DISCLAIMER

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information

purposes only. We are providing the United States Franchise Disclosure Document (FDD) at your request, and as a condition

to receiving this FDD, you acknowledge that we are not representing that the contents of the FDD will apply in any manner to

our international franchise relationship, including but not limited to any financial performance representations set forth in the

FDD. 

Your country of interest may have individual franchise disclosure requirements. If we elect to engage in further sales

discussions, we will fully comply with the franchise disclosure requirements as required by law in your country/territory of

interest.

INTERNATIONAL FRANCHISING OPPORTUNITIES WITH HOT DOG ON A STICK

Hot Dog on a Stick is a unique offering, with

flavorful all-American cuisine served by

smiling faces. Our memorable brand creates

a fun, engaging experience featuring our

fresh, made to order food and our signature

hand-stomped lemonade. Our iconic

uniforms and best in class customer

service has made Hot Dog on a Stick a pop

culture phenomenon.

Sticking Smiles on the Faces of Our Customers

An American Icon since 1946, Hot Dog on a Stick™ is an amazing company that began as the entrepreneurial dream of Dave Barham. What began as a small beachfront store in Santa Monica has grown to over 70 locations in 7 states, as well as locations in Korea! And that beachfront store in Santa Monica is STILL serving our famous food and lemonade to beachgoers today!Hot Dog on a Stick™ has stayed true to its roots by still serving our original lemonade and hot dogs on a stick, and has grown to include cheese on a stick, French fries, funnel cake sticks, and even Nathan’s Famous beef hot dogs! Today’s menu still offers our original delicious products, that are still made fresh, to serve our hungry, loyal customers.Hot Dog on a Stick™ serves the finest products, with the friendliest customer service around. Our employees are known for their cheery smiles, bright uniforms, and of course, the striped hat!!

Hot Dog on a Stick History

An American Icon since 1946, Hot Dog on a Stick™ is an amazing company that

began as the entrepreneurial dream of Dave Barham. What began as a small

beachfront store in Santa Monica has grown to over 70 locations in 7 states, as well

as locations in South Korea and the Philippines. And that beachfront store in Santa

Monica is STILL serving our famous food and lemonade to beachgoers today!

Hot Dog on a Stick™ has stayed true to its roots by still serving our original

lemonade and hot dogs on a stick, and has grown to include cheese on a stick,

French fries, funnel cake sticks, and even Nathan’s Famous beef hot dogs! Today’s

menu still offers our original delicious products, that are still made fresh, to serve our

hungry, loyal customers.

Hot Dog on a Stick™ serves the finest products, with the friendliest customer service

around. Our employees are known for their cheery smiles, bright uniforms, and of

course, the striped hat!!

Global Franchise Group LLC, the

strategic brand management company

and franchisor of Great American

Cookies®, Pretzelmaker®, Marble Slab

Creamery®, and MaggieMoo's Ice

Cream & Treatery®, acquired the Hot

Dog on a Stick™ brand in August, 2014.

Because Global Franchise Group, LLC

is one the world’s leading brand

management companies, we

understand the importance of

supporting all our franchisees in every

way possible. This deep commitment

and passion for our brands is the

reason for building GFG University,

ensuring that every franchisee in our

brand portfolio has a level of expertise

and confidence from day one of

ownership.

ADVANTAGES OF FRANCHISING WITH HOT DOG ON A STICK

THE OPPORTUNITY AND THE MENU

Our delicious Lemonade is made fresh, with only 5 ingredients

It is truly the only hand-stomped lemonade around.

All food items are made-to-order, hand-dipped right in front of our customers

Our Cheese on a Stick is a fan favorite, and a truly unique product.

CORE MENU ITEMS

HOT DOG ON A STICKOur signature item! Dipped in our secret Party Batter and cooked to perfection. Available in turkey, beef and veggie and served sizzling hot from our custom cookers.

FRESH STOMPED LEMONADEAn all-American favorite. Made fresh from ripe lemons, pure cane sugar, and a little tender loving care. Available in original, cherry, lime, lite, and other flavors, as well as frozen.

CHEESE ON A STICKAvailable in three options – a savory American cheese blend, a slightly spicy pepperjack cheese and crowd-pleasing mozzarella. It’s like a grilled cheese, only better!

FRENCH FRIESOur extra fancy shoestring potatoes are cooked to perfection and lightly seasoned. A perfect addition to a Hot Dog on a Stick and fresh lemonade. We also offer Sweet Potato fries!

.

FUNNEL CAKE STICKSClassic for your sweet tooth. Cooked to a golden brown, sprinkled with powdered sugar, and finished with a mouth-watering chocolate or raspberry drizzle.

