HOW CAN COMPANIES BE RESPONSIBLE

SOCIAL MARKETERS?

Leading by EXAMPLE

Low cost drinking water

Rural skill development

Solar home systems in Rural areas

LEGAL BEHAVIOREVERY EMPLOYEE MUST KNOW AND OBSERVE RELAVENT LAWS

ETHICAL BEHAVIORCOMPANIES MUST ADOPT AND DISSEMINATE A WRITEN CODE OF ETHICS, AND BUILD A TRADITION OF ETHICAL BEHAVIOR

SOCIALLY RESPONSIBLE BEHAVIORINDIVIDUAL MARKETERS MUST EXERCISE THEIR SOCIAL CONSCIENCE IN SPECIFIC DEALING WITH CUSTOMERS AND STAKEHOLDERS

SUSTAINABILITYABILITY TO MEET HUMANITY’S NEEDS WITHOUT HARNESSING FUTURE GENERATIONS

Companies that innovate solutions and values in a socially responsible way are most likely to succeed

SOCIALLY RESPOSIBLE BUSINESS MODELS

CAUSE RELATED MARKETINGCAUSE RELATED MARKETING SUPPORTS A CAUSE

SOCIALLY RESPOSIBLE BUSINESS MODELS

SOCIAL MARKETINGSOCIAL MARKETING FURTHERS A CAUSE

THANK YOU