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How big is your after market service: are you prepared to cash on after sales

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White paper published in Indian Management Magazine on November 2013 edition. On How Big is your Aftermarket Service? (An Effective Aftermarket Experience helps original equipment manufacturers in branding and improve customer intent to repurchase) By: Dr. T. R. Mohan, Managing Partner, Browne & Mohan Rudresh S Basavarajappa, CEO & Chairman, Quest Informatics Pvt. Ltd. R Ganapathy, Practice Leader, Browne & Mohan

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Page 1: How big is your after market service: are you prepared to cash on after sales

White paper published in Indian Management Magazine on November 2013 edition.

On

How Big is your Aftermarket Service?

(An Effective Aftermarket Experience helps original equipment

manufacturers in branding and improve customer intent to repurchase)

By:

Dr. T. R. Mohan, Managing Partner, Browne & Mohan

Rudresh S Basavarajappa, CEO & Chairman, Quest Informatics Pvt. Ltd.

R Ganapathy, Practice Leader, Browne & Mohan

Page 2: How big is your after market service: are you prepared to cash on after sales

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