HOTEL BOOKING
OPPORTUNITIES
Diane Bouissou MBA 2 B
Session 2
Brand portals
Book through the brand website of the hotel
Easy and quick
OTAS (Online Travel Agencies)
Bookings Platforms: generally more important in urban and business hotels than leisure hotels
Reverse aunction sites
Reverse auction sites offer cheap hotel deals
Very interesting prices for customers
Social Networks Hotel Site with Facebook Fan Rate Offered
Availpro transforms the web site of your hotel and your Facebook page into retail website
Hotel independant websites
Book your reservation directly with the online website of the hotel
Mobile Booking App
Iphone , android, smartphones generation
More and more people use mobile applications
Which options are most effective for independant hotels?
Hotel site :simple and directly connected with the hotel
OTAS are good alternatives too: develop the visibility