hospitility_indus

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http://www.final-yearprojects.co.cc/ http://troubleshoot4free.com/fyp/ One place for Projects, Presentation, seminar, summer training report and lot more. NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.HOSPITALITY INDUSTRY – AN OVERVIEWHospitality is all about offering warmth to someone who looks for help at a strange or unfriendly place. It refers to the process of receiving and entertaining a guest withgoodwill. Hospitality in the commercial context refers to the activity of hotels,restaurants, catering, resorts or clubs who make a vocation of treating tourists.

Helped With unique efforts by government and all other stakeholders, including hotelowners, resort managers, tour and travel operators and employees who work in the sector,Indian hospitality industry has gained a level of acceptance world over. It has yet to gomiles for recognition as a world leader of hospitality. Many take Indian hospitalityservice not for its quality of service but India being a cheap destination for leisuretourismWith unlimited tourism and untapped business prospects, in the coming years Indianhospitality is seeing green pastures of growth. Availability of qualified human resourcesand untapped geographical resources give great prospects to the hospitality industry. Thenumber of tourists coming to India is growing year after year. Likewise, internal tourism

is another area with great potentials.The hospitality industry is a 3.5 trillion dollar service sector within the global economy. Itis an umbrella term for a broad variety of service industries including, but not limited to,hotels, food service, casinos, and tourism. The hospitality industry is very diverse andglobal. The industry is cyclical; dictated by the fluctuations that occur with an economyevery year. Today hospitality sector is one of the fastest growing sectors in India. It isexpected to grow at the rate of 8% between 2007 and 2016. Many international hotelsincluding Sheraton, Hyatt, Radisson, Meridien, Four Seasons Regent, and MarriottInternational are already established in the Indian markets and are still expanding. Nowadays the travel and tourism industry is also included in hospitality sector. The boomin travel and tourism has led to the further development of hospitality industry.

In 2003-04 the hospitality industry contributed only 2% of the GDP. However, it is projected to grow at a rate of 8.8% between 2007-16, which would place India as thesecond-fastest growing tourism market in the world. The arrival of foreign tourists hasshown a compounded annual growth of 6 per cent over the past 10 years. Besides, traveland tourism is the second highest foreign exchange earner for India. Moreover, it is alsoestimated that the tourism sector will account for nearly 5.3 per cent of GDP and 5.4 per cent of total employment.

GDP Employment Visitor Export Personal T&T Capital Investment Govt. ExpenditureOutlook for 2006 7.80% 1.40% 10.90% 6.90 % 8.30% 7.70%

Outlook for 2007-2016 6.60% 1.00% 7.80% 6.70% 7.80% 6.60%ATITHI DEVO BHAVO (Guest is God) - We have all heard this phrase many timesduring our childhood from our parents and grand-parents. We can also find its presencein the earliest Vedas and religious epics. Hospitality is deep-rooted in our traditions andcomes as an integral part of our heritage. In very simple terms, hospitality is the art of being warm to strangers and has been derived from the Latin word hospitalitem, whichmeans “friendliness to guests”.The hospitality industry covers a diverse range of establishments in the form of

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http://www.final-yearprojects.co.cc/ http://troubleshoot4free.com/fyp/ One place for Projects, Presentation, seminar, summer training report and lot more. NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.accommodation, food and drinks. It includes hotels, motels, restaurants, bars, ships,airlines and railways. The concept of hospitality business started when people startedtraveling away on business and they needed a place away from home which could cater to all their needs.Today hospitality has evolved from the basic food and accommodation industry and

taken a very important position in almost all businesses. In fact, it has become a hugeindustry and drives economies across the globe. The scope of hospitality/ service industrytoday is far more than one could have ever imagined a few years back. Earlier people who graduated from a Hotel School could get employed either in Hotels, Cruises or airlines.But service is the BUZZ word for all businesses today. Be it the Retail Sector, BankingIndustry, BPO, Telecom world, Real Estate or any other sector having direct customer contact, a person with hospitality background has an edge above the rest, because of their sheer capability of understanding the needs of a customer better and handling difficultcustomers/ situations efficiently.Hotel industry depends largely upon the foreign tourist arrivals further classified into

business travelers (around 65% of the total foreign tourists) and leisure travelers. Thefollowing figures show that business as well as the leisure travelers (both domestic andinternational) formed major clientle for hotels in 2004.Over the last two years, the hotel industry has seen higher growth rates due to greater number of tourist arrivals, higher occupancy rate (being around 75% in FY'06) andsignificant increase in average room rate (ARR). The major factors contributing to thisgrowth include stable economic and political conditions, booming service industry, FDIinflow, infrastructure development, emphasis on tourism by the central as well as stategovernments and tax rationalization initiatives to bring down the tax rates in line with theinternational levels.

