InnovationJohannesbergs Slott 2008 11 13

ronnestam.comInnovative Communication from Sweden with Love

Business development by thinking different

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Main Entry: in·no·va·tionPronunciation: \ˌi-nə-ˈvā-shən\Function: nounDate: 15th century1 : the introduction of something new2 : a new idea, method, or device : novelty

Innovation is the profitable implementation of ideas[ ]

Innovations are hard to predict[ ]

Innovations are groundbreaking yet

often simple

http://www.ronnestam.com/2008/11/06/amazon-frustration-free-packaging-adds-consumer-value-and-secures-my-future-relation-with-my-kids/

Innovations communicate brands

http://www.ronnestam.com/2008/06/14/bmw-innovates/

Innovations introduce new

thinking

http://www.ronnestam.com/2008/09/30/mobile-gps-camera-3g-social-networks-live-tagging/

Innovations are fun

http://www.youtube.com/watch?v=mCufArSg-SQ

Often based on partnerships

http://www.youtube.com/watch?v=dRZUDIiJl1I

But before someone comes up with them,

they sound stupid

but even stupid ideas spread fast

and a lot of them filter information

http://www.youtube.com/watch?v=PjLqCE4ZQQw

and present them in a new way

http://www.ted.com/index.php/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen.html

So, how do we pursue innovation?

How do we plant the seeds of innovation?

Creative thinkingStrategic thinkingTransformal thinking

3 types of innovations

Efficency innovationEvolutionary innovationRevolutionary innovation

Efficency innovationEvolutionary innovationRevolutionary innovation

4 strategies

• Inventive - First to market

•Adaptive - Second but best

•Economy - Low cost producers

•Technology - Creative use of existing technologoies

1. InventiveFirst to market

2. AdaptiveSecond but best

3. EconomyLow cost producers

4. TechnologyCreative use of existing

technology

6 trends that will have an impact on your offer

Filtering

Automization

Open source

Bandwidth

Cloud computing

Social networking

Act React

Your future clients?

Class of 96´

They got the digital gear

Your customers are intelligent

your products steal their time

...so we have to give something back!

Everything communicates!

...all the way!

How to get moving?

Involve your clients

Think like a risk capitalist

Develop products differently

...we end up here

This is where we want to be

Insight

A new release every 30 minutes

Big strategy

Old model of product development

Big idea, big strategy & a lot of time

test with consumers

focus groups

adapt

ProductCampaign

Salesetc.

Launch

measure

Another big strategy

© David Armano - Logic + Emotion,

The new model of product development

Micro launches, insight, iterations

Small strategy

Iterative development

planbuild

launchmeasure

go on!

try somethingdifferent

insight

modify

small strategi

Knowledge

insight

modify

small strategy

Knowledge

planbuild

launchmeasure

iterative development

© David Armano - Logic + Emotion,

9 STEPS(to get moving)

1.Understanding1. Gathering information2. Clarifying the real problem3. Setting Innovation goalposts

2.Imagination4. Seeking stimuli5. Uncovering insights6. Identifying ideas

3.Action7. Developing the innovation roadmap8. Gaining commitment9. Implementing the innovation roadmap

GO CREATE!