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home24 presentationBuilding the online destination for Home & Living

March 2021

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Our mission: to be the online destination for Home & Living

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Thinking of customers in Home & Living offline retail today –does this look familiar to you?

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...by offering great value products people love...

...in a convenient and inspirationalshopping experience

We want to empower people to create happy homes...

Broad but relevant, curated assortment empowering customers to choose from a wide range of styles, materials and prices

With a great value for money and product quality aspiration, creating happy homes, and a clear commitment to sustainability

Fast, reliable and flexible delivery times, paired with convenient payment methods and services

Effective & friendly customer service support and transparent communication whenever needed

Opportunities to get a touch and feel for the product offering online, but also in showrooms

Personalized relevant content that inspires and consults, helping to make a complex purchase decisions easier (ref. no strong consumer brands)

Our challenge is to change the Home & Living shopping experience for mass market consumers

Exclusive assortment only available at home24, combined with a broad selection of relevantthird party products

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Management board combines deep experience and entrepreneurial mindset

Brigitte WittekindCOO

6 years with home24

Marc AppelhoffCEO

11 years with home24

Philipp SteinhäuserCFO

7 years with home24

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We are already a leading pure-play Home & Living e-commerce platform in continental Europe and Brazil

1. Including VAT, for Europe only. 2. Adjusted for share-based compensation & IPO expenses.

#1In continental

Europe

#1In Brazil

€492m(FY 2020)

IFRS revenue

>44%L8Y revenue

CAGR

46%Gross margin

(FY 2020)

First orderprofitability

c.€350Average order

value1

<10%Return rates

Positive Adj. EBITDA & Cashflow (Last 12 month)2

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Order intake growth accelerated to 58% in Q4 2020, raising FY 2020 growth to 46% YoY.QTD trading with continued strong momentum in order intake of +73% YoY(EU: +80% YoY, LatAm: +48% YoY, all in CC).

Q4 revenue growth of 50% brings FY 2020 to 42% and thus upper end of guidance range(in CC, last upgraded Nov 11th). Q4 adj. EBITDA at 3% or EUR 5m, leading to FY adj.EBITDA of 3% or EUR 16m (significant improvement of 11pp or EUR 44m YoY).

Financial year 2020 cash flow positive, also excluding capital increase of EUR 46m. Cashand cash equivalents at the end of 2020 at EUR 103m (pre Mobly IPO).

home24 anticipates revenue growth of +20% and +40% (in CC) in 2021 and an adjusted EBITDAmargin of 0% and +2%. The outlook considers a strong first quarter as well as the strong PYcomparison and the possibility of increased volatility in consumer demand from Q2 onwards.

Post capital measures, both EU and LatAm segments of home24 have more than EUR100m funds available to invest in accelerated growth, having reached core profitability in2020.

Public listing of our Brazilian business Mobly on February 5, to make growth financingmore independent from home24. Gross proceeds of c. EUR 121m to Mobly, and EUR24m to home24. Pricing of BRL 21 per share at c. 4x LTM Q3 2020 Sales (in BRL).

FY 2020 Management summary

All 2021 figures preliminary and unaudited

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1Huge and uniquely

attractive Home & Living market opportunity with

high barriers to entry

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Huge addressable market with low online penetration

Source: Euromonitor International.1. Home & Living market defined as Euromonitor Passport: Home and Garden categories “homewares” and “home furnishings” (EUR using 2019 fixed exchange rates).2. home24 markets consist of Germany, France, Italy, the Netherlands, Belgium, Austria, Switzerland and Brazil.3. home24 revenue Oct 2019 - Sep 2020

home24 footprint2

Online Home & Living market

Global Home & Living market1

home24 footprint2

Home & Living market

>€560bn

>€120bn

>€10bn

€0.45bn3

(~4-5% mkt. share)

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Demographics, changes in consumer habits and technology boost online penetration with potential proven in the US and UK

Source: Euromonitor International; Management Estimates1. Consists of home24’s target markets Germany, France, Italy, the Netherlands, Austria, Belgium, Switzerland and Brazil.