CONTRIBUTION TO INDIAN ECONOMYThe Indian hospitality industry is going great guns presently, with high operating marginsand increase in the number of travelers visiting India - both inbound and outbound. Thus,the only direction left for the sector points upwards. However, what needs to be focusedon is the fact that opportunities are not missed, which presently include the large gaps inrooms supply as compared to demand. India has approximately 100,000 rooms only in

totality, which is lesser than that in Las Vegas, besides contributing to an insignificant portion of the GDP - just 5.4 per cent. In comparison to nations like China, Thailand andMalaysia where the hospitality share ranges between 12 and 15 per cent, India's growth potential is boundless. "By 2020, the hospitality and tourism sector would be a major contributor to the Indian economy," says Sudeep Jain, executive director of JLLM.South Asia is and will remain a must-visit destination and India is looking more and morelucrative. Within the nation, major contribution as destinations will be from the growingtier I and II cities with a special emphasis on business hotels across categories as well as








http://www.final-yearprojects.co.cc/ http://troubleshoot4free.com/fyp/ One place for Projects, Presentation, seminar, summer training report and lot more. NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.the prime leisure destinations like Goa, Rajasthan, etc, which will remain on the growth path, creating the aura for India as a leisure destination. Accordingly, the needs of thetraveler will be nothing less than perfection. Jain With an increase in choices available,they will be less forgiving of service deficiencies. Guests will require higher levels of service in the full-service segments, which will warrant greater training requirements for

hotel staff. The limited service hotels will require a complete shift in the perception of customer service. Nevertheless, this is directly related to the travelers’ travel personal.SWOT ANALYSIS OF HOSPITALITY INDUSTRY As A WholeSTRENGTHS

1. Natural and cultural diversity: India has a rich cultural heritage. The "unity indiversity" tag attracts most tourists. The coastlines, sunny beaches, backwaters of Kerala,snow capped Himalayas and the quiescent lakes are incredible.

2. Demand-supply gap: Indian hotel industry is facing a mismatch between the demandand supply of rooms leading to higher room rates and occupancy levels. With the

privilege of hosting Commonwealth Games 2010 there is more demand of rooms in fivestar hotels. This has led to the rapid expansion of the sector

3. Government support: The government has realized the importance of tourism and has proposed a budget of Rs. 540 crore for the development of the industry. The priority is being given to the development of the infrastructure and of new tourist destinations andcircuits. The Department of Tourism (DOT) has already started the "Incredible India"campaign for the promotion of tourism in India.

4. Increase in the market share: India's share in international tourism and hospitalitymarket is expected to increase over the long-term. New budget and star hotels are being

established. Moreover, foreign hospitality players are heading towards Indian markets.

WEAKNESSES

1. Poor support infrastructure: Though the government is taking necessary steps, manymore things need to be done to improve the infrastructure. In 2003, the total expendituremade in this regard was US $150 billion in China compared to US$ 21 billion in India.

2. Slow implementation: The lack of adequate recognition for the tourism industry has been hampering its growth prospects. Whatever steps are being taken by the governmentare implemented at a slower pace.

3. Susceptible to political events: The internal security scenario and social unrest alsohamper the foreign tourist arrival rates.

OPPORTUNITIES

1. Rising income: Owing to the rise in income levels, Indians have more spare money tospend, which is expected to enhance leisure tourism.








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2. Open sky benefits: With the open sky policy, the travel and tourism industry has seenan increase in business. Increased airline activity has stimulated demand and has helpedimprove the infrastructure. It has benefited both international and domestic travels.

THREATS

1. Fluctuations in international tourist arrivals: The total dependency on foreign touristscan be risky, as there are wide fluctuations in international tourism. Domestic tourismneeds to be given equal importance and measures should be taken to promote it.

