Hope Is Not A Strategy - Ivor Sequiera, Neustar

HOPE IS NOT A STRATEGY!

Protect with Neustar- We’re more than just registry.

Ivor Sequeira Senior Director Global Channel Management & Business Development October 18, 2013

2

agenda

WHO WE ARE

ONLINE LANDSCAPE

CHALLENGES/SOLUTIONS DNS | WEB PERFORMANCE | DDOS

HOW DOES THIS HELP YOU?

NEUSTAR POWERS THE CONNECTIONS THAT KEEP BUSINESSES RUNNING.

IT & SECURITY MARKETING NETWORKING & OPERATIONS

DNS &

DDoS Web

Performance

IP

Intelligence

Domain

Name

Registry

Digital

Marketing

NEUSTAR HELPS YOU PROTECT & PROMOTE YOUR BUSINESS ONLINE

5 5

1.5K Employees 14k Customers

NYSE: NSR

$831M Rev

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›Number Portability (N. America, Taiwan and Brazil)

›Order Management

›4B Calls Routed Daily

›3.8B Global Phone Numbers

Proprietary and Confidential

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›Internet Infrastructure

- Managed DNS (UltraDNS) - Web monitoring & load testing

- DDoS (SiteProtect)

- IP Intelligence/GeoLocation

- Audience Targeting Solution

›Registry Services - .biz and .us - .travel, .tel, .co

- nTLDs: .nyc + 350 more


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›Identification/Caller ID (U.S)

›Verification & Analytics

›Local Search & Licensed Data

›Answers to over 30 Billion Queries (Daily)

›13.9M Business Listings


(U.S.)

9 9

Registry Services

10 10

Partners & Clients

Major telecom carriers in N. America & internationally

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agenda

WHO WE ARE

ONLINE LANDSCAPE



The World is Online

© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 12

2 Billion Users

Global competition

Brand and revenue at stake

New World – New Requirements


* Cisco, IDC ,

3.4B By 2016, 3.4B users will access the internet to generate 1.3 zettabytes of traffic a year*

76.9B People love their mobile apps. IDC predicts that global downloads will reach 76.9 billion in 2014 and will be worth US$35 billion.

287M The tablet market is expected to increase to 287M by 2016.* In 2012, 122.3M tablets were shipped with the introduction of new iPad mini.

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agenda

WHO WE ARE

ONLINE LANDSCAPE



15

DNS: Mission Critical in a Wired World

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» DNS is used to connect every website and every email inbox

» If your DNS isn’t working, you lose your ability to connect to outside world and be connected to your customers

» Works so well that we forget about it (until it breaks)

UltraDNS Timeline

© NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL 16

Pioneered BGP and IP Anycast for DNS

Invented real-time change propagation

1998 1999 2008 2 011 2012

Developed origination-based routing and directional DNS

Delivered first managed service for internal DNS

2005 2009

Extended security and performance with DNS Shield

Centralized Internet-wide change repository

Introduced Stand-alone SiteProtect DDoS Mitigation Service

First to offer unique 3-Tiered Network Architecture

First to Offer Dedicated Resolvers & name server Announcements

• Founded by Internet pioneer and Neustar Cyber Threat Expert, Rodney Joffe

• First to combine and implement BGP and IP Anycast for DNS infrastructure

• Deeply involved in Internet community bodies: IETF, RFCs, Security Working Groups and DNSSEC specifications

• 14+ yrs as the Premier Provider of Enterprise Managed DNS

UltraDNS Services

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Performance

Reliability

Security

UltraDNS Delivers Superior Performance and Security with:

A powerful global directory platform

Carrier-grade, highly redundant network

Industry’s most comprehensive SLAs

Expert Support 24/7

Competitive Advanced Services

Because Your Customers Expect 100% Uptime

Why UltraDNS?

© NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL

» Performance- Our global IP Anycast network of carrier-grade nodes

provide fast DNS resolutions and fewer dropped queries

» Security- Protection against DNS DDoS attacks, plus DNSSEC to

safeguard against cache poisoning

» Availability- Guaranteed SLAs including 100% uptime, fast response

times and low drop rates, even during maintenance windows

» Scalability- Global DNS network to seamlessly accommodate your

growth

» Proven Success- UltraDNS has a proven track record in the industry.

