Date post: | 16-Apr-2017 |
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Osiel Garduno Jr
(Updated 12/7/16)
Increasing Sales in Household Paper Category
• Understand where the opportunity exists to capitalize on sales according to our monthly category sales report.
• Develop a strategy to push sales and meet customer demand.
• Collect data on sales vs LY (%), use inventory ordering tools to remain in-stock, and achieve positive sales growth vs LY.
Objective:
• Store manager observed the potential the household department had to capture more sales.
• Holding power of household paper department was limited and capturing additional sales of popular paper products was also limited.
Solution:
Change the planogram.
Solution:
By changing planogram, we also increased holding
power of “fast movers,” and popular
sale items in household department.
Solution:
• Add bulk displays along front of store; especially along “high traffic” aisle.
• This would help capture customer’s attention on household paper sales for the week.
Category Sales Report Monthly & YTD
• Began implementing this strategy in May. Results show flat, increase, and a decrease in sales compared to LY.
• We will continue to push the bulk displays to capture customer attention down the “high traffic” aisle.
• We will continue to monitor our ordering and have enough product on hand for customer demand.
• Look forward to continue to push sales and have a positive trend vs LY.