Hongkong, November 2016
ContentMilestones
Success Factors
Future Growth
39
Milestones
Vietnam Best Places to Work in the Tourism and
Hospitality industry 2014 by Anphabe
& Nielsen
Successful execution of the low cost carrier model in Vietnam and Southeast Asia
Incorporated and obtained air
operator’s certificate
“AOC”
Flew its first commercial
flight from Ho Chi Minh City (“HCMC”) to Hanoi as well as to Da Nang
2007 2013 20152011 2012 2014
Hosted its 10,000,000th passenger ceremony
Hosted its 3,000,000th
carried passenger ceremony
Golden Award PATA 2015 for
innovative marketing campaign by the Pacific Asia Travel Association
“Best Asian Low Cost Carrier 2015”,
by TTG Travel Awards 2015
Recognitions of Achievement
given by Prime Minister in 2015
Best airline award from the Vietnam Economic Times
International Star Award for Quality, by the Business
Initiative Directions
Top 10 outstanding
brands by the International Intellectual
Property Institute, Vietnam
Mile
ston
esA
war
ds
Flew its first international
flight between HCMC and
Bangkok
Achieved 29.6%
domestic market share
as at 31 December
2014(1)
65%
Achieved 37.1%
domestic market share
as of 31 December
2015(2)
Signed contract with
Airbus for purchasing
100 Aircrafts
65%
Signed contract with Boeing to purchase 100
Boeing 737 MAX 200 aircraft
2016
Vietnam Best Places to Work in the Tourism and
Hospitality industry 2014 by Anphabe
& Nielsen
Hosted its 19,000,000th passenger ceremony
(1) Source: CAAV; based on total passengers boarding domestically via Vietnam-based airlines for the full year ended 31 December 2014(2) Source: CAAV; based on total passengers boarding domestically via Vietnam-based airlines for the full year ended 31 December 2015
41
42
Key Factors (2015)
(1) Uptodate2016;(2) Dataof2015;Exchangerate:22.500VND/USD(3) Unconsolidatedfinancialstatement2015
20mmcumulativepassengers
carried(1)
35Aircraft (1)04 Operationalbases
47Routes(1)31 Domestic
16 International
US$379.7mmPassengerRevenue(2)
á 49%YOY2014
89%Domestic88%Network
LoadFactor(2)
40%++DomesticShare(1)
US$489.5mmTotalRevenue(3)
á 59%YOY2014+ US$21.5mm
CargoRevenue(2)
á 62%YOY2014
US$83.9mmAncillary Revenueá 114%YOY2014
+ =
HaNoi
HaiPhong
ThanhHoaVinh
DongHoi
DaNang
Hue
BuonMaThuot
QuyNhon
NhaTrangDaLat
PhuQuoc
HoChiMinh
CanTho
US$4.3mmOtherRevenue
á 326%YOY2014+
13.3hoursAircraftUtilization
43
Key Factors (09/2016)
40 Aircrafts (á 114% YOY 2015)
5 Operational bases
53 Routes(á 113% YOY 2015)
36 Domestic
17 International
71,281 Flight Hours(á 118% YOY 2015)
89% Load Factor
9.8 mil Passengers(á 120% YOY 2015)
63,128 Operational Flights(á 119% YOY 2015)
*DataofQ22016
Success Factors
45
Vietnam – A large market
(1) Includes Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam
Source: SAP independent industry report; IMF World Economic Outlook Database (July 2015), ICAO (2014 annual report), Travelocity, Vietnam Rail, Hoang Long Transit Co, (December 2015)
5.0%4.4% 4.2%
3.2% 3.1%2.5%
VietnamPhilippinesIndonesiaThailand MalaysiaSingaporePr
ojec
ted
real
GDP
per
ca
pita
CAG
R (C
Y201
5-CY
2020
)
The fastest growing economy in ASEAN
Low air-travel penetration – even within Asia
Avg. ASEAN(1): 3.5%
Australia
Brunei
ChinaJapan
Malaysia
New Zealand
South KoreaThailand
US
Indonesia
Vietnam0
2,000
4,000
6,000
8,000
10,000
0 15,000 30,000 45,000 60,000 75,000
2014
tota
l RPK
s pe
r cap
ita
2014 GDP per capita (US$)
Amongst fastest growing urbanizing economies in ASEAN
Strong historical and forecasted international tourism growth
33%44%
53% 49%
74%
100%
54% 56%
71% 72%
86%
100%
Vietnam Indonesia Malaysia
Urba
niza
tion
(sha
re o
f tot
al
popu
latio
n liv
ing
in u
rban
ar
eas)
2014 2050
21% 12%18% 23%
12%
4.0 3.3 7.0
14.5 15.9 24.6
6.1 4.6 9.4
17.1
24.8 27.5
8.1 6.0 12.6
22.3
31.6 36.5
Vietnam Indonesia Thailand
Inte
rnat
iona
l tou
rist
arriv
als
(in m
illion
s)
2010 2014 2020
11.3%
5.9%
% 2010-2014 CAGR
% 2014-2020 CAGR
5.9%
5.4%
7.7%
6.0%
4.3%
5.5%
11.7%
5.0%
2.8%
5.9%
46
Vietnam – Why LCC?