Neustar Current Network

Planned Expansion

Neustar Network Global

Footprint

Western North America (6)

Central North America (4)

Eastern North America (6)

Europe (10) Asia (8) Other (6)

Los Angeles, CA Chicago, Il Ashburn-1, VA Amsterdam, Netherlands Beijing, China Bogota, Colombia

Phoenix, AZ Dallas , TX Ashburn-2, VA Dublin, Ireland Chennai, India Buenos Aires, Argentina

Portland, OR Denver, CO Atlanta, GA Copenhagen, Sweden Shanghai, China Johannesburg, South Africa

San Jose, CA Minneapolis, MN Miami, FL Frankfurt, Germany Hong Kong, China Perth, Australia

Seattle, WA New York, NY Istanbul, Turkey Mumbai, India Sao Paulo, Brazil

Vancouver, Canada Toronto, Canada London, England Singapore, Singapore Sydney, Australia

Madrid, Spain Taipei, Taiwan

Milan, Italy Tokyo, Japan

Paris, France

Warsaw, Poland

20

agenda

WHO WE ARE

ONLINE LANDSCAPE



Web Performance

Management » Because Time is Money.

0.25 Seconds delay Can lose a customer

0.50 Seconds delay Can drop traffic 20%

1.0 Seconds delay Can drop conversions 7%

Every second counts

Microsoft/New York Times

Google

Aberdeen Group


Web Performance Management


• Testing on a regular basis

• Testing various versions of

their code

• Testing on various

browsers

Functionality • Maintained desired state of

performance

• Uptime - location and

region

• compliance, business

objectives

Availability

• Average site loadtimes

• Perceived user experience

• Min/max load times

• Establish a baseline to

understand performance

Performance

FIND and FIX website performance problems:

It’s busy enough without delays

» Neustar Load Testing keeps you in front of trouble:

Scaling: Cloud based testing ensures that the right amount of

traffic is generated for your site for those critical traffic days

Real Browsers: Load test with real browsers to ensure 100% of

traffic and load is what an actual user would cause

Save Time: Use automated testing on all browsers to save

time


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agenda

WHO WE ARE

ONLINE LANDSCAPE



Filling up your network

capacity.

©2013 CONFIDENTIAL & PROPRIETARY 27

DDOS – DISTRIBUTED DENIAL OF SERVICE

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The Reality of Attacks

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*Forrester® Consulting, The Trends and Changing Landscape of DDoS Threats and Protection **Forrester® Consulting, DDoS: A Threat You Can’t Afford to Ignore, January 2009.

More than 7,000 attacks happen every day

Attacks are increasingly more complex and harder to mitigate

Anyone can launch an attack:

Free tools and how to videos

DDoS for hire sites

$67 a day to rent a botnet

DDoS Attack? It WILL Happen …


March 7, 2013

“Samrat Agrawal (28), an entrepreneur from Dugri, recently started an online

portal to sell artificial jewellery. Business was good and Agrawal was getting

orders from around the world. But suddenly, the flourishing business

nosedived. Agrawal tried everything, from refurbishing the website to making

it more user-friendly but all in vain.

At last, he contacted cyber experts, who told him he was a

victim of Distributed Denial of Service (DoS) attack by

his rival businessmen.”

Infrastructure/ Resources

Brand

Customer Service

Online Presence

Sales

Challenge: Weighing Risks


Expense of Mitigation Solutions

I want to be covered but we have limited

staff and budget.

It takes only ¼ of a second to

lose a customer.

Damage to Your Brand

For every 1% variance in brand equity, there’s a corresponding 1% variance in stock return

Bad Customer Experience

Call centers get overwhelmed and

customer frustration skyrockets when our

site is down.

Customer Service impact from an attack can last 4-6x longer than the attack.