2. Increasing competition: Several international majors like the Four Seasons, Shangri-Laand Aman Resorts are entering the Indian markets. Two other groups - the Carlson Groupand the Marriott chain - are also looking forward to join this race. This will increase thecompetition for the existing Indian hotel majors

CHALLENGES FOR HOSPITALITY INDUSTRY

1. Shortage of skilled employees: One of the greatest challenges plaguing the hospitalityindustry is the unavailability of quality workforce in different skill levels. The hospitalityhas failed to retain good professionals.

2. Retaining quality workforce: Retention of the workforce through training anddevelopment in the hotel industry is a problem and attrition levels are too high. One of the reasons for this is unattractive wage packages. Though there is boom in the servicesector, most of the hotel management graduates are joining other sectors like retail andaviation.

3. Shortage of rooms: The hotel industry is facing heavy shortage of rooms. It isestimated that the current requirement is of 1,50,000 rooms. Though the new investment plan would add 53,000 rooms by 2011, the shortage will still persist.

4. Intense competition and image of India: The industry is witnessing heightenedcompetition with the arrival of new players, new products and new systems. Thecompetition from neighboring countries and negative perceptions about Indian tourism product constrains the growth of tourism. The image of India as a country overrun by poverty, political instability, safety concerns and diseases also harms the tourismindustry.

5. Customer expectations: As India is emerging as a destination on the global travel map,








http://www.final-yearprojects.co.cc/ http://troubleshoot4free.com/fyp/ One place for Projects, Presentation, seminar, summer training report and lot more. NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.expectations of customers are rising. The companies have to focus on customer loyaltyand repeat purchases.

6. Manual back-end: Though most reputed chains have IT enabled systems for propertymanagement, reservations, etc., almost all the data which actually make the company

work are filled in manual log books or are simply not tracked.7. Human resource development: Some of the services required in the tourism and hotelindustries are highly personalized, and no amount of automation can substitute for personal service providers. India is focusing more on white collar jobs than blue collar jobs. The shortage of blue collar employees will pose various threats to the industry.

TRENDS IN HOSPITALITY SECTOR

Trends that will shape the future of hospitality sector are:1. Low Cost Carriers2. Budget Hotels

3. Service Apartments4. Technology5. Loyalty Travel

1. Low cost carriers: Travelers in general are more price sensitive to airfare than they areto hotel room rates. Often a low airfare will stimulate demand for travel even if hotel prices are increasing. LCCs are a good option for business travelers, as they haveadvantages like low costs, more options and connectivity.

2. Budget hotels: More than 50 per cent of occupancy of a majority of hotels comes fromthe business travel segment. The average room rate (ARR) realized from business

travelers is normally higher than from leisure travelers. Heightened demand and thehealthy occupancy rates have resulted in an increase in the number of budget hotels.Some of the new players entering into this category of hotels include Hometel, Kamfotel,Courtyard by Marriott, Country Inns & Suites, Ibis and Fairfield Inn.

3. Service apartments: The concept of service apartments, though a recent phenomenon inIndia, is an established global concept. Villas in Spain, flats in the UK and apartmentcomplexes in the US have all created a viable market for those who want more than just aroom in a hotel. Service apartments are the latest trend in accommodation, offering thecomfort and convenience of a home without the hassles of having to maintain or look after it. Ideally suited for medium-to-long staying guests, service apartments are a natural

choice for corporate employees or expatriates relocating to a particular city, non-residentIndians visiting the country for long spells and foreigners visiting the city for longduration.

4. Technology: Travel and technology have become inseparable. Technology is makingits own advances with high-tech video conferencing facilities, web cameras and virtualreality mode of conferencing. On-line bookings, e-ticketing, Wi-Fi Internet connectivity,easy access to information, etc. are just a few areas where technology has completely








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5. Loyalty travel: Today, airline-credit card company tie-ups have brought a whole rangeof benefits to the travelers. These include insurance cover, upgrades, free tickets, accessto executive lounges, and a host of other goodies.

Critical factor to drive future growth and performance

THE HOTEL INDUSTRY

Hotel Industry in India has witnessed tremendous boom in recent years. Hotel Industry isinextricably linked to the tourism industry and the growth in the Indian tourism industryhas fuelled the growth of Indian hotel industry. The thriving economy and increased business opportunities in India have acted as a boon for Indian hotel industry. The arrivalof low cost airlines and the associated price wars have given domestic tourists a host of options. The 'Incredible India' destination campaign and the recently launched 'AtithiDevo Bhavah' (ADB) campaign have also helped in the growth of domestic andinternational tourism and consequently the hotel industry.

