Croatia/Serbia (SEE)
The global leader inhospitality consulting
Hotel, Tourism and Leisure
TM
Welcome to Horwath HTL,the world’s number onehospitality consulting network.
We are the industry choice;a global network offeringcomplete solutions acrossall markets.
Over the last 20 years,Horwath HTL has gainedextensive market knowledgethrough involvement inthousands of projects.We use this experience tobring the maximum valueto any assignment.
Horwath HTL has becomesynonymous with quality,service, impartial advice andexpertise. We are known foralways providing the highestlevel of service to our clients.
Whatever your requirements,large or small, national orglobal, Horwath HTL canhelp you succeed.
OUR EXPERTISE
• Accountability Reviews
• Asset Management
• Asset Management Advisory
• Asset Valuation
• Best Use of Land Analysis
• Brand Expansion
• Capital Expenditure Cost / Benefit Analysis
• Corporate Mergers & Acquisition Advisory
• Destination & Large Scale Project
Master Planning
• Due Diligence
• Hotel Management Company Selection
& Contract Negotiation
• Insolvency / Receivership
• Investment & Divestment Strategy
• Litigation Support
• Market & Financial Feasibility Studies
• Market Entry Strategy
• Operational Reviews
• Planning & Development
• Product Conceptualisation
• Repositioning Strategy & Analysis
• Sales, Marketing & Revenue Management
• Strategic Planning
• Tourism, Planning & Development
• Transactions & Financial Restructuring
Hotel, Tourism and Leisure
TM
Hospitality is one of the world’slargest industries, with traveland tourism accounting for9% of Global GDP*
Horwath HTL is a world leader inhospitality, offering experienceand expertise across the Hotels,Tourism and Leisure spectrum
If you’re involved in hospitality,Horwath HTL can advise, assistand work with you to help yourealise your goals
OUR EXPERIENCE
• Conference Centers
• Convention & Exhibition Centers
• Clubs
• Cruise Ships
• Fractional / Vacation Ownership
• Golf Courses
• Hotels
• Mixed-use Developments
• Resorts
• Restaurants
• Serviced Apartments
• Spas
• Timeshare / Vacation Ownership
• Tourism
• Tourist Attractions
Global leader in one of the world’s largest business sectors
* RECENT WTTC ESTIMATE
Amsterdam
Paris
LondonDublin
MadridBarcelona
Rabat
Tunis
Rome
Lisbon
Andorrala Vella
ZagrebBelgrade
Budapest
Warsaw
Dubai
Moscow
Salzburg
Frankfurt
Oslo
Zug
Limassol
CROATIA
Dr Miroslav Dragicevic
T +385 1 48 77 200
Sanja Cizmar
T +385 1 48 77 200
SERBIA
Silvija Lovreta
T +3 81 63 498 659
Local Office Directors
Rome
ZagrebBelgrade
Budapest
Warsaw
Salzburg
Limassol
MARKET STUDIES, BEST-USE CONCEPTS,
FEASIBILITY STUDIES AND VALUATIONS
• Five-star greenfield hotel in Zagreb, Croatia
• Proposed hotel in mixed-use complex in Budapest, Hungary
• New InterContinental hotel in Belgrade, Serbia
• New Design hotel in Belgrade, Serbia
• Reconstruction of a mid-market city hotel in Belgrade, Serbia
• Kempinski Smokvice resort, Montenegro
• Two greenfield mixed use resorts on
Budva Riviera, Montenegro
• Amanresort in Cavtat, Croatia
• Amanresorts in St. Stefan and Queensbeach, Montenegro
• Le Meridien Lav hotel, Split, Croatia
• The Regent and Radisson Blu, Sun Gardens,
Dubrovnik Riviera, Croatia
• Adriatic Luxury Hotels (3 luxury hotels), Dubrovnik, Croatia
• Bizovačke Therme, Slavonia, Croatia• National Park Brijuni tourism revitalization, Croatia
• Brijuni Riviera Project, 6 greenfield sites in Istria, Croatia
• Montenegro Stars hotel portfolio, Budva, Montenegro
• Feasibility study for Brashov, Romania
• Market study for hotel in Ropotamo Plaza
mixed-use project, Sofia, Bulgaria
• Radisson Blu Hotel in Skopje, Macedonia
• Fantasyland aquapark/funpark, Croatia
REAL-ESTATE PROJECTS
• Kaptol Center mixed-use complex, Zagreb
• Center Gradski podrum, Cesarčeva, Zagreb• Rebro complex, Zagreb
• Veliko Polje mixed-use complex, Zagreb
• BBI Center mixed-use complex, Sarajevo
• Two mixed-use complexes on Budva Riviera, Montenegro
PRIVATISATION AND RESTRUCTURING
• Privatisation of ICG and Genex, Serbia
• Privatisation of Simo Milošević health institute,Igalo, Montenegro
• Privatisation of state owned hotel portfolio, Montenegro
• Sale of Istraturist d.d. company, Umag
• Privatisation of Hotels Maestral d.d. company, Dubrovnik
• Restructuring of Imperial d.d. company, Rab
NATIONAL TOURISM MASTER PLANS AND STRATEGIES
• Strategic Marketing Plan of Croatian Tourism 2010-2014
• Strategy of Tourism Development for Republic of Serbia