11,900
2,307
11,900
142
17,500
2,872
12,000
1460
5,000
10,000
15,000
20,000
Pass
enge
rs (
'000
s)
45.0%
9.0%
45.0%
0.5%
54.0%
9.0%
37.0%
0.5%0%
10%
20%
30%
40%
50%
60%
Air Road Rail River
Shar
e of
dom
estic
tran
spor
t mod
es (%
)
2011 2014
45.3%
8.8%
45.3%
0.5%
53.8%
8.8%
36.9%
0.4%0%
10%
20%
30%
40%
50%
60%
Air Road Rail River
Shar
e of
dom
estic
tra
nspo
rt m
odes
(%
)
stimulates airline travel and captures market share from other modes of transport such
as bus and rail due to advantages of air travel vis-à-
vis land transport
HCMC
Hanoi
Air travel is the most efficient transport mode(1)
Travel modes
HCMC – Hanoi HCMC – Danang
Time (hrs)
Fare (VND)
Fare (USD)
Time (hrs)
Fare (VND)
Fare (USD)
Air(2) 2:05 961,000 443 1:20 615,000 284
Bus 35:00 861,385 39 15:30 405,458 19
Rail 34:00 1,066,278 49 17:00 616,833 28
1,150 km
615 km
47
4
2737
61
Vietnam Indonesia Philippines Thailand
Stringent licensing requirements
Key government incentives to support VietJet
Highly concentrated domestic markets, effectively a duopoly
þ Minimal foreign competition as no foreign airlines permitted to operate domestic routes
Tax Fuelsupply
Airport costs
# of AOCs (Air Operator’s Certificate excludes General Aviation)
þ No new commercial entrants since 2011 when VietJetcommenced its first commercial flight
(Controlled by)
Domestic market share % by air passenger volume for 2015(2)
þ US$10.5bn investment to develop airport infrastructure across the country, increasing the number of operational airports from 22 to 26 by 2020
Air transport master plan
(Controlled by)
(1)46.2%
37.1%
15.3%1.4%
Vietnam – Significant government support
(1) Excluding 2 licenses withdrawn due to bankruptcy(2) Source: CAAV; based on total passengers boarding domestically via Vietnam-based airlines for the year 2015Source: SAP independent industry report; CAAV, Ministry of Transportation Republic of Indonesia, Civil Aviation Authority of the Philippines, Department of Civil Aviation (DCA) of Thailand, Axis Research Ltd.
report dated July 2015
48
Vietjet – Domestic airline & LCC in Vietnam
0%
10%
20%
30%
40%
50%
60%
70%
80%
2012 2013 2014 2015
1.03.0
4.97.9
11.2 11.6 12.3 13.312.214.5
17.521.2
2012 2013 2014 2015
VietJet Vietnam ex VietJet Vietnam
Leading airline in the domestic market within only 4 yearsVietJet represents the majority of growth in the
domestic passenger aviation market
45.0% 49.3% 53.8%
2012 2013 2014
Air travel as a % of domestic transport modes(2)
þ Increasing market share since 2012 (by full year all passenger volume)
þ Creating a new market – 14% of the passengers between Jul 2015 and Dec 2015 were first-time air travelers
2012–2015 domestic air passenger (million)
Domestic market share % (by full year air passenger volume)
Stimulating aviation growth as a transport mode
þ More than 70% of new passengers every year fly with VietJet
þ VietJet focuses on attracting passengers from other transport modes such as road and rail and also first time travelers. As a result, air travel market share has been growing significantly
VietJet ’s entry in 2011 has created new demand for air travel in Vietnam, allowing the company to avoid
fighting for market share from competitors
(1)
49
Vietjet – Best-in-class cost structure
2.48
2.42
2014 2015
CASK ex-fuel(1) (US Cents / ASK)
Asia Europe/ Middle East Americas
Average: 2.87Average: 3.11
Average: 4.49
There is still headroom for cost structure improvement to further decrease both CASK & CASK ex-fuel
(1) As of fiscal year 2014 and 2015 for peers; excluding net interest expenseSource: SAP independent industry report, company information, financial model
50
Vietjet – Best-in-class cost structure (cont’d)
0.48þ Highest seat densityþ New, fuel efficient aircraft on order expected
to achieve additional fuel efficiencyþ New engines on aircraft also allow significant
cost savings
3.5
Young, modern and fuel efficient fleetA Lowest labor costB
Lowest airport costD
Average fleet age(1)
Unit airport operating charges(1) (US Cents/ASK)
0.46
Asia Pacific Area Peer Avg: 5.2
Asia Pacific Area Peer Avg: 0.82
Asia Pacific Area Peer Avg: 0.53
0.20
Asia Pacific Area Peer Avg: 0.27
Unit maintenance cost(1) (US Cents/ASK)
Among lowest unit maintenance costE