In recent years government has taken several steps to boost travel & tourism which have benefited hotel industry in India. These include the abolishment of the inland air traveltax of 15%; reduction in excise duty on aviation turbine fuel to 8%; and removal of anumber of restrictions on outbound chartered flights, including those relating tofrequency and size of aircraft. The government's recent decision to treat conventioncentres as part of core infrastructure, allowing the government to provide critical fundingfor the large capital investment that may be required has also fuelled the demand for hotelrooms.

The opening up of the aviation industry in India has exciting opportunities for hotelindustry as it relies on airlines to transport 80% of international arrivals. The

government's decision to substantially upgrade 28 regional airports in smaller towns and privatization & expansion of Delhi and Mumbai airport will improve the business prospects of hotel industry in India. Substantial investments in tourism infrastructure areessential for Indian hotel industry to achieve its potential. The upgrading of nationalhighways connecting various parts of India has opened new avenues for the developmentof budget hotels in India. Taking advantage of this opportunity Tata group and another hotel chain called 'Homotel' have entered this business segment.








http://www.final-yearprojects.co.cc/ http://troubleshoot4free.com/fyp/ One place for Projects, Presentation, seminar, summer training report and lot more. NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.According to a report, Hotel Industry in India currently has supply of 110,000 rooms andthere is a shortage of 150,000 rooms fueling hotel room rates across India. According toestimates demand is going to exceed supply by at least 100% over the next 2 years. Five-star hotels in metro cities allot same room, more than once a day to different guests,receiving almost 24-hour rates from both guests against 6-8 hours usage. With demand-

supply disparity, hotel rates in India are likely to rise by 25% annually and occupancy by80%, over the next two years. This will affect the competitiveness of India as a cost-effective tourist destination.

To overcome, this shortage Indian hotel industry is adding about 60,000 quality rooms,currently in different stages of planning and development, which should be ready by2012. Hotel Industry in India is also set to get a fillip with Delhi hosting 2010Commonwealth Games. Government has approved 300 hotel projects, nearly half of which are in the luxury range. The future scenario of Indian hotel industry looksextremely rosy. It is expected that the budget and mid-market hotel segment will witnesshuge growth and expansion while the luxury segment will continue to perform extremely

well over the next few years

A hotel is an establishment that provides paid lodging, usually on a short-term basis.Hotels often provide a number of additional guest services such as a restaurant, aswimming pool or childcare. Some hotels have conference services and meeting roomsand encourage groups to hold conventions and meetings at their location.

Some of the main features of the Indian hotel industry include the following:• The industry is more dependent on metropolitan cities as they account for 75% to 80%of the revenues, with Delhi and Mumbai being on top.• The average room rate (ARR) and occupancy rate (OC) are the two most critical factors

that determine profitability. ARR depends on location, brand image, star rating, quality of facilities and services offered. The occupancy rate depends on other seasonal factors.• India is an ideal destination for tourists. Approximately 4.4 million tourists visit Indiaevery year. Thus the growth prospects are very high.• In the hotel sector, a number of multinationals have strengthened their presence. Playerslike Four Seasons are also likely to enter the Indian market in the near future. Moreover,Indian hotel chains are also expanding internationally. A combination of all these factorscould result in a strong emergence of budget hotels, which could potentially lower thecost of travel and related costs.

The hotel industry can be further categorized into three segments:

ϖ Hotels

ϖ Restaurants

ϖ Contract Caterers.









A. HOTELS

The hotels in India can be broadly classified into the following segments:

1. Star rated hotels:

2. Heritage hotels.









3. FACILITY HOTELS

4. Budget hotels:They’re usually preferred by domestic travelers seeking economical accommodation.These are reasonably priced, offer limited luxury, seasonal discounts and decentservices.. Budget hotels are also preferred by business travelers contributing to greater ARR (average room rate) than leisure travelers. Increased demand and healthy occupancyhas fueled the growth of budget hotels in a short time.

5. Unclassified hotels: They’re motels spread across the country. They form 19% of the

industry size. Low price is their only USP.

B. RESTAURANTSThese typically include fast food chains, ethnic restaurants, fine dining and coffee bars.The major players include Barista, Mc Donalds, Ruby Tuesday, Bercos, etc.

C. Contract CostingThis includes any catering business unit that is formally not a part of the hotel industry but is closely allied to it. Some of the major players in this category include Sodexho,Compass Group, etc.