Online penetration by industry in home24 markets1 Home & Living online penetration by geography

GrowthAccelerationEarly days GrowthAccelerationEarly days

4xPenetration Upside

Fashion

Consumer appliance

Traditional toys and games

Home & Living

2xPenetration Upside

Home & Living10%

30%

0%

20%

10%

30%

0%

20%

Consumer electronics

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Identify and source relevant assortment in a market with no brands and abundant product variety

Products with high basket size / AOV and without established consumer brands in mass market

Inventory management: make bulky and high value items available at short delivery times and still remain working capital neutral

Extremely complex logistics and delivery for multi-component and heavy/bulky products

Scalable online demand largely in short tail generic search without brands

Home & Living has some category specific challenges which we have mastered, creating significant barriers to entry

I

II

IV

V

III has cracked the code

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2A leading pure-play

online platform in continental Europe

and Brazil

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Home & Living challenge I:

Low valueHigh brand trust

High valuelow brand trust

• Products with high basket size / AOV and without established consumer brands in mass market

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There are no strong consumer brands in Home & Living

?SOFA

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Market ripe for disruption due to highly fragmented supplier landscape and retail landscape

28%

Top 5 Rest of the market

Fragmented supplier landscape1 Fragmented retail landscape2

Huge private label opportunity

Negotiation power lies with the strongest retail platform

Opportunity to build a leading platform brand

International market leader IKEA only has 15% share3

Market beyond top 5 is extremely fragmented with mostly local / regional players

No strong online presence even by offline market leaders

c. 97%of all suppliers have

limited market power with no strong brands

3% c.1%

Companies with revenue < €10m

Companies with revenue of €10m – €100m

Companies with revenue > €100m

72%of the market

highly fragmented

Source: PwC – “PwC Marktstudie Möbelbranche 2019”; Euromonitor International.1. Germany only.2. 2019 revenues in home24 markets converted to EUR using 2019 exchange rates; refers to Euromonitor “homewares and home furnishings stores” segment by brand shares. 3. Blended share across home24 markets.

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We have built a leading pure-play online Home & Living brand in Germany

Brand awareness1

Source: Survey by DCMN Insights. National representative sample (n=1003) for DE, ages 18-69, 50% women, 50% men in Q4 2020.1. Proportion of interviewed people aware of those brands, aided.2. Price comparison website.

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Go-to-destination

Mobile first approach with best-in-class app

Broad, curated product offering

Distinguished product information

AR feature to various products

Search by image

AI-based product recommendation engine

Interactive VR mood pictures

home24’s leading online approach is supported by offline activities providing a unique shopping experience to customers

Online Offline

Europe: 10 showrooms and 5 outlets

LatAm: 11 retail stores (megastores, Mobly ZIP and outlets)

Conceptually profit centers within first quarters

Increase brand awareness and engagement

Improve conversion of online sales

Focus on consultation in showrooms

Touch and feel for larger baskets, esp. private label offering

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3Unique home24 business model driving superior economics and

customer proposition

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Home & Living challenges II and III: • Identify and source relevant assortment in a market with no brands and abundant product variety

• Inventory management: make bulky and high value items available at short delivery times and still remain working capital neutral

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home24 solves these challenges by combining non-inventory 3rd party model with vertically integrated private label model

3rd party products Private label

• Superior gross margin & pricing

• Minimal inventory risk

• Direct sourcing focus

• Very short delivery times

• Broad but curated assortment

• No inventory risk

• Negative working capital

• Rich data on customer preferences

Model

Mostly non-inventory anddrop-shipped

Vertically integrated,mostly held on stock

Broad assortment(high conversion, mostly long tail)

Attractive bestsellers (high margin)

Big data to identify

bestsellers

Assortmentfocus

Sourcing & fulfilment

Benefits

Economics• c.50% of sales

• c.75% of SKUs

• c.50% of sales

• c.25% of SKUs

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4Scalable first order

profitable customer acquisition

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Home & Living challenge IV: scalable online demand largely in short tail generic search without brands

\Strong brands –multiple specific

search terms

No brands –few generic

search terms

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First order profitability driven by unique home24 model

• Large relevant assortment• Short delivery times• Attractive consumer prices

• c.50% private label share• High AOV• Low returns

• Automated proprietary marketing engine

More impressions & higher conversion

Superior contribution margin

Efficient customer acquisition

+

+

=First order profitability

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5Scalable end-to-end

automated and vertically

integrated value chain

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Home & Living challenge V:• Extremely complex supply chain management for multi-component and heavy/bulky products

