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© 2018 Houzz Inc. 2018 HOUZZ KITCHEN TRENDS STUDY — AUSTRALIA
© 2018 Houzz Inc.
2018 HOUZZ KITCHEN
TRENDS STUDY — AUSTRALIA
© 2018 Houzz Inc.
CUTTING THROUGH THE CLUTTER Reducing clutter is one of the top motivations for upgrading cabinets during kitchen renovations. Most popular built-in cabinet storage includes cutlery organisers, deep drawer organisers, and pull-out waste or recycling cabinets.
ENGINEERED QUARTZ ON THE RISE Benchtops are the most common major feature to upgrade during kitchen renovations, followed by cabinets and faucets. Engineered quartz has increased in popularity as the leading benchtop material and is most often chosen by homeowners between the ages of 35 and 54.
ENLARGING AND MAKING MORE OPEN Close to 60% of renovating homeowners increase the size of their kitchens during renovations, with those between the ages of 35 and 54 being the most likely to do so. More than half open their kitchen up to nearby rooms, and a similar share open up to the outdoors.
KITCHEN COSTS Kitchen renovation today average $19,300, yet averages range between $14,600 and $22,600 depending on kitchen size. Over 20% of renovating homeowners spent over $35,000, with those older than 55 being the most willing to splurge.
Big Ideas
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CHARACTERISTICS OF RENOVATING HOMEOWNERS
PLAN TO SELL HOME WITHIN NEXT 10 YEARS
40%
PURCHASED HOME WITHIN PAST 10 YEARS
68%
Charts below show characteristics of homeowners by home’s purchase history and planned sale timing, overall and by homeowner’s age, as well as the homeowners’ age distribution, as reported by homeowners who renovated their kitchens in the past 12 months, are currently renovating their kitchens, or are planning to renovate their kitchens in the next 3 months.
35-54 55+ 25-34 HOMEOWNER’S AGE KEY
3
Who We Are as Renovators
12% 52% 36%
Breakdown of Homeowners by Age
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33%
33%
28%
27%
11%
9%
7%
Can no longer stand the old kitchen
Wanted to do it all along and finally have the means to do it
Purchased my home recently and want to make it my own
Old kitchen deteriorated, broke down or became unsafe
Adapting to recent changes in my family and lifestyle
Was recently inspired to make certain changes
Planning on selling my home soon and need to improve the resale value
33% 34% 32%
29% 36% 29%
48% 27% 23%
Charts below show frequency of events triggering kitchen updates, as well as the frequency of cooking meals in the home kitchen, as reported by homeowners who renovated their kitchens in the past 12 months, are currently renovating their kitchens or are planning to renovate their kitchens in the next 3 months.
REASONS FOR STARTING KITCHEN RENOVATIONS 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
Frequency of Cooking Meals at Home
4
Why We Update Our Kitchens
Every day 3-6 days per week
Less than 2 days per week
1%
39%
59%
Less than 2 days per week
3-6 days per week
Every day
© 2018 Houzz Inc.
L-shaped
Charts below show frequency of making changes to the kitchen layout and openness to other spaces, as well as frequency of new layouts among 60% changing the layout, as reported by homeowners who renovated their kitchens in the past 12 months, are currently renovating their kitchens or are planning to renovate their kitchens in the next 3 months.
Making The Kitchen More Open To Other Spaces
28%
66% 61% 52%
43% 45% 32%
60% VS 60% 2016-17 2017-18
60% 63% 55%
Changes to Layout
35-54 55+ 25-34 HOMEOWNER’S AGE KEY MAJOR UPDATES TO KITCHEN LAYOUTS
Top 3 New Layouts
5
What Major Changes We Make in Our Kitchens
27%
27%
16%
L-shaped
U-shaped
Galley
59%
40%
More open to the indoors
More open to the outdoors
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Charts below show frequency of new kitchen styles among 82% updating the style, as reported by homeowners who renovated their kitchen in the past 12 months, are currently renovating their kitchens or are planning to renovate their kitchens in the next 3 months
NEW KITCHEN STYLES 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
82% VS 82% 2016-17 2017-18
84% 85% 78%
Changes to Kitchen Style
6
How We Design Our Kitchen
24% 31% 30%
31% 24% 27%
7% 7% 8%
29%
26%
7%
6%
5%
5%
4%
3%
Contemporary
Modern
Traditional
Country
Scandinavian
Industrial
Beach Style
Transitional
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93% 94% 93%
91% 91% 88%
88% 90% 84%
Top 3 New Built-Ins
45% 50% 39%
49% 42% 36%
46% 43% 35%
Charts below show frequency of new major kitchen elements and built-in features, as reported by homeowners who renovated their kitchen in the past 12 months, are currently renovating their kitchen or are planning to renovate their kitchen in the next 3 months.