Type of hotels, location and target customer

Various reputed Domestic and International hotels









Analysis on some Prominent and Prestigious Hotels

RADISSON HOTELS & RESORTS

Radisson is a division of Carlson Hospitality Worldwide, a global} leader in hos pitalityservices encompassing more than 1,530 hotel, resort, restaurant and cruise shipoperations in 80 countries.

}Upscale & Luxury Hotels

Radisson Hotels}& Resorts, one of the world's leading, full-service global hotelcompanies, operates, manages and franchises more than 400 hotels and resorts in 66

countries.

SWOT Analysis

Strengths•Customer satisfactionstrategies•Technological prowess•Well established brand•Global presence Weakness

Only serving the upscale market

Threats•Growing terrorism•Economic downturn•competitors Opportunities•Unexplored territories•Globalization

Porter’s Five Forces Model









Key Success Factors (KSF’S)

• Total customer satisfaction• Industry leading technology• Brand value• Global presence at convenient locations

Taj Groups Hotel• Taj Hotel established on December16, 1903• Taj Hotels resorts & places comprise 57 hotels in 40 locations across India.• 18 International Hotels in the Malaysia,Australia.UK,USA,Sri lanka, Africa.• Taj is recognised as the premier Hospitality provider.• Innovator in dining:- Taj was the first to introduce thai,Italian ,Mexican into the

country.

Marketing strategy

A higher emphasis was placed on the business segment as the profits¬ are higher (thismarket being less price-sensitive) as compared to the luxury segment.

¬There was a proliferation of the Taj Presidency hotels not only in new cities, but alsosmaller towns.

¬The action plan is more opportunities, adding to and complementing the brand.

Services• Health & Fitness facility to its Guests.

• Latest cardico vascular machines, strength-training equipment.• Spa also includes steam rooms &sauna,specialized treatment rooms.• Swimming pool, Gardens, Waterfall• The beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men &women.

SWOT AnalysisStrengths

ϖ Brand loyalty

ϖ Credibility

ϖ Huge Reputation

ϖ Patent protection Weakness

ϖ High cost service

ϖ Lack of safety measure

ϖ Not proper network in semi- urbanThreats

ϖ Fluctuations in international tourist arrivals

ϖ Increasing competition









ϖ TerrorismOpportunities

ϖ Rising income

ϖ Globalization

ϖ New Geographical locationPorter’s Five Forces Analysis

KSFs

ϖ Technology related:-Used of advance technology in hotel premises.

ϖ Manufacturing- related: -High utilization of fixed assets.Quality control know-how.Serving customer according to their specification.

ϖ Distribution-related:-Presence of hotel chain at various places.A strong network.

ϖ Marketing related: -Breadth of product line and product selection.Personalized customer services.A well-known and well-respected brand name.

Oberoi hotelsThe Oberoi Group, founded in 1934, operates 27 hotels and three cruisers in fivecountries under the luxury ‘Oberoi’ and five-star ‘Trident’ brands. The Group is alsoengaged in flight catering, airport restaurants, travel and tour services, car rentals, projectmanagement and corporate air charters.

Strengths• Cost advantage• Effective communication• Innovation• Loyal customers• Market share leadership• Strong management team

Weaknesses• Diseconomies to scale








http://www.final-yearprojects.co.cc/ http://troubleshoot4free.com/fyp/ One place for Projects, Presentation, seminar, summer training report and lot more. NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.• Not diversified• Poor supply chain• Weak real estate

Opportunities

• Acquisitions• Emerging markets and expansion abroad• Product and services expansion• Takeovers

Threats• Competition• Exchange rate fluctuations• Price wars

Recent figure on Indian hospitality industry

The current scenario• Existing hotel rooms in India: 202,963, source FHRAI• Revenue of the Indian hotel industry FY 2007-08: INR 38,558 crore

• 30% of this revenue i.e. INR 11,567.4 crore went back into the market in FY 2008-09 asoperating expenses

Number of hotels and restaurants in India:Hotel category No. of Hotels No. of Rooms5 star deluxe/5 star 165 43, 9654 Star 134 20, 7703 Star 505 30,1002 Star 495 22,9501 Star 260 10,900Heritage 70 4,200

