Date post: | 22-Jan-2018 |
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Government & Nonprofit |
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HOT, WARM,
AND COLD LEADS:
Rotary International | Membership Development | October 2017
ENGAGING YOUR PROSPECTIVE MEMBERS
2
BEFORE AND AFTER THE WEBINAR
• Ask district leaders to assign leads to your club
• Develop a clear process for responding to leads
• Access and update the status of lead online
• Follow up with leads effectively
How comfortable are you managing membership leads through My Rotary?
Never heard of membership leads 42%
Not comfortable 27%
Somewhat comfortable 18%
Extremely comfortable 12%
We use a different system for tracking potential members
1%
3
WITH US TODAY:
• Regional Membership Officers
• Ted Waters, Rotary club of Manly Australia
• Scott Yochum and Pepper Pettit, a.k.a“Scott and Pepper,” Dawson County Rotary Club
4
SCOTT & PEPPER
5
6
7
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WHO ARE MEMBERSHIP LEADS?
ProspectiveMembers
Relocating/RejoiningMembers
ReferredMembers
9
ROTARY.ORG/JOIN
1 0
MANAGING MEMBERSHIP LEADS
District reviews information
Relationship established
Club updates status
1 1
WHO ARE THESE PROSPECTIVE MEMBERS?
• Prospective, relocating, or referred members
• 50% hear about Rotary through a personal connection
Membership Leads Current Rotarians
Under 40 63% 5%
Women 35% 21%
1 2
REAL PEOPLE, REAL STORIES
1 3
WHO CAN MANAGE LEADSRoles
(as reported to Rotary International)
Receivese-mail
Can manage (update status,
admit)
Can viewthrough
“Manage” page
President X X X
Membership Chair X X X
Secretary X X X
Executive Secretary X X X
All Current Officers X
Assistant Governor assigned to club
X X
Officers elect X
Immediate Past Officers X
1 4
WHAT DOES MANAGE MEAN?
1 5
1 JULY 2016 – 30 JUNE 2017
1 6
1 JULY 2016 – 30 JUNE 2017
Club Level Leads
1 7
54% : No longer interested in Rotary at all
1 8
WHY DO PEOPLE JOIN ROTARY?
DEVELOP RELATIONSHIPS
&
MAKE A DIFFERENCE
1 9
2 0
SUBJECT LINE: ROTARY MEMBERSHIP INQUIRY
2 1
MANAGE MEMBERSHIP LEADS PAGE
2 2
MEMBERSHIP LEADS – MANAGE
2 3
MEMBERSHIP LEADS - MANAGE
2 4
MEMBERSHIP LEADS - MANAGE
2 5
MEMBERSHIP LEADS - MANAGE
2 6
MEMBERSHIP LEADS - MANAGE
2 7
MEMBERSHIP LEADS - MANAGE
2 8
MEMBERSHIP LEADS - MANAGE
2 9
MEMBERSHIP LEADS – BEST PRACTICES
• Get to know your lead
• Find the right fit
• No lead left behind
3 0
MEMBERSHIP LEADS – CALL TO ACTION
• Discuss the value of managing leads online
• Clarify the process for contacting leads and updating a status
• Talk with your District leaders about receiving leads and your club experience
• Encourage new leads by listing rotary.org/join on website and brochures, and referring qualified candidates
3 1
QUESTIONS?THANK YOU