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How can a firm develop and establish an effective positioning in the market

Date post: 12-Aug-2015
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Developing and Establishing a Positioning
Transcript

Developing and Establishinga

Positioning

Good Positioning has

Creation of Customer focused value proposition

Competes with

Establishing Brand Positioning

Requires that consumers understand what the brand offers and what makes it a

superior competitive choice

Manodhar Allu National Institute of Technology, Jamshedpur.


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