Uncategorised 7,078 -Total 8,707 1,32,885Restaurants 12,750









Emerging trends in Indian hospitality industry

The Indian Hospitality sector is expected to show a healthy growth in the medium term.Strong economic growth, increased FDI, greater emphasis on tourism development,

favorable Government policies, impending 2010 Commonwealth games, 2011 CricketWorld Cup and other international events, will be the major drivers for the growth. Thereexists a lot of scope for growth in tourism sector. According to the Ministry of Tourism,the contribution of tourism to India’s GDP is only 5.9 per cent as compared to theworldwide average of 11 per cent.By 2020, the Government of India expects travel and tourism to contribute Rs 8,500 billion to GDP, almost four times the value in 2005. With successive Governmentscommitted to reform, a strong manufacturing sector and a private sector that already has acritical mass that is needed to drive growth, it is unlikely that the strong growth in GDP islikely to be reversed. The rising middle class is also becoming increasingly affluent,mobile, Internet savvy and more sophisticated in terms of what is demanded in terms of

tourism products and services, and more importantly the price they are willing to pay for it.

Entry of international brands through joint ventures and tie-ups is likely to enhance theservice levels and will narrow demand-supply gap of rooms. But ICRA expects theshortage in rooms to remain for next five years leading to higher occupancy levels andincrease in Average Room Rates (ARR). Currently, according to industry estimates, thereare only 1,05,000 hotel rooms in India while in China the figure is much higher at7,65,000 rooms. The annual growth rate of hotel rooms in India is only 6 per cent,compared to 22 per cent in China, 18 per cent in Thailand and 15 per cent in Malaysia.

Economic growth in tier II and tier III cities have put these on the hospitality industrymap. ARR are likely to harden in these cities in next 2-3 years due to shortage of room. Niche areas like health tourism and spiritual tourism are emerging as lucrative businessopportunity for the industry. The overall buoyancy in the market is attracting increasedinterest from investors and higher inflow of capital in the industry is expected. Thegrowth for hotels is also likely to come from proliferation of Special Economic Zones.

Major impediments to the growth are sensitivity to business cycles and adverse politicaland social events (including terrorist attacks), high rate of tax, high land price, bureaucracy, and poor infrastructure. For instance, the effective rate of taxation ontourism in India is 21 per cent as compared to 7 per cent in Thailand, 4 per cent in

Malaysia and 1 per cent in Hong Kong. Furthermore, owing to high land prices, there aremore five star hotels than budget hotels, making India a high cost deluxe destination.Additionally, India still does not have facility of modernised e-visa. The existing visa process is cumbersome and comparatively more expensive than other destinations. Yieldsare expected to be low in coming years on account of continuing price-cutting anddiscounts.

The Government is planning to grant infrastructure status to all budget hotels and








http://www.final-yearprojects.co.cc/ http://troubleshoot4free.com/fyp/ One place for Projects, Presentation, seminar, summer training report and lot more. NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.convention centres set up in Delhi and National Capital Region till 2010 CommonwealthGames. This will enable them to enjoy a 10 year tax holiday as in case of other infrastructure projects such as roads, ports and power.

Emerging hotel concept in India

Projected investments years 2009-015• Rooms being built across hotel categories: 114,000, source HVS• Investment in rupees: INR 40,463.10

Conclusion and RecommendationsThe outlook for the hospitality market in India is optimistic and will continue to remain

so, in our opinion. The economy’s buoyancy, initiatives to improve infrastructure, growthin the aviation and real estate sectors and easing of restrictions on foreign investment willfuel demand for hotels across star categories in the majority of markets. India’s hotelindustry is increasingly being viewed as investment-worthy, both within the country andoutside, and several international chains are keen to establish or enhance their presencehere. We anticipate that, over the next three to five years, India will emerge as one of theworld’s fastest growing tourism markets and will be hard to ignore.

Recommendations

Tie – ups with institutes: It is the duty of the Industry to make♣ necessary tie-up /

arrangement for their required human resources with one or two hospitality institutes inthe country.

Continuous training: There is a need of continuous training to all♣ categories of employees in the organization. When they have a tie – up with the institutes, the instituteswill offer in – house training to different category of employees from time to time toupdate their skills.

Sponsoring: It is the duty of the industry to sponsor some amount /♣ equipment to theinstitute for their betterment. If possible the sponsor a chair for continuous funding andresearch for that institute.

Research: Every institute must spend some amount for the research♣ which is essentialfor further development and understand the present situation. The industry should involvein the researchers by providing timely information and data which is ultimately useful for them only.






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