HOW BRANDSCAN BENEFITFROM SUPER BOWL
by using social media
Jan Zajac CEO, Sotrender @janekzajac
Super bowl phenomenoN
3rd most watched single game
globally
Last game watched by 111m Americans
HUGE impact on marketing
industry
SUPER BOWL & SOCIAL MEDIA
almost everyone in the states watches super bowl
social media concentrate on this topic
great opportunity for raising brand awareness
It’s RISKYSocial media will be cluttered
Big companies also take part in the Super Bowl buzzing
The effects may be unsatisfactory
Start buzzing early on
Think and take informed decisions
Think how Super Bowl fits your marketing strategy
Think and take informed decisions
Think how Super Bowl fits your marketing strategy
Start buzzing early on
Gather your forces
Think and take informed decisions
Think how Super Bowl fits your marketing strategy
Start buzzing early on
Gather your forces
Plan your content
Think and take informed decisions
Think how Super Bowl fits your marketing strategy
Start buzzing early on
Gather your forces
Plan your content
Decide on a budget
Watch the halftime show*
*mentioning artists & live updates can help PS. Katy Perry & Lenny Kravitz included this year
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Jan Zajac CEO, Sotrender @janekzajac