Target Audience: Demographics: 18-45 year olds, moms with kids, teens, mall

employeesPsychographics: active, family oriented, younger generation, pop culture followers

We are known for…Fresh, Made-to-Order FoodHand-Stomped Lemonade

Iconic Uniforms &Exceptional Customer Service!

Unique Differentiators

The Uniform is ICONIC

Pop Culture Loves Hot Dog on a Stick!

Katy Perry

Alvin and the Chipmunks

Kris Kardashian

John Stamos Ben Affleck

Jaleel White Christina Milian

Pop Culture Loves Hot Dog on a Stick!

Katy Perry

Alvin and the Chipmunks

Kris Kardashian

Charlie’s Angels: Full Throttle

Eva Mendez’s first job!

John Travolta

Nick Carter

Simple, Easy-to-ExecuteOperations

Simple menu with easy, fresh, made-to-order preparation. The

lemonade contains only five ingredients, made fresh and hand-stomped throughout

the day..

Best in Category Product and Customer ServiceIn a recent customer survey

by an independent firm, Hot Dog on a Stick received a 9

out of 10 in overall satisfaction and product quality.

Small Footprint Allows Flexibility in Development

With an average store size of 600-750 square feet, HDOS can

fit in many unique locations. Want portability? We also offer

food trucks, catering options, and kiosks.

Great for Multi-Branded Ownership

Strong unit level economics – Build a delicious empire with

any combination of the Hot Dogon a Stick, Pretzelmaker, Marble

Slab Creamery, or Great American Cookies brands.

Why Choose Hot Dog on a Stick?

5REASONSTO START

An Iconic BrandFounded by Dave Barham

in 1946, the original location opened just steps

from the beach in Santa Monica, California and is still serving beachgoers

today.

Our International Master Franchisee program at Hot Dog on a Stick

works to connect each Master to the brand resources in disciplines

including: - Real Estate, Site Selection Criteria, and Design and Site

Layout

- Marketing and Public Relations

- International Logistics, Local Sourcing, and Supply Planning

- Start Up and ongoing Operations Expertise and Support

INTERNATIONAL MASTER PROGRAM ELEMENTS

Franchise Support Marketing support calendar of events and ongoing brand building initiatives

Operations training: P&L management, cost of goods, and labor controls

Tips for team training on customer satisfaction and customer loyalty

Unparalleled franchise training and support through GFG University

Ongoing access to our expertise and materials in the areas of: Business Development, Site Selection, Construction, Purchasing, Training, Store Operations, Quality Control, and Research and Development

Marketing Calendar Hot Dog on a Stick provides a yearly national marketing calendar

The brand provides customizable artwork for in-store promotions four times a year

International Masters have access to the current calendars as well as the library of past promotions that they can explore for use in their local market

This allows for customization of promotions on a local level

Charlie’s

• In Store Promotions / Point of Purchase Materials designed to: - Drive traffic and brand awareness- Introduce new products- Market existing products- Promotions are appropriate to the

specific time of year• Grand Opening Toolkit: Marketing

supplies including flyers, coupons, etc., to get your marketing started before your store even opens!

Local Store Marketing

Social Media

Hot Dog on a Stick uses Facebook, Twitter, and Instagram to engage and interact with our customers. Though Social Media, we share promotion and product launches, drive customers to our stores through product posts and pictures, and encourage feedback and real time dialogue from our customers.

• 94,326 Facebook Likes• 5,407 Twitter Followers• 2,784 Instagram Followers

Brand Training

5 days of platform (in-store) training on operational execution of the business

5 days of classroom training on operations, marketing, finance, etc.

Online training and videos available

Business and operational tools for owners

Modules facilitated by content experts

Ongoing Education and Development

Engaging, Interactive, High Tech/ High Touch

» Exploring trends in the marketplace

»

Continually revolutionizing our offering

»

Research and Development Lab Hot Dog on a Stick has a dedicated Research and Development kitchen focused on:

Test and provide feedback on international product samples for approval

New product innovations and ensuring each product is taken through an extensive process to:

- Validate operational procedures in-store along with all other day-to day activities

- Understand consumer demand and the products impact on store sales and product mix before a national launch

- A state-of-the art Innovation Lab that provides the foundation for this innovation

»

Hot Dog on a Stick is part of a portfolio of brands that has a proven track record of supporting over 1,100 franchised units in over 20 countries

We offer a dedicated International Director who functions as the direct line into each brand and is your point of contact

International specific Market Launch services that are designed to help you realize the first unit opening are:

- Professional New Master Franchise Onboarding- New Market Launch Project Management - Supply Chain and Logistics Planning- Operations Support and Consulting- Product Approval and Local Sourcing Expertise

Expert International Support

How does Hot Dog on a Stick Assist me in opening the first unit?

