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Why your business may be worth more (or less) to you than a buyer
August 8th, 2011
Introduction
• Background for today’s topic– What is your business worth to you– Why owners and buyers can value the same
businesses differently– Real world examples
• Who we are– Frank Stiff, President - Cheval Capital– Ryan Elledge, Chief Operating Officer – Codero
• There are three ways to value anything– Based on the future cash flows– Price that someone will pay for it in the market– Cost to build it yourself
• In hosting, the first two methods are linked. Each is based on the future cash flow of the business.
• Future cash flows converted to a value using a rate of return (aka discount rate)
Valuing Your Business
Valuing Your Business (Cont.)
• For example, $100/year for 5 years is worth – $500 at a 0% rate of return– $335 at a 15% rate of return– $244 at a 30% rate of return
• Rate of return based on risk
• Strategic, operating & personal issues can play a role
Why Do Owners & Buyers See Value Differently
• Market conditions • Operating efficiency of each party• Buyer’s business focus• Perception of risk • Hidden assets and liabilities
Market Conditions That Lower Value
• Other sellers of similar businesses– The buyer can purchase another similar business
for less.• Easy to grow organically– The buyer can add customers organically for less.
• Unusual market events– 1&1
• A lot of buyers• When organic growth is more expensive than
acquisition• Unique assets or a hot product• Location
Market Conditions That Raise Value
Operating Efficiency of Each Party
• Would your company produce more or less cash for you than the buyer?
• Are there secondary benefits to the buyer from your products or customers? – Cross sales of your products & services– Cross sales of buyer’s products & services
• Are there personal expenses in financials that Buyer would not incur?
Buyer’s Business Focus
• Does the Buyer want all of your business or just a portion of it?
• They may value only what they want to keep
Perception of Risk
• Buyer’s perception of risk can have a big effect on their value
• Typical issues– Customer base has close personal ties to owner– Highly customized services– Pricing significantly different than the market– High growth rates
• Red Flags– Poor to no financial and other business records– Poor to no customer attrition figures
• Assets– Non-CF assets the buyer needs (e.g. pre ARIN /15’s)– Products the buyer can sell to their base– IP or products/services that can be spun off into a new
business• Liabilities– Old equipment / future capital expenditure needs– Operational details that raise migration costs– Pay in advance customers– LT facilities leases
Hidden Assets & Liabilities
Effect on Cash Flow and MultiplesOperating Cash Flow
Example A Example BAnn Rev Seller Buyer Seller Buyer
Shared business $ 1,000 $ 300 $ 400 $ 150 $ 400 Design business $ 400 $ 60 $ - $ 20 $ - Total revenue $ 1,400
Perceived Buyer Risk (e.g. Attrition) $ - $ (40) $ - $ (40)Net Cash Flow $ 360 $ 360 $ 170 $ 360
Purchase Price as a Multiple of Op Cash FlowPurchase price $ 1,400 3.9x 3.9x 8.2x 3.9x
* - No Taxes* - No capital expenditures or other transaction costs
Effect on Cash Flow and MultiplesOperating Cash Flow
Example A Example BAnn Rev Seller Buyer Seller Buyer
Shared business $ 1,000 $ 300 $ 400 $ 150 $ 400 Design business $ 400 $ 60 $ - $ 20 $ - Total revenue $ 1,400
Perceived Buyer Risk (e.g. Attrition) $ - $ (40) $ - $ (40)Net Cash Flow $ 360 $ 360 $ 170 $ 360
Purchase Price as a Multiple of Op Cash FlowPurchase price $ 1,400 3.9x 3.9x 8.2x 3.9x
