HOT SHEET Project# 2250474– SeaƩle Open House Today you will be introducing and promoƟng Safeway Brands ‐ Signature SELECT and refreshe to shoppers! Check‐in Upon arrival at the store, purchase a boƩle of water (up to $1) with your debit card to validate your arri- val Ɵme. You will NOT be purchasing the Signature SELECT Heat & Serve Nuts and refreshe ICE sample product, this will be credited back to the store internally via ROWSAP. See ROWSAP secƟon below. • Locate the Store Director to inform him/her that you are at the store to conduct the Signature SELECT Heat & Serve Nuts and refreshe ICE demo. • Request assistance from Grocery Department Manager for Signature SELECT Heat & Serve Nuts and re- freshe ICE from back stock as you may use up to 10 packages of Signature SELECT Heat & Serve Nuts and up to 24 boƩles of refreshe ICE and want to have ample on store shelf for sell through. Table Display • Be sure to take a look from the customer’s point of view so that all products and table runner can be seen and table looks inviƟng and neat. Bring on the product sales! Also include sell through product when space allows on your table. Fold and display NUT Allergy Sign toward the side of the displayed Nut product ROWSAP Please remember you will NOT be purchasing the Signature SELECT , Safeway Ice and refreshe ICE, this will be credited back to the store internally via ROWSAP. Be sure to complete Product Usage Form. Should store personnel have quesƟons regarding ROWSAP, show aƩached Inter‐office CommunicaƟon. Thanks! The Safeway Sampling Team
Transcript
HOT SHEET
Project# 2250474– Sea le Open House
Today you will be introducing and promo ng
Safeway Brands ‐ Signature SELECT and refreshe to shoppers!
Check‐in
Upon arrival at the store, purchase a bo le of water (up to $1) with your debit card to validate your arri-
val me.
You will NOT be purchasing the Signature SELECT Heat & Serve Nuts and refreshe ICE sample product,
this will be credited back to the store internally via ROWSAP. See ROWSAP sec on below.
• Locate the Store Director to inform him/her that you are at the store to conduct the Signature SELECT
Heat & Serve Nuts and refreshe ICE demo.
• Request assistance from Grocery Department Manager for Signature SELECT Heat & Serve Nuts and re-
freshe ICE from back stock as you may use up to 10 packages of Signature SELECT Heat & Serve Nuts and up
to 24 bo les of refreshe ICE and want to have ample on store shelf for sell through.
Table Display
• Be sure to take a look from the customer’s point of view so that all products and table runner can be seen and table looks invi ng and neat.
Bring on the product sales! Also include sell through product when space allows on your table.
Fold and display NUT Allergy Sign toward the side of the displayed Nut product
ROWSAP
Please remember you will NOT be purchasing the Signature SELECT , Safeway Ice and refreshe ICE, this will be credited back to the store internally via ROWSAP. Be sure to complete Product Usage Form. Should store personnel have ques ons regarding ROWSAP, show a ached Inter‐office Communica on.
Thanks! The Safeway Sampling Team
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Fold allergy warning into a triangle along the lines and set on your table like pictured here.
Fold here
ning
BEFORE SAMPLING…
Please carefully read all ingredient labels before consuming any of
today’s featured items.
Fold here
delrosariop
Text Box
THIS IS A NUT PRODUCT! IF YOU HAVE A NUT ALLERGY, PLEASE BE VERY CAREFUL ABOUT SAMPLES
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2250474—Sea le Open House
Features & Benefits
Signature SELECT Heat & Serve Nuts
● Three Flavors
‐ Bu er Rum Toffee Almonds
‐ Glazed Pecans
‐ Southern Style Spiced
● Simply Heat for 60 seconds * and Serve!
● May serve unheated if microwave is una‐
vailable
*Hea ng me based on microwave wa age. Be sure
to allow to COOL in microwave for 30 seconds before
serving.
