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WANT TO BUILD CUSTOMER ENGAGEMENT?

THE SECRET IS IN THE SYRUP.HOTCAKES COMMERCE

@mmmcommerce

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LET’S PLAY A GAME!

POST TO TWITTER THATYOU’RE HERE FOR A CHANCE TO WIN A HOTCAKES COMMERCELUNCHBOX!

ADD #DNNCONGAMETO YOUR POST!

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WHAT IS GAMIFICATION?

APPLYING TRADITIONAL GAMING ELEMENTS TO ONLINE MARKETING

TECHNIQUES.

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IN OTHER WORDS….

….FUN!

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WHERE DO WE SEE GAMIFICATION?

FROM LOYALTY CARDS FOR OUR FAVORITE STORES TO FITNESS APPS – WE ARE ALL PARTICIPATING IN GAMIFICATION.

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WHEN IT COMES TO GAMIFICATION ON FOURSQUARE, THERE IS NO GREATER HIGH THAN SNAGGING MAYORSHIP FROM A COMPLETE STRANGER.

DID YOU CHECK IN SOMEWHERE TODAY?

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OR WHEN YELP HELPS YOU JUSTIFY A NIGHT OUT ON THE TOWN.

YOU MIGHT NOT REALIZE IT BUT YOU ARE PLAYING A GAME.

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WHAT ARE THE BUSINESS BENEFITS OF GAMIFICATION?

• CUSTOMER ENGAGEMENT

• RETURN SHOPPERS• FREE MARKETING• INCREASED PAGE

RANKINGS• NEW RELATIVE CONTENT• CUSTOMER RUN

COMMUNITY• BRAND AWARENESS• SOLVE COMPLEX

BUSINESS PROBLEMS THROUGH CROWD SURFING

• POWERFUL CUSTOMER DATA

• LEARN MORE ABOUT YOUR CUSTOMER

• KEEPS YOUR BRAND RELEVANT.

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IN OTHER WORDS…. GAMIFICATION HELPS YOUR BUSINESS WIN!

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HOW CAN A BRAND LIVE IN A GAME WORLD…

WHILE STILL FOCUSING ON ITS BRAND MESSAGE?

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CAREFULLY.A GOOD MARKETING IDEA IS USELESS WITHOUT GOOD DESIGN, LOTS OF TESTING, AND RESEARCH….

SKIPPING THESE STEPS WILL ENSURE FAILURE.

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HOW CAN I GET STARTED WITH GAMIFICATION?

?

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DISCOVERY

IDENTIFY WHO YOUR PLAYERS

ARE.

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DEFINE WHAT FUN MEANS TO YOUR PLAYER?

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WHY WOULD THEY WANT TO PARTICPATE?

• RESPECT• CHALLENGE• STATUS• REWARDS• COMPETITION• COMMUNITY• FUN

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GAMING MECHANICS -- THE BUILDING BLOCKS

POINTS – BADGES – PROGRESSION

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ALL COME BACK TO STATUS

LET’S DO A CASE STUDY.

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HOW ONE BRAND USED GAMIFICATION TO GAIN OVER 50 MILLION CUSTOMERS

MEET DROPBOX.

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FOUND IN 2007 BY MIT GRADUATEDREW HOUSTON AFTER HE GREWTIRED OF LEAVINGHIS FLASH DRIVEAT HOME.

DROPBOX OFFICIALLYLAUNCHED IN 2008.

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THE FIRST TWO GIGS ARE FREE.

WHAT COMES NEXT DEPENDS ON HOW MUCHYOU’RE WILLINGTO PLAY.

WANT MORE SPACE?

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THINK ABOUT THIS IN TERMS OF YOUR OWN

BUSINESS.

DROPBOX CUSTOMERSQUICKLY BECOMEMARKETING OR SALES PEOPLE EVEN IF THEYAREN’T AWARE.

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GYM-PACT FORCES YOU TO WORKOUT OR PAY THE PRICE.

GET TO THE GYM, MEET YOUR GOALS, GET PAID.

SKIP THE GYM AND IT WILL COST YOU.

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SEE YOUR PROGRESS AND COLLECT YOUR WINNINGS.

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CUSTOMER LOYALTY – EARN IT, KEEP IT.

CREATE A COMMUNITY OF LOYAL CUSTOMERS WHO BELIEVE IN YOUR BRAND ENOUGH TO TRUST YOU WITH THEIR INFORMATION AND SHARE THEIR EXPERIENCE WITH THEIR PERSONAL NETWORK.

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INTEGRATING GAMIFICATION SEAMLESSLY?

USE THE WRONG PLATFORM AND THINGS COULD GET STICKY….

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MMM…..COMMERCE

GETS SOCIAL!

• ACTIVITY STREAMS

• LEADERBOARDS• STATUS• RELATIONSHIP

TRACKING• PROFILE

PROGRESS• BADGES• LOYALTY

PROGRAMS• PRODUCT

REVIEWS

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HOTCAKES COMMERCE & GAMIFICATION

• COMMUNITY ANALYTICS

• BADGES• REAL-TIME

INTERACTION• MANAGEMENT

DASHBOARD

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HOTCAKES COMMERCE GIVES THE SOCIAL SPOKES

COMMUNITY A CHANCE TO WRITE REVIEWS, ANSWER

QUESTION, ATTEND EVENTS, AND EARN REWARDS FOR ALL

OF IT.

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DISCUSSION & QUESTIONS

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THANKS TO ALL OF OUR GENEROUS SPONSORS!