Hooplahoo Adi Simayof

Hooplahoo – Proprietary and Confidential, Not for Distribution

Hooplahoo at a Glance

• US based and headquartered• Established in 2009• Privately held• 65 employees (95% R&D)• 1st live deployment in Vietnam


Understanding SMBs / SOHOs

SMB/SOHO Stats*

• Account for over 99% of all businesses• ~2.1% annual growth (2010-2011)• Responsible for 55-60% of all employment• 50% of private sector GDP• ~80% have less than 49 employees• ~50% have less than 9


*Private Sector, Department Business Innovation and Skills, UK, Nov 2011

Important Driving Force of the Economy

Understanding SMBs / SOHOs

Challenging Operational Constraints

• Tight financials• Cash-flow difficulties• Little investment capital• Low budget

• Low headcount• Bare minimum to sustain business• No dedicated marketing personnel

• Little / no online and mobile expertise• Mostly traditional marketing methods• No / unmaintained web site / No SEO• Limited / no mobile presence• Limited / no social network activity

• Customer retention and acquisition• High cost of new customer acquisition


What Do SMBs Want or Need Most?


SMB Mobile Commerce Platform. Simplified.

Hooplahoo’s Solution


An Online and Mobile business facilitation platform that provides SMBs a simplified, low effort, no cost method to reach out to their target market.

Instant Exposure

Hooplahoo - Confidential, Not for Distribution

1. Account Information

2. Business Information 3. Theme

Fast & easy 3-step Registration Wizard

Home Page SmartPage (Mobile)

Local Search App

SmartPage (Desktop)

Automatically establish a complete browser / mobile presence

Hooplahoo’s free SMB Mobile Commerce Platform

Provides ISPs with a platform that drives online advertising revenue and that

generates leads with minimal investment

SMB Mobile Commerce Platform. Simplified.


For ISPs

A valuable revenue and lead generating solution with minimal effort.

• Generate revenue from SMBs without charging• Purely ad-funded

• Generate SMB and Consumer leads• All SMBs and consumers can register for the service• Targeted ads and promotions to non-customer users/SMBs

• Promote loyalty• Strengthen brand

• Addition online presence• ISP branded mobile app

• Low sales effort• Using Internet marketing tools

• Self-registration• Referral program / premium package incentive

• Minimal customer support• How-to videos• Email support


Generate Online and Mobile Ad Revenues


Online & Mobile Advertising

Capitalize on existing SMB asset

Built-in advertising real-estate

Increase advertising real-estate value methods

Revenue share between ISP and Hoop

Online and Mobile Advertising Monetization


SmartPage on Browser• Full color ads embedded in page

SmartPage on Mobile• Full color ads embedded in page

Business Directory Portal• Full color ads embedded in page• Can be used to advertise own

services

Mobile Local Search App• Banner ads placed at bottom

Generating Leads


All SMBs and consumers can register to the service

Leads can come from 2 sources:• Competitor ISP customers (SMBs and Consumers)• Non-online SMB

Self-registration• Provide contact details• Call for additional services

Referral program• Upgrade to premium• Bundles

Use cross-promotions to sell additional ISP services to non-customers using the service


Summary of ISP Benefits


• Generate online advertising revenues• Lead creation: SMB and Consumer• Venue to sell additional / bundled services• Increase customer loyalty and retention• Differentiate• Strengthen brand• Venue to promote additional ISP services• Acquire new customers• Acquire non-online customers



A unique Internet and Mobile platform which combines the virtual world of gaming with the

tangible world of small business

A Solution Tailored to Meet SMB Needs


Instant Exposure


1. Account Information

2. Business Information

3. Theme

Fast & easy 3-step Registration Wizard

Automatically establish a complete browser / mobile presence

One time setup for all SMB records on Partner’s DB using Basic Business Information:• Name Of Business• Email Address• Phone Number• Business Address• Business Category

CRM representative via phone


Complete Browser / Mobile Presence

Instant Exposure


• Automatic Creation • Display Goods & services• Variety Of Skins • Personalized layout • WYSIWYG CMS• Feature Rich

• Video• Map • Share• Click To Call/SMS

SmartBiz’s SmartPages (Social Business Profile Page) are:• SMB tailored• Open to all• Personalize-able


• Personalize in less than 10 seconds or less


• Variety Of Mobile Skins • Vertically Aligned for easy browsing &

better UX• Light Weight For Fast Loading & Browsing• Instant Update

Fact: 51% of smartphone users are more likely to purchase from retailers with a mobile specific site: however only 4.8% of retailers have a mobile site.


