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Post Show Report COSMOPROF ASIA 2011 NOVEMBER, 9 TH - 11 TH HONG KONG CONVENTION & EXHIBITION CENTRE Organiser: Cosmoprof Asia Ltd
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Page 1: HONG KONG CONVENTION & EXHIBITION CENTRE …ubmasiafiles.com/files/beauty/ca2012/website/ca11_postshowreport_a... · Hong Kong Convention & Exhibition Centre 1 Expo Drive, Wanchai,

Post Show Report

COSMOPROF ASIA 2011NOVEMBER, 9TH - 11TH

HONG KONG CONVENTION & EXHIBITION CENTRE

Organiser: Cosmoprof Asia Ltd

Page 2: HONG KONG CONVENTION & EXHIBITION CENTRE …ubmasiafiles.com/files/beauty/ca2012/website/ca11_postshowreport_a... · Hong Kong Convention & Exhibition Centre 1 Expo Drive, Wanchai,

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Show ProfileDate 9-11 November 2011 (Wed-Fri)

Time09:30-19:30 (9-10 Nov)09:30-18:30 (11 Nov)

VenueHong Kong Convention & Exhibition Centre1 Expo Drive, Wanchai, Hong Kongwww.hkcec.com

Fair Website www.cosmoprof-asia.com

5 Themed Product Sectors:

Hall 1E Perfumery, Cosmetics and Toiletries marketed through the Retail Distribution: Specialty Stores, Chain Stores, Department Stores, Gift Stores and Pharmacies

Hall 1E Natural Health Products, Health Food & Beverages, Dietary Supplements, Asian Traditional Medicine and Therapies

Hall 5C, 5E & 5GPackaging, Contract Manufacturing & Private Label (OEM / ODM), Machinery and Raw Materials

Hall 3E, Concourse & L2 Mezzanine

Beauty Salon Products and Equip-ment, Spa & Wellness Products and Nail Products

Hall 3GHair Products, Equipment and Salon Furnishings

Quick FactsExhibition Area: 68,000 sqm (+18% over 2010)Number of Exhibitors: 1,780 (+9% over 2010)Number of Visitors: 48,503 (+8% over 2010)International Visitors (from outside Hong Kong): 30,000 (+14% over 2010)Number of Press: 200+ media members and journalists

Why to attend?• Meet above 1,700 exhibitors from across the world • Source the latest technologies and innovative

beauty solution • Meet new and existing suppliers all under one roof • Gain industry knowledge from topical seminars• Network with the world’s leading international experts

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A total of 1,780 exhibiting companies came from 42 countries and regions:

Australia, Austria, Belgium, Brazil, Canada, Chile, Mainland China, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Israel, Italy, Japan, Jordan, Korea, Macau, Malaysia, The Netherlands, New Zealand, Pakistan, Poland, Portugal, Russia, Singapore, South Africa, Spain, Sri Lanka, Sweden, Switzerland, the Taiwan region, Thailand, Turkey, United Arab Emirates, United Kingdom, USA and Vietnam

Follow the below URL to view the 2011 Exhibitor List:http://apps.ubmasia.com/exhlist/ca2011/en/

Exhibitor Profile

Exhibitor Survey Findings:• 71% of exhibitors achieved to

“Look for new buyers’’• 84% of exhibitors achieved to

“Consolidate contacts with buyers / business partners’’

• 83% of exhibitors were satisfied with the “Visitor Quality’’

• Cosmoprof Asia 2011 is rated 7.2 out of 10 by exhibitors

Exhibitors Breakdown by Product Sector

Geographical breakdown of Exhibitors

Asia 73%

Europe 18%

TheAmericas 4%

Oceania 2%

MiddleEast 2%

Africa 1%

Perfumery,Cosmetics&Toiletries 32%

ProfessionalBeautySalon,Spa,NailProductsandEquipment 27%

Packaging,RawMaterial,Machinery,PrivateLabel&ContractManufacturing 26%

HairProducts,Equipment&SalonFurnishings 13%

NaturalHealthProducts 2%

Page 4: HONG KONG CONVENTION & EXHIBITION CENTRE …ubmasiafiles.com/files/beauty/ca2012/website/ca11_postshowreport_a... · Hong Kong Convention & Exhibition Centre 1 Expo Drive, Wanchai,

Country and Group Pavilions Cosmoprof Asia 2011 dedicated special sections on the show floor to 23 national and group pavilions, including the inaugural group participation from Jordan, Pakistan and Turkey.