! Be sure to place the enclosed Nut Allergy Sign next
to the product!
refreshe ICE
● Vitamin enhanced
● 0 Calories
● Low Sodium
Lucerne Eggnog—Light—SUBSTITUTE ONLY WHEN Signature SELECT Heat
& Serve Nuts or refreshe ICE product are NOT available
● Perfect addi on to every family's holiday tradi on, Light—73% less fat & 33% fewer calories than regular eggnog
● Pumpkin Spice flavor and Vanilla Cinnamon flavors—only men on if on store shelf
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Event Instructions 2250474 - Seattle Open House
Please refer to the event time that was given by your supervisor.
FEATURED PRODUCT(S)
PRODUCT UPC CODE RETAILER
CODE
# UNITS
TO BUY
SUGGESTED
SAMPLE
DISTRIBUTION
GOAL SAMPLES
OBTAINED VIA
refreshe ICE - Wild Cherry (17 fz.)
21130-33435 03200219 N/A 2 fz. 192 Up to 24 bottles - ROWSAP
Safeway Ice (10 lb.) 21130-08910 40100003 N/A for chilling purposes
N/A If unable to obtain from Deli, ROWSAP
Signature SELECT Heat & Serve Nuts - Butter Rum
Toffee Almonds (6 oz.)
21130-29438 09100812 N/A 4-5 nuts 54 Up to 3 - ROWSAP
Any product listed on the Event Manual, including substitutions, is PRE-APPROVED and does not need to be reported to the Engagement
Specialist hotline.
SHOPPING LIST
1 Bottle of Water * up to 1 bag - ROWSAP of Safeway Ice
up to 24 units - ROWSAP of refreshe ICE - Wild Cherry
up to 3 containers - ROWSAP of Signature SELECT Heat & Serve Nuts - Butter Rum Toffee Almonds
up to 3 containers - ROWSAP of Signature SELECT Heat & Serve Nuts - Southern Style Spiced Pecans
up to 4 containers - ROWSAP of Signature SELECT Heat & Serve Nuts - Glazed Pecans
Do not exceed $1.00 (including tax).
Sample product will be credited back to the store internally via ROWSAP. Please complete the Product Usage Form. Should store personnel have questions regarding ROWSAP, show the attached Inter-office Communication. *If the store does not have the exact supply items marked with an asterisk, you are PRE-APPROVED to purchase a comparable store brand or generic alternative. This does not need to be approved by the Engagement Specialist hotline.
WHAT TO WEAR
Please comply with PromoWorks approved, standard uniform unless otherwise noted in the Special Instructions in this Manual.
Apron, Cooler, Cutting Board (not wood), Demo Kit, Demo Table, Extension Cord, Hot Pads, Knife, Paper Towels, Pen, PromoReport Form, Spatula, Table Cloth, Training Manual, COOLER 1 Heat Resistant Bowl (2 cup size) for serving hot nuts 1 Heat Resistant Spoon for serving 2 Serving Trays 2 bowls to chill product, Any Agency Provided Signage, and Waste Basket
Required Appliance:
Microwave, Table & Tablecloth
Examine appliances to make certain all electrical and extension cords are in good repair and appliance is cleaned and sanitized.
SPECIAL INSTRUCTIONS
A successful event is engaging and educating shoppers through sampling/demonstrating the featured product(s) resulting in the purchase of the product today and in the future.
PLEASE NOTE: - You will NOT be purchasing the Signature SELECT Heat & Serve Nuts and refreshe ICE sample product, this will be credited back to the store internally via ROWSAP. - Should store personnel have questions regarding ROWSAP, show attached Inter-office Communication. Today you will be encouraging consumers to experience the great taste of Signature SELECT Heat & Serve Nuts and the refreshe ICE. *********************************************************************** CHECK IN: • Upon arrival at the store, purchase a bottle of water (up to $1) with your debit card to validate your arrival time. • Locate the Store Director to inform him/her that you are at the store to conduct the Signature SELECT Heat & Serve Nuts and refreshe ICE demo.