þ Young and efficient fleetþ Attractive maintenance and support
arrangements due to large aircraft and engine orders
(1) As of fiscal year 2014 and 2015, FY 2015 data used for VietJetSource: SAP independent industry report, Airbus, company information, financial model
51
Vietjet – Strong operational performance
Rigorous aircraft maintenance program that meets international standardsIntensive flight crew, cabin crew and employee training programmesStrict compliance with local regulations, international standards and industry best practiceCompliance with all relevant guidelines issued by the Civil Aviation Authority of Vietnam(“CAAV”) and airports as well as the air traffic authorities of international destinationsVietJet’s assessment as a safe airlines by an independent report has led to a remarkablereduction in insurance cost at c.30% annually
IATA Operational Safety Audit Well-trained and highly professional crew Aircraft safety features
VietJet is committed to operational safety with an emphasis on high tech safety features & regular maintenance
Source: Company information
52
Vietjet – Efficient Operation
5.30 5.04
4.14
0.50
1.50
2.50
3.50
4.50
5.50
6.50
FY2013 FY2014 FY2015
20.2%
29.6%
37.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
FY2013 FY2014 FY2015
9.3810.10
12.14
0.00
5.00
10.00
15.00
FY2013 FY2014 FY2015
2,994 5,160
8,198
162
402
1,115
3,156
5,562
9,313
-
2,000
4,000
6,000
8,000
10,000
12,000
FY2013 FY2014 FY2015
Domestic International
Total Pax(1) Load Factor(2) Aircraft Utilization
Market Share Evolution(3) CASK(4) Ancillary Revenue Per Pax(5)
(‘000) On-time performance (%) (Hours per Aircraft per Day)
(%) (US$(6))
89%
89%
89%
81% 84%
84%88
%
89%
88%
50%
55%
60%
65%
70%
75%
80%
85%
90%
95%
FY2013 FY2014 FY2015
Domestic International Total
11.9 12.4 13.3
0.5
2.5
4.5
6.5
8.5
10.5
12.5
14.5
FY2013 FY2014 FY2015
93.1% 81.9% 82.6%
Load factor (%)
(US Cents(6))
(1) Recorded by VJC’s booking engines(2) Represents RPK as a proportion of ASK (3) CAAV data based on total passengers boarding domestically via Vietnam-based airlines per year(4) Calculated as cost of sales less the cost of aircraft sold plus selling expenses and general and administrative
expenses, divided by ASK(5) Calculated as total ancillary fare revenue over total passengers carried(6) Converted at a rate of 1US$ = 21,036 VND (FY2013), 1US$ = 21,246 VND (FY2014) and
1US$ = 21,890 VND (FY2015)
53
Vietjet – Innovative Sales & Distribution Network
Number of bookings by distribution channel (2015)
With more than 90% of sales revenue generated through web-based channels, VietJet’s 6 distribution channels(1) have been highly effective in helping to boost sales for the Company
Organic distribution channels (1) Third party distribution channels (2)
Internetand
mobileGDS
Retailers, Post and BanksTravel
agenciesBooking office
Call centers
(2)
26.6% 24.2% 22.6%
65.7% 67.9% 65.4%
5.7% 6.3% 9.9% 2.0% 1.5% 2.1%
2013 2014 2015VietJet website Travel agencies (web-based)
(1) Organic distribution channels: internet incl. mobile booking application, booking office, call centre; Third-party channels: travel agents, retailers and banks, global distribution system(2) Global distribution system, call centre, retailersSource: Company information, SAP independent industry report
54
Vietjet – Significant ancillary revenue
Ancillary revenue per passenger
(US$) (2)
Ancillary revenue as
% of adjusted
revenue (3)
9.4 10.1 12.1 12.4
2013 2014 2015 1H 2016
16.4% 17.2%22.3% 23.0%
2013 2014 2015 1H 2016
has recorded robust growth in ancillary revenue, with significant opportunities to further increase this stream to be in line with global peers
Inflight sales of souvenirs, food and beverage, duty free products and advertising packages
Pre-flight purchases such as seat selection, priority services, checked baggage, in flight services and travel insurance
(1) Based on IdeaWorks report on airline ancillary revenue in 2014(2) Ancillary revenue including cargo revenue; Calculated as total ancillary revenue over total passengers carried; Converted at
1US$=21,036VND, 1US$=21,246VND and 1US$=21,890VND for FY13-15, respectively(3) Ancillary revenue including cargo revenue; Adjusted revenue calculated as total revenue less aircraft sale proceedsSource: SAP independent industry report; IdeaWorks
