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1/50
NAME ROLL NO
VINAY DHAGE 7716
MEGH DUNDH 7722
ODELIA FERNANDES 7723
SALONI JALANI 7739
PRANAV KARNAVAT 7748
GROUP 9
8/8/2019 Housing n Cont
2/50
8/8/2019 Housing n Cont
3/50
IT HAS A HIGHLY
TANGIBLE PRODUCT
SERVICE LIES IN
PLANNING,
CONSTRUCTING ANDMANAGING
ATTITUDE TO BE
SHIFTED FROMPRODUCT EXCELLENCE
TO SERVICE
ASSURANCE
8/8/2019 Housing n Cont
4/50
` ITS CONTRIB TION WAS 9% IN 008-09
` GROWTH WAS 7. % IN 008-09
` PROVIDES EMPLOYMENT TO MORE THAN 3%OF THE POP LATION
` C RRENT SIZE- $70.8 BILLION, OF WHICH 87KEY PLAYERS CONTRIB TED 1/3rd & REST ISDISTRIB TED AMONG 5000 PL S SMALLERPLAYERS
8/8/2019 Housing n Cont
5/50
THE CLIENTS
THE C STOMERS
THE CONS MERS
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6/50
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7/50
8/8/2019 Housing n Cont
8/50
DOCUMENTATIONS AND PERMITS
1. B ILDING COMMENCEMENT CERTIFICATE
. FLOOR SPACE INDEX (FSI)
3. OCC PATION CERTIFICATE
4. COASTAL RECOVERY ZONE (CRZ)
8/8/2019 Housing n Cont
9/50
FLUCTUATIONS IN PRICES OF INPUTS :
MANY BUILDERS TEND TO STOP WORK
CHANGES IN DEMAND
FUTURE GROWTH & RESALE VALUE
STAMP DUTY & REGISTRATION
8/8/2019 Housing n Cont
10/50
CREDIBILITY OF THE COMPANY/ FIRM
PERCEIVED IMAGE OF THE PROPERTY
DEVELOPED
BUILDING FACILITIES
8/8/2019 Housing n Cont
11/50
PRE-STR CT RED CONCRETE BLOCKS
MIXT RE OF CEMENT AND SAND
OTHER EQ IPMENT
8/8/2019 Housing n Cont
12/50
PLANNING STAGE
IMPLEMENTATIONSTAGE
POSTCONSTR CTIONSTAGE
WORKING OF CONSTR CTION
SECTOR
8/8/2019 Housing n Cont
13/50
8/8/2019 Housing n Cont
14/50
`
CORE PROD CT BASICOFFERING
` FORMAL PROD CT-
C STOMER EXPECTATION
` A GMENTED PROD CT-INCREASE COMPETITION
8/8/2019 Housing n Cont
15/50
Core ProductAccommodation/
Living Space
Formal Product
Augmented Product
Brand name
Reputation of
Hiranandani Builders
Utilities like
Electricity, Water
supply, gas, etc.
Excellent Interiorsand architecture
Wide Roads networkwithin the 50-acre
complex and other
essential
infrastructure
Location Plush
green locality of
Powai
Well-furnished
houses with a/cs
Elevators
24 hrsTelephone/Internet
Connectivity through
fibre optic cables.
Unique sewage
recycling system
Modern accessories
and designer ware
Fire fighting
department
Innumerable Banks
within the township
Transport
facilities for
township
members
Property
management division
Horticultural
department
Retail Division
Entertainment
Department
Car Parking
Facilities
Clubhouses
Restaurants and
food joints
ICSE board School
run by Hiranandani
Foundation Trust
RODAS AnEcotel Hotel
State of the art
communications
and security and
safety systems
8/8/2019 Housing n Cont
16/50
8/8/2019 Housing n Cont
17/50
COMPANY
INTERMEDIARIES
C STOMERS
8/8/2019 Housing n Cont
18/50
8/8/2019 Housing n Cont
19/50
Agreeing the price for
a piece of work seals
the relationship
between contractor
and the client. It is the
central feature, and
reflects the value
placed on therelationship.