2005-2015
• Strategic Marketing Plan of Croatian Tourism 2001-2005
• Strategic and Operational Marketing Plan for Tourism
of Romania 2011-2015
REGIONAL TOURISM MASTER PLANS AND STRATEGIES
• Master plan of tourism development for Istria region (Croatia)
• Master plan of tourism development of
Split-Dalmatia county (Croatia)
• Development plan of rural tourism for Zagreb county (Croatia)
• Master plan of tourism development for Stara planina (Serbia)
• Master plan of tourism development for Golija (Serbia)
• Master plan of tourism development of Vlasina lake (Serbia)
• Master plan of tourism development for Mount Tara
and its surroundings (Serbia)
• Tourism development plan for Palic area (Serbia)
• Tourism development plan for the Baikal region (Russia)
• Tourism Development in Special Economic Zones in
Irkutsk Oblast and Rep. of Buryatia (Russia)
• Tourism development master plan for Adjara region (Georgia)
• Master plan of tourism development of Besna Kobila (Serbia)
• Master plan of tourism development of Kopaonik (Serbia)
• Spatial plan of special purposes for region Bjelasica -
Komovi (Montenegro)
CITY TOURISM MASTER PLANS AND STRATEGIES
• Strategic plan of tourism development for city of
Budapest (Hungary)
• Tourism strategic and operational marketing plan for
city of Zagreb (Croatia)
• Operational marketing plan for city of Zagreb (Croatia)
for period 2011-2016
HOTEL MANAGEMENT CONSULTING
• Maistra d.d. (Rovinj, Croatia), improvement of
management potential and asset management
• Hotel Croatia (Cavtat, Croatia), asset management
strategy/marketing and sale strategy
• Hotel Ilirija (Biograd, Croatia), business analysis with
recommendations for unlocking the business potential
• Interim management of hotel management company,
Valamar Hotels & Resorts (Croatia)
OTHER
• Croatia Horwath Hotel Industry Survey 1998-2011
• Montenegro Horwath Hotel Industry Survey 2005 -2011
A REPRESENTATIVE SAMPLE OF PROJECTS
Asset ManagementHorwath HTL Asset Management teams work
to create and protect value. Our experts work
along side owners, protecting their interests and
maximizing returns on their investments.
Business RecoveryHorwath HTL has developed a range of products
to help businesses navigate the difficult waters of
a global economic downturn. Our Hotel experts
provide support in all areas.
Planning & DevelopmentHorwath HTL Planning & Development services
are the cornerstone to any successful hotel project.
Our international team of hotel experts can
advise and navigate through all areas of hotel
development.
Tourism & LeisureHorwath HTL has some of the world's foremost
experts in Tourism & Leisure development.
We have a system for all aspects of your project.
Transactional AdviceHorwath HTL is skilled at guiding investors,
lenders and owners through the complex nature
of acquisition and disposal transactions, with
experience of successful hotel financing and
transactions of all sizes.
ValuationHorwath HTL Valuation Services have valued
Hotel properties all over the globe. Our teams
are internationally recognised experts in single
asset and portfolio valuations.
HORWATH HTL KEY SERVICES
Planning &Development:• Appraisal Reports
• Destination & Large Scale
Project Master Planning
• Facilities Programming
• Highest & Best Use
• Hotel Management
Company Selection
& Contract Negotiation
• Macro Tourism Analysis
• Market & Financial
Feasibility Studies
• Market Entry Strategy
• Product Conceptualisation
& Financial Structuring
• Residual Land Valuation
• Strategic Planning
• Tourism Planning
Asset Management &Operational Support:• Accountability Review
• Asset Management Advisory
• Benchmarking
• Best Practice Analysis
• Capital Expenditure
Cost/Benefit Analysis
• Litigation Support
• Loan Underwriting
• Operational Reviews
• Owner Representation
• Property Tax Review
• Reposition Strategy & Analysis
• Sales, Marketing & Revenue
Management
Transactional Advice &Financial Restructuring:• Asset Valuation
• Corporate Mergers &
Acquisition Advisory
• Due Diligence
• Insolvency/Receivership
• Investment & Divestment
Strategy
• Loan Work-out
• Pre-Lending Review
• Strategic Management
& Planning
• Transaction Management
& Closure
HORWATH HTL - HELPING YOU GET RESULTS AT ALL STAGES OF A PROJECTS LIFE
CROATIAUlica grada Vukovara 269a/14Green Gold Tower10000 Zagreb,CroatiaT +385 1 48 77 200
SERBIAObilicev venac 18-20,11 000 Belgrade,SerbiaT +381 11 303 42 70
www.horwathhtl.comwww.horwathhtl.hr