• Australia

• Belgium

• Mainland China

• France

• Germany

• Greece

• Hong Kong

• Israel

• Italy

• Japan

• Jordan

• Korea

• Pakistan

• Poland

• Singapore

• South Africa

• Spain

• Switzerland

• The Taiwan region

• Thailand

• Turkey

• United Kingdom

• USA

“I like the hallway which is full of people and full of energy, so it’s good to be here and to be back here. We do a lot of fairs around the world, but the energy that you have here is very difficult to find in anywhe-re else. And also the quantity of people that come to here is really a lot, so I would say this is a very good experience and I would suggest everybody in this business that want to develop their business in Asia to come to this show.”

Gianandrea Ferrari, Strategic Marketing Manager, Intercos (Italy)

4POST SHOw REPORT 2011COSMOPROF ASIA

Exhibitors‘ Comments:

“We have been exhibiting in Cosmoprof Asia for 11 years. This is one of the largest beauty shows in the world offering a forum to meet international distri-butors as well as individuals and companies from all realms of the beauty industry. Since Hong Kong is the fashion and beauty hub of Asia, attending Cosmoprof Asia also allows us to stay current with Asia’s trends by communicating directly with the lo-cal market. We will definitely be attending the show in 2012.”

Toni Ko, Founder and Chief Creative Officer, NYX Cosmetics (USA)

“To me the show was good. We come from Turkey so this is a different market for us and we have the chance to see different type of customers. We are targeting Asian countries including China and Hong Kong, as well as Australia. Cosmoprof Asia would be the meeting place for the Asian area.”

Nazan Reis, Foreign Trade Manager of Ipek Sisa (Turkey)

“It was very good. We have over 400 visitors per day coming to our stand. I love the fair and it’s lots of fun. We haven’t been to any other Cosmoprof show be-fore but we’ve been to Beyond Beauty in Paris. But Cosmoprof Asia is bigger, more international, more interesting and busier as well. It’s a brilliant platform to start of especially if you want to get into Asia. If any industry people want to know which show is worthwhile, I will definitely recommend Cosmoprof Asia to them.”

Natalie McMurray, Soil Organic Aromatherapy and Bodycare (South Africa)

Page 5: HONG KONG CONVENTION & EXHIBITION CENTRE …ubmasiafiles.com/files/beauty/ca2012/website/ca11_postshowreport_a... · Hong Kong Convention & Exhibition Centre 1 Expo Drive, Wanchai,

5POST SHOw REPORT 2011COSMOPROF ASIA

Visitor Figures

Total number of visitors (from 118 countries and regions) 48,503

out of which: International visitors (from outside Hong Kong) 30,000

Excellent Visitor Numbers at Cosmoprof Asia 2011

• 8% increase in total number of visitors over 2010• 62% of visitors from outside Hong Kong, a 14%

increase over 2010• Over 66% of visitors are from management level or

responsible for merchandising

Visitor Profile

Top Ten Overseas Buyers

Australia

Mainland China

Japan

Korea

Malaysia

Philippines

Singapore

Taiwan

Thailand

USA

Visitor Survey Findings

• 76% of visitors achieved to “Source new products”• 85% of visitors achieved to “Collect market

information”• 76% of visitors achieved to “Look for new suppliers”• Cosmoprof Asia 2011 is rated 7.87 out of 10 by

visitors

AsiaPacific 47%

HongKong 38%

Europe 8%

TheAmericas 4%

MiddleEast 2%

AfricaandOthers 1%

Geographical Breakdown of Visitors

Page 6: HONG KONG CONVENTION & EXHIBITION CENTRE …ubmasiafiles.com/files/beauty/ca2012/website/ca11_postshowreport_a... · Hong Kong Convention & Exhibition Centre 1 Expo Drive, Wanchai,

“Being my first experience visiting Cosmoprof Asia, it has been extremely fulfilling for me. It gives us an opportunity to reach world-class international brands which will appeal to the Indian consumer. The show was very well managed. I will certainly come back next year. ”

Shital Nangalia, Brand Manager, Headrush Marketing Pvt Ltd (India)