8/8/2019 Housing n Cont
20/50
8/8/2019 Housing n Cont
21/50
Example:-
8/8/2019 Housing n Cont
22/50
LOCATION RESIDENTIAL COMMERCIAL
COLABA 18000 - 45000 17000-55000
C FFE PARADE 15000 - 45000 1000 - 55000
NARIMAN POINT 10000 - 40000 11000-17000
CH RCHGATE 10000 - 5000 11000- 000
MARINE LINES 8500 - 17000 9000 - 18000
FO NTAIN AREA 5000 - 7500 5500-11000
BALLARD ESTATE 7000 - 17000 8000 - 16000
KALBADEVI 4500 - 7500 4000 - 7500
BYC LLA 4000 - 11000 5500 - 1 000
GIRGA M 8000 - 0000 7000 - 1 000
MARINE DRIVE 10000 - 30000 11000 - 6000
OPERA HO SE 9000 - 0000 18000 - 3 000
MALABAR HILL 14000 - 45000 10000 - 45000
NEAPEAN SEA ROAD 14000 - 45000 10000 - 49000
WARDEN ROAD 9000 - 30000 10000 - 17000
PEDDAR ROAD 9000 - 30000 9000 - 31000
WORLI 10000 - 35000 11000 - 6000
PRABHADEVI 7500 - 5000 7500 - 31000
PAREL 6500 - 16000 6500 - 19000
DADAR 6500 - 16000 5500 - 1 000
MAHIM 5000 - 14000 3500 - 11000
8/8/2019 Housing n Cont
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LOCATION RESIDENTIAL COMMERCIAL
BANDRA - EAST 6000 - 500 11000 31000
BANDRA - WEST 6500 - 000 11000 4000
KHAR - EAST 5000 - 9000 9000 18000KHAR - WEST 8000 - 17500 11000 1000
SANTA CR Z - EAST 5 00 - 9000 6000 1 500
SANTA CR Z - WEST 7000 - 5000 7000 6000
VILE PARLE - EAST 6000 - 11500 6000 19000
VILE PARLE - WEST 6500 - 1000 8000 4000
ANDHERI - EAST 5000 - 7500 6500 8500
ANDHERI - WEST 6000 - 15000 5000 8500
JOGESHWARI 3800 - 6500 3500 6000
GOREGAON 3400 - 7 00 3000 8000
MALAD 3400 - 6000 5000 9000
KANDIVALI - EAST 3000 - 5600 4000 5500
KANDIVALI - WEST 3100 - 5700 4500 8500
BORIVALI - EAST 3500 - 5700 4500 6500
BORIVALI - WEST 3000 - 6300 4000 6000
DAHISAR 1600 - 5300 600 3800
MIRA ROAD 1000 - 751 000 4800
BHAYANDER 1000 - 00 000 4600
NAIGAM 600 - 1450 700 1900
VASAI 700 - 1750 1100 3500
8/8/2019 Housing n Cont
24/50
LOCATION RESIDENTIAL COMMERCIAL
WADALA 700 - 8000 4000 - 7 00
KINGS CIRCLE 3500 - 10000 5000 - 1 000
SION 3800 - 1 000 3500 - 9000
K RLA 800 - 7000 4000 - 8000
CHEMB R 3500 - 7000 4500 - 8000
GHATKOPAR 4500 - 8500 5000 - 19000
VIKHROLI 3500 - 7500 3500 - 6500
BHAND P 3600 - 4500 3000 - 6500
NAH R 3100 - 4100 3000 - 6500
M L ND 3600 - 6 00 3000 - 6 00
THANE 000 - 5000 500 - 6000
M MBRA 850 - 900 1000 - 00
VDOMBIVLI 1 00 - 000 1000 - 500
KALYAN 900 - 500 500 - 3000
AMBERNATH 600 - 1000 900 - 1300
BADLAP R 700 - 800 1000 - 1500
8/8/2019 Housing n Cont
25/50
PROMOTION
8/8/2019 Housing n Cont
26/50
1. STALLS AND EXHIBITIONS
8/8/2019 Housing n Cont
27/50
2. HOARDINGS, PAPER ADS AND BROCHURES
8/8/2019 Housing n Cont
28/50
8/8/2019 Housing n Cont
29/50
SPONSORSHIP AT DANDIYAS AND DAHIHANDIS
THRO GH WEBSITES AND SMSes ANDCINEMA ADS
MARKETING THRO GH ESTATE AGENTS
8/8/2019 Housing n Cont
30/50
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31/50
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32/50
BACK OFFICE FRONT OFFICE
PEOPLE
8/8/2019 Housing n Cont
33/50
We will work with
the best people - treat
them well, expectalotand the rest will
follow
8/8/2019 Housing n Cont
34/50
8/8/2019 Housing n Cont
35/50
8/8/2019 Housing n Cont
36/50
PHYSICAL EVIDENCE
8/8/2019 Housing n Cont
37/50
Its weight is equivalent to
50,000 African elephants
The length of the bridge is 63
times the height of the Qutub
Minar in Delhi
The length of steel wires used
in the project is equivalent to the
circumference of the Earth
8/8/2019 Housing n Cont
38/50
8/8/2019 Housing n Cont
39/50
External
marketing(making
promises)
CustomersProviders
Company
Internal
marketing
(enablingpromises)
Interactive
marketing
(keeping promises)
SERVICE TRIANGLE
8/8/2019 Housing n Cont
40/50
Rewards
Service
triangle
Housing
industry
8/8/2019 Housing n Cont
41/50
8/8/2019 Housing n Cont
42/50
Privatesector housingboomandcommercialbuildingdemands
Construction of themulti buildingprojects
on the feasible locations in thecountry.
Goodstructurednational network facilitates
the boom ofconstruction industry.
Lowcost labor force is widelyavailable
across thecountry.
Sufficientavailability of rawmaterial and
natural resources in thecountry issupportive
for the industry.
STRENGTHS
8/8/2019 Housing n Cont
43/50
Huge amount of mony need to be
invested in this industry andinefficiency may lead to high level ofrisk.
Training itself has become achallenge.
Improve in long-term careerprospects is highly required to
encourage staff retention and newentrants.
Outsourcing of large contracts
becomes difficult.
WEAKNESS
8/8/2019 Housing n Cont
44/50
100% FDI in construction industry
Public sector projects through PublicPrivate Partnerships
Financial supports like loan are easilyavailable
Land Availability
8/8/2019 Housing n Cont
45/50
Long term market instability anduncertainty may damage the
opportunities
Infrastructure safety is achallenging task in construction
industry.
Competitors are emerging in the
industry by leaps and bounds.
THREATS
8/8/2019 Housing n Cont
46/50
STRENGTH
Beautiful Architecture
Brand Name
Ambience
Proximity to Market,Schools, Hospitals
Close to Nature
HIRANANDANI
8/8/2019 Housing n Cont
47/50
WEAKNESS
Less MarketShare
Large ratio ofbuilt up to carpet
HIRANANDANI
8/8/2019 Housing n Cont
48/50
OPPORT NITIES
International Market
Can Get into developmentof Public sector projects
Demand for more houses
HIRANANDANI
8/8/2019 Housing n Cont
49/50
Competition
Government policies
HIRANANDANI
THREATS
8/8/2019 Housing n Cont
50/50