Digital Home Management

Empowering Homeowners to Manage Their Largest Financial Asset

Experienced Team

Bootstrap > Profitable > Funding > Growth > Sale > Public

• Multi-Million Dollar Exit to Trimble (NASDAQ: TRMB)• Complimentary Founders Worked Together• $18M in Venture and Strategic Funding• Negotiated Enterprise and Mid-market Contracts Nationally and Internationally

Startup to Public Co. Meridian Systems - Construction Project Management

David IngCTOSoftware, Hosting

Elizabeth DodsonCCOBiz Dev, Marketing, Sales

John BodrozicCEOProduct, Operations, Mgmt

Homeowner Challenges

LOSINGMONEY

LOSINGVALUE

LOSINGTIME

Under-insured, Not Prepared

Inefficient, High Repair Costs

Remodels Over Budget

No Financial Visibility

No Sales Differentiation

Market / Problem Validation

83%Need Remodel Tracking

53% 30% 10% 3%

Very Important Somewhat Important Slightly Important Not Important

58%Need Maintenance Schedule

21% 37% 24% 18%

64%Need Home Inventory

28% 38% 21% 13%

78%Need Documents for Re-Sale

44% 34% 16% 7%

Solution

Digital Home Management

SAVEMONEYIMPROVEVALUEMANAGETIME

Personal Finance and Asset Mgmt for the Home

Product

DashboardNews FeedCharts / Reports

InventoryRooms & ItemsPhotos & Docs

MaintenanceSchedule AlertsTask Management

ProjectsBudgets / CostsPhotos, Docs, Tasks

+ A Larger Global Opportunity

TAM in the United States

120MHomeowners

$6BPersonal Finance

5MBuyers/Sellers

$9BRE Marketing

1MAdvertisers

$10BOnline Ads

Market Size

$25B

Go to Market: B2C

Digital Marketing• PPC• SEO• PR• Social• Email• Content• Affiliate

B2B2C Partners & Positioning

Digital Home Management Personal Finance & Asset Management

Buy or Sell a House

Get Mortgage

Get Insurance

Preventative / Repair Tasks

Remodel & Renovation

Utilities / Security, etc.

Ideas / Content

Empower the Homeowner

Client Engagement:Single TransactionNo Ongoing Value

Industries:Need to Develop Client Engagement

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Connect Extend Value Add Engagement Renewals Referrals

Platform Business ModelConsumers: Freemium SubscriptionHomeowner: Free or $59.00 / yr.

B2B2C Partners: Transaction FeesClient Loyalty Program: $50.00 per client

Future Products & Revenues 1. Advertisers: National and Local2. Smart Home Integration & Data Aggregation3. Data Services: Anonymous Consumer Trend Data

Adjacent Markets

Personal FinanceMint.comBettermentNerdWalletLearnVest

Real Estate PortalsZillow (Trulia)Realtor.com (NewsCorp)MovotoRedfin

Service ProvidersHomeAdvisorAngie’s ListHome Depot, Lowes

Design SitesHouzzPinterestPorch.com

Home IoTNestSamsungVivintAT&T

Home InventoryInsurance Co. AppsVarious Small AppsCloud Storage

ContentVarious Media Co’sHome Improvement

Digital Home ManagementCompetitors

Adjacent Markets(Partnership Opportunities)

Traction

23,000 Users10% Conversion to PremiumAll 50 States; 8 CountriesAll 4 Generations54% Men; 46% WomenLarge LTV / CAC : 5.0Engaged Users – 10 min/sessionAT&T Digital Life Partnership

B2B2C PipelineInsurance Companies (Multiple)Home Improvement Retailer (Lowe’s)Home Mortgage Companies (Multiple)Scripps Interactive - HGTV

Previous Funding$2M Seed RoundFounder and Angel Capital

Milestones AchievedAssembled TeamBuilt PlatformMarket ValidationProven TractionScalable Business ModelRaised Funding

$3M Series AMarketing, Biz Dev, R&D

üTeamüProductüMarketüTractionüBusiness Model

Time to Manage your Largest Asset

Contact: jbodrozic@homezada.com

Summary

Appendix

Homeowner Lifecycle

Seller

Marketing

TransactionBuyer

Visibility

Maintenance

Assets Remodels

Finances

Homeowner

IoT

7 Year Average per Home

5 to 7 Homes in Lifetime

Transitions• Renter to 1st Time Homeowner• Homeowner to Seller• Seller to Buyer• 2nd Time Homeowner• Repeat 4 to 6 More Times

Unique Big Data

2 - Home Assets

1 - Location

4 - Timing

3 - Intent

Curated PlatformsAdvertisers• Unique Targeting Data• National & Local Companies• Home Products & Services

• Connect to Other Platforms• Find a Service Provider, Contractors• Find Insurance, Refinance, etc.

Advertising Solution

Smart Home IntegrationMultiple Product Categories

LightingHVAC

Water Security

EnergyAppliances

Multiple Brands in Each CategoryNest, Samsung, GE, Phillips, AT&T, etc.

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Proj

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Unique Big Data System, User, 3rd Party

DashboardNotifications, Analysis, Recommendations

HomeZada: Single Software Platform• Manage All Data About Home• IoT Data – Aggregate, Analyze, Alert

For S

ale

Market Dynamics – Why Now

0

10

20

30

40

50

60

70

80

90

100

1(15 – 35) (36 – 50) (51 – 70)

Age in 2016

“One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come”

Behaviors

• Digital Natives• Social & Connected• Research & Seek Info

HousingPeak Home Buying Years

25 à 45 y/o

Renters who plan to buy a home

(Age: 18 – 35)

Goldman Sachs Investment Research

93%

Millennials

Gen X

Boomers

Home Projects• Budgets, Brand Research, Costs• Templates, Photos, Docs, Warranties

Home Maintenance• Annual Calendar of Checklists• To Dos, Alerts, Notifications

Home Inventory• Photos, Data of Assets and Contents• Property Docs, Manuals, Receipts

Home Finances• Dashboards of Projects, Inventory• Home Values and Expenses

Market Home For Sale• Photos/Docs/Data of Rooms and Features• Share Digital History of Home Online

Home Buyer Data• Provide Copy of Digital History to Buyer• Manage the Home Moving Forward

Save Money. Improve Value. Get Organized.

Applications

Financial Plan2017 2018 2019 2020 2021

<5M>

-

5M

10M

15M

20M

25M

RevenueProfit

525k 1.7M 4.5M 11.3M 27.0M<1.7M> <1.3M> <3.5M> <2.1M> 800k

Consumer Professionals Advertising Profit

Many Potential Exits

28M Turbo Tax UsersQuicken Software

Allows Intuit to extend home management software to consumers

Integrate with Quicken and Mint.com for consumers

Extend into realtors and small brokers

Real estate portals with 50M visitors per month

Allows these portals to provide home management software

Currently they monetize realtors /brokers.

Add revenue streams from consumers and advertisers in the whole home lifecycle

Real estate market is one of the largest producers of search traffic

Understanding detailed consumer home data leads to greater consumer insights

Nest in Home IoT can extend into more of the home management space

Amazon has a Home Services marketplace and curated platform

Apple has a HomeKit IoT platform for controlling and connected various home devices.

Allows these companies to integrate with digital home management with their products and extend further with consumers

Home service networks connect homeowners to curated service providers

They can extend their consumer relationship to manage the data about the home

New revenue streams directly from homeowners and additional targets in the real estate process

Personal Finance Real Estate Portal Technology Marketplace Curated Services