Date post: | 16-Aug-2015 |
Category: |
Marketing |
Upload: | sameer-mathur |
View: | 19 times |
Download: | 0 times |
Strategy addresses the what and why of marketing activities.
Implementation addresses the who,
where, when, and how.
So, What is Marketing Implementation?
It is the process that turns marketing plans into action assignments and ensures
they accomplish the plan’s stated objectives
#1 The company selects target markets in which it enjoys superior advantages and
exits/avoids markets where it is intrinsically weak.
#7 The company manages a value delivery system in partnership with strong suppliers
and distributors.
Created By : Shubham Maheshwari , IIT Guwahati
During an internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com