009, THIS AREA WAS VERY RICH. IT SEEMS TO HAVE MOVED INTO IN 2009, THIS AREA WAS VERY RICH. IT SEEMS TO HAVE MOVED INTO IN 2009, THIS AREA WAS VERY RICH. IT SEEMS TO HAVE MOVED INTO IN 2009, THIS AREA WAS VERY RICH. IT SEEMS TO HAVE MOVED INTO HOUSEHOLDS, AFTER HAVING HEAVILY INVESTED IN COMMERCIAL HOUSEHOLDS, AFTER HAVING HEAVILY INVESTED IN COMMERCIAL HOUSEHOLDS, AFTER HAVING HEAVILY INVESTED IN COMMERCIAL HOUSEHOLDS, AFTER HAVING HEAVILY INVESTED IN COMMERCIAL SPACES IN THE NOUGHTIES.SPACES IN THE NOUGHTIES.SPACES IN THE NOUGHTIES.SPACES IN THE NOUGHTIES.



2 +++

++

REGISTRESREGISTRESREGISTRESREGISTRESRANGRANGRANGRANG

HOME TRENDSHOME TRENDSHOME TRENDSHOME TRENDSTHE DREAM-LIKE EXPERIENCE

INTENSE

SENSATION

EROTIC

STORY

SUREALISM

SENSE

FUN

DEATH

ART

GALLERY

Intense sensationmutant shapes, surprising materials

Atmospheres which make us lose our familiarbenchmarks of space and time. Polysensorialstimulation is a powerful tool to disorientate us and plunge us into strange worlds. It’s about experimentingin commercial spaces with a new conception of the space.

New materials, textures and shapes , which come from industrial research and create unexpectedsensations.

BanqBanqBanqBanq restaurant restaurant restaurant restaurant Office d’A

Le Conga Room Belzberg Architects

Corian ® super-surfaces Amanda Levete Architects

Tea tableTea tableTea tableTea tableDaniel Dendra


Intense sensationmutant shapes, surprising materials


THE HOUSE OF THE FUTURE RETAINING ELEMENTS FROM THE PASTMAISON FRANCAISE SPECIAL ISSUENovember 2009

THE DREAM-LIKE EXPERIENCE

intense sensationstimulating colours

Strange and saturated colours (challenging pigments, colours which change according to the angle from whichthey are viewed and the light, chromotherapeuticstimulation …)


Switch Restaurant, Dubai, Karim Rashid

FauchonFauchonFauchonFauchonChristian Biecher

Electronic dreams designElectronic dreams designElectronic dreams designElectronic dreams design


intense sensationstimulating colours


Sting chairFredrik Matson

Restaurant Por AmandaAbreu, Rio de JaneiroMatali Crasset

Luisilight cascading tapLuisina


intense sensationgraphic immersion

Visual and textual enigmas able to catch your eye, stop you in your tracks and provoke.


Switch Restaurant, Dubai, Karim Rashid

Kasa Digitalia, MilanKarim Rashid

Saint Honoré Wallcoverings



erotic storysexy reenchantment

The stimulation of the sexual side of oneself by eroticism, the seedy atmosphere of the brothel• The sexy and naughty mixed with the refinedand elegant• Erotic fantasy puts the excitement back into the bedroom : towards stimulation of rediscoveredsenses

Wallpaper CoveringJuly 2009

Parisian appartmentStudio Katz SCIS


erotic storysexy reenchantment

THE CRAZIEST HOTELSIDEATMay 2009



fun deathwith influences from film and TV

Irony and humour are used to evoke death. Designers play with morbidity, but with a touchof humour and irony.Towards a fictional ‘other’ as if we were IN a film at the cinema.

