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Nurfauza Sari (1206296652)

Reyna Armelia (1206296690)

Riandra Khairina (1206296715)Surya Irawan (1206187922)

Syaifullah Budiawan (1206296822)

KELAS B 121

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• 75 % pendudukberkontribusi menjadi

buruh tani

• 8% lahan di kenya

merupakan lahan subur.

KenyaNegara

agrikultur 

Honey Care Afrika dimulai pada

tahun 2000 di Nairobi, Kenya,

oleh Farouk Jiwa.

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Independent Business Model

No-gender differences

Improving Quality

Gaining farmer’s trust 

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SYMBIOSIS

HoneyCare

RuralCommuniti

es

DevelopmentOrganization

Donor Agency / MFI

HONEY CARE’S TRIPARTITE

BUSINESS MODEL

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KeyPartner 

KeyResource

Key Activity

Key Factor of Honey Care Africa

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Sumber: Your Business Picture, http://www.konoconsultancy.com/uploads/images/Business%20Picture.jpg , diunduh 4 Maret 2013

9 Building Blocks

Business

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International

donor agencies:K-Rep Bank &

Swiss Dev Corp

Government

Product and

service (kualitas

premium)

Trust and loyalty

with partner 

(farmers)

•Menjaga kualitas

untuk pelanggan•Personal

assistance

(project officer)

Petani madu 

•Socially and

environmentally

sustainable•Money for honey

(fair price, on the

spot details +

formal contract)

•Training untuk

petani

•Feedback dari

petani •Urbansupermarket

(retail, shop,

hotel)

•Export (UK,

Tanzania<

Canada)

Mass market

(urban society) 

Cost driven (minimum cost)   Assets sells sell inventory madu 

Key

Partnerships

Key Activities

Key

Resources

Value

Propositions

Customer 

Relationship

Channels

Customer 

Segments

Revenue StreamsCost Structures

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• Trust and loyalty• Money for Honey Fair price (on thespot) dan formal

contract• Training

• Feedback dari parafarmers

Special bond withthe farmers

Teknologimodern

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Special bondwith thefarmers

Trustand

loyalty

Moneyfor Honey

Feedback

Training

Teknologi

modern

Madu yangberkualitas

(premium quality)

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NGO

Donor 

Agencies

Mensponsori proyek-proyek yang akan

membantu masyarakat dalam

membangun self-suffeciency

International FinanceCorporation

Swiss DevelopmentCorporation

dll

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Enhance Scalability and

Replicability

But… 

The replicability and scability of Honey Care’s business model

Expand beekeeping operationacross East Africa without losingits farmer focus.

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Collect ion , Payment and Quali ty assu rance (?? ) 

Bottleneck

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Establishing collection center 

Downsides(?) individual farmer wouldhave to bring the honey to collectioncenters.

Establish the collection centers per region  based on the data of area distributions (farmers), buildthe collection centers in the region that has morefarmers

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Loan from international donor agencies asmuch as the amount of forecasted

production output from the farmers andforecasted sales in supermarket.

Payment : on the spot or by cell-phonebanking.

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Investment in technology andhuman resources

• Public celebration

• Increase marketing campaign

•  Add more project officer 

Attract the investor 

•  Adding farmers

• Increase the production volume

The Agricultural Sector 

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Key Resources, Key Partners and Key Activities tidak dapat dipisahkan.

Core sources yang menjadi competitiveadvantage dari Honey Care adalah hubungan

antara manajemen dengan para petaninyayang kuat dan juga teknologi yang modernyang tergabung menjadi satu sistem

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