Hootsuite. More Than Just Social Media Management - Social Media Convent Gdansk

*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.

Hootsuite. More Than Just Social

Media Management

Social Media Convent – Gdańsk, 04-17-2015

Hootsuite Ambassador

@Brandsensations

François Benner


#SMConvent #Hootsuite


Content

1. Why is Social Media so important today?

2. Hootsuite

a. Engagement

b. Listening

c. Analytics

d. Collaboration

e. Security

3. Key Takeaways


*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.Designed by Leverage – leveragenewagemedia.com


Our society is undergoing significant changes:

• Free knowledges, accessible from everywhere

• Everyone can participate

• Overwhelming information

• Using instead of owning

• SaaS / Cloud-based applications

• Interest Communities

The search for relevant information rises



We are always online…



• We are always online…

• Gathering information is now possible 24/7 from any place

• Contacting other people is much easier

• Workplace transformation

• Changing nature of work

• Work-Life-Balance is of growing importance

Businesses have to meet higher expectations!



1. Warum ist Social Media wichtig?

Interaktive Infografik: http://pennystocks.la/internet-in-real-time



• Conversation matters…

• Two-ways communication between consumers and brands

• Customers are now emancipated

• Conversation should not focus on the product anymore

• While the digitalization is evolving, people seek for relationships

• Previously B2C and B2B Today H2H (= Human to Human)

• Significance of loyalty and advocacy is rising

The conversation happens, with or without you!


Social Media is not a

trend, but a

business

neccessity!@Brandsensations


2. Hootsuite


2. a. Engagement / Social Media Management

Schedule and manage your social outreach.

Engage with people across all your accounts

on one dashboard.


Hootsuite Dashboard


Member Overview


Add Social Network


Contacts Twitter Followers


Streams on Dashboard


Compose / User pop-up


Schedule a post


Scheduled Messages


Past Scheduled


Hootlet: Quickly & easily share content to your social networks from anywhere on the web.

• Post to Twitter, Facebook, LinkedIn (and more...): Post to multiple social networks with one click, saving

time and extending your reach.

• Schedule Your Posts. Perfectly: Be online even when you're not. Pick a time to post your message or

better yet, let Hootlet do it for you.

Hootlet


App Directory


2. b. Monitoring / Listening

Listen to your audience and learn to create

content they love.


Filter out the noise

Create custom, targeted streams to see the conversations relevant to you as they unfold.

Search Streams


Listen in multiple languages

Help your business scale globally by monitoring social conversations in up to 55 languages.

Search Streams

https://hootsuite.com/products/ubervu-via-hootsuite?icn=primtopnav&ici=uberVU+via+Hootsuite


Geolocate your searches

Monitor conversations across the globe or within your neighbourhood and be exactly where your audience is.

Search Streams


Monitor the sentiment around your brand on Social Media

Example: smconvent :) containing “smconvent” with a positive attitude.

Search Streams


2. c. Analytics / Reports

Get all the data about your social media

outreach and see it all on easy-to-read

reports.


Create detailed social reports

Create custom reports with easy drag-and-drop layouts and share resultswith your entire organization.

Analytics


See what content resonates and learn more about your audience

Measure clicks, likes, retweets and more to learn what content works and what content doesn’t.

Analytics


2. d. Collaboration

Assign messages, create workflows, and

streamline communications with

collaborators and clients.


Team collaboration, for better social media

Hootsuite makes it easier for your teams to work together to manage Twitter, Facebook and other social networks.


Organization Management


Assignments List


As your team grows, Hootsuite is built to scale with you – helping you organize your company by team, region, and

department while delegating tasks and streamlining your team’s workflows.


2. e. Security

Ensure your social media assets are safe

and locked down.


Protect your valuable social accounts, secure your brand reputation

There's a reason why thousands of enterprises trust Hootsuite to protect their social media assets.


Hootsuite's Security platform helps your organization meet regulatory guidelines, reduce the risk of employee error,

and protect against social media threats.

[Enterprise Version only] [Enterprise Version only] [Enterprise Version only]


• Social Media is not a trend, but a business necessity.

• A professional Social Media approach is required!

• Relationships matter.

• Listen! Learn about your audience and your competitors.

• Involve your team in your activities. Give your brand a true identity.

• Stay curious about new tendencies and concepts in business andtechnology: Each day brings new opportunities.

• Be ready to react quickly and keep the conversations alive.

3. Key Takeaways


3 plans:

Free: Your social life in one easy place. (1 user, up to 3 networks, up to 2 RSS)

PRO: The social relationship platform that grows with your business.

Enterprise: Accelerate your business in the social media era.



Hootsuite is available in polish too


Dziękuję!

François Benner

@Brandsensations

Further information

www.brandsensations.com

Hootsuite Pro - 2 months free trial

incl. Hootsuite University

http://ow.ly/LDILE

Contact:

[email protected]

Valid through May 2015

https://twitter.com/Brandsensations

http://www.brandsensations.com/inbound-marketing/hootsuite-en/

http://ow.ly/LDlLE

mailto:[email protected]

Date post:	17-Jul-2015
Category:	Social Media
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