• Pages directory• Business• Promotion• Product

• Advanced Search & Filtering• Keyword• Location• Category

• Uniform layout • Related Offers , products• User / Merchant Feeds• Articles


CSP Branding & Customization• Customized & Localized White Label

Portal• Cross-platform • Branded SmartPage skins


SmartBiz AppExploring new venues creating new Real Life Experiences

• Mirrors major functions of browser version• White-Label• Local search capabilities

• Merchants• Promotions• Products

• Qualify results by:• Distance• Rating• Reviews

• Target offers to consumers based on:• Location • Demographics

More than 50% of local searches are done via mobile *

95% look for local information on their smart phones

while 74% make a purchase based on a smartphone search *

* Google ,2011


WishList User AppTailor-Made Offers

• Consumer created requests for proposal

• Bringing the power back to the consumers.

• Expose merchants to consumer’s needs & wants .

• Unmediated Merchant-Consumer Communication

• Make a SMART PURCHASE decision• Group Wishes • Generate Real Value Deals


• Increase online & in-store traffic.• Variety of promotional methods

• Coupon• Group Purchase• Check-in (Q4 2012)

• Cross-Platform visibility• Full Control • No cost; Fair Trade

Set of free, easy-to-use marketing tools specifically tailored for SMBs


• Easy coupon creation• Pushed to mobile device• Coupon management

• Merchant• Consumer

• Unlimited• No pre-conditions• Immediate market reach


• Group Promotion Creation• Promotion Management• Fair trade

• Low cost for merchant• Merchant sets the terms

• Unlimited• No pre-conditions• Immediate market reach


Promotions automatically pushed to all components


Interactive Community Based on shared business needs

• Members Profile• Activity Feed• Favorites

• Business• Product• Promotion

• Recent History• Newsletters• Coupons Management

• Real time• Reviews• Rating

• Share with friends• Social networks• Email

• User Corner


Creating Communities

• Create a community around your business• Enables business to

• Stay connect with his existing clients• Acquire new clients

• Utilize existing customer base (Batch upload)

• Tailored Club Member offers.


• Fast & easy Consumer-Merchant communication• Click To Call• Click To SMS• Click To e-mail

• Check Offers• Make A Wish


A Valuable Lead Generation Solution• Open & Free registration to all SMBs & consumers• Referral Program (Upgrades)


Generate Online and Mobile Ad Revenues• Capitalize on existing SMB asset• Build In Advertising Real-Estate


Utilizing Geographic Location to provide real consumer – Business Value

• Search For Local Venues & promotions• Turn by Turn Address Navigation• Offer alerts & notification.• Check-Ins • Advertising Segmentation

Location Based Services (LBS)


• In-house games• Virtual Mega Mall• Zoox

• Offer Walls• Check Promotion• Earn Coins

• Virtual stores• Real Promotions


• Open to 3rd Party game developers• Zynga• EA• Disney• Activision

• Published by Papaya

42% of social gamers said they’d be more motivated to play a game that offered them real rewards


applying game design thinking to non-game applications

• FUN FUN FUN• Drive community engagement• Increase Usage• Promote Loyalty• Turn Virtual Window Shopping into Purchases

• Earn Coins• Unlock Badges• Level Up• Sponsored rewards



More Exciting Hoop Projects On the Way…• WishList App (Aug 2012)• Mobile Payments• Management App (Oct 2012)• Check-in Promotion (Nov 2012)



TECHNOLOGY

PHP APPLICATION - Zend framework. + PHP (with APC) + Apache (or Nginx + PHP-FPM + APC) - MySQL. - Rest APIs. - Sencha JS Framework / ExtJS for Widget - APACHE SOLR –search engine SECURITY - SSL Certificate for Smart Account and APIs services - SHA1 for all password’s users data


Recommendation Note

CPU1 x Intel® Xeon Quad Core E5506 2.13Ghz 4MB L3 4.8GT/s

RAM 8GB4Gb for database, 4Gb for application

HDD3X Enterprise 500GB SATA 3Gb/s 7200 RPM 64MB

2 raid 1 (Mirroring)

1 for store daily backup

RAID Support Raid 0, 1, 5

NIC 2 x Gigabit Ethernet

OS Linux OS Support Installed CentOS 5.x

Power Supply2 x 460w Hot-Pluggable Redundant Power Supply

Rack 2U


Date post:	13-Aug-2015
Category:	Data & Analytics
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Hooplahoo Adi Simayof

Data & Analytics