+ All Categories
Home > Documents > Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging...

Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging...

Date post: 16-Mar-2018
Category:
Upload: lynhi
View: 215 times
Download: 0 times
Share this document with a friend
28
Household Care Innovation & emerging markets Anders Lund, Vice President Marketing, Novozymes Ole Kirk, Vice President R&D, Novozymes Biswaranjan Sen, Vice President Procurement, Chemicals, Unilever
Transcript
Page 1: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

Household Care Innovation & emerging markets Anders Lund, Vice President Marketing, Novozymes Ole Kirk, Vice President R&D, Novozymes

Biswaranjan Sen, Vice President Procurement, Chemicals, Unilever

Page 2: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

This presentation and its related comments contain forward-looking statements, including statements about future events,

future financial performance, plans, strategies and expectations. Forward-looking statements are associated with words

such as, but not limited to, "believe," "anticipate," "expect," "estimate," "intend," "plan," "project," "could," "may," "might"

and other words of similar meaning.

Forward-looking statements are by their very nature associated with risks and uncertainties that may cause actual results

to differ materially from expectations, both positively and negatively. The risks and uncertainties may, among other things,

include unexpected developments in i) the ability to develop and market new products; ii) the demand for Novozymes’

products, market-driven price decreases, industry consolidation, and launches of competing products or disruptive

technologies in Novozymes’ core areas; iii) the ability to protect and enforce the company’s intellectual property rights; iv)

significant litigation or breaches of contract; v) the materialization of the company’s growth platforms, notably the

opportunity for marketing biomass conversion technologies or the development of microbial solutions for broad-acre crops;

vi) the political conditions, such as acceptance of enzymes produced by genetically modified organisms; vii) the global

economic and capital market conditions, including, but not limited to, currency exchange rates (USD/DKK and EUR/DKK in

particular, but not exclusively), interest rates and inflation; viii) significant price decreases on input and materials that

compete with Novozymes’ biological solutions. The company undertakes no obligation to update any forward-looking

statements as a result of future developments or new information.

Forward-Looking Statements

2

Page 3: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

Session outline

• Market and technology position

• Growth and opportunities in

developed and emerging

markets

• Unilever: Views on emerging markets and partnerships

• Innovation priorities

3

Page 4: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

A strong portfolio of innovation with global relevance – built over the last 50 years

Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages

4

6 enzyme classes

10 best-in-class product families

Coronase®, Liquanase®, Savinase®, Stainzyme®, Amplify®, Lipex®, Carezyme®, Celluclean®, Mannaway®, xPect®, Intensa Evity®, Blaze Evity®

~100 countries

300+ brands

Etc.

1 platform of enzyme and microbial technology

Albania, Algeria, Argentina, Australia, Austria, Bangladesh, Belarus, Belgium, Bolivia, Bosnia-Herz., Brazil, Bulgaria, Cameroon, Canada, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech. Republic,

Denmark, Dominican Rep., Ecuador, Egypt, El Salvador, Estonia, Ethiopia, Finland, France, Germany, Great Britain, Greece, Guatemala, Honduras, Hong Kong, Hungary, India, Indonesia, Iran, Ireland, Israel,

Italy, Ivory Coast, Japan, Jordan, Kenya, Lebanon, Lithuania, Luxembourg, Malaysia, Mauritius, Mexico, Morocco, Myanmar, Netherlands, New Zealand, Nigeria, Norway, Oman, P.R. China, Pakistan, Panama,

Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria,

Taiwan, Tanzania, Thailand, Trinidad &Tobago, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, USA, Uzbekistan, Venezuela, Vietnam, Yemen

New stabilization technology Novozymes Evity® is a range of highly robust and stable enzymes

Pectate

lyase Mannanase Cellulase Lipase Amylase Protease

Page 5: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

Business mix has changed since the IPO Innovation, diversification, penetration

• Largest business in Novozymes – largest innovation effort

• Predominantly laundry detergents

• 13 new nonexclusive products and 2 technology platforms launched within last 5 years