35-54 55+ 25-34 HOMEOWNER’S AGE KEY NEW MAJOR KITCHEN FEATURES
Top 3 New Elements
7
What Major Features We Install in Our Kitchen
46%
41%
40%
Island
Pantry (cabinets)
Breakfast bar
94%
90%
88%
Benchtops
Cabinets
Taps and other plumbing fixtures
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Top 3 Cabinet Storage Types
Top 3 Cabinet Storage Motivations
Top 3 Cabinet Types
Custom cabinets 59%
Semi-custom cabinets 20%
Ready-to-assemble cabinets 16%
Charts below show frequency of new kitchen cabinet types, as well as new cabinet storage types and storage motivations among 90% upgrading cabinets, as reported by homeowners who renovated their kitchen in the past 12 months, are currently renovating their kitchen or are planning to renovate their kitchen in the next 3 months.
35-54 55+ 25-34 HOMEOWNER’S AGE KEY NEW KITCHEN CABINET FEATURES
How We Update Our Kitchens: Cabinets
#1 Cabinet Elements by Age
Cabinet Type:
Custom cabinets 47% 61% 64%
Storage Type: Cutlery organiser 72% 77% 80%
8
77% 66% 58%
Cutlery organiser Pull-out waste or recycling cabinets
Deep drawer organisers
80%
58%
54%
Make better use of space
Make it easier to find items
Reduce clutter
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Top 3 Appliances Type
Top 3 Cooktop/Range Types
Top 3 High-Tech Appliance Features
Cooktop(s) 88%
Range 78%
Dishwasher(s) 74%
NEW KITCHEN APPLIANCE FEATURES
Charts below show frequency of new kitchen appliance types and their high-tech features among 85% upgrading appliances, as well as new cooktop types among 93% upgrading cooktops or ranges, as reported by homeowners who renovated their kitchen in the past 12 months, are currently renovating their kitchen or are planning to renovate their kitchen in the next 3 months.
35-54 55+ 25-34 HOMEOWNER’S AGE KEY
How We Update Our Kitchens: Appliances
#1 Appliance Elements by Age
9
47%
31%
13%
Gas Induction Electric
Appliance: Cooktop(s) 89% 88% 87%
High-Tech Feature: Colour touchscreen display 9% 11% 12%
Cooktop/Range: Gas 53% 49% 43%
12%
8%
6%
Colour touchscreen display
Built-in apps with recipes, cooking tips, etc.
Wireless controls via smartphone or tablet
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Top 3 Benchtop Materials
Top 3 Lighting Types
Top 3 Flooring Materials
Quartz (engineered) 34%
Laminate 16%
Granite 15%
NEW KITCHEN FINISHES 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
#1 Kitchen Finish by Age
Charts below show frequency of new benchtop and flooring materials as well as lighting type, among 94%, 66% and 78% upgrading benchtops, flooring and lighting, respectively, as reported by homeowners who renovated their kitchen in the past 12 months, are currently renovating their kitchen or are planning to renovate their kitchen in the next 3 months.
How We Update Our Kitchens: Benchtops, Flooring & Lighting
Benchtop: Quartz (engineered) 34% 36% 32%
Flooring: Wood - stained or unstained hardwood
35% 35% 29%
Lighting: Recessed lights 52% 57% 60%
10
32%
18%
14%
Wood - stained or unstained hardwood
Ceramic or porcelain tile
Engineered wood
57% 56% 39%
Recessed lights Pendant lights Under-cabinet lights
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DOMINANT COLOURS IN UPDATED KITCHENS
Benchtops
Walls
Appliances Cabinets
Floors
Backsplash
Charts below show frequency of colours of appliances, cabinets, benchtops, backsplash, floors, and walls, as reported by homeowners who renovated their kitchen in the past 12 months, are currently renovating their kitchen or are planning to renovate their kitchen in the next 3 months.