0

5

10

15

20

25

30

%

0

5

10

15

20

25

30

%

%

Manager

21%

28%

Owner / Director /General Manager

17%

Buyer

16%

Beautician

10%

Employee

2%

Hairdresser

1%

Chemist /Herbalist

1%

Medical Doctor

4%

Others

0

5

10

15

20

25

30

35

Perfumery &

Cosmetics

Packaging and

machinery

Health products

Beauty salon,spa products,

tools andequipment

Hair products, equipment and salon furnishings

Gifts and

promotional items

Nail Products

Raw materials

Sanitary Products

33%

16%

14%

10%

8%7% 6%

4%

2%

Finished productmanufacturers

24%

Beauty Salons

22%

Wholesalers/ Distributors/

Agents

21%

Retailers

10%

OEM/ODM

16%

Hair Salons

4%

Others

3%

0

5

10

15

20

25

30

%

0

5

10

15

20

25

30

%

%

Manager

21%

28%

Owner / Director /General Manager

17%

Buyer

16%

Beautician

10%

Employee

2%

Hairdresser

1%

Chemist /Herbalist

1%

Medical Doctor

4%

Others

0

5

10

15

20

25

30

35

Perfumery &

Cosmetics

Packaging and

machinery

Health products

Beauty salon,spa products,

tools andequipment

Hair products, equipment and salon furnishings

Gifts and

promotional items

Nail Products

Raw materials

Sanitary Products

33%

16%

14%

10%

8%7% 6%

4%

2%

Finished productmanufacturers

24%

Beauty Salons

22%

Wholesalers/ Distributors/

Agents

21%

Retailers

10%

OEM/ODM

16%

Hair Salons

4%

Others

3%

0

5

10

15

20

25

30

%

0

5

10

15

20

25

30

%

%

Manager

21%

28%

Owner / Director /General Manager

17%

Buyer

16%

Beautician

10%

Employee

2%

Hairdresser

1%

Chemist /Herbalist

1%

Medical Doctor

4%

Others

0

5

10

15

20

25

30

35

Perfumery &

Cosmetics

Packaging and

machinery

Health products

Beauty salon,spa products,

tools andequipment

Hair products, equipment and salon furnishings

Gifts and

promotional items

Nail Products

Raw materials

Sanitary Products

33%

16%

14%

10%

8%7% 6%

4%

2%

Finished productmanufacturers

24%

Beauty Salons

22%

Wholesalers/ Distributors/

Agents

21%

Retailers

10%

OEM/ODM

16%

Hair Salons

4%

Others

3%

Visitor Breakdown by Job Function

Visitor Breakdown by Business Nature

Sector of Interest Declared by Visitors

POST SHOw REPORT 2011COSMOPROF ASIA6

“This is my first pick of international beauty show that I’ve being to and I am very impressed. It’s very international and I like the idea to locate certain countries in certain areas. That’s very nice and well planned. I would absolutely recommend people participating in this fair as I think it’s a great exposure for companies out there internationally.”

Brooke Jesberg, Beauteazy Salon (Australia)

Visitors’ Comments:

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Buyer Delegations

Delegations organised by government organisations:

The U.S. Commercial Service (Hong Kong) In co-operation with worldwide U.S. Commercial Service offices, brought over 60 delegates from Mainland China, India, Japan, the Philippines, Russia and Singapore to attend the event.

The Australian Trade Commission (Austrade) The Australian Government’s trade promotion agency, Austrade, brought together more than 116 buyers by Austrade Asia Pacific offices.

Over 1,000 delegates were bought to Cosmoprof Asia 2011 by trade delegations organised by trade associations, education institutions, media and travel agencies from Australia, Mainland China, Hong Kong, Indonesia, Japan, Korea, Russia and Vietnam.

International Buyer Programme

“I was inspired that International Buyers Programme is a remarkable system to allow buyers to efficiently find the appropriate exhibiters during the convention. We had a superb experience and it was a worthwhile opportunity. We felt the energy of the active cosmetic industry in Asia and we were also overwhelmed by the huge exhibition space. ”

Koji Yoshino, General Secretariat, Cosmetic Importers Association of Japan (CIAJ)

“Cosmoprof Asia is a tremendous vehicle for me to learn and share with the world. I would say this show directly responsible each year for my meeting and touching base with close to 20 of my distributors and without an annual trade event, I don’t think my relationship would be as vibrant and it wouldn’t be as real. You got to go somewhere and it’s convenient to come Hong Kong.”

