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HOW AGENCIES GET NEW BUSINESS AGENCY PERSPECTIVE VS. MARKETERS’ PERSPECTIVE 59% OF AGENCIES SAY THAT REFERRALS ARE THE MOST EFFECTIVE WAY AT GENERATING NEW BUSINESS, FOLLOWED BY NETWORKING AND BUSINESS FROM EXISTING CLIENTS 76% OF AGENCIES STATED THAT DIGITAL OPPORTUNITIES WERE PRESENTED MOST FREQUENTLY 53% OF AGENCIES STATED THAT SOCIAL MEDIA OPPORTUNITIES WERE 2ND MOST FREQUENT 62% OF ALL AGENCY PRINCIPALS IN THIS SURVEY EXPECT TO SEE SIGNIFICANT INCREASES IN THE NUMBERS OF OPPORTUNITIES OPENING UP TO THEM IN 2013 60% OF AGENCIES HAVE NOT HIRED A NEW BUSINESS HUNTER/ DIRECTOR /MANAGER TO PROSPECT LEADS IN THE PAST 3 YEARS 50% OF AGENCIES SAY THAT OPERATIONAL CONSIDERATIONS ARE AN INCREASING FOCUS 31% OF AGENCIES SAY THAT MARKETERS ARE PLACING TOO MUCH EMPHASIS ON THINGS NOT RELATED TO CREATIVE 86% OF AGENCIES FEEL THEY’RE ASKED TO DO MORE WITH LESS HALF OF ALL MARKETERS SAY THAT CREATIVE IS ALWAYS PART OF THE PITCH PROCESS 73% OF MARKETERS SAY THAT OPERATIONAL CONSIDERATIONS ARE GROWING IN IMPORTANCE 58% OF MARKETERS LEARN ABOUT NEW AGENCIES VIA EMAILS RECIEVED FROM AGENCIES 73% OF MARKETERS SAY THAT AGENCIES TALK MAINLY ABOUT THEMSELVES FIRST, BUT WOULD LIKE THEM TO BE MORE INTERESTED IN ME FIRST 58% OF MARKETERS WANT AGENCIES TO ASK SMART QUESTIONS ABOUT THEIR BUSINESS 12% OF MARKETERS SAY THAT AGENCIES "ALWAYS" COME TO THE TABLE PREPARED IN A WAY THAT ISN'T ABOUT THE AGENCY 35% OF MARKETERS SURVEYED FEEL LIKE AGENCIES TAKE TOO AGGRESSIVE A STAND WHEN FOLLOWING UP AFTER AN INITIAL MEETING 60% OF MARKETERS WOULD LIKE THE AGENCY’S ENTIRE TEAM TO PRESENT, EVEN IF THEY’RE NOT GOOD PRESENTERS & Designed By: Information From:
