House of FraserReal World Experience Using Microsoft Technology

House of FraserReal World Experience Using Microsoft Technology

Andrew BondAndrew BondDevelopment Services ManagerDevelopment Services ManagerHouse of FraserHouse of Fraser

AgendaAgenda

BackgroundBackground

B2b integrationB2b integration

Web services for CRMWeb services for CRM

Conclusions and the futureConclusions and the future

QuestionsQuestions

House of Fraser - backgroundHouse of Fraser - background

Britain's leading designer brands Britain's leading designer brands retailerretailer

53 Stores across the UK53 Stores across the UK

1300 Suppliers1300 Suppliers

120,000 documents per year120,000 documents per year

IT infrastructureIT infrastructure

Traditionally Oracle basedTraditionally Oracle based

Increasingly heterogeneous Increasingly heterogeneous environment environment

Increasing Microsoft technologyIncreasing Microsoft technology

Point to point internal integrationPoint to point internal integrationASBASB BLTBLT

HDLHDL

AFTAFT COPCOPOSOS

QOSQOSYY

DRWDRWSWGSWG

COPCOPOSOS

EDIEDI

BSTBST

EDIEDI

ASBASB

EDIEDIXOIXOI CUICUI

RMORMO

DLYDLYEDIEDI

KYFKYF

KFCKFC

COPCOPOSOS

JIAJIA EDIEDI

FQAFQAVUHVUH

HCOHCO

WKDWKD

ECPECP

SKDSKD

MFPMFP

WCPWCP

DKEDKEAJTAJT

B2b 2003 strategic review – situation analysisB2b 2003 strategic review – situation analysis

50% of orders (350 suppliers) sent 50% of orders (350 suppliers) sent over EDIover EDI

50 suppliers providing EDI invoices50 suppliers providing EDI invoices

50 suppliers receiving EDI sales50 suppliers receiving EDI sales

60 suppliers providing EDI advance 60 suppliers providing EDI advance shipping notices for X-docking in shipping notices for X-docking in Distribution CentreDistribution Centre

Recruit Recruit

MerchandisingFinancialsCustomer ordering

MerchandisingRange planning

Customer ordering

HOF Systems

Proprietary EDI software

Extranet

Suppliers

3rd parties

Purchase Order Cycle Systems

Catalogue

EDI

NonEDI

3rd parties

Paper

B2b Existing architectureB2b Existing architecture

House of Fraser aimsHouse of Fraser aims

No paper based communication No paper based communication

Lower cost barriers by reducing Lower cost barriers by reducing dependence on EDI VANs*dependence on EDI VANs*

Increased supplier communicationIncreased supplier communication

Vendor managed inventoryVendor managed inventory

Reduce maintenance overheads for Reduce maintenance overheads for B2B systems by 50%B2B systems by 50%

*VAN – Value Added Network – 3*VAN – Value Added Network – 3rdrd party provider EDI services party provider EDI services*VAN – Value Added Network – 3*VAN – Value Added Network – 3rdrd party provider EDI services party provider EDI services

House of Fraser aimsHouse of Fraser aims

Integrating a supplier should be Integrating a supplier should be equivalent to adding a user to a equivalent to adding a user to a system and not like integrating a system and not like integrating a new system!new system!

*VAN – Value Added Network – 3*VAN – Value Added Network – 3rdrd party provider EDI services party provider EDI services*VAN – Value Added Network – 3*VAN – Value Added Network – 3rdrd party provider EDI services party provider EDI services

ProblemsProblems

Number of adhoc pilotsNumber of adhoc pilotsProprietary, specialist skills, difficult to Proprietary, specialist skills, difficult to configureconfigureLack of buy in to 3Lack of buy in to 3rdrd party service party service providersproviders33rdrd party’s interests not HoFs interests party’s interests not HoFs interestsExpensive and difficult to add new Expensive and difficult to add new trading partnerstrading partnersCost of EDI VANsCost of EDI VANsExpensive and difficult to configure for Expensive and difficult to configure for new file types (e.g. XML)new file types (e.g. XML)

Why choose BizTalk 2004 ?Why choose BizTalk 2004 ?

