H O T E L M E D I A P A C K - F A I L T E I R E L A N D
TheTaste is Ireland’s Award Winning Food, Drink & Travel Digital Magazine.
We create a New Edition each month to highlight the best restaurants, hotels, food brands and producers in Ireland.
What sets us apart from our magazines and sites in Ireland is we have a proven track record of selling taste experiences for Restaurants & Hotels to our Readers.
Showcasing the Irish hospitality industry, through our social community and team of passionate writers, who influence where people go and the largest database of
experience seekers in Ireland with over 726,000 registered members.
ABOUT THE TASTE
NAMED MOST INFLUENTIAL FOOD & DRINK JOURNALIST 2017,2018 & 2019 | MURRAY INDEX
BEST DIGITAL FOOD MAGAZINE IN THE WORLD | GOURMAND AWARDS
WINNER OF OUTSTANDING SMALL BUSINESS IN IRELAND | SFA AWARDS
WINNER OF BEST ON SOCIAL MEDIA IN IRELAND | EIR SPIDER AWARDS WINNER OF BEST FOR PUBLISHING & MEDIA IN IRELAND | EIR SPIDER AWARDS
BEST ONLINE MAGAZINE IN IRELAND | IRISH BLOGGERS ASSOCIATION AWARDS
BEST ONLINE FOOD EXPERIENCE | LITTLEWOODS WEB AWARDS WON OVERALL BEST COMPANY IN IRELAND | LITTLEWOODS WEB AWARDS
WON SILVER FOR BEST DIGITAL STARTUP | DIGITAL MEDIA AWARDS
OUR ACHIEVEMENTS9 Top Awards in Just Five Years
20M+ Worldwide Readers
1.7M+ Unique Irish Readers
98,000+ Twitter Followers
91,000+ Facebook Fans
86,000+ Instagram Followers
726,000+ Registered Members
20M+ 1.7M 62% 38% 46% 54% 98K 91K 86K
726,000+ Registered Members
4.5 Mins - 12 Pages Per Visit
OUR STATISTICS
OUR STATISTICS
216,114 Bookings of Taste Experiences
€ 11.6M+ Revenue Generated for the Irish Hospitality Industry
We have a track history of delivering on every project#
DUBLIN 28%
GALWAY 14%
CORK 12%
BELFAST 4%
LIMERICK 4%
KERRY 4%
REST OF IRELAND 32%
KEY CITIES & AGE PROFILE
726,000Registered
Emails Fully GDPR Approved
We have the right target market and have the ability to target by County, Gender, Age, Dining History, etc.
OUR READERS Spend Time Re searching where to go next
Average number of articles viewed per visit on site 12
Average time spent on site 4.5 minutes
Average views per article 18,000
Average open rate per EzineHighest is 42%Average is 32%
Lowest was 22%
Average entries per competitionMinimum 1000 entriesAverage 3000 entries
Highest number of entries 28,500 entries
Average reach on social media 150,000
Average impressions per banner advert per week 120,000
As part of the Make a Break for it Campaign, we can do the following for each hotel who gets involved…
Sell Your Packages & Boost Your Occupancy Levels
Review Your Hotels & Showcase What You Do
Amplify Your Marketing Messages on Social Media - 300,000
Circulate Your Press Releases to our Registered Members - 726,000
Run Competitions to Help Your Brand Go Viral
WHAT WE CAN DO
• We will create a Failte Ireland Homepage Takeover to match the over the line FI marketing campaign
• We will build a Specific landing page for ‘Staycation’ campaign
• We have the ability to deliver different programme brands (WAW/ Ireland’s Ancient East/ Ireland’s Hidden
Heartlands/ Dublin) matching offers up with articles, recipes and competitions to make a more compelling ezine
• We will reduce our commission for Industry members from 15% to 5% for the 3 month campaign
• All Campaign Material will be promoted through all our Social Media Platforms
• A permanent Staycations banner advert will appear in all ezines to our database for 3 months
• All hotels taking part will have a management console showing all their bookings.
• This will enable us to give Failte Ireland a full report at the end of the campaign showing bookings & revenue
OUR COMMITMENT
• You will receive a one page description with this video explaining how to send an offer
• We recommend that you include as many packages as possible
• Ideally each venue will has a basic one night offer, followed by 2 and 3 nights, including extras like Dinner, Spa
Treatments, Golf, Afternoon Tea, etc
• This is a price point for every type of reader and will boost sales
• For the first hotels to get involved we will be organising reviews for the September, October and November
Editions of TheTaste, this will be on a first come first served basis.
GET INVOLVED
Run of Site Banner Advert
Staycations Landing Page