55
Vietjet – Strong brand recognition
Highly innovative marketing campaigns Blue-chip partners and co-branding
Frequent flyer and corporate programsProminent digital media presence enhancing awareness
þ Strategic partnerships with blue-chip, multinational enterprises globally
þ Co-branding with various brands to enhance awareness, boosting ancillary revenue significantly through advertising
has a 96% brand awareness(1) in Vietnam with superior customer loyalty
þ Focus on communicating directly with potential customers and emphasizing its low fares
þ Enhanced brand awareness through sponsorship of key local campaigns
Co-brandingStrategic partners
þ Strong on-line presence across e-commerce platforms and popular social media outlets
Powerful omni-channel platform
þ Named as one of the world’s Top 3 fastest growing airline brands on Facebook by Socialbakers in August 2015, together with Qatar Airways and Turkish Airlines
þ Top 3 airlines globally in terms of Facebook’s post engagement rate (the other 2 being Eva Air and Japan Airlines)
Sponsor of South East Asian Games
in 2015
A B
C D
þ Frequent flyer program “VietJet Sky Club” expected to launch in 2H2016
þ Highly selective and rigorous staff recruitment and training to ensure high quality customer service
(1) Based on Axis Research Ltd. report dated July 2015, VietJet had 96% brand awareness in Vietnam based on a survey with 1,136 randomly selected participants from 13 cities in Vietnam
Source: Company information, Axis Research
56
Vietjet – Experienced leadership team
Highly experienced and visionary team with average of >20 years in domestic and international airline operations, having led VietJet to become a leading domestic airline in Vietnam within 4 years
Mdm. Nguyen Thanh Ha Chairwoman
9 years at Vietjet ~26 years in industry
Appointed Chairwoman of the Board in 2007
Extensive aviation industry experience in Vietnam
Deputy Head of CAAV prior to joining the Company and was the head of Planning & Investment department at Vietnam Airlines before joining CAAV
Mdm. Nguyen Thi Phuong ThaoVice Chairwoman & CEO
9 years at Vietjet ~23 years in industry
Appointed Standing Vice-Chairwoman of the Board of Directors in 2007 and is Company’s Chief Executive Officer
Vice Standing Chairwoman of HDBankSignificant experience in the managing large corporations in various economic sectors in Vietnam and abroad, especially in the banking-finance sector
Dr. Nguyen Thanh HungVice Chairman
9 years at Vietjet ~23 years in industry
Appointed Vice Chairman of the Board of Directors in July 2007Co-Founder and Chairman of Sovico Holdings
Appointed ABAC (APEC Business Advisory Council) member by Prime Minister in 2006
(1) Number of years taken to achieve #1 domestic position in terms of market share since Indigo / AirAsia began commercial operations;
(2) Number of years taken to achieve 35% domestic market share since Cebu began commercial operations; It took Cebu 11 years to achieve #1 domestic position
Source: Company information, public filings
Future Growth
58
Network&Fleet ServiceQuality OperationEfficiency
• Maximizing Domesticnetwork
• HUB expansion through:
• Collaborating with the localpartner to operate HUBnetwork
• Continuously launching andexploring new routes in Asia
• Constantly developing thefleets
2016Onwards
E-commerce
• Improvingservicequality,especially forGroundService,SkyBoss Service,CabinService
• Continuestodeliverinnovativemarketingcampaign andevents
• LaunchingtheLoyaltyprogram
• Developing onlinedirectinteractingportalforcustomers
Increasedomesticmarketshareto50%by2016
Savingoperatingcostin2016
Anciliaryrevenueis20.5%total revenuein2016
Enhancebrandvalueandawareness
l Continuouslyimproving,standardizing andautomating alloperating procedures
l 100%operatingactivitiesbased onadvanced SOPs
l Continuestoimprovepayment system andsupplychainintheregion
l Upgrade toe-ticketingplatformtotheE-commerce platformformeeting consumerdemands
l Establishingmorepartnershipswithretailers
l Promotingcross-selling
l Focusondrivingancillaryrevenue
THANK YOU!
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