How can companies differentiate products?

FACTORS AFFECTING PRODUCT

DIFFERENCIATION

I. FORMS (Shape, Size ,Structure)

II. FEATURES

III. CUSTOMIZATION

IV. PERFORMANCE QUALITY

V. DURABILITY

VI. RELIABILITY

VII. REPIARIBILITY

VIII. STYLE

PROF. SAMEER MATHUR

Indian Institute Of Management, Lucknow

Professor in Marketingwww.IIMInternship.com

Created By;

SIDHANT PATI

NATIONAL INSTITUTE OF TECHNOLOGY, ROURKELA

As an intern, under the guidance of,