The Road kill carpetOoms

At the home of Jonathan Adler and Simon Doonan


fun deathwith influences from cinema and TV

STORM IN THE SKULLIDEATJuly 2009



surrealism senseCloning of objects

The influence of surrealism had a strongpresence in 2009. One of the best illustrations of this design trend was the ‘Body sense’ exhibition, during the Maison et Objet trade fair in September 2009, created by François Bernard from the agencyCroisements: anthropomorphic furniture, objectsshaped like organs, as if they’ve been cloned, human textures (hair, tattooed skin…)

This creative trend applies to the house where mutated bodies are staged in a generally virtualised environment.

Wood Human from dressersPeter Rolfe

Daniel Loves

Pharrel Williams


Pretty Pretty BarstoolDejana Kabiljo

Eyes cloning, lamp5.5 Designers


art gallerya cabinet of curiousities

The home is also seen as ‘art gallery’ where weourselves are the curators.

Our homes become experiential places allowingfor boldness and personal development.

� The quest for contemporary design, limitededitions, artistic rarity, capable of expressingindividual uniqueness� A taste for transgression , the iconoclasticmarriage of styles and materials� ‘Gallery design’ : often experimental, it favours a very personal creative leaning, where the individual isdeeply engaged, without concession


FULL UTILITYFULL UTILITYFULL UTILITYFULL UTILITYTHE PRINCIPALTHE PRINCIPALTHE PRINCIPALTHE PRINCIPAL� OPTIMISE THE FLUIDITY OF THE DOMESTIC AREA TO ESCAPE THE CHAOTIC OUTSIDE WORLD� INCREASE YOUR LIVING SPACE BY MAKING THE MOST OF UNUSABLE SPACE USING CLEVER TRICKS� PROFIT FROM THE LATEST INDUSTRIAL DISCOVERIES TO MAKE YOUR HABITAT ERGONOMIC AND HIGH-PERFORMING� OWN FURNITURE WHICH CAN ADAPT TO THE MORPHOLOGICAL EVOLUTION OF INDIVIDUALS� HAVE A MODIFIABLE INTERIOR WHICH CAN BE ADAPTED FOR THE PRESENT MOMENT ACCORDING TO WHAT IT IS BEING USED FOR AND THE PEOPLE WHO ARE THERE

TOMORROW’S KEY ISSUESTHE SEARCH FOR THE ULTRATHE SEARCH FOR THE ULTRATHE SEARCH FOR THE ULTRATHE SEARCH FOR THE ULTRA----FUNCTIONAL, CAPABLE OF ADAPTING IN FUNCTIONAL, CAPABLE OF ADAPTING IN FUNCTIONAL, CAPABLE OF ADAPTING IN FUNCTIONAL, CAPABLE OF ADAPTING IN REAL TIME TO THE BODY, SPACE CONSTRAINTS AND CHANGING USES.REAL TIME TO THE BODY, SPACE CONSTRAINTS AND CHANGING USES.REAL TIME TO THE BODY, SPACE CONSTRAINTS AND CHANGING USES.REAL TIME TO THE BODY, SPACE CONSTRAINTS AND CHANGING USES.



3 +++

++

REGISTRESREGISTRESREGISTRESREGISTRES

+

RANGRANGRANGRANG

HOME TRENDSHOME TRENDSHOME TRENDSHOME TRENDSFULL UTILITY

MODULAR

SNAPSHOT

BACK TO

MINIMALISM

EASY

MOBILE

SPACE

SAVING

COMPACT

CUBE

INVISIBLE

TECHNOLOGY

FULL UTILITY

back to minimalismbare functionality

Minimalist, ultra-functional objets feature no decorative or statuary pretensions. This trend goes back to what is essential and allows for functional elegance.