○ Supplier challenges: fragmented supplier network, mostly SME○ Warehousing: lack of format patterns, labor intense 2MH ○ Transportation challenges: less advanced networks in large and oversized products

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• 1000+ supplier network, 500+ in EU and LatAm each

• Flexible crossdock, dropship and own inventory model

• Curated supplier selection

• ERP integration to drive transparency and tracking

• On the ground quality control

• Self-managed inbound / mid-mile logistics

• Network of 3rd party last mile providers managed by home24

• Asset light own last mile delivery in Brazil (40% of volume) for faster delivery with higher reliability

• 7 own operated warehouses for own inventory and crossdock

• >200,000 sqm of gross WH capacity with expansion headroom

• Customized for parcel and bulky items

• Automated data driven reordering

Sourcing Warehousing Delivery

We invest heavily to create an end-to-end process optimized and automated fulfilment platform

Automated

Integrated end-to-end automated platform

Scalable

End-to-end

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6Best-in-class

technology platform empowering

data-driven decision making and automation

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Assortment Webshop FulfilmentMarketing & CRM

Sorting Curation

Search PersonalisationPredict & stockbestsellers

Develop superiorprivate label

Identify & fill white spaces

Optimise availability

Accurate marketing contribution

Optimise marketingchannel on daily basis

Personalisedsuggestions/offers

Audience optimised acquisition

Minimisedelivery time

Live deliveryinformation

Automated re-stocking

Optimise warehouse utilization

3rd party dataFulfilment dataCustomer data

We collect vast volumes of data on a daily basis to drive superior decisions across the value chain

Input Assortment data

Output

Decision time lag

Order history Browsing

Demographics

Reviews

Supplier Availability

PricingProduct features

Available carriers

Stock levels

Item locationDeliverymode

Session data

Crawling of competitor price & delivery times

Risk scoring!

Google 360 analytics

Marketing costs

Industry fairs/events

X-Device session

Design trends

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Long story short - home24 understands and solves the key points for consumers

Hybrid model combining various delivery modes withmajority of sales from warehouse. Inventory with fullcontrol of the value chain

Free delivery and free returns in EU, decentralized logisticsfootprint fulfilled by own specialized last mile delivery (esp.LatAm)

State of the art online user experience paired with uniquego-to-market approach incl. showrooms, fabric samples,spare parts, print catalogue etc.

Broad and relevant assortment covering all price points,styles, tastes in the mass market through a diversifiedsuppliers base

Better value for money through more than 50% privatelabel share. 3rd party products with low price guarantee

home24 Delivers

Prohibitive shipping costs

Discovering the right product

Poor shopping experience

Finding good quality products at fair prices

Long and unreliable delivery times

Consumer Pain Points

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Financials & Outlook

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We have built the best-in-class platform to drive profitable growth

2020 -PROFITABLE

GROWTH

Continuously balancing growth and profitability

Demand accelerated by consumer behaviour during the COVID pandemic

2016 2017

Investments pay off in terms of profitability and growth

All milestones achieved to reach goal of break-even

Long term key investments into logistics, brand, return clearance, ERP system etc.

2015

85%+ p.a.2011-2016

Q2‘2018 – Q1‘2019POST-IPO INVESTMENTS &

CHALLENGING MARKET

Q2‘2019 – Q4‘2019PATH TO

PROFITABILITY

4%+ yoy2015-2016

13%+ yoy2016-2017

FY 2018:

+18% YoY revenue growth1

-13% adj. EBITDA Margin

Gain of market shares in challenging market conditions

1. Based on constant currency using previous year BRL/EUR FX rates.

FY 2019:

+20% YoY revenue growth1

Q4 adj. EBITDA break even

FY 2020:

+42% YoY revenue growth1

+3% adj. EBITDA margin

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Strong revenue growth and positive adj. EBITDA demonstrate structural profitability of home24

Revenue Group in EURm, Revenue Growth in CC YoY in %, Adj. EBITDA in EURm, Adj. EBITDA margin in %

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■ Home24 has laid the foundation of further growth with the capital increase andthe Mobly IPO. With EUR >100m funds dedicated to both EU and LatAm, we willstep up deliberate investments into Working Capital, customer acquisition andCapex.

