Date post: | 16-Aug-2015 |
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Expansion : By finding (A)New customer
They are among three groups:
1.Those who might use it but do not
Manufacturers boosts the amount by packaging or product design
Consumers use more of impulse products such as soft drinks and snacks when product is made available
Increasing frequency consumptions requires
Identifying additional opportunities to use the brand in same basic way
Identifying completely new and different ways to use the brand
How can we defend Market Share?
Continuous inovation
Front –runner should lead company Develop new products,
distribution effectiveness, cost cutting
Continuous innovationFront-runner
should lead the company
distribution effectiveness, cost cutting