Hottest B2B Marketing Trends, Tips and Predictions for 2014 This presentation is brought to you by www.aseanbusinessgateway.com 2013 was a great year of content. Web marketers operating through B2B trade portals were compelled to think about content first, while everything else followed after that.This heralded the epoch of brand journalism which has been observing exceptional amplification in content marketing splurged across the world. Although the advertizing landscape has observed a massive shift in the last 4 years and is speedily growing with the technological advancements pushing change and advancement in consumer behavior driving web marketers to adopt new practices to access their mindshare.
Transcript
Hottest B2B Marketing Trends, Tips and Predictions for 2014
This presentation is brought to you by www.aseanbusinessgateway.com
2013 was a great year of content. Web marketers operating through B2B trade portals were compelled to think about content first, while everything else followed after that.This heralded the epoch of brand journalism which has been observing exceptional amplification in content marketing splurged across the world. Although the advertizing landscape has observed a massive shift in the last 4 years and is speedily growing with the technological advancements pushing change and advancement in consumer behavior driving web marketers to adopt new practices to access their mindshare.
Growth of Content Marketing
2014 continues to observe the growth of content marketing like a regulation with web marketers realigning their promotional activities investment to generate content which adds value to their target audiences. Over 85% of B2B marketers are channelizing their budgets into digital marketing campaigns such as search engine marketing, mobile marketing, social media marketing, video marketing and digital publishing in comparison to the conventional offline campaigns. These practices are here to stay and will continue to grow exponentially, budgets are expected to diverge from mobile and other conventional media line print, television and radio, except they come across with extremely creative solutions to assist B2B marketers break through the mess.
This presentation is brought to you by www.aseanbusinessgateway.com
Old Fashioned Techniques
This presentation is brought to you by www.aseanbusinessgateway.com
In 2014 online marketers trading through B2B marketplaces are expected to observe a large shift in the way B2B marketing is being carried out and those businesses adopting and testing these latest changes will observe and reap huge benefits while those who clutch tight to the model of days gone through will be gone standing and watching as the competition dashes by
Let’s Take a Look at These Hottest B2B Marketing Trends, Tips and Predictions
For 2014
This presentation is brought to you by www.aseanbusinessgateway.com
•2014 will possibly be a massive growth year for B2B trade portal information. Internet, social media channels, trade shows, search engine optimization, search engine marketing, e-newsletter/e-mail, and much more always tells a great content. Marketers that can write the most excellent content would come in the good-books of the authors and stay in demand.•Cookies are now totally dead. Targeting B2B businesses at the rooftop thereby accessing the decision makers right away at their homes is a speedily evolving trend using tools. As part of a multi-channel plan targeted digital will evolve exponentially in the year 2014.
New Era of Promotion
Content marketing has evolved since there are numerous platforms today to pass it on to the targeted audiences so that they can handily access information through e-newsletters, blogs, e-mails, social media, website content, case studies, white papers, videos and infographics, that squeeze intricate information within digestible, self-explanatory and functional visuals.
Advertorial marketing is a form of promotion which appears as an article and is designed to look like an editorial content, as of now it can be employed online, like a search box in social media but will be gigantic in the B2B marketplace.
This presentation is brought to you by www.aseanbusinessgateway.com
B2B Vs B2C
Social media channels allow businesses to be practical and also allow them to interact with those who are actually concern about their brand and those fanatics will protect them and spread the word. Although be cautious as this might have the reverse and powerful effect too.
The second most browsed search engine besides Google is You Tube, since videos are extremely powerful and moves the audiences. It makes them angry, emotional, laugh and even sing. The B2B marketers that perfect short form video might become extremely successful definitely in 2014.
This presentation is brought to you by www.aseanbusinessgateway.com
ASEAN Business Gateway (ABG) - A Productive Online Business Listing Directory
Thousands of reputable businesses are listed in our online business directory and showcase your business’s primary details including their address and contacts, and a short description about your business establishments. In addition, keywords are generally employed to locate and deal with the companies that are listed right below the description. All this makes ASEAN Business Gateway (ABG) the best online directory for businesses to employ.
This presentation is brought to you by www.aseanbusinessgateway.com
