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How Agencies Drove Digital Lead Generation in 2011

Date post: 22-Jun-2015
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At lonelybrand we’re busy planning for 2012, and that means reviewing how advertising, marketing and PR agencies are using content strategies for their own business development. We surveyed over 300 top agency executives to uncover awareness, strategies and barriers for content marketing within the marketing industry.
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Page 1: How Agencies Drove Digital Lead Generation in 2011
Page 2: How Agencies Drove Digital Lead Generation in 2011

do agency executives view content as

a valuable marketing strategy?

Page 3: How Agencies Drove Digital Lead Generation in 2011
Page 4: How Agencies Drove Digital Lead Generation in 2011

do agency executives know what

content marketing is?

Page 5: How Agencies Drove Digital Lead Generation in 2011
Page 6: How Agencies Drove Digital Lead Generation in 2011

do agencies have documented

content marketing processes to

generate qualified leads?

Page 7: How Agencies Drove Digital Lead Generation in 2011
Page 8: How Agencies Drove Digital Lead Generation in 2011

which content marketing strategies

do agencies use most?

Page 9: How Agencies Drove Digital Lead Generation in 2011

The most popular content strategies among agencies are:• 55% use micro-blogs• 52% send email blasts• 38% publish guest posts on someone

else’s blog

For more on top tactics, see our blog post.

Page 10: How Agencies Drove Digital Lead Generation in 2011

why aren’t marketers using content

for agency business development?

Page 11: How Agencies Drove Digital Lead Generation in 2011

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