How Agencies can Disrupt System Integrators

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& integrate clients’ sales & marketing data

better than ever

Hi! I’m Zak.

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Agenda

•Why is data integration a problem for your clients

•Key reasons to integrate•How can you (agencies) disrupt this •What an agency offering looks like

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Marketing & Sales Systems are Exploding

4Source: ChiefMarTec.com

And they’re disconnectedNo Account

Based Marketing or Sales

Missing Data

Duplicate Records

No Single View of the Customer

Lack of Departmental

Alignment (Marketing,

Sales, Others)

Poor Customer Experience

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Siloed Data Set

Integration Has Traditionally Been IT Driven

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Integration is Ripe for Disruption by Agencies

More effective & happier clientsBetter aligned with their sales teams Will spend more $ on your services

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How we can partner to disrupt the industry

• What are the top use cases for sales & marketing systems integration?

• What does an agency offering look like?

• What will it do for your clients?

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Who is Bedrock Data

• Connect, clean & sync across systems

• 50+ connectors • Multi-directional integrations• No code• For marketers, ops

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What This Means

Marketers get their systems integrated• Without dev costs• Without IT resources

Marketers can now manage their integrations• Make updates as business rules change• Not stuck in an IT queue

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Why Integrate Your Sales & Marketing Systems

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The Big Reason Above All the Reasons:

Better Sales & Marketing Alignment

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Reason #1

Automated lead delivery marketing ---> sales

Getting to a lead within one hour: 10x more likely to contact, 6x more likely

to qualify

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Source: InsideSales.com Lead Response Management Study

Reason #2

Give sales visibility to all prospect interactions

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Reason #3

Effective CRM database targeting

• Lead nurturing• Customer

segmentation• Customer

scoring

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Reason #4

Full funnel analytics across marketing &

sales systems

Lead→ Marketing Qualified →

Opportunity→ Win

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Reason #5

Better Customer Experience • Consistent data across

departments• No duplicate data• Accurate view of customers • Less errors in marketing to

prospects & customers

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Agency Service Offering

>> No Code Sales & Marketing Integrations <<

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Connect Your Sales & Marketing Systems Without Code

Better Align Your Marketing & Sales Teams:

• Automate lead management & delivery• Give sales team full visibility • Improve targeting to CRM database• Full funnel analytics on marketing investments• Unify data across multiple systems & departments

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Why It’s So Key for Customers

Marketers are loved by sales teams (& execs) when they:

• Deliver leads in timely fashion• Give sales clear visibility• Measure closed loop effectiveness of marketing

activities

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Disrupt this space with us

Bedrock Data + Agency Approach Old School Approach

● No code ● IT intensive● Rapid on-boarding ● Long wait times● Tailor designed for marketers ● Complex● Rapid configuration to standard,

proven use cases● Need to “figure out” what you

want● Happy customers ● Frustrated customers

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Next Steps

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● Let’s talk about partnering ○ Contact our Partner Manager Aaron Kerzner, aaron@bedrockdata.com

or 401-465-3128○ or visit www.BedrockData.com/Partners

● Let’s disrupt this space and make some $ together ○ Agencies share in revenue in every referral

THANK YOU

Zak Pineszak@bedrockdata.com

@MoneyballMktr

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