How Ad Blocking Affects Load Times
"Adblock" keyword growth from 2005 to 2015
150+ Million Users
Source: Google Trends and The Guardian
Will ad blocking improve user experience?
Site #1 with an Ad Blocker
Site #1 WITHOUT an Ad Blocker
Major Site with an Ad Blocker
Major Site WITHOUT an Ad Blocker
Will ad blocking improve user
2MBaverage webpage size1
Source: Carson, Biz. "The Overweight Web: Average Web Page Size Is up 15% in 2014." Gigaom. Gigaom, 29 Dec. 2014. Web. 07 Jan. 2016.
Resources and File Size
Quantify the Problem
etc.
User Feedback
etc.
Larger File Size = Larger
Larger File Size = Larger
Ad bloat is the responsibility of the ad ops team
Takeaways
On average, ads cause sites to be 2x slower
You can’t manage what you don’t monitor
Questions?
[email protected] @jordanjwoods