* - No taxes, capital expenditures or other transaction costs
Effect on Cash Flow and MultiplesOperating Cash Flow
Example A Example BAnn Rev Seller Buyer Seller Buyer
Shared business $ 1,000 $ 300 $ 400 $ 150 $ 400 Design business $ 400 $ 60 $ - $ 20 $ - Total revenue $ 1,400
Perceived Buyer Risk (e.g. Attrition) $ - $ (40) $ - $ (40)Net Cash Flow $ 360 $ 360 $ 170 $ 360
Purchase Price as a Multiple of Op Cash FlowPurchase price $ 1,400 3.9x 3.9x 8.2x 3.9x
* - No taxes, capital expenditures or other transaction costs
Effect on Cash Flow and MultiplesOperating Cash Flow
Example A Example BAnn Rev Seller Buyer Seller Buyer
Shared business $ 1,000 $ 300 $ 400 $ 150 $ 400 Design business $ 400 $ 60 $ - $ 20 $ - Total revenue $ 1,400
Perceived Buyer Risk (e.g. Attrition) $ - $ (40) $ - $ (40)Net Cash Flow $ 360 $ 360 $ 170 $ 360
Purchase Price as a Multiple of Op Cash FlowPurchase price $ 1,400 3.9x 3.9x 8.2x 3.9x
* - No taxes, capital expenditures or other transaction costs
Effect on Cash Flow and MultiplesOperating Cash Flow
Example A Example BAnn Rev Seller Buyer Seller Buyer
Shared business $ 1,000 $ 300 $ 400 $ 150 $ 400 Design business $ 400 $ 60 $ - $ 20 $ - Total revenue $ 1,400
Perceived Buyer Risk (e.g. Attrition) $ - $ (40) $ - $ (40)Net Cash Flow $ 360 $ 360 $ 170 $ 360
Purchase Price as a Multiple of Op Cash FlowPurchase price $ 1,400 3.9x 3.9x 8.2x 3.9x
Price at a rate of return equal to 20% $ 1,800 $ 850 25% $ 1,440 $ 680 30% $ 1,200 $ 566
* - No taxes, capital expenditures or other transaction costs
Effect on Cash Flow and MultiplesOperating Cash Flow
Example A Example BAnn Rev Seller Buyer Seller Buyer
Shared business $ 1,000 $ 300 $ 400 $ 150 $ 400 Design business $ 400 $ 60 $ - $ 20 $ - Total revenue $ 1,400
Perceived Buyer Risk (e.g. Attrition) $ - $ (40) $ - $ (40)Net Cash Flow $ 360 $ 360 $ 170 $ 360
Purchase Price as a Multiple of Op Cash FlowPurchase price $ 1,400 3.9x 3.9x 8.2x 3.9x
Price at a rate of return equal to; 20% $ 1,800 $ 850 25% $ 1,440 $ 680 30% $ 1,200 $ 566
* - No taxes, capital expenditures or other transaction costs
• The cost of any activity measured in terms of what the activity you didn’t choose
• When you choose to sell your business you’re doing two things– Giving up the cash flow from the business for the
purchase price– Getting the opportunity to do something else
• Factor in the value of “doing something else”
Opportunity Cost
• Adverse market conditions – Don’t sell, wait, refocus business
• Buyer gets less cash flow than you do – Find a better buyer
• Buyers business focus – Find a better buyer, sell separately
• Perception of risk – Fix your financials & systems• Rate of return requirements - Don’t sell, find a
better buyer
What Do You Do If …
• CommuniTech.net (CT) acquired by Interland in 2002 – a revenue based multiple
• CT valued its proprietary intellectual property very high – complete automation, advanced control panel
• No multiple kicker for technology; INLD intended to migrate to own (fragmented) systems
Transaction Example
• Aplus.net (A+) spent considerable time in 2006/2007 attempting to purchase large hoster, part of a publicly traded organization
• Target had a unique, advanced platform and significant engineering talent – both needed by A+
• A+ offer was strictly revenue based; declining revenues led to decrease in offer and no transaction resulted
• Completion of the transaction could have significantly enhanced A+
Failed Transaction
Why your business may be worth more (or less) to you than a buyer
August 8th, 2011
Frank StiffCheval Capital
Ryan ElledgeCodero