HOOTSWEETTEAM

Matthew Rafael, Jensen Tung, Fiona Yang

Problem

Enterprises believe that Hootsuite is primarily a tool for individuals and small businesses.

Mar

ket P

rese

nce

Satisfaction

contenders

niche high performers

leaders

Hootsuite is the leading platform in the social media management industry

#1 in market presence

16+ million users

strong customer satisfaction

Fortune 1000

Fast-Growing Businesses

Mom & Pop Shops

Hobbyist

$500M+ revenue per year80% use Hootsuite

Mom & Pop Shops

Hobbyist

Fortune 1000

$100M to $500M revenue per year

10% use Marketing Automation Platforms

Fast-Growing Businesses

Mom & Pop Shops

Hobbyist

Capture the B2B market and opportunize on its untapped potential

B2B companies are trailing behind B2Cs digitally

Only 15% believe they have a complete view of their customers

*

*McKinsey & Company

B2B eCommerce will be twice the size of B2C eCommerce in 2020

$6.7 trillion vs. $3.2 trillion

*According to Forrester

Confused Carl

Confused Carl

Executives’ reluctance to invest

in social media

Fails to articulate social’s impact to

executives

Struggles to measure ROI

Attempts to implement social media marketing

Recommended Positioning

For B2B companies, Hootsuite makes the path to social media easier by offering an end-to-end solution.

training programs and education

Use Amplify to empower employees to share content

Educate employees on social media fundamentals

seamless implementation

experience

Social ecosystem of over 150+ apps

Streamlined social media workflow

effective tools to measure ROI Use Insights to gauge social

sentiment around brand

Use Impact to measure conversions by channel

Communication Strategy

Hootsuite Enterprise: Making the Bridge to Social Media Smoother.

Mom & Pop Shops

Hobbyist

Reach out to marketing coordinators of suitable enterprise companies

Email a personalized message, our video, and a

call-to-action to sign up

ow.ly/signup

According to Demystifying Social ROI by Hootsuite

Our company is new to the world of social. We want Hootsuite to help us prove to our C-Suite the return on investment for social media. That way, we can hire a bigger team and monetize social.

“

”

An marketing campaign with deep impact (but not on our pockets)

GENERICLABORATORIESINC.

Pain Points: Finding the right demographics to target through social media advertising, employee advocacy

Social media ad testing

Curating shareable content

Personalized workshops focus on content that addresses pain points

A marketing campaign with deep impact (but not on your pockets!)

~$25 CPC@$ 50/day= 2 carls/day

~$6.50 CPC@$ 50/day= 8 carls/day

>$500 per workshop,