Z tolixMoredesign


modular snapshotvariable shape and size dependingon the use

Modularity was a very popular trend in 2009. Furniture adapts to the rythmns of life and to the present moment in the blink of an eye : habiting is moving, changing, living, growing, sharing, se retrouver avec soi…

• Adapting solutions to individuals : severaldimensions possible, several options for depth, height, incline, foundations and backs

• Responding to the needs of families with varying compositions, families with step children, households whose sizes vary according to the time, cohabitation of several different generations: weshould be able to preserve autonomy and personalspace whilst living together

• Get past space constraints : forgotten corners, multi-use furniture, storage is becoming taller

Christophe Pillet

Stackpour Established & Sons

ModiMoredesign

Living woodMatali Crasset


FULL UTILITY

easy mobilenomad furniture

Rooms no longer have a sole purpose: kitchen AND dining room, balcony AND living space, bedroomAND office, living room AND space for rest and relaxation, bathroom and space for revitalisation…

The habitat should be able to beadapted to the people present and the current activity.

Light furniture on wheels able to adapt to one room or another, flexibleroom dividers that are easyto fold away.

SoftwallStéphanie Forsythe et Todd MacAllen

Globus workstationMichiel van der Kley

Monobloc kitchenBoffi


FULL UTILITY

space savingintelligent objects and furniture

Saving money and space with a maximum number of combined uses:• several functions• several uses• minimum cost and use of space

My work bureau GAdam créa

La K workstationMisosoup design

Book shelves with a benchStanislav Kratz

BifoliateToma Brundzaite


space savingintelligent objects and furniture

SPACE SAVINGMAISON FRANCAISEFebruary 2009

Pile up, change shape, fold: 3 ways to gain space.


FULL UTILITY

compact cubean entire room enclosed in cube

Small cubic spaces, but with highfunctionality. The parts contained fit into eachother and unfold, serving several differentpurposes at the same time…Towards complex simplicity.


Studio Oda

Studio Makkink &Bey

compact cubean entire room enclosed in a cube


UNE MALLE CABANEMAISONS COTE ESTJune 2009

FULL UTILITY

compact cubean entire room enclosed in a cube

Trompe l’œil kitchens which candisappear in the blink of an eye.


Kitchen unitLago

« Oma´s Rache »Ilja Oelschlägel

FULL UTILITY

HOME TRENDSHOME TRENDSHOME TRENDSHOME TRENDScompact cubean entire room enclosed in a cube

THE HOUSE OF THE FUTURE RETAINING ELEMENTS FROM THE PASTMAISON FRANCAISE SPECIAL ISSUENovember 2009

FULL UTILITY

invisible technologycamouflaging of technology

Technological innovations cannot beseen, allowing for more intuitive and tactile interfaces:

� Kitchens/bathrooms where all the technology is built-in and invisible :

� Home automation fittings which offermore tactile and echoing interfaces: towardsintuitive recognition with sound, voice and movements

� Functions that are easy to use: towardsthe end of the need for instructions

Towards a softer, more affectionate, lessstressful and less intimidatingrelationship between man and machine

Bathroom collectionsUS together

KitchenBulthaup


Invisible techCamouflaging of technology

TROMPE-L’ŒIL CUPBOARDSMAISON FRANCAISEFebruary 2009

[…] The shrewd architect has concealedthe kitchen and plasma screen behindthese painted panels, a way of gainingspace in this living room with a panoramicview of Paris. He wanted to created a bigroom where it would be possible to entertain freely.


Invisible techCamouflaging of technology

NO WIRES BUT COOLMAISON FRANCAISESPECIAL ISSUE NOVEMBER 2009


STATUARY OSTENTATIONSTATUARY OSTENTATIONSTATUARY OSTENTATIONSTATUARY OSTENTATIONTHE PRINCIPALTHE PRINCIPALTHE PRINCIPALTHE PRINCIPAL� AFFIRM YOUR EXISTENCE AS A ‘SOCIAL BEING’, A CONFIDENCE IN YOURSELF, A NARCISSISTIC REASSURANCE THROUGH THE VIEWSOF OTHERS. DECORATION SHOWS YOUR FINANCIAL AND CULTURAL COMPETENCES AND YOUR SOCIAL STATUS� BELONG TO AN ELITE SOCIAL GROUP: UPGRADE YOUR CURRENT STATUS, ESCAPE ANONYMITY� WARD OFF THE CRISIS AND RESIST THE TEMPTATION OF AUSTERITY BY ESCAPING THROUGH EXTREME CONSUMERISM