A platform that provides everythingA platform that provides everything

Best strategic fit with IT strategyBest strategic fit with IT strategy

Ability to generate a revenue Ability to generate a revenue streamstream

Simple to administerSimple to administer

No change for existing suppliers No change for existing suppliers

Partners are importantPartners are important

CovastCovastMicrosoft’s recommended partnerMicrosoft’s recommended partner

Embedded within BizTalk 2004Embedded within BizTalk 2004

History of EDI connectivity History of EDI connectivity experienceexperience

AS2 knowledge and experience AS2 knowledge and experience

Includes UK-specific EDI Includes UK-specific EDI translation capabilitiestranslation capabilities

Partners are importantPartners are important

SolidsoftSolidsoftStrategic integration advisors of choice Strategic integration advisors of choice

The UK’s premier BizTalk specialists The UK’s premier BizTalk specialists

Collaborative and results orientated Collaborative and results orientated project implementation approach project implementation approach

Applied industry understanding to Applied industry understanding to make a resilient operational system make a resilient operational system

Understood and delivered upon our Understood and delivered upon our ambitious and complex business goalsambitious and complex business goals

ProjectProject

Proof of conceptProof of concept

Gradual replacement of services Gradual replacement of services and existing EDI softwareand existing EDI software

Supplier recruitmentSupplier recruitment

Drive to IP based supplier Drive to IP based supplier communicationcommunication

IssuesIssues

Moving suppliers seamlesslyMoving suppliers seamlessly

Exceptions and “bending” of the Exceptions and “bending” of the standardsstandards

Different VAN providers and Different VAN providers and formatsformats

Range of supplier abilitiesRange of supplier abilities

B2b architectureB2b architecture

BizTalk forB2B

UNIX

HoFSystems

Finance

Mercatus

WMS

COPOS

WebIntegration

INTERNET

Electronic Data Interchange

Value Added Network

HoF Enterprise

HoF Supplier Community

AS2

HoF Extranet

3rd Party

SupplierSupplier

SupplierSupplier

SupplierSupplier

SupplierSupplier

Recruit Recruit

MerchandisingFinancialsCustomer ordering

MerchandisingRange planning

Customer ordering

HOF Systems

BizTalk Server 2004

Extranet

Suppliers

3rd parties

Purchase Order Cycle Systems

Catalogue

EDI

NonEDI

3rd parties

Paper

BizTalk 2004 based solutionBizTalk 2004 based solution

COVAST

CPFR

Catalogue Management

Extranet solutionExtranet solution

Smaller suppliersSmaller suppliers

ASP.NetASP.Net

Classic n-tier deploymentClassic n-tier deployment

Component-based Scalable Logical Component-based Scalable Logical Architecture (CSLA)Architecture (CSLA)

Write direct to Merchandising Write direct to Merchandising systemsystem

Concessions informationConcessions information

Double recording of salesDouble recording of sales

Partner “catalogue provider” Partner “catalogue provider” charged both suppliers and HOFcharged both suppliers and HOF

Encouragement of heterogeneous Encouragement of heterogeneous formatsformats

Replaced with BizTalkReplaced with BizTalk

Suppliers now charged directly by Suppliers now charged directly by HOFHOF

Results of projectResults of project

All suppliers now send ASNsAll suppliers now send ASNs

Previous supplier subscriptions Previous supplier subscriptions now paid to House of Frasernow paid to House of Fraser

New recruitment for all processes New recruitment for all processes over internet protocolsover internet protocols

XML standard messagesXML standard messages

Lower costs and revenue Lower costs and revenue generationgeneration

BizTalk for internal projectsBizTalk for internal projects

Customer OrderingCustomer Ordering

Long running orchestrationsLong running orchestrations

CRM - Recognition CardCRM - Recognition Card

Loyalty card based schemeLoyalty card based scheme

Joint venture between House of Joint venture between House of Fraser and 3Fraser and 3rdrd party party

Transactions and points owned by Transactions and points owned by HOFHOF

Customer support, statements, Customer support, statements, fulfilment provided by 3fulfilment provided by 3rdrd party party

Recognition CardRecognition Card

Data WarehouseData WarehouseCRM EngineCRM Engine

House of Fraser

Call Centre

CRM EngineCRM Engine

HTML HTML reportsreports

CRM – Recognition CardCRM – Recognition Card

Data WarehouseData WarehouseCRM EngineCRM Engine

House of Fraser

Call CentreWeb Services

CRM Web ServicesCRM Web Services

Moving from Oracle stored Moving from Oracle stored procedure / Java approach to .Netprocedure / Java approach to .Net

Business logic moved towards Business logic moved towards middle tiermiddle tier

Built around HOF specific CLSABuilt around HOF specific CLSA

SecuritySecurity

FutureFuture

SupplierSupplier CustomerCustomer PartnerPartner

COPOSCOPOS WMSWMS FinancialsFinancials

Information PlatformInformation Platform

ConclusionsConclusions

BizTalk and Web Services enable BizTalk and Web Services enable easier heterogeneous environmenteasier heterogeneous environmentFocus is increasingly on SOAFocus is increasingly on SOAWeb services which are object Web services which are object oriented enable greater reuseoriented enable greater reuseIntegration still requires Integration still requires management and documentation – management and documentation – BizTalkBizTalkIntegration projects can bring Integration projects can bring tangible benefitstangible benefits