Steven J. Daffer, Chairman & Founder, Sybaritic Inc. (USA)

First launched in 2007, the International Buyer Programme unites buyers and sellers from around the world with the resources, contacts, and data to create business.

In this edition, beauty and cosmetic suppliers had prescheduled appointments with selected importers and distributors from Mainland China, Japan, India, Russia and Middle East. During the 3-day event, more than 100 one-on-one business meetings took place at the International Buyers Lounge.

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Media AttendanceMore than 200 journalists from 20 countries and regions travelled to Cosmoprof Asia 2011 to seek out the latest product trends, innovations and hottest industry news.

“Cosmoprof Asia is an excellent trade show for learning more about the beauty business in Asia and for meeting key industry players in the region. It brings together an interesting

mix of good-quality exhibitors and high-profile distributors and buyers, and also serves as a platform for uncovering new brands and trends in the areas of packaging and product formula. It’s a well-organized, quality show in one of the most important growth regions for beauty.”

Oonagh Phillips, Editor in Chief, BW Confidential (France)

“Cosmoprof Asia is a reference show for packaging in the

cosmetic, beauty, and personal care sectors, attracting high profile visitors from all over the globe. WEBpackaging® was proud to partner with Cosmoprof Asia and will be there again in 2012.”

Duncan Briffett, CEO, WEBpackaging (Worldwide)

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HongKong 40%

Asia 45%

Europe 12%

NorthAmerica 2%

Oceania 1%

Geographical Breakdown of Media

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Cosmoprof Asia Spa Conference

The Spa Conference held on 10 November put 12 international speakers face-to-face with 80 qualified operators in the spa and wellness sectors to discuss hot issues in the industry.

The audience included business investors and hotel chains from Mainland China, India, Indonesia, and Thailand which see Cosmoprof Asia as the reference point for the creation of synergies and development of their network.

Official Media Partner:

Supporting Associations:

Concurrent Events Besides the exhibition, Cosmoprof Asia offered a full programme of networking and education events which were filled to capacity with 470 attendees, drawn by the topical content specially designed to help professional and companies grow their business. Industry leaders from multiple sectors participated in round-table discussions and panels to share their experience and views.

“Cosmoprof Asia remains one of the foremost exhibitions and conferences in the world. The key advantage of Cosmoprof Asia is that Hong Kong, being a hub of the world, brings people from all around the world. You will find exhibitors and visitors from all parts of the world such as Europe, Australia, China as well as America.”

Barry White, Group Director of Spa, Chuan Spa (Hong Kong)

SPA SOUL Project

Cosmoprof Asia hosted the second edition of Spa Soul, the special project focused on the highest standard spa brands that presented their concepts, treatments and product innovations in specially-designed lounge settings.

Event Sponsors:

Insightful Seminars

• “Global Services & New Technology in Beauty Cosmetics” Seminar Supporting Media:

• The 10th Development of the Cosmetic Market in China Conference: In co-operation with: Analysis of the Cosmetic Market in China

• “Analysis on Current Cosmetic Regulations of China” Seminar In co-operation with:

• “The Current Situation and the Future Vision of Japanese Beauty & Wellness Business” Seminar

Over 92% of interviewed seminar attendees were satisfied with the seminar topics.Seminar programme of Cosmoprof Asia 2011 is rated 7.7 out of 10 by seminar delegates.

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Marketing CampaignIn order to maximise visitor presence at the show, an intensive and targeted marketing activities were undertaken to attract high-quality audience of beauty and health industry professionals to Cosmoprof Asia 2011.

Direct Mail Over 330,000 trade invitations were distributed to industry professionals using Cosmoprof Asia global database, including past visitors, interested visitors, association members and government representatives.

Badge MailOver 45,000 personalised badges were sent to Cosmoprof Asia 2011 visitors prior to the show.

Email Marketing Eblasts to nearly 100,000 qualified contacts within the Cosmoprof Asia database by means of general newsletter, pre-registration reminder, events updates and seminars enrolment.

E-InvitationA customised e-Invitation was available for all exhibitors to invite their customers to visit the show.

Online Exhibits GalleryAll exhibitors were given the opportunity to showcase their new launches and novelties by providing product photos and 60 words profile, to be listed in the Online Exhibits Gallery.