■ While we see our terminal margin profile of low double digit adj. EBITDAmargins confirmed by recent profitability improvements (>10pp YoY FY 2020),we believe the market opportunity is attractive to accelerate growth and takemarket share.

■ QTD trading with continued strong momentum in order intake (+73% YoYGroup, +80% YoY EU, +48% YoY LatAm, all in CC). Yet, uncertainty aroundCOVID-19 pandemic prevails both on demand and supply side.

■ Backed by the active customer base of >2.2 million and the ability to step upmarketing expenses having reached core break-even, we are in a good positionto deliver significant IFRS growth in 2021 despite strong YoY comparables.

■ home24 anticipates revenue growth of +20% and +40% (in CC) in 2021 and anadjusted EBITDA margin of 0% and +2%. The outlook considers a strong firstquarter as well as the strong PY comparison and the possibility of increasedvolatility in consumer demand from Q2 onwards.

Outlook

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home24 has multi-dimensional drivers for sustainable long-term growth

Structural growth

Benefit from increasing

online penetration

Market penetration

Accelerate through further

roll-out of“go-to-market”

approach

Market expansion

Expand into new

geographies and capitalize

on high market fragmentation

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Adopt new technologies to

foster competitive advantage

Platformdevelopment

Enhance product

offering in existing

categories

Enhance shopping

journey to increase brand

loyalty

Introduce new categories e.g.

to drive purchase frequency

++

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MarketHuge market opportunity

characterized by low online penetration with huge catch-up potential, accelerated by consumer behaviour during

the COVID pandemic

Customer value proposition

Best value offering and most

relevant selection brought to

life in a customer centric go-to-

market approach

Value chain

Scalable and automated value chain that delivers

sustainable scale effects

Data & Technology

Pioneering technologies improve shopping experience

and empower data-driven decisions

home24 remains uniquely positioned to exploit the vast Home & Living opportunity, even more than before the COVID pandemic

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Latest Financial Update

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GOV in EURm, Active customers and Total gross orders in k, Average order value in EUR

▪ home24 further accelerates

growth at 58% YoY GOV in Q4

2020.

▪ Milestone of +2m active

customers surpassed with

now 2.2m active customers.

▪ Further FX impact due to

decrease in BRL/EUR weighing

on real currency basket size

and growth rate.

Q4 2020 order intake growth accelerated to 58%,

bringing FY 2020 growth to 46% (all CC)

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Revenue in EURm and Growth YoY in %

Q4 revenue growth of +50% (in CC) brings FY with +42% at

upper end of latest guidance, despite significant spillover to Q1 in EU

▪ Both segments broadly contributed in a similar way to FY growth of +42% in CC.

▪ In Europe, spillover of Q4 order intake into Q1 or even Q2 revenue due to significantly longer delivery times (GOV growth: +66%, IFRS growth: +53%).

▪ In LatAm, stronger revenue realization due to strong sales campaigns focusing on available warehouse stock (GOV growth: +35%, IFRS growth: +43%, all CC).

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Q4 adj. EBITDA at 3% or EUR 5m, leading to FY adj. EBITDA

of EUR 15m, an improvement of EUR 44m compared to prior yearAdj. EBITDA in EURm and in % of Revenue

▪ Another strong quarter with

adj. EBITDA margin of 3%.

▪ Strong >40% FY revenue

growth paired with 11pp adj.

EBITDA margin improvement

led to EUR 44m profitability

increase.

▪ Improvements in all P&L line

items:

○ -2pp COGS

○ -2pp Fulfillment Expenses

○ -3pp Marketing Expenses

○ -4pp SG&A

▪ Q4 20 in LatAm influenced by

tax contingencies of ~EUR1m

related to a recent tax ruling.

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Cash and cash equivalents ended 2020 at above EUR 100m.

FY 2020 cash flow positive also excl. capital increase of EUR 46m

1 Including e.g. changes in provisions, changes in other assets/liabilities, finance costs, taxes and FX effects

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Cash flow FY 2020 in EURm

▪ Positive operating cash flow in all quarters 2020, with total +EUR 32m in 2020, solid basis for continuously improved cash position.

▪ Due to the 10% capital increase executed in Dec cash level of more than EUR 100m.

▪ Cash inflows from Working Capital esp. in Europe significantly increased due to low stock levels. This is expected to partly reverse in 2021, once delivery times decrease again and growth trajectory stabilizes.