• Request assistance from Grocery Department Manager for Signature SELECT Heat & Serve Nuts and refreshe ICE from back stock as you may use up to 10 packages of Signature SELECT Heat & Serve Nuts and up to 24 bottles of refreshe ICE and want to have ample on store shelf for sell through. SET UP: • Obtain ice from Meat/Deli department or via ROWSAP if needed. • Select ROWSAP items to start •Set up by an electrical outlet at or near the end of the aisle where the Signature SELECT Heat & Serve Nuts or refreshe ICE are located. • Place ice in your bowl to chill your refreshe ICE bottles and the remainder of the ice in the cooler. CREATE A DISPLAY: • Place table cloth on table and then your Table Runner. • Set your microwave up at the back of table with several packages of Signature SELECT Heat & Serve Nuts in front of that side of your table. You will be placing samples towards the front of the table. • Fold and display NUT Allergy Sign toward the side of the displayed Nut product. • On the other side of the table towards the middle, please display several bottles of refreshe ICE flavors from the store shelf. • Keep area neat, clean and make sure that trash never overflows.
EVENT INSTRUCTIONS
SAMPLE PREPARATION / EVENT TIPS
To SAMPLE: • Prepare Signature SELECT Heat & Serve Nuts according to the directions on the package. Be careful to follow directions to avoid scorching and burning. Be sure to allow bag to cool in microwave for 30 seconds before removing. CAUTION: Bag will be HOT! • Carefully open bag at top and pour into heat resistant bowl. Use spoon to serve approximately 4-5 nuts per soufflé cup. • Be sure to remind shoppers that samples are HOT. Alternate sampling the different flavors. • If you do not have a microwave, you may still serve the Signature SELECT Heat & Serve Nuts not heated, cold. • For refreshe ICE, pour 2 fz. chilled product into drinking cup. • Offer napkin as needed. WHEN YOU ARE UNABLE TO SAMPLE the Signature SELECT HEAT & SERVE NUTS or refreshe ICE due to NO Product, you will be serving the Lucerne Eggnog. Shake and pour 2 fz. in a drinking cup. Limit number of samples served if traffic is slow as product should be served chilled. Discard any warm samples.
ENGAGE Shoppers with Conversational Starters and Product Features and Benefits to CLOSE THE SALE – See Features & Benefits page in manual. You are the EXPERT! • Know product location and price point. • Discard cold nuts/warm ICE samples. • Upon completion of sampling, return display product to store shelf. • Complete 3-part Safeway Consumer Brands Sampling Product Usage Report Form (ROWSAP items only) making sure that your writing carries through to the bottom sheet. Leave the white copy with the store personnel and keep the remaining copies with your paperwork. *************************************** Product Location: Signature SELECT Heat & Serve Nuts – Snack & Nut Aisle refreshe ICE – Water/Soft Drink Aisle Lucerne Eggnog – Dairy Case ***************************************
PRIOR TO EVENT
Read and understand all the information in this packet.
Review your kit contents for accuracy.
Conduct your pre-call to the store 24 hours before your event and verify with the receiving clerk that the product would be available the day of the event. If you receive a negative response contact your supervisor to possibly reschedule the event.
If event requires a debit card / gift card purchase, please activate your debit card the day before your event.
Check in with the retailer required manager (e.g. Customer Service Manager/Store or Department Manager) describing your event and ask to set up in a high traffic area near your product.
Verify there is adequate inventory of the product(s) involved in your project and, if applicable, report beginning inventory on your PromoReports Form.
Look for a secondary display of refreshe ICE, Signature SELECT Heat & Serve Nuts. If located, please set up your table near this display, with manager approval.
If Extension Cord is in the Customer Traffic area, tape cords to the floor to prevent tripping.
POST EVENT
Clean up, breakdown your table and leave your area as you found it.