• Enzyme market leader with +60% global market share

• Current market dynamics adds uncertainty short-term, but long-term case intact

Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages

5

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

DK

K m

illio

n

2000 • ~80% of sales from 5 customers • ~30% emerging markets

2014 • ~80% of sales from 20 customers • ~45% from emerging markets

2000-2009 CAGR: 4%

2010-2014 CAGR: 8%

Page 6: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

The laundry detergent market grows in line with GDP

• China, South East Asia, Eastern Europe, Middle East & Africa and Latin America are the major growth regions

• Developed markets represent 1/3 of global market and volumes are stable

Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages

6

Laundry detergents, million tons

2008 2013 2018

CWE

EEMA

J&K

LA

NA

China

IN

SE

AUS

56

CAGR 2.2%

CAGR 2.9%

72

63

2008 2013 2018

CWE

EEMEA

J&K

LA

NA

China

IN

SEA

AUS

25

29

CAGR 2,8%

23

CAGR 1.9%

Laundry detergents USD billion

CAGR

13–18

0.5%

3.2%

1.4%

3.2%

1.1%

7.3%

2.7%

4.7%

-1.4%

CAGR

13-18

0.5%

3.4%

0.4%

2.2%

-0.2%

3.8%

2.4%

3.6%

0.8%

Source: Euromonitor 2014 * Laundry detergents include hand wash, soap bars & fine fabrics

Volume & value of laundry detergent* market 2008-2018 by Novozymes regions

Page 7: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

In emerging as well as developed markets, we see large opportunities for increasing enzyme inclusion in every wash load

7

Enzyme spend index per wash load

European high-

performance detergent

European average-

performance detergent

U.S. average-

performance detergent

Emerging markets average-

performance detergent

European high-

performance detergent

2008 2014

60

100

50 50

10

Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages

Average-performance detergents offer dual opportunities; to

penetrate more brands and to increase performance with

enzyme-including brands (in the EU, 70-75% contain

enzymes today; in the US, 65-70%)

Emerging markets offer vast

opportunities for increasing

penetration (~40% today) and

performance

All European high-performance detergents contain enzymes.

Over time, enzyme inclusion can increase with innovation

Page 8: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

OUR HOUSEHOLD CARE STRATEGY

OUR HOUSEHOLD CARE ASPIRATION

Together with our partners, we use biological innovation to solve consumers’ cleaning challenges sustainably, making lives better now and for generations to come

Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages

8

Be the preferred enzyme

partner for the top detergent

producers worldwide and

enable their growth

Unlock emerging markets

growth with dedicated

innovation

Leverage enzyme

technology for performance

and positioning

Page 9: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

NOVOZYMES

CAPITAL MARKETS DAY Biswaranjan Sen Vice President Chemicals Procurement

Page 10: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

OUR BUSINESS MODEL IS

PURPOSE DRIVEN

VISION PURPOSE

POSITIVE

SOCIAL

IMPACT

DOUBLE THE

BUSINESS

REDUCE

ENVIRONMENTAL

FOOTPRINT

Page 11: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

Unilever’s growth priorities

WINNING THROUGH

CONTINUOUS

IMPROVEMENT

WINNING IN THE

MARKETPLACE

WINNING WITH

PEOPLE WINNING

WITH BRANDS

& INNOVATION

Page 12: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

Fast facts - 2014

€1 BILLION INVESTED IN

R&D WORLDWIDE

190 COUNTRIES IN

WHICH OUR

PRODUCTS

ARE SOLD

TURNOVER OF

€48.4 BILLION AT END OF 2014

EMPLOYEES

AT THE END

OF THE YEAR

172,000

EMERGING

MARKETS

NOW REPRESENT

57% OF TURNOVER

Page 13: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

Our €1 billion brands

13 Unilever brands have a turnover of €1 billion or more

Personal Care

Foods

Refreshment

Home Care

Page 14: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

Brighten every Home

Lighten every Load

PURPOSE

Page 15: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

Home Care: a €9 billion business with strong brands

Fabric cleaning: €6bn Fabric conditioners: €1bn

Nearly 80% of sales from emerging markets

Household care: €2bn

Page 16: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

Re-launch of core Rotating rim block Direct to floor application

OUTSTANDING INNOVATIONS

Segregated capsules Ancillary launch Fab Con new fragrances

Page 17: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

Fabric Cleaning

Fabric Conditioner

Household care

Brazil

1

1

India

1

1

1

Indonesia

1

1

2

Thailand

1

1

1

Argentina

1

1

1

Chile

1

1

1

South Africa

1

1

2

Turkey

1

1

1

Vietnam

1

1

1

Source: Nielsen / Euromonitor / Unilever estimates

China

1

4

Nearly 80% of sales from emerging markets

LEADING POSITIONS IN EMERGING MARKETS

Page 18: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

TRANSFORMING THE OPPORTUNITY

Brazil

South Africa

Cameroon

Kenya

Egypt

China

Nigeria

Thailand

Indonesia India

UK

Per capita GDP

Per

cap

ita c

on

su

mp

tio

n

(PC

C)

for

Ho

mecare

Ad

d A

xe

s l

ab

els

as

x, 2

x, 3

x..

..3

0x

PC

C m

ult

iple

s a

cro

ss

co

un

trie

s

Source: Euromonitor

Page 19: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

From Hub and Spoke …..

OUR COLLABORATION MODEL IS EVOLVING

…. to drawing the full value of

opening the partner web

Page 20: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

PROCUREMENT 2020: 5 DRIVERS FOR

SUSTAINABLE AND PROFITABLE GROWTH

Joint efforts and joint

rewards !

Page 21: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

TRANSFORMATIONAL RELATIONSHIPS

Transformational

Business

Growth

Co location: new way of working

2013: 1 project

2014: 7 projects & areas

2015: >10 projects

Extend to Multi-Partner

collaboration

2013: 0 projects

2014: 1 project

2015: >4 projects

Page 22: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

With over 700 products used in 130 countries,

Novozymes is the main supplier of enzymes to

Unilever’s Home Care business

• Delivered two enzyme innovations.

• Enabled Unilever to deliver enhanced liquid

laundry solutions to the market.

• New technologies have resulted in improved

product performance for Unilever, increased

market penetration in the D&E markets and

the ability to target premium brand solutions.

WINNING INNOVATION NOVOZYMES

Page 23: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

3 priorities govern Household Care R&D

Build and strengthen partnerships with global innovators

Enable broader penetration in emerging markets

Explore novel biological solutions and new wash categories

Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages

23

1. 2. 3.

Page 24: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

Innovation infrastructure & access to R&D

Build and strengthen partnerships with global innovators

… and a lot to gain

Critical application insights for enzyme development

Innovators are trendsetters. The broader market tends to follow over time

Sharing of opportunities and growth

Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages

24

Unique enzyme and

detergent know-how

We have a lot to offer …

Access to future innovation and Novozymes’ supply &

quality set up We invest in these relationships to build long-term value

1.

Page 25: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

Enable broader penetration in emerging markets

Focus areas for unlocking emerging markets growth

Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages

25

Ease of use Stability

Long supply chains

Hot supply chains

Liquid solutions

Different chemicals

Limited experience with enzymes

Limited capacity to store, handle &

dose multiple enzymes

Stains and wash habits differ

Dedicated innovation needed

Different performance/cost levels

Cost/ Performance

2.

Page 26: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

Explore novel biological solutions and new wash categories

Novel biological solutions

New opportunities for enzyme and/or microbial technologies:

• Make entire enzyme portfolio fit for 20°C

• Address hygiene issues arising from cold-water wash

• Increase performance levels of applied enzyme classes to take larger share of costs

• New enzyme classes for new or inherently stubborn stains

Except for automatic laundry and dishwash detergents, the world of cleaning is unexplored

Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages

26

Enzymes Microbes

Automatic laundry

Automatic dishwash

Soap bars

Hand dishwash

Commercial cleaning

Hard-surface cleaning

Carpet and fabric cleaning

Medical device cleaning

Industrial

3.

Page 27: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

Conclusion

• A strong business built on technology, relationships and years

of experience

• Structural opportunity in emerging markets to drive long-term

growth, supported by technology development

• Significant growth opportunities in developed markets. Focus on

performance at low temperatures, formulation optimizations and

new claims

Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages 27

Page 28: Household Care Innovation & emerging markets · PDF fileHousehold Care Innovation & emerging markets ... Puerto Rico, Qatar, Romania, Russian Fed., Saudi Arabia, Serbia ... The laundry

Recommended