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In EURm and in % of Revenue

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Profit and loss statement - Group

1 Including impairment losses on financial assets

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Our mission: to be the online destination for Home & Living

▪ Pioneering technologies improve shopping experience and empower data-driven decisions

▪ Scalable, fully invested end-to-end automated and vertically integrated value chain

▪ Unique model, combining third-party brands with attractive private labels drive high margins

▪ Multiple drivers for long-term growth & differentiation with significant margin upside

▪ Attractive margin profile, combining strong growth and profitability

▪ Huge and uniquely attractive Home & Living market opportunity of >EUR 120 billion

▪ Markets characterized by low online penetration of <10%1 with huge catch-up potential

▪ A leading pure-play online Home & Living platform in Continental Europe and Brazil

1 Source: Euromonitor (2019A) International for home24 geographies

▪ Curated, broad offering with significant value-for-money proposition to customers

Philipp SteinhäuserCFO

home24 SEGreifswalder Str. 212/21310405 Berlin

E-Mail: ir@home24.dePhone: +49 30 201 634 728

Media ContactInvestor Contact

Anne GaidaSenior Communications Manager

home24 SEGreifswalder Str. 212/21310405 Berlin

E-Mail: anne.gaida@home24.dePhone: +49 30 201 632 9416

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KPI definitions

KPI Definition

Gross order value [in EUR]

Defined as the aggregated gross order value of the orders placed in the respective period, including VAT and without factoring in cancellations and returns as well as subsequentdiscounts and vouchers

Number of active customers [#]

Defined as the number of customers that have placed at least one non-canceled order in the 12 months prior to the respective date, without factoring in returns

Total gross ordersDefined as the number of orders placed in the relevant period, regardless of cancellations or returns

Average order value [in EUR]

Defined as the aggregated gross order value of the orders placed in the respective period, including VAT, divided by the number of orders, without factoring in cancellations and returns as well as subsequent discounts and vouchers

Growth at constant currency (CC)

Defined as growth using constant BRL/EUR exchange rates from the previous year

Adjusted EBITDA [in EUR]

EBITDA defined as the sum of operating result (EBIT) and depreciation and amortization.Adjusted for share-based compensation expenses and costs incurred in connection with the listing of existing shares and other one-off expenses, mainly service fees for legal and other consulting services associated with the IPO

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DisclaimerThis presentation has been prepared by home24 SE (the “Company“). All material contained in this document and the information presented is forinformation purposes only and does not purport to be a full or complete description of the Company and its affiliated entities. This presentation mustnot be relied on for any purpose.

This presentation contains forward-looking statements. These statements are based on the current views, expectations, assumptions andinformation of the management of the Company. Forward-looking statements should not be construed as a promise of future results anddevelopments and involve known and unknown risks and uncertainties. Various factors could cause actual future results, performance or events todiffer materially from those described in these statements, and neither the Company nor any other person accepts any responsibility for the accuracyof the opinions expressed in this presentation or the underlying assumptions. The Company does not assume any obligations to update any forward-looking statements.

This presentation contains certain financial measures that are not calculated in accordance with IFRS and are therefore considered “non-IFRSfinancial measures”. The management of the Company believes that these non-IFRS financial measures used by the Company, when considered inconjunction with, but not in lieu of, other measures that are computed in accordance with IFRS, enhance an understanding of the Company’s resultsof operations, financial position and cash flows. A number of these non-IFRS financial measures are also commonly used by securities analysts, creditrating agencies and investors to evaluate and compare the periodic and future operating performance and value of other companies with which theCompany competes. These non-IFRS financial measures should not be considered in isolation as a measure of the Company’s profitability or liquidity,and should be considered in addition to, rather than as a substitute for, income data or cash flow data prepared in accordance with IFRS. Inparticular, there are material limitations associated with the use of non-IFRS financial measures, including the limitations inherent in determinationof each of the relevant adjustments. The non-IFRS financial measures used by the Company may differ from, and not be comparable to, similarly-titled measures used by other companies.

Certain numerical data, financial information and market data, including percentages, in this presentation have been rounded according toestablished commercial standards. Furthermore, in tables and charts, these rounded figures may not add up exactly to the totals contained in therespective tables and charts.