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Hotel nikko saigon ecommerce

Date post: 01-Nov-2014
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Training about Facebook and Twitter. How do they work and what will we do with them?
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Hotel Nikko Saigon Ecommerce Facebook & Twitter
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Page 1: Hotel nikko saigon ecommerce

Hotel Nikko Saigon Ecommerce

Facebook & Twitter

Page 2: Hotel nikko saigon ecommerce

Facebook – How it looks like

Page 3: Hotel nikko saigon ecommerce

Facebook – The Fact

Source: digitalsurgeons.com

Page 4: Hotel nikko saigon ecommerce

How Facebook works

Friend follow up

Page 5: Hotel nikko saigon ecommerce

How Fanpage works

Page’s message display fan’s “New Feed”

Fan page

View page’s message on fan’s profileView friend actions with page on own new feed

Frie

nd

Frie

nd

Page 6: Hotel nikko saigon ecommerce

Strategies

Spread our brand.

Recruit viewer.

Potential Guest Conversion

Loyalty Guest Conversion

Take care loyalty guest

Booked

Page 7: Hotel nikko saigon ecommerce

Spread our brand

Spread out our brand Invite friend

Send message

Discuss on relevant topics

Purpose Action Result

User see our brand

Page 8: Hotel nikko saigon ecommerce

Recruitment

Convert view to fan Attractive welcome

Promotion, Event, Photos

Relevant Articles

Purpose Action Result

LIKE Fan

Page 9: Hotel nikko saigon ecommerce

Potential Guest Conversion

Convert fan to booked guest Attractive Promotion, Benefit

Booking on Facebook

Purpose Action Result

Fan BOOKED

Page 10: Hotel nikko saigon ecommerce

Loyalty Guest Conversion

Convert booked guest to loyalty guest

Attractive Promotion, Benefit

Booking on Facebook

Purpose Action Result

BOOKED LOYALTYReview, Quick Respond

Listening

Page 11: Hotel nikko saigon ecommerce

Twitter – How it looks like

Nikko saigon

Hotel nikko saigon

Nikko saigon

Hotel nikko saigon …..

What are they talk

about us?

On Twitter

Following them

Page 12: Hotel nikko saigon ecommerce

Twitter – How it looks like25% discount.Japanese restaurant: Opening at 18 DevSocial Media Meeting at Nikko Saigon

What happen at hotel nikko

saigon

On Twitter

Following us

What happen at hotel nikko

saigon

What happen at hotel nikko

saigon

Page 13: Hotel nikko saigon ecommerce

Twitter – The Fact

Source: digitalsurgeons.com

Page 14: Hotel nikko saigon ecommerce

Strategies

Spread our brand.

Recruit follower.

Potential Guest Conversion

Loyalty Guest Conversion

Take care loyalty guest

Booked

Page 15: Hotel nikko saigon ecommerce

Spread our brand

Spread out our brandFollowing relevant user

(travel, hotel, resort,…)

Retweet relevant tweet

Purpose Action Result

User see our brand

Page 16: Hotel nikko saigon ecommerce

Recruitment

Convert view to fan Send “Thank message”

Promotion, Event, Photos

Relevant Tweet

Purpose Action Result

LIKE Fan

Page 17: Hotel nikko saigon ecommerce

Potential Guest Conversion

Convert fan to booked guest Attractive Promotion, Benefit

Booking link to Synxis

Purpose Action Result

Fan BOOKED

Page 18: Hotel nikko saigon ecommerce

Loyalty Guest Conversion

Convert booked guest to loyalty guest

Attractive Promotion, Benefit

Booking link to Synxis

Purpose Action Result

BOOKED LOYALTYReview, Quick Respond

Listening


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