Magazine insertions132,500 invitations were sent by barter media to their subscribers.

Advertising & Editorial SupportA global advertising campaign was carried out throughout the year. The campaign incorporated a combination of trade magazines, online and newspaper.

• Trade Publications: Advertisements and adverts were placed in more than 80 magazine titles from across the world.

• Newspaper:Advertisements were placed in the Headline Daily and the Apple Daily a week before the start of the exhibition. A special supplement was placed in the Hong Kong Economic Times and South China Morning Post on the 1st day of the exhibition.

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Online platform & Social Network

• Web banners, text links and news were placed in 19 web portals. • “Cosmoprof Asia Fan Page” on , “Cosmoprof Asia

Channel’’ on .• Official website www.cosmoprof-asia.com between Jan – Dec

2011 attracted an average of 13,574 visits and 48,789 page views, proving to be a valuable tool for visitors and exhibitors to access information about the show.

Other Promotional Channels• Visitor Promotional Trips (Association networking)• Promotion at Cosmoprof global network of events• SMS• Telemarketing• Hong Kong Tourism Board’s ‘Business Right Here!’ scheme

Public Relations Extensive editorial coverage of Cosmoprof Asia 2011, individual exhibitors and products and parallel events were secured in key trade journals.

Follow the below URL to view the selected Press Clippings: http://www.cosmoprof-asia.com/PressRoom/MediaClippings/2011/tabid/4095/language/en-US/Default.aspx

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HONG KONG & REST OF ASIA PACIFICMs Alice Suen / Ms Camme Cheng UBM Asia LtdTel: +852-2827 6211Fax: +852-3749 7345 / 3749 7310E-mail: [email protected]

MAINLAND CHINAMs Maggie OuUBM China (Guangzhou) Co LtdTel: +86-20 8666 0158Fax: +86-20 8626 6186 / 8667 7120E-mail: [email protected]

EUROPE, THE AMERICAS, AFRICA & MIDDLE EASTMr Giorgio ContiniFairsystem S.P.A. - BolognaFiere GroupTel: +39-051 282 848Fax: +39-051 282 895/896E-mail: [email protected]

INDIAMr Saurabh JhalaniUBM India Pvt. Ltd.Tel: +91 11 2376 5551Fax: +91 11 2376 5552E-mail: [email protected]

INDONESIAMs Maria LioeUBM IndonesiaTel: +62 21 729 2662Fax: +62 21 729 3539E-mail: [email protected]

JAPANMs Saki ShimauchiUBM Japan Co LtdTel: +81-3 5296 1020Fax: +81-3 5296 1018E-mail: [email protected]

Contact us to learn more!

KOREAMs Seonjeong SeoUBM Korea CorporationTel: +82-2 6715 5400Fax: +82-2 432 5885E-mail: [email protected]

PAKISTANMr K.M.A. MabudExcellent ServicesTel: +92-21 3531 2651 / 3538 5118Fax: +92-21 3588 7316E-mail: [email protected]

SINGAPORE AND MALAYSIAMr William YeoGlobewerks International Pte LtdTel: +65-6513 7310Fax: +65-6659 8946E-mail: [email protected]

TAIWANMs Sabine LiuUBM Asia Ltd - Taiwan BranchTel: +886-2 2738 3898 / 2738 5598Fax: +886-2 2738 4886E-mail: [email protected]

THAILAND Ms Anuchana Vichvech / Ms Ramol UrairatUBM Asia (Thailand) Co., LtdTel: +662-642 6911 8Fax: +662-642 6919 20E-mail: [email protected] / [email protected]

VIETNAMMr Nguyen Trung ChinhInternational Technology Exhibition and Events Company (ITEC) Tel: +844-3 5562292Fax: +844-3 5562293E-mail: [email protected]

Organiser: Cosmoprof Asia Ltd

Sales Office Asia Pacific: UBM Asia Ltd - Hong Kong - ph. +852.2827.6211- fax +852.3749.7345 - [email protected]

Sales Office Europe, Africa, Middle East, The Americas: Fairsystem s.p.a. - BolognaFiere Group - Bologna -Italy - ph. +39.051.28.28.48 - fax +39.051.28.28.95 [email protected]

Marketing and Promotion: SoGeCos s.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - [email protected]


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