How We Add Colour in Our Kitchens
11
61%
15%
9%
8%
2%
Stainless steel
Black
White
Black stainless steel
Multi-coloured
32%
22%
10%
8%
6%
White
Grey
Black
Multi-coloured
Wood - medium
The image cannot be displayed. Your
34% 19%
13% 7% 6%
Wood - medium
Wood - light
Grey
Wood - dark
Beige
59%
9%
6%
5%
5%
White
Grey
Black
Multi-coloured
Beige
59%
16%
14%
2%
2%
White
Grey
Beige
Green
Blue
37%
15%
7%
5%
5%
White
Grey
Multi-coloured
Blue
Black
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92% VS 91% 2016-17 2017-18
88% 92% 92%
HIRING PROFESSIONAL HELP
Top 3 Hired Pros
58% 63% 59%
46% 51% 51%
29% 32% 31%
Top Hired Design Pros
Charts below show frequency of professional hiring, as reported by homeowners who renovated their kitchens in the past 12 months, are currently renovating their kitchens or are planning to renovate their kitchens in the next 3 months.
Overall Pro Hiring
12
Who We Turn to For Renovations Help
35-54 55+ 25-34 HOMEOWNER’S AGE KEY
61%
49%
32%
Building specialist
Joinery & Cabinet Maker
Carpenter
31%
18% 12%
Kitchen Designer/Renovator
Home Builder Architect
© 2018 Houzz Inc.
Charts below show the average spend on kitchens renovated in 2015-2016 (Source: Australia Houzz and Home 2016-17 Studies); as well as the planned kitchen budget, as reported by homeowners who are currently renovating their kitchens or are planning to renovate their kitchens in the next 3 months.
Budget For Current/Planned Renovations
19,300
15,300 19,600 20,800
SPEND AND BUDGET ON KITCHEN RENOVATIONS 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
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Overall Average Spend Average Spend by Room Size
How Much We Spend on Our Kitchens
Large Kitchen (10+ sq. metres) 22,600
Small Kitchen (<10 sq. metres) 14,600
3% 9% 14% 26% 26%
18% 4%
AU$2,500 or less
AU$2,501 - AU$5,000
AU$5,001 - AU$10,000
AU$10,001 - AU$20,000
AU$20,001 - AU$35,000
AU$35,001 - AU$50,000
More than AU$50,000
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APPROACH Houzz is an all-in-one resource for homeowners working on a home renovation or decorating project. Our large and engaged user community is able to provide unprecedented insights on the latest market trends based on users home improvement activity. We aggregate and share these insights with the community to give people greater confidence in the choices they make for their homes, and to give home professionals greater insights into their clients’ wants and needs. With these goals in mind, Houzz conducted an online quantitative survey of registered Houzz users in Australia regarding kitchen renovation projects, fielded between 18 September and 29 September, 2017. COMPLETES AND QUALIFICATIONS The 50 - question survey gathered information from Houzz users, who reported to be 18 years old or older and homeowners. Respondents were required to have completed a kitchen remodel or addition project in the past 12 months, to be currently working on one, or planning to start one in the next three months. The final sample consists of 3,465 respondents with a kitchen project. Additionally, when reporting findings by homeowners’ age, the sample combines data from this and last year’s survey (see last year’s report for more information), with 664, 2,989, and 1,950 respondents falling in the 25-34, 34-54, and 55+ age groups, respectively. The final data were reviewed to ensure representativeness of the Houzz user populations.
Methodology
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© 2017 Houzz Inc.
Links to Resources on Houzz Australia
PHOTOS FIND PROS BROWSE PRODUCTS ARTICLES
Kitchen Architects Kitchen & Dining Kitchen Ideas
Kitchen/dining Building Designers Major Kitchen Appliances Kitchen Styles
L-shape Home Builders Small Kitchen Appliances Kitchen Features
U-shape Interior Designers & Decorators Kitchen storage & Organisation Small Kitchens
Galley Design & Construction Kitchen Tools & Gadgets
Single-wall Kitchen Designers & Renovators Kitchen & Table Linens
Contemporary Kitchen Bathroom Designers & Renovators Kitchen Knives & Accessories
Modern Kitchen Joinery & Cabinet Makers Tile
Transitional Kitchen Kitchen & Cabinet Lighting