TOMORROW’S KEY ISSUESESCAPE THE REALITY OF THE CRISIS WITH AN INTENSIFICATION OF ESCAPE THE REALITY OF THE CRISIS WITH AN INTENSIFICATION OF ESCAPE THE REALITY OF THE CRISIS WITH AN INTENSIFICATION OF ESCAPE THE REALITY OF THE CRISIS WITH AN INTENSIFICATION OF MATERIALISTIC OSTENTATION: TOWARDS A SIMPLE AFTERMATERIALISTIC OSTENTATION: TOWARDS A SIMPLE AFTERMATERIALISTIC OSTENTATION: TOWARDS A SIMPLE AFTERMATERIALISTIC OSTENTATION: TOWARDS A SIMPLE AFTER----CRISIS CYCLE?CRISIS CYCLE?CRISIS CYCLE?CRISIS CYCLE?



4 +++ +

REGISTRESREGISTRESREGISTRESREGISTRESRANGRANGRANGRANG

HOME TRENDSHOME TRENDSHOME TRENDSHOME TRENDSSTATUARY OSTENTATION

MYTHICAL

TOTEM

NEW

LUXURIANCE

GLOSS

FURNISHING

D MESURE

STATUARY OSTENTATION

mythical totemthe reassurance of certain values

Over time, design has become ‘classic’. It has gained recognition , and has begun to be diffusedon a wider basis largely within the first circle of ‘avant garde’ amateurs. The home has become a ‘show room’ for the display of cultural and financialprowess.

We’ve seen a real ‘boom’ in desgin involving the pieces based on referential works. Manufacturerscontinue to produce certain very well knownmodels which had an effect upon the first generation of design: Le Corbusier, VernerPanton, Pierre Paulin, Jean Prouvé…

We can also see a strong development of design among more contemporary famous names.

Towards a more commercial interpretation of what the editors create with famous designers: Kartell, Magis, Alessi, Swedese…


mythical totemthe reassurance of certain sure values

THE CINEMA VILLAMAISON FRANCAISEApril 2009‘Little tulip’ chairs by Paulin.


THE INSIDER’S WORKSHOPVIVRE COTE PARISDecember 2009


new luxurianceclassics revisited

The great classics have been givena ‘twist’ with more contemporaryinfluences.A good compromise between referentialattachment to the past,and a desire to bepart of the current time.

Guadarte

Studio Katz

BaccaratPhilippe Starck

The Bergère NEW York armchairMaurice Renoma


new luxuriancethe classics revisited

THE HOUSE OF THE FUTURE RETAINING ELEMENTS OF THE PASTMAISON FRANCAISE SPECIAL ISSUENovember 2009


DELICIOUSLY BAROQUEIDEATFebruary 2009Dare to try this surprising furniture, which reconciles with humour the taste of classic shapes and the modernity of our time.



gloss furnishingcustomised homes

Furniture becomes glossy, shiny, covered in sparkling preciousmaterials: gold, silver, glitter, motherof pearl, mirrors…A new way of making thingsinteresting again to help us forgetthe crisis.

The new Baccarat housePhilippe Starck

The Stone OneAquamass


Bici stoolsArik Ben Simhon

Miraggio mirrorFernando and Humberto Campana

gloss furnishingcustomised homes


WHAT’S INMAISON FRANCAISEOctober 2009A pop object and design icon in the 60s, the ‘Up’ series by italian designer Gaetano Pesce celebrates its 40th birthday.

ALICE IN WONDERLANDIDEATJuly 2009

D mesureThe XXL trend

Furniture on steroids: sofas, armchairs, beds, chandeliers, wardrobes and even‘King size’ highchairs…A way to give yourself importance et de valoriser le rayonnement de son statut: big furniture for someoneimportant and powerful

Ethan Allen

BambinoArik Ben Simhon

Los Muebles AmorososMoroso

Mondrian South Beach Hotel Residences Marcel Wanders


D mesureThe XXL trend


GRAPHICOLORIDEATDecember - January 2010

A magic and chic environment with the atmosphere of a design version of Alice in Wonderland. Maximum dimensions for this Victor e Victoria lamp designed by Stefano Traverso.

