Hosted by Clayton Fergusonclay@thestartuptakeoff.com

Bing Basic & Stats• There IS traffic on Bing• Bing traffic converts 23% higher than Google

adwords traffic• Bing traffic is cheap & converts = great for

affiliates…• Pockets of ZERO competition that you won’t find

on adwords…

Importing Adwords Campaigns

1. Switch back your 300% mobile adjustment

2. Geo import issues (especially at non-state level Geo’s)

3. Time zones and day parting (cannot change after import)

4. Do it in the Bing ads editor – not the web interface

[SOURCE] http://advertise.bingads.microsoft.com/en-us/help-topic/how-to/51051/how-to-target-customers

Call extensions – Bing vs. Google

Landing Pages & Auto Dial Script

• Ring partner makes it easy! • Rip & Iterate optimized landing pages (You’ll need

some HTML)• Autodialer’s do not convert. Landing page =

sales page

Quality Score Google vs. Bing & How to Maximize Traffic

• Google has 1 QS per KW• Bing has 3 QS per KW

• How can we use this to our advantage?

Traffic Maximizing Strategies pt. 2

• Remember call extensions? Bid tablets -60% for bonus traffic

• Bid the same KW’s with a new ad/URL combo– Take a new angle on the same KW’s for your second

account (see next slide)

‘Triple Serving’ your KW’s

[source] http://community.bingads.microsoft.com/ads/en/bingads/f/49/t/71498.aspx

How to Optimize on Bing• Download ‘Bing ads intelligence’ excel plugin

– See how much traffic potential each KW has– See your CTR based on position and match type– See KW opportunities

• Understand Bing ‘propagation’

• Watch last months webinar on RingPools

• Success on Bing takes more patience than Google

Bing WAP• Attack every approved campaign at once under

the same Campaign (Common denominator for time zones)

The Future of Bing• It’s growing! Year on year is faster then google

• When call extensions improve it will be a GOLDMINE for Ppcall affiliates

• Interface, UI etc are all improving to stay competitive with Google

Free 45 Minute PPCall Training• Type “PPCall Crash Course” into youtube

link: http://www.thestartuptakeoff.com/crash-course-become-a-successful-pay-per-call-affiliate-advanced-strategies/

• ‘The Ultimate PPCall Affiliate Toolkit’ – Use discount code “webinar10” & get 10% off!

• Questions?