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DIGITALISATION AND THE NEW WORLDMEHMET T. NANE / PEGASUS AIRLINES CEO

May, 2019 - ISTANBUL TURKEY

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ONLY 71 COMPANIES REMAIN TODAY FROM THE ORIGINAL 1955 FORTUNE 500 LIST

THE WORLD IS CHANGINGAT A RAPID PACE

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GENERATION X1965-1979

BABY BOOMERS1946-1964

GENERATION Y1980-1999

GENERATION Z2000-18

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AVERAGE AGESG

GENERATION RATIOOF TURKEY

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BY 2025,65% OF

WORKING POPULATION WILL BE «Y GENERATION»

IN DEVELOPED AND DEVELOPING COUNTRIES

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EXPECTATIONS ARE CHANGING

BALANCED LIFELIVE TO WORKWORK TO LIVE

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NEEDS ARE CHANGINGEXPERIENCE

TASKS

SIGNIFICANT

PLEASANT

USEFUL

IT WORKS

RELIABLE

FUNCTIONAL

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IT’S NOT A DIGITAL

TRANSFORMATION WITHOUT A

DIGITAL CULTURE

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VALUECOLLABORATION

OVERINDIVIDUAL EFFORT

MORE ACTION

LESS PLANNING

A DIGITALCULTURE

ENCOURAGESPEOPLE TOTAKE RISKS,

FAIL FASTAND LEARN

ENCOURAGEBOLDNESS

OVERCAUTION

PRIZEDELEGATION

OVERCONTROL

HOW TO CREATE STRONG DIGITAL CULTURE?

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HOW DO COMPANIES EMBED A DIGITAL CULTURE?

What does «good» look like?

How do we make it real? How can we reinforce the desiredbehaviors?

Articulate the change required

Activate leadershipcharacteristics andengage employees

Align the organizationto embed the new

culture

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COMPANIESMUST INCENTIVIZE

THE RIGHT BEHAVIORS TO SUCCESSFULLY EMBED A NEW

CULTURE

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DYNAMIC PRICING MODEL

ON-TIME PERFORMANCE

NEW AIRCRAFT UNBUNDLED PRODUCT OFFERING

ONE AND ONLY IMPLEMENTEROF THE «LOW COST MODEL»

IN TURKEY

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IMPROVINGCUSTOMER EXPERIENCE

WHILE INCREASING OUR OPERATIONAL

PROFITABILITY

COST ORIENTATION

OPERATIONAL EFFICIENCY

INNOVATIVE & DYNAMIC PRACTICES

IMPROVING EFFICIENCY THROUGH TECHNOLOGY

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DIGITAL TRANSFORMATION IS ONE OF OUR KEY BUSINESS PILLARS

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High & sustainable growth

3rd lowest CASK in Europe

Game changer fleet development

SAW HUB: The city airport

Growing ancillary

Digital transformation

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A NEW DIGITAL EXPERIENCE

DIGITAL TRANSFORMATION AT EVERY STAGE

OF TRAVEL

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WE WILL SECURE A COMPETITIVE ADVANTAGE

WITH TECHNOLOGY IN GROWTH, PROFITABILITY

AND CUSTOMER EXPERIENCE

OUR VISION OF DIGITALISATION

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Offering an efficient and

digital working

environment to employees

Creating a difference with

mobile and web applications

Launching self-regulating

systems by using robot

technologies in our

infrastructures

Knowing the guests well,

making a difference to the guest experience

Converting data into value in

different lines of the business

USING NEW TECHNOLOGIESIN OUR INFRASTRUCTURES

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INCREASING INVESTMENTS ON DIGITAL MEDIA

20152016

20172018

52%49%

76% 81%

48%51%

24%

19%

Digital Media Offline Media

72% OF OUR GUESTS ARE YOUNGER THAN 44 YEARS OLD

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Blockchain Technology

Electronic Flight Bag

DigitalApron

Travel Asisstant

Express Baggage

Improvementin Online Check-in

Time

Fast Travel Experience with new Turkish ID

cards

Queue and Counter Optimisation

Salesforce Customer Success

Platform

Updated flypgs.com

and mobile app

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We didn’t start aviation in Turkey but we have transformed it!