Cultivating strong customer relation- ships
How can companies attract or retain the right customers??
Understand Retention
Manage Your Customer Base
Create Institutional Ties
Customer Relationship Management
(CRM)
Focuses on customer ‘touch points’ to increase loyalty
Personalized marketing
Permission Marketing
Customer Empowerment
Customer review and
recommendation
Created by Yash Akshay Reddy, SVCE , during an internship By Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com