Promotional Package AnalysisEd Sheeran A Team

The colourings of the video and single cover are very similar and link to one another, this creates a good house style. The colours are dark, which link in with the lyrics of the song, the are all very deep and sad.The shots used are all very similar and show the woman thinking a lot, this is quite similar to the single cover, as she is in an open space which portrays a sense of thought. The shot types are used to show the feelings of the woman throughout the video.

This video creates a sense that the artist ‘Ed Sheeran’ is a meaningful singer and thinks about what he writes and links the video in closely with his lyrics. Parts of the song has a sense of love added in and this is conventional of the genre and his other songs. This song was probably wrote during a rough time in his life and allows him to express himself through his music and let it all out that way.

The video shows the woman trying to better herself and not liking her life, but has all these bad ways which stop her from being able to do this and this makes the video even deeper.