.

Market Launch Planning- The A to Z plan of how we will transfer all the brand “know how” to you and the countdown of activities that lead up to the first unit opening

Supply Chain Planning- Working with each Master Franchise group on establishing a targeted local sourcing plan in order to reduce import costs where applicable from the first unit

Onsite start up and training of the first unit

Ongoing Support

Ongoing operational support from the first unit until the 100th unit in regard to front line operations and cost improvement initiatives

Continued marketing and brand building consultation to assist you in growing the brand from it’s introduction until maturity

Franchise Sales and Development- How to set up your market for success when you are ready to start soliciting your own sub franchisees

What kind of support can I expect after I open the first unit?

An American Icon since 1946, Hot Dog on a Stick™ is an amazing company that began as the entrepreneurial dream of Dave Barham. What began as a small beachfront store in Santa Monica has grown to over 70 locations in 7 states, as well as locations in Korea! And that beachfront store in Santa Monica is STILL serving our famous food and lemonade to beachgoers today!Hot Dog on a Stick™ has stayed true to its roots by still serving our original lemonade and hot dogs on a stick, and has grown to include cheese on a stick, French fries, funnel cake sticks, and even Nathan’s Famous beef hot dogs! Today’s menu still offers our original delicious products, that are still made fresh, to serve our hungry, loyal customers.Hot Dog on a Stick™ serves the finest products, with the friendliest customer service around. Our employees are known for their cheery smiles, bright uniforms, and of course, the striped hat!!

Site Criteria, Real Estate Drivers and Store Designs

Site Criteria: Location Types:

Shopping Malls, Lifestyle and Open

Air, Downtown, Entertainment

Districts, Tourist Areas

Special Venues: High-traffic,

pedestrian-friendly venues like

airports, theme parks, and stadiums

Catering and Fairs: Food trucks,

trailers, and pop- up locations

Household income of middle to

upper middle class

Minimum 50,000 population within

a 3-mile radius

Site Selection & Site Criteria

Preferred Co-tenants: Movie theatres, Retail Cluster, Sit Down Restaurants, Book Stores, Anchored Shopping destinations, Entertainment Complexes

» Drive-thru: Free standing drive through

model, with or without seating

» Shopping Mall: Typically 600-750 square

feet with excellent visibility

» Special Venues: High-traffic, pedestrian-

friendly venues like airports, theme

parks, and stadiums

» Catering and Fairs: Food trucks, trailers,

and pop- up locations

Target Venues

» Our domestic real estate department can assist you in considering the following:

- Site Selection

- Site Evaluation

- Demographics and Market Analysis

Site Characteristics to consider when selecting a possible location for Hot Dog on a Stick

- Demographics

- Co-Tenancy

- Traffic (drive and foot traffic)

- Accessibility to your core customer group

- Visibility

- Competitive Analysis

»

Real Estate Considerations

New Prototype Design for 2016 and Beyond

Strategy of New Design is a modern take on our 70 year old brand heritage.

Appealing Store Designs

Current In-Line Store Design- Pacific View Mall

Appealing Store Designs New 2016 Inline Design Rendering for Pacific View Mall

Previous Kiosk Design: Fashion Square Mall

Appealing Store Designs

International Master Franchise Profile

.

We are looking for business people who successfully operate similar businesses in their country of interest with the ability to grow quickly via self development and sub-franchising

Successful Master Franchisees often operate other food or retail concepts and have experience with other franchise concepts

Financial stability with a net worth of a minimum of $300K USD in liquid assets

Has a dedicated, English speaking staff on the ground in the country/territory where they wish to operate

Master Franchise candidate will be heavily involved in the business and act as the “Brand Champion” within their organization

Ideal Market?

Product Offering is attractive to local clientele

Products can be sold at local price points

Availability of appropriate real estate in the market to support growth

No import restrictions on key brand commodities such as flour, wheat, dairy, etc.

Political and banking stability in the market to access U.S. dollars

What are the Characteristics of an Ideal Market for International Franchising?

Next Steps New Franchisee Process

Complete the International Request for Consideration

Continue Discovery Discussions with the International Director on the inputs to complete your business plan

.

1 2 3 4

5

Receive Letter of Intent from Hot Dog on a Stick

Receive terms from Hot Dog on a Stick via Letter of Intent

Continue to refine your business plan based on terms offered

Thank you for completing your review of the Hot Dog on a Stick International Brochure! We look forward to working with you toward joining our franchisee team.