Hope is Not a Launch Plan - CEO Space 0516

HOPE IS NOT A PLAN

with Tracy & Tom Hazzard Sidestep launch landmines. Plan smarter. Grow faster.

CEO Space 0516

INNOVATIVE STRATEGY + TACTICAL ACTIONS + RIGHT RESOURCES

Launching without a lot of Runway

CEO Space 0516 - Hope is Not a Launch Plan - © 2016 Tracy & Tom Hazzard - hazzdesign.com 2 

FAILURE HAPPENS …when you run out of runway at 468 feet.

…when you miscalculate your target.

…when you run out of time or capital.

…when you lack the expertise.

…when unforeseen stuff happens.

CEO Space 0516 - Hope is Not a Launch Plan - © 2016 Tracy & Tom Hazzard - hazzdesign.com 3 

CEO Space 0516 - Hope is Not a Launch Plan - © 2016 Tracy & Tom Hazzard - hazzdesign.com

Big Brands FAIL too…

Spend more money. Add more runway.

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BEEN THERE. DONE THAT. FAILED FORWARD.

24 Years as Entrepreneurs, Inventors, Product Designers & Partners

WHY US?

5 CEO Space 0516 - Hope is Not a Launch Plan - © 2016 Tracy & Tom Hazzard - hazzdesign.com

RISK REDUCTION Success By Design Formula

Your Targeted Why + Innovative Strategy +Tactical Actions + Right Resources = ON TIME. ON TARGET. ON PROFIT.


“Begin with the end in mind.”

- Stephen Covey, Seven Habits of Highly Effective People


Start with the destination. Start with your dream.

Start with your why.

7  CEO Space 0516 - Hope is Not a Launch Plan - © 2016 Tracy & Tom Hazzard - hazzdesign.com

YOUR WHY

OUR WHY… Saving entrepreneurs and inventors

from risking everything on flawed plans and the wrong resources.

INNOVATIVE STRATEGY “A goal is a dream with a deadline.”

- Napoleon Hill, Think & Grow Rich


An innovative strategy imaginatively transforms your dream why from

ideas to realization.

9

12%

28%

26%

16%

18%

Wrong Plan Lack of Capital

Wrong Market

FAILURE TO LAUNCH

LAUNCH FAILURE

REASONS

Wrong Team Wrong

Product

Compiled from studies at HBR, Inc & Forbes - 2015


HOPE AS THE PLAN

=54% of Launch Failures


Right product; wrong market.

Right market; wrong product.

PROVE IT 1ST 11


WRONG WAYS TO PROVE IT

YES MEN & WOMEN

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SUCCESS BY DESIGN Prove It Market & Product Research

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PROVE IT – Right Ways

DO BOTH!


Good PROVE IT Research •  Tests a reachable niche market audience

•  Produces quantifiable data on Product & Market Right-Fit + Competitive Benchmark

•  Establishes or refines both Minimum Viable Product Criteria (Me-Too MVP) and Maximum Valuable Product Criteria (Me-Only MVP)


PROVE IT Market Proof Even With a Short Runway Survey-Style Feedback

o Apps like Field Agent or Mobile Market Research

o  Freelance researchers & moderators

Focus Groups o Quantitative & Qualitative o DIY Non-Profits & Meet-ups


PROVE IT Product Proof Even With a Short Runway

Make Some. Sell some. o  Sales (and ranking) are the

best market proof

o Consignment sales

o Amazon or Etsy

Competitive Analysis o Benchmark of details of

what is selling


TACTICAL ERRORS =18% of Failures


Right market; right product; wrong plan.

PLAN IT SMART! 18

TACTICAL ACTIONS “Hope is not a plan.”

- Unknown – but repeated by Tom & Tracy daily


An innovative strategy imaginatively transforms your dream why from

ideas to realization with tactical action plans.

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Coolest Cooler: Wrong Plan!


SUCCESS BY DESIGN PLAN 7Ps to Defy Launch Failure Odds

①  Prove It ②  Plan It ③  Price It ④  Prototype It

⑤  Protect It

⑥  Predict It ⑦  Produce It …PROMOTE IT!!!


7P SMART PLAN – PROVE IT Right Fit Market/Product Proof

① 


SUCCESSFUL FAILURE By Design

Fail Fast, Forward & Frequently

•  Review what works

•  Revise what doesn’t •  Reject what’s wrong

Review

Revise

Reject


DISCARD PILE


WRONG TEAM =16% of Failures


Right market; right product; right plan; wrong resources.

TEAM of ACCELERATORS 25

RIGHT RESOURCES


Saves Money. Accelerates the Plan.

Prevent Costly Mistakes & Delays.

“An expert is someone who tells you why you shouldn’t do something.”

- Alec Issagonis – Designer of the BMW Mini

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MUST HAVE Right Resources

•  Branding •  Design/Engineering •  Sourcing •  CFO Advisor •  Quality Assurance

+ YOUR PROCRASTINATION POINT

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ACCELERATORS!


SUCCESS BY DESIGN Formula

Your Targeted Why

+ Innovative Strategy +Tactical Actions + Right Resources

= ON TIME. ON BUDGET. ON PROFIT.


SUCCESS BY DESIGN PLAN


An innovative strategy transforms your dream why from an idea to a realization plan

with tactical actions that the right resources accelerate.

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TRACY HAZZARD Founder / CEO ²  [email protected]

TOM HAZZARD Founder / CDO ²  [email protected]

Hear us on the WTFFF?! Podcast at 3DStartPoint.com

JOIN US at the Mentors 2 Inventors Network on Facebook mentors2inventors.com/FB

hazzdesign.com @HazzDesign - Social Media

Date post:	13-Apr-2017
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Hope is Not a Launch Plan - CEO Space 0516

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