ALICE IN WONDERLANDIDEATJuly 2009


EVERYDAY SPACE

OBLIGATIONS

SPACE FOR PLEASURE

SENSATIONS

PRIVATE SPACE

PERSONAL WITHDRAWAL

THE COLLECTIVE SPACE

SOCIAL CONNECTIONS

FULL UTILITY

THE MODIFIABLE, THE MOBILE, THE LIGHTWEIGHT,

COMFORTABLE ASYMMETRY, MULTI-USE

6 CREATIVE REGISTERS

SUSTAINABLLE INDUSTRIAL MATURATION

THE IDYLLIC REFUGE

THE GREEN, RECYCLING,

THE SACRED, CAMOUFLAGE,

THE IDEOLOGY OF THE CABIN,

REGRESSION TO CHILDHOOD


A VERY RICH AREA

TO FOLLOW CLOSELY FROM 2010


THE EMOTIONAL ‘OTHER’, POLYSENSORIAL

IMMERSION, VIRTUAL EXPLORATION, ARTISTIC

BOLDNESS


A DEMANSING AREA FOR A

NICHE MARKET


CONTEMPORARY REVISITATION OF THE

GREAT STYLES, HYBRIDISATION OF THE

BASICS, SUMPTUOUS GIGANTISM, BRINGING

UP TO DATE OF REFERENTIAL PIECES


A POST CRISIS EROSION


HOME TRENDS, TREND BOOKHOME TRENDS, TREND BOOKHOME TRENDS, TREND BOOKHOME TRENDS, TREND BOOK

4,3 MILLION FANS4,3 MILLION FANS4,3 MILLION FANS4,3 MILLION FANS1111stststst IN ADVERTISING SHARE OF IN ADVERTISING SHARE OF IN ADVERTISING SHARE OF IN ADVERTISING SHARE OF MARKETMARKETMARKETMARKET

Groupe Express Roularta publishes 5 5 5 5 referentialreferentialreferentialreferential brands in the brands in the brands in the brands in the decorationdecorationdecorationdecoration sectorsectorsectorsector in France: Maison Française, Maison CôtéSud/Ouest/Est, Vivre Côté Paris, IDEAT, Maison Magazine, Cotemaison.fr. The richness and diversity of its editorial offer allowsGroupe Express Roularta to accompany its reader, throughout the year, in their decoration moments: dream, discover, getinspired, understand the trends, decrypt the work of designers, share desires, discover new objects, products or influences, metamorphose your home, change perspective, decorate your haven... Influential in Influential in Influential in Influential in everyeveryeveryevery decorationdecorationdecorationdecoration momentmomentmomentmoment, the Groupe Express Roularta media brands are sensitive, sensitive, sensitive, sensitive, reactivereactivereactivereactive, , , , creativecreativecreativecreative, , , , proscribersproscribersproscribersproscribers and and and and alwaysalwaysalwaysalways have the trends in have the trends in have the trends in have the trends in mindmindmindmind, , , , makingmakingmakingmaking themthemthemthemacessibleacessibleacessibleacessible to the publicto the publicto the publicto the public. Our readers, 4,3 million fans at 4,3 million fans at 4,3 million fans at 4,3 million fans at eacheacheacheach publicationpublicationpublicationpublication, understand this well. Advertisers also: Groupe Express Roularta is the mostinvested in group in terms of advertising in the French market.

HOME TRENDS 2009/2010

CAHIER DE TENDANCE

DECRYPTAGE DES COURANTS

DE CREATION DE L’HABITAT

EDITION #1

Date post:	28-Jan-2015
Category:	Design
Upload:	francoise-fassin
View:	108 times
Download:	0 times