Loss of Revenue

Loss of Revenue

The Financial Impact of a DDoS Attack

runs $100K/Hour

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Any Firm Can Be Targeted with DDoS

Financial

Services Gaming

Online Retail Cloud

Services

Governments Education

Concerns for DDoS att Growing concern

4

n=201

Concerns for DDoS attacks during peak traffic periods

A recent IDG

Study found:

Investments not comf

Nearly 60% have investments, but remain concerned about performance

“Solutions” in place?

9

n=201

A recent IDG

Study found:

Telco/ISP

•Simple Add-on

•Limited DDoS Attack expertise

•Layer 4 (IP) mechanisms

•Needed for every Telco used

Do-It-Yourself

•Customized to your needs

•Integrated monitoring

•Large Capex investment

•Needs expert support

•Needs extensive bandwidth

•Needs Diversity

CDN

•CDN Benefits

•Limited DDoS Attack expertise

•Overage fees for extra traffic

•Lacks ‘Origin Server’ Protection

Cloud-based Service

•No CAPEX required

•Leverage specialized expertise

•Keeps ‘Dirty’ traffic away from your network

DDoS Mitigation Options


Neustar’s Solution: SiteProtect - Intelligent DDoS Protection

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Experienced, 24x7 Security Operations Center

Financial

Impact of a

DDoS Attack

$100K an hour

The Industry’s Best People, Processes and Technologies:

Sophisticated attacks blocked in minutes to minimize

revenue losses, customer impact

Security operations experts working for you 24/7

Diverse blend of mitigation technologies

© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL

Join security professionals across the globe and gain the

knowledge you need to fight DDoS attacks and protect your

organization.

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agenda

WHO WE ARE

ONLINE LANDSCAPE



100 million people who are online

13% YOY growth in online users

35 Million SMB Enterprises identified

India

8% of the world’s population

Only 2M of those businesses are online

79% of those businesses believe the Internet will provide the greatest reach to customers

NOW MORE THAN EVER,

IT’S IMPORTANT FOR

BUSINESSES TO PROTECT

THEIR ONLINE PRESENCE.

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Two ways to use services


» Protect your own infrastructure and

websites

» Offer services to your customers and

generate additional revenue


The Solution for Partners Managed DNS via the Neustar Partner Portal

DNS Core Service

•Built on the Global UltraDNS network

•Easy to use DNS Manager with integrated contextual help

•Web Forwarding capabilities

Add On Advanced Services

•Site Monitoring: Monitors the availability of your clients

website

•Site Failover: Automatically detects website failures and

switches to a new server IP

•Regional Routing: Routes traffic to the best servers

based on the location of the user

•Load Balancing: Balances traffic across multiple servers

with monitoring & automatic load balancing

Neustar Partner Platform Key Benefits:

•Partner defined packages and bundles

•Co-Brand or Private Label Customer UI

•Administrative tools for reporting, customer

support and service management

• REST API for Partner systems integration

(e.g., Billing, Provisioning, Partner UI, etc)

The Easy Way to Offer Managed DNS Designed with a Partners Ecosystem in Mind


Decrease time to market and generate new revenue

streams

Easily manage accounts and users, provision, and

support your end users.

Provide options for end-user management on a

branded User Interface

Access detailed usage reporting down to the end user

level

Integrate into existing UI or other automated

provisioning systems via REST API

A Platform Designed for Partners Simplified Interface, Flexible and Cross Functional

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Neustar: Work Flow and

Partner Enablement

Partner/Distributor: Manage

Customers Services Platform

Customer: Services Detail

View & Management

A Compelling Business Model Generate New Revenue, Package or Bundle with Core Solutions


A lucrative business model A simple query based pricing model Flexibility to price, package or bundle your way. Advanced traffic management services and add-on’s.


Ready To Get Started? Take the Next Step and See the Benefits

Enhance your position with industry leading solutions

Accelerate new business

Improve loyalty and retention

Boost your bottom line


Dialogue Visit www.neustar.biz to live chat with a representative.

http://www.neustar.biz/

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Hope Is Not A Strategy - Ivor Sequiera, Neustar

Technology