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IT TRENDS SURVEY 2013, – AN AIRLINE VIEW 1 IT Trends 2013, An Airline View
| Date post: | 21-Aug-2015 |
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Technology |
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IT TRENDS SURVEY 2013, – AN AIRLINE VIEW
1 IT Trends 2013, An Airline View
AGENDA
Introduction & Survey Background
Airline distribution and ancillary sales
Panel Discussion
Mobile services
Panel Discussion
Business Intelligence
Panel Discussion
2 IT Trends 2013, An Airline View
Introduction
IT Trends 2013,
An Airline View
SITA SURVEYS: BACKGROUND &
METHODOLOGY
IT Trends 2013, An Airline View 4
Passenger Self-Service Survey
• In association with Air Transport World
• Over 2500 passengers interviewed @ 6 major airports
• Airports included: Atlanta, Frankfurt, Abu Dhabi, Beijing, Mumbai, Sao Paulo
Airline IT Trends Survey
• In association with Airline Business
• Airlines representing majority of the world passenger traffic
• Responses from all major regions and airline tiers
• In association with Airline Business
• Responses from airports operators representing airports
• Responses covering all major regions and airports sizes
Airport IT Trends Survey
REPRESENTING 50% OF GLOBAL
PASSENGER TRAFFIC
IT Trends 2013, An Airline View 5
IT Spend & Priorities
IT Trends 2013,
An Airline View
IT SPEND 2013 UP AS AIRLINE REVENUES
CONTINUE TO GROW
7 IT Trends 2013, An Airline View
REGIONAL DIFFERENCES HINDER
GLOBAL RECOVERY
IT Trends 2013, An Airline View 8
MOBILE AND BUSINESS INTELLIGENCE
ARE INVESTMENT PRIORITIES
IT Trends 2013, An Airline View 9
AIRLINE IT TRENDS SURVEY HIGHLIGHTS
2013
• Airlines will maximise revenue opportunities and relevancy for
passengers – selling more directly through mobile & kiosks
• Mobile services will become mainstream and extend across the entire
passenger journey offering more choice for the passenger.
• Airlines will have much deeper business insight – to offer more relevant
services to passengers as well as better visibility of operational
processes.
IT Trends 2013, An Airline View 10
The evolution of
ancillary sales
IT Trends 2013,
An Airline View
ANCILLARY SALES: INCREASING
DEPENDANCE ON DIRECT CHANNELS
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SALES ON MOBILE ACCELERATING -
SOCIAL MEDIA STRUGGLING
13 IT Trends 2013, An Airline View
By 2016,
14% of sales through
mobile, social
media and kiosks.
MOBILE APPS FOR ANCILLARY SALES TO
BECOME MAINSTREAM
14 IT Trends 2013, An Airline View
By 2016,
10% of ancillary revenue
through mobiles apps
IT Trends 2013, An Airline View 15
By 2016…… Airlines will maximise revenue opportunities and relevancy for passengers – selling more directly through mobile & kiosks
Mobile services have
become mainstream
IT Trends 2012,
An Airline View
MOBILE SERVICES EXTEND ACROSS
ENTIRE JOURNEY
17 IT Trends 2013, An Airline View
% already implemented
Ad
dit
ion
al
% im
ple
men
ted
by
2016
THE LANDSCAPE FOR CHECK-IN IS
EVOLVING By 2016,
8% of passengers won’t
need to check-in
18 IT Trends 2013, An Airline View
MORE OPTIONS FOR MOBILE BOARDING
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MOBILE SERVICES WILL TRANSFORM
AIRLINE OPERATIONS
IT Trends 2013, An Airline View 20
21 IT Trends 2013, An Airline View
By 2016…… Mobile services will extend across the entire passenger journey
Airlines will offer more options for check-in and mobile boarding
New mobile services will transform airline operations
Airlines seek much deeper
business insights
IT Trends 2012,
An Airline View
PRIORITIES FOR BUSINESS INTELLIGENCE
23 IT Trends 2013, An Airline View
100% of airlines invest in
Business Intelligence
in the next 3 years
IT ALL DEPENDS ON DATA!
IT Trends 2013, An Airline View 24
Sales & Marketing Operational Awareness
Business Intelligence
Passenger Experience
88% Personalisation
*Airline plans by 2016
90% Mobile – ancillary sales
92% Mobile – Promotions 69% Real-time baggage status to staff
Mobile Flight dispatch/Ramp Mgt 59%
Cabin Crew Mobile 77%
95% Flight Status Notification
68% Missing Baggage Reporting
Bag status notification 61% Geo-location technology 59%
Aircraft Maintenance 71%
25 IT Trends 2013, An Airline View
*Airline IT Trends Survey 2012
5% of airlines see no challenges with
data or system compatibility Only
MULTIPLE CHALLENGES TO OVERCOME
INDUSTRY IS MAKING GOOD PROGRESS IN
SEVERAL AREAS
IT Trends 2013, An Airline View 26
Business & Organisation
Dashboards & Visualisation
Infrastructure & Integration
Data access & quality
Fully accomplished
0
1
2
3
Self-service dashboards
Data quality
Data access Data mgt
Technical Infrastructure Required Latency
ROI on BI
BI Best practice Governance
BI organisation
4
BI M
atu
rity
Ind
ex
Integration across the business
27 IT Trends 2013, An Airline View
By 2016…… Airlines will have much deeper business insight – to offer more relevant services to passengers as well as better visibility of operational processes
IT Trends 2013, An Airline View 28
Find out more… www.sita.aero/ittrendshub