Discard any manuals or POS material in a trash or recycling (if available and appropriate) receptacle and destroy any remaining coupons or leave with a Store Manager (pending the retailer requirements).
Do not leave the store with coupons or sample product. Store Management may check your cooler/box/cart before you leave the store.
Complete PromoReports Form and obtain a store stamp and a manager's signature.
Verify the ending inventory of the product(s) sampled and, if applicable, please report this number on your PromoReports Form.
Enter your event results once you have completed your event. Follow the instructions on your PromoReports Form for call in or on-line entry.
Keep your paperwork for 1 year after reporting your results. You will be keeping the following:
Original event PromoReports Form
Additional report forms (i.e. Learning Center Form, Client Reports Forms, etc.) if applicable to your program
Original time invoice (must have original signature)
Make copies of your receipt on an 8 1/2 by 11 piece of paper and submit the entire page with your paperwork. Retain the original for your records.
Please follow standard safety/health procedures when conducting your event. Do not distribute samples to children. Hand the sample to the parent or guardian to give to the child.
ALLERGY WARNING:
We encourage consumers to check the ingredient statement on each package of the product they sample for the most up-to-date information on the ingredients contained in that product. If your kit contains documents regarding allergy warnings this must be
displayed.
PROJECT SPECIFIC WARNING:
Signature SELECT Heat & Serve Nuts are a nut product. If you have a nut allergy, be careful of samples. We encourage consumers to check the ingredient statement on each package of the product they sample for the most up-to-date information on the ingredients contained in that product.
Please recycle your consumer engagement materials when possible.
To: Safeway Store Managers From: Safeway Sampling Team Location: In-Store Sampling Date: January 9, 2014 SUBJECT: Consumer Brands Product Sampling Reimbursement When conducting any Safeway Consumer Brand programs, the stores will receive a credit for the product that is used during the sampling event. Promoworks demonstrators will use the product at the store level to support the demo at no cost. Promoworks will keep track of all products pulled off the shelf for the sampling event. The total number of units will be credited back to each store, based on the number of units taken from the shelves and the average cost of goods for that particular Division. This is calculated using the summary detail provided by Promoworks from their automated system. These units should also be verified by the store Manager or inventory personnel. Promoworks verifies the total amount of units used at each store before submitting a final report to the CB Finance Team at Safeway. CB Finance will then calculate the credit to each of the stores and send to NASC to book the entries. The credit will be booked 5-6 weeks after the sampling event. The “Consumer Brands Sampling” form also needs to be filled out in order to help validate the Promoworks amounts. Each demonstrator will have the form that needs to be filled out and signed by store personal and the demonstrator. The form has three copies, White = Store Copy, Yellow = Vendor Copy, Pink needs to be sent to CB Finance (address below). This form does not need to be sent to NASC, a form 120 does not need to be created. The stores can use the sampling form to match the sampled units up with the ROWSAP report. If there is any discrepancy please contact David Kinkead, Consumer Brands Finance, for resolution. Form 120’s do not need to be created, the credits will be calculated back stage.
ROWSAP: Credit for the product sampled at an in-store demo is calculated based upon the actual product usage for that particular item. The extended amount will be forwarded to accounting and appear on each of the store’s ROWSAP report. Product cost and retail information is obtained through the UPCfin system. Store manager/clerk must verify that the total number of units credited on the ROWSAP report reflect the total number of units used for sampling by using the CB sampling form. If there is a discrepancy please contact David Kinkead (see below) to be resolved.
(Please allow 5-6 weeks for the credits to be booked) PromoWorks Demonstrators: If you have any questions regarding the above, please call the PromoWorks Engagement Specialist Hotline at (800) 238-9199 for assistance.
Store Managers: If you have any questions regarding the above procedures, please contact:
Consumer Brands, Safeway Inc. c/o David Kinkead 5918 Stoneridge Mall Road Pleasanton, CA 94588-3229 Office: (925)-226-9587 [email protected]
