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Hot Topics in Web Experience Management London, 1st May 2013

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Welcome!

>  Introduction to Squiz

>  Hot Topics in Web Experience Management

>  Coffee & Networking >  Live Demo — Edit+ >  Q & A

""Alister Cattell – Sales & Marketing Manager""Darryl Hannah – Enterprise Sales Consultant"""

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Who are Squiz:

>  Founded in 1998

>  Global presence — 9 offices, 240+ staff -  UK since 2003

>  Our Business: Engaging People! >  Analyst recognised

-  Gartner WCMS Magic Quadrant -  OVUM Decision Matrix — Market leader

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What Squiz do:

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Hot topics in Web Experience Management

Web Experience Management? 1.  Managing Content — CMS

•  Publishing, workflow, content re-use, etc. Still appropriate. But we’re all maturing.

2.  Managing Experiences

•  Understanding your users

•  Delivering your business value, online.

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Hot topics in Web Experience Management

>  Mobile

>  Personalisation

>  Interoperability

>  Analytics

>  Social

>  Cloud

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Mobile: Why it Matters

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The mobile challenge

>  WEB101 - Don’t make me think!!!

>  Users need to be able to use your site

>  Less screen space, even more important

— work through the actions you want them to do. Or that they want to do.

>  Maintain this user experience across a

range of devices.

>  Without killing your content team.

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The Mobile Web?

>  There is no ‘mobile web’

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Mobile: Responsive Design

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Personalisation >  Your web experience is not a brochure.

>  It is not a ‘dumb terminal’ >  We can understand information about a

visitor — their ‘context’ when they are on your site

>  By understanding their context, we can provide more relevant content to them

>  Contextual content = relevant content

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Personalisation

>  Relevant content helps users, in a timely way, to help them complete their tasks

>  Context awareness can understand: -  Language -  Location -  Device -  New or returning visitor -  Existing customer -  Google keyword search -  Referring site -  Previous behaviour / purchases -  Browsing path

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Personalisation drives action

>  Successful WEM isn’t about pretty pictures — its about simplicity.

>  If you search for something, you expect relevant results.

>  Failure to account for the context of the user is a missed opportunity to help meet your goals

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Interoperability

>  Your online channel will no longer work in isolation.

>  Key to successful integration is the ability to connect to to your backend systems.

-  Lead generation -  Customer service -  Data -  3rd parties -  Cloud Services -  …

>  Integral to a successful WEM strategy

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Interoperability

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Social Media

>  Social networking has become the world’s most popular online activity

>  There are more Facebook users than Buddhists

>  More £££ - but what is the ROI? Tweets, Likes, Followers?

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Social Media

>  Social Media is powerful.

>  BUT. You need the web presence to drive traffic to from your social activity.

-  What will people do when they click through?

-  Can you deliver the promise? -  Is you site mobile ready (many social

networks have over 50% of traffic from mobile users)

>  As an organisation social media is just one channel in your quest to meet your goals.

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Analytics

Data   Analysis   Educated  Ac0on  

More  Effec0ve  Website  

Be9er  Business  Outcomes  

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Analytics enables Optimisation

> Optimisation is the loop of constant improvement. > It is the understanding of site behaviour and using this to increase your success. > Without this, you are only doing half the job! > Everyone has analytics. But not enough people use analytics

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The Cloud

>  WEM is about innovating, adapting and

improving.

>  Deploy fast, and agile on a cloud

infrastructure

>  Removes the barriers to entry

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The Hot Topics for WEM

>  Key takeaways… -  Plan for the mobile evolution, now.

-  Understand your users, think about what useful personalisation looks like

-  What are your business critical systems? How would you deliver these to customers?

-  Ensure your online channel connects with your social activity

-  Optimise, Optimise, Optimise

-  Understand how deploying on the Cloud removes yesterdays technology concerns

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Thank you!

If you have more questions please contact us by emailing sales@squiz.co.uk