Date post: | 01-Nov-2014 |
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15th December, 2010 (19:00 – 22:00)
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Agenda
19:00 – 19:30 Reception Open19:30 – 19:45 Update on Hong Kong WAW19:45 – 20:45 How to track offline media?20:45 – 21:15 Q&A21:15 – 22:00 Networking
Hong Kong Web Analytics Wednesday
TWITTER HASH TAG#HKWAW
Web Analytic Summit 2010
Hong Kong Web Analytics Wednesday• After 1 year
• 6,650 Visits & 13,755 Page Views• 44 Posts, 1,060 Tweets & 288 Fans• 7 Web Analytics Wednesday• 200+ people attended Web Analytics Wednesday• Alexa Rank – Global 883,024, China 197,316, Hong Kong 14,580• Google, Yahoo! & Baidu Analytics Research• Invited Webtrends, Coremetrics, Omniture & k-matrix to our events• Support 3 other local events• Introduce Beehive Methodology
Hong Kong Web Analytics Wednesday
2011 PLAN2 Streams
Education Outside WAWWeb Analytics Summit 2011
How to track media offline?
Current Issues
Not able to justify offline media cost and acquisition!
Cannot track user interaction when user are not connect online!
What we can leverage?Something already in the market!
1. Smart Phone (Phone with Camera)2. Bit.ly – QR Code3. Internet Connection4. Google Analytics
How this work in real life?
Smart Phone QR Code Internet Connection Google Analytics
Real life test!
Download a QR Code Reader
Real life test!
LET SEE THE RESULT!
K11 QR Code Promotion• iPhone • QR Reader• Facebook• Offline Materials
Jusco Bar Code Promotion• iPhone App• Physical Barcode Scanner
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Questions & Answers