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How Big Data Is Revolutionizing Business

Paul MarriottSVP, SAP Platform Group, @pmmarriott

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Data is the new oil…

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At least 200 Terabytes of stored data per company with more than a 1000 employees*

Connect Big Data insights to real-world issues to become a real time enterprise

$300 Billion in potential annual value to US health care

$600 Billion in potential annual consumer surplus from using personal location data globally

Harnessing Big Data can grow retail operating marginsby 60%

* McKinsey report on Big Data http://bit.ly/YbD2m1

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 3Customer

Big Data is not just about integrating with….

Real value from Big Data can be only be obtained by…

Core Banking

Trading

Customer CareRisk

Credit Card Data

BTRSCRM

Email/Doc Mgm

RETAILBig Data gives shoppers fashion advice to fit their style

Retailer can use the purchase history and the items in the basket along with social profile to create personalized offers and incentives right at the point of sale to increase basket size

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SAP is enabling Seoul National University Hospital to accelerate the analysis of Big Data for clinical proceses. This helps doctors decide faster on the most effective therapies to use and reduce adminstration of unneeed medication

HEALTHCAREA future with less pain

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Helping customers enhance productivity, improve crop yield and reduce costs as well as help dealers provide value added services – all while increasing profitability and brand loyalty

AGRICULTURAL MACHINERYEnabling innovation previously infeasible

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HIGHER EDUCATION & RESEARCHIncreasing student retention

University of Kentucky, with 28,000 students, is using SAP HANA to help identify student services and improve student retention to 70%, while saving $250,000 year over year

